The technology works to make our lives more and more easy, creating a world full of connected users with a very strong decision-making power. In this scenario, companies have the opportunity to improve their software and digital platforms to provide even more convenience to their customers.
Any company that wants to stay in the market needs to be aware of new tools that help strengthen their online presence and improve their digital marketing strategies. Using keywords makes it easy to create content that promotes your business in an online environment – even more so if there is a resource that will help the job.
Even with content marketing on the rise, many people still think blogging is something outdated. On the contrary, it is one of the most powerful and efficient media to leverage business. Even if you have little or no background in design or technology, you can create a page quickly, simply and with minimal investment.
Data from the latest survey by Marktest indicate that 67% of Portuguese over 10 years are connected to the internet. By the end of 2016, when the survey was done, this figure corresponded to 5.7 million people. Currently, considering the growth trend of digital inclusion, this figure should be even higher.