Tools Arquivos - E-goi

Ubersuggest: What is and how to use this keyword tool?

Daniel Bento — Fri, 29 Mar 2019 08:00:15 +0000

There is a tool called Ubersuggest, which can make your keyword search easier. Created by Neil Patel, this tool offers a free service that shows how the keywords of your interest are being explored and suggest other words that can contribute to the construction of your content.

In this article, find out what Ubersuggest is for, know its benefits and understand how to use this tool in a practical way that will improve your work routine.

Getting to know Ubersuggest

At first, you might even think Ubersuggest has something to do with the Uber app, but do not confuse these two services. While Uber is a company that offers, through an application, cars for private trips, Ubersuggest is a keyword research tool to improve your content marketing.

After changing from the beginning of last year until now, this tool is considered more accessible and without the limitations that its competitors usually present.

We can say that its practicality is the most captivating factor and the one that most contributes to its being adopted in our day today.

Exploring its functionality

At first, you need to set the language of the pages that will appear for your search. Then enter the keyword you want to review and click “search”. Ready!

Now you have a broad and objective view of the impact that a simple keyword can have on the web.

In the information provided in Ubersuggest, you will know the amount of research and evolution during the last year of your keyword, the level of difficulty it presents for an SEO strategy, the value that is offered in click-through rates and also the amount which you can invest to develop a sponsored link.

Putting into practice

As you can see, Ubersuggest acts as a great facilitator and stimulates your creativity to promote content that your company did or does.

Through the information you provide, you can create some strategies to improve your online presence and increase brand awareness. Here are some examples of practices below.

Work with the suggestions

One of the features that Ubersuggest brings is the suggestion of similar words with it, it can do an in-depth analysis and even question if the keyword you have used is correct enough to deliver financial returns.

By presenting ideas very close to your keyword, you can work on building content to increase traffic on your company’s corporate website or blog.

You can also modify titles of old posts by aligning them with the keyword that will give you the most return.

SERP Attention

SERP stands for Search Engine Results Page, which is known as that page of Google in which all the links related to the name that you put in your search appear.

This page also contains the sponsored links, which many companies use to have more visibility and to be able to stay on top of the search.

The first suggested links are those that are closest to your search and that have more relevance on the subject in question.

Through these pages, you can analyze how the entire text structure is being used and the type of language that was used to be able to talk about the subject in question.

At Ubersuggest, you can monitor the content that your competitors are spreading and the kind of keywords they have mostly used for their SEO techniques.

This is necessary to be aware of the market of which it is a part and also to see if you are distributing content in the wrong way.

Identify opportunities

Now that you have realized the effectiveness of Ubersuggest, the time has come to work with the opportunities that this tool brings. Brainstorming is an activity you can do together with your team to explore the maximum number of words for given content and then select the best SEO strategies.

This is a way to stimulate the collaboration of your team and to keep the most active sector looking to meet its goals. This practice also encourages the creation of an editorial calendar for distributing your rich articles and materials, which makes you work with planning and keep your mind on more strategic thinking.

This may also be the time to question the type of content you have offered. Does the persona who wants to meet the needs consume more audiovisual content or usually read more articles?

Do the images you have used for the texts give a good experience for the user? Try to raise these questions.

Another important point is to limit the number of words that will be used within the content. When we work with the sales funnel, we have to explore our SEO better to get down the path that the user decides to buy our product.

So always work with relevance and with a proper language.

Working SEO with Ubersuggest

As you’ve noticed throughout this article, Ubersuggest is an essential tool for crafting SEO techniques, and it will give you a better experience for your strategies in digital marketing.

It does not need to register. It does not limit the number of searches you want to do, not even time to show results.

Also, it’s an excellent solution for competitive analysis and monitoring, easily identifies terms for good rankings, and helps you stay on top of market trends. There is no doubt that this is a tool you will always need.

If you liked this article on Ubersuggest and want to follow our content, be sure to follow our Youtube channel with hundreds of videos.

What are Chatbots and how to use them to optimize your company’s service

Hugo Pascoal — Tue, 10 Apr 2018 09:46:43 +0000

Do you know what chatbots are? In a market where the competition tightens, any customer service flaw can mean an enormous loss. Having a good customer service is no longer a competitive advantage, but it is instead an obligation for those who want to sell.

More than to be well attended, people are always in a hurry so they want a fast customer service. In this context, chatbots technology is the best option because it won’t make your client wait for an answer that at that moment you can’t give.

Do you want to know how to optimize your company’s service with chatbots? Keep reading!

What are chatbots?

Nowadays, it’s hard to find someone who hasn’t talked with a chatbot, even if they might have never heard about them. To put it in a simple way, chatbots are softwares projected to give automatic answers closer to what we expect from a human interaction.

These robots are computer programs specialized in communication and perform what they are programmed to do. In this case, the point is to simulate a human conversation through predefined tasks, data analysis, and user behaviour study.

With them, it’s possible to improve customer service and maintain a tone close to personnel in a conversation, which is pretty positive for the relationship between the company and the client. Another interesting aspect of this technology is the fact that it is available 24 hours. Which means, the answer is delivered to the user, regardless of the hour that the user searches for the company, which favours consumer experience.

Don’t think, however, that chatbots are mere robots that answer messages. There are more advanced models that have artificial intelligence and evolve with each dialogue, which allows better interactions with people in future conversations.

How chatbots work

When the user asks a question in any of the company’s communication channels online, starting the dialogue, the system searches a database to formulate the best answer. For that, the chatbot tries to imitate a human conversation, avoiding the ‘mechanical’ tone – that is naturally expected from a conversation with a robot.

Most of the chatbots can be programs that obey commands, which means, respect the rules. In these cases, they answer specific and previously defined questions. This happens because their possibilities are restricted to a group of flowcharts that enable them to direct the conversation according to the user’s answers or commands.

When you find a chat that has buttons that suggest answers, it’s a chatbot that follows rules and commands.

With chatbots that have artificial intelligence, the story is different. The system learns with time and with the conversations, perfecting its capacity to answer the user and being able to give different answers to the same question.

How to use chatbots

Right now you probably already noticed that chatbots are tools that have an extraordinary power to increase a company’s sales traffic through a good relationship with the client. But, in the practical way, how to use them?

In the beginning, it’s important to establish a goal for the use of the bot and after that, think in which channel to use it. It’s common for us to find chatbots in Facebook chats – like, for example, in companies’ pages such as SnapTravel, Aerie or Pizza Hut – and even in brands’ websites.

Now, see some ways to use chatbots!

Optimize customer service

During customer service, some situations are repeated frequently, such as asking for information, register alterations, scheduling of visits and monitorings. In these cases, chatbot is the ideal tool to accelerate the process.

Thinking about the long, monotonous and inefficient customer service that happens in a lot of call centers, the chatbot can be a pleasant and effective alternative, keeping in mind that the majority of clients don’t have time nor patience for phone calls.

Receive suggestions

As a way to humanize the relationship and get closer to the consumer, many companies have made space to get tips and suggestions about their products, services, attendance and whatever is relevant and can be perfected according to the clients’ preferences.

The best news is the fact that chatbots can also be used for that. They are perfect to improve engagement and strengthen the interest the brand holds in its public, creating the real idea of a dialogue.

Facilitate reservations and requests processes

Did you know that it’s already possible to ask for an Uber and buy pizza using chatbots? With this communication software, users can also make reservations and schedules nimbly and automatically.

In other words, the service is always available for the client. He won’t have to waste time calling a restaurant to reserve a table, a hotel to choose a room or a hall to schedule an event, for example.

With chatbots, reservations and requests can be made anytime and anywhere.

Research

For any business strategy to work what is needed is an integrated management system and to research a lot. After all, nowadays a company can’t act based on guesses, but on facts. However, it’s hard to find someone who has time and good will to answer an entire online survey, because people get bored and just abandon the task.

With chatbots, however, this process can become more dynamic, preventing the user from getting tired. This way, it’s way easier for a business to capture impressions, needs, opinions, and preferences of its public.

Strengthen the relationship with clients and leads

Chatbots and your company’s marketing team can be great allies, working to help in the leads attraction and retention. You can, for example, use them to capture the consumer’s interest in a more efficient way during the promotion of new products or services.

Another option of use of these programs is in your business’ content marketing strategy- Through bots, it gets simpler and attractive to offer entertainment and consume content quickly.

Besides, using chatbots it gets easier to identify in which part of the sales funnel the user is in, so then you can offer specific content.

Sell more

Chatbots can also be another sales channel and that option is already used by some companies, such as eBay on Facebook Messenger.

To meet an impatient, connected and demanding consumer, the enterprise needs to look for ways to facilitate and accelerate the service and the sale, because clients wish to acquire products or services any time and place.

Additionally, with the amount of information online, it’s crucial to make the process interactive and attractive so that you won’t risk losing the user’s attention.

Now you know what are chatbots and how they can contribute to the efficiency of an organization with many useful options. Do you want to get notified of other interesting content about the digital marketing universe? Sign up for our newsletter and don’t miss out on anything!

Hugo Pascoal

Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.

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ERP Online: What is it and Why Should I Invest in it?

Gabriela da Cruz — Fri, 04 Aug 2017 09:10:35 +0000

In this article and going to talk a little about ERP online and the importance of having one in your company, so that it becomes more efficient and competitive.

What is an ERP?

An ERP (Enterprise Resource Planning) is an integrated management system that merges all or some of the company’s business processes.

In other words, it’s a computer programme that can simultaneously analyse and develop marketing, HR, sales, finances, stock and other processes that your company needs to manage.

The importance of ERP

ERP is not just a fancy abbreviation of a pointless system, on the contrary, is an abbreviation that should figure in every industry, office and company that wishes to succeed in the market.

The harsh reality is, that when business owners don’t use efficiency enhancement tools for theirs companies, they will sacrifice productivity, profits as well as their competitive position on the market.

For example, if using Excel for your sales administration, you will have to complete a budget, insert the value of the sale, calculate taxes separately, post the value in the accounts and also manually deduct this from the stock.

With an ERP online, you are only required to make one entry and all of the data will be posted at the same time in the system’s different modules, as well as simultaneously issuing an invoice.

Do you see how this is much more practical, speedy and efficient?

Benefits which make ERP online a must

In the past, hiring a specialist programming company to create a customised ERP programme for your company was the only option, but there are now mainstream programs can be easily acquired.

ERP is an intuitive, easy to learn and above all, efficient, as it merges different aspects of the company in a single tool.

Apart from that, it’s a must-have in the modern world. It’s a well-known fact that employee turnover in the market is at its highest, and a lot of time is wasted on training.

In addition, once the software has integrated several processes on one screen, the efficiency lost in using one program for each area is drastically reduced, as a standard ERP integrates a minimum of 5 different processes.

Can you imagine if you used a different program for each process? This would mean that you and your team would have to learn how to use 5 different programmes, that can produce 5 mistakes, with 5 windows open on your computer to analyse and make separate comparisons with different programmes.

It’s much simpler to manage all of the information in a single programme.

One of my options?

There are many ERP is available on the market. Here are some suggestions to help you manage all aspects of your business.

Gestão Click

Working closely with retail and service companies, Gestão Click is a quality solution capable of meeting a variety of business needs, ranging from the financial to the logistic.
Its differentiating factors are basically speed and flexibility, without ever neglecting the security of your client information, using the same tools as banking institutions.

Bling

Geared towards small and micro enterprises, Bling is another ERP alternative that combines a variety of features on a single platform. Financial and stock control, emission of invoices and integration of the main online stores.

Apart from combining various services, Bling even allows you to simultaneously manage several accounts for multiple online stores, as well as automate the entire communication flow between you and your chosen transport provider.

Bitrix24

This ERP is one of the most widely used platforms on the market. With Bitrix24 you can link all aspects of your company in one place, to quickly and efficiently manage all activities and events. In addition to being able to monitor all departments and their respective performances, Bitrix24 allows all communication to flow through this platform or via the mobile app.

The platform is also extremely useful for project management. You can establish deadlines, multiple tasks, share calendars or make video calls with all of your collaborators.

Sage X3

Sage has condensed several industrial processes in one single solution. Sage X3 is capable of providing more than 400 detailed reports on costs and operational performance, allowing you to make better decisions.

Similarly to Bitrix 24, you can access all your company’s information via your mobile and even custom-build all your operational processes according to your specific needs.

Odoo

Odoo is a single app for all your requirements. Keeping track of your sales funnel, building your own online store or managing your point-of-sale and stock are among its many features.

The app provides tools to optimise your business with detailed information about the main KPIs, as well as also keeping track of your sales, by analysing your invoicing, CRM and online payment services.

You can easily save time and improve your company’s processes by using any one of these platforms, all online platforms with enormous potential.

Forget doing your accounts by hand and try a solution that can adapt to your needs.