Lead Generation Arquivos - E-goi

Microsoft Admits European Data Isn’t Fully Safe. Who Will Be Next?

Ernesto Ferreira — Fri, 10 Jul 2026 10:52:23 +0000

I saw a Forbes article today that should set off alarm bells for any company operating in Europe. During a hearing before the French Senate, a Microsoft representative was asked: “Can you guarantee that European citizens’ data will never be accessed by U.S. authorities without local authorisation?” The answer was straightforward: “I can’t guarantee that.”

Even though Microsoft stated that this has never happened to date, the truth is that this simple “I can’t guarantee that” opens a huge crack in the concept of digital trust. Because trust is not about what happened in the past. It’s about what could happen tomorrow.

And this is where an essential insight comes in:

Data residency is simply the physical location where data is stored.
Data sovereignty goes much further: it means that data is subject only to the laws and authorities of the country or region where it resides.

For European companies, this changes the game. It is no longer enough to say, “Your data is stored in Europe.” It is necessary to guarantee that there is no remote gateway to external jurisdictions.

This is where the CLOUD Act comes in, the U.S. law that allows American authorities to access data stored by any U.S.-based company, regardless of the country where that data resides. This means that if a U.S. public authority requests access, companies such as Microsoft, Adobe, Salesforce, or Oracle are legally required to hand over private information belonging to European citizens and organisations, even if that data is hosted on servers within the European Union.

This is the real reality check: it is not a distant or theoretical risk, but a legal vulnerability that makes it clear that European data, when stored using American technology, is never truly secure.

Another interesting point is the competitive impact. If trust is the new competitive advantage, then technology solutions developed and controlled in Europe gain a clear advantage over global giants. Not only because of legal compliance, but because they reflect European values of privacy, ethics, and digital autonomy.

We are already seeing this shift: “We’re already seeing a shift towards building homegrown solutions that support true data sovereignty rather than data residency.”

At E-goi, we see this every day. Customers ask questions, they want clarity, they want guarantees. And, increasingly, they choose providers that can give them solid answers.

Perhaps this is the beginning of a genuine European movement towards technological independence. And the question I leave you with is: are we ready to seize this opportunity and turn data sovereignty into a driver of innovation?

Source: https://www.forbes.com/sites/emmawoollacott/2025/07/22/microsoft-cant-keep-eu-data-safe-from-us-authorities/

Step by Step: Learn how to build a successful mailing

Marcelo Caruana — Thu, 28 Mar 2019 08:00:03 +0000

By adequately using your information, you can increase your chances of selling, produce more elaborate content, and further consolidate your contact with users.

Especially for those who have an online business, mailing is an important tool and can be used for several purposes: campaigns for launching new products, satisfaction surveys, soliciting feedback for some services, among other intentions.

If you are not familiar with this tool, or want to expand your knowledge about it, here are some tips on how to build a successful mailing!

Achieving Email

Conquering the email of a user who has had contact with your business for the first time is the first step in building a relationship and one of the first information that will be put into the mailing. It is true that people make great use of social networking, however, email is of even greater importance, do you know why?

With the email, you can locate the user on any social media that he is present. Not to mention you can conduct email marketing strategies, which make it easy to customize and monitor your content. That is, it is necessary to take into consideration that social networks are useful because they can capture users even if they are not necessarily behind the information, while e-mail can be a means of communication used for a lifetime.

Why not buy mailing lists

One of the wrong ways to create a mailing is to buy an email list, usually sold on some sites on the internet. This is because, when using e-mail as a means of communication, it is necessary to respect the user who will receive your content. This can be decisive, even for the image of your brand: if you send an email to someone who did not give you this concession, the person can start looking at the brand with a bad eye.

In addition, investing in communication and directing marketing to people who did not allow contact causes users to mark their email with spam. That is, however much your company seeks to reach a large number of people, this is not the most appropriate and secure way to win future leads, and may end up causing the reverse effect.

Data validation and update

One of the tasks that most needs to be done and checked in the mailing is the data update. It serves for the information present there to be valid and you do not make mistakes or rework when investing in people and wrong information. You have to be careful because changes happen, and someone who was once considered a qualified lead may not be that good any more.

For this, it is interesting that the professional responsible for managing the mailing work with metrics and set a frequency to check and update this information. In addition to this case, there is also the likelihood that a provided email will be false or invalid; and automation can help you check this data.

The supply of rich materials

One of the advantages of having a mailing is that you can work with the information gathered to create more elaborate materials, such as e-books, infographics and other materials, generating specific and quality content based on the tastes of each and the profile of the lead captured. There is also the possibility of making videos and podcasts for those who consume this type of media.

One important thing when working with content production is quality. That is, it is important to work with updated visuals and tools in order to provide a better user experience and make your company have a good engagement with your mailing. After all, the dream of every business is having leads engaged and interacting with the material offered.

Disclosure of campaigns

You can also use the mailing to promote campaigns. Whether you are promoting promotions and discounts on certain products, or announcing the update of your material catalog, mailing can help you a lot. However, care must be taken not to target a product that has nothing to do with that user’s personality.

A good way to target your content and help build your campaigns is to work with personas. By making a sales strategy more focused on the needs and characteristics of each of your “ideal leads”, the possibility of selling a service or product is even greater.

The frequency of submissions

Remember when we say that the mailing professional needs to work with metrics? This also applies to sending e-mails. You need to know the timing for the submission and the number of times you will distribute content. That’s because, let’s face it, if you send e-mails daily, the client’s chances of disinterestedness are very great.

To set the optimal frequency and time to trigger emails, you can search the internet for the date and time with the highest opening rates. Or you can do A / B testing, where you test the highest opening rate by sending emails at different times and dates to different leads.

The presence of the opt-out button

There are very peculiar terms in digital marketing and this is one of the ones you will find when studying about mailing and email marketing. Opt-in is when you grant the permission of your company to establish contact with it through the email; and Opt-out is when the customer is no longer interested in your company and wants to terminate this contact.

It is interesting that there is an option, in each email sent, of this possibility, to show that your company is mature enough to respect the useful time it has in people’s lives. In this way, customers create more affinity and even more value their content.

As you can see throughout these tips, email marketing, as well as being a good relationship strategy, is also a way to nurture the leads in a more direct and effective way compared to social media. Its good use can engage your brand and increase your customers’ loyalty opportunities.

Did you like this article? So follow our social networks and do not miss any of our content! We are present on Facebook and Linkedin. Or, if you prefer, check out our webinars and other videos on our Youtube channel. To the next!

Marcelo Caruana

Marketing Manager

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[New Integration] E-goi + Zendesk: Turn Leads into Clients!

Hugo Pascoal — Wed, 19 Dec 2018 10:30:55 +0000

Want to have more leads and turn them into clients?

Responding to questions, contact requests, budgets etc. are among the various tasks to be performed during the daily routine in your company. Hours and hours wasted away trying to communicate with customers and potential customers. For businesses, this procedure – apparently a harmless one – can have very high costs and is a headache for its employees.

It is ok to waste time. It is ok for your customers to waste time. What is not ok is not taking action to solve this problem and increase their productivity.

Imagine that you have 20 contact requests per week through your site and each takes 15 minutes to be answered or contacted. You just wasted 5 hours!

But, if in 5 of these contact requests, your client does not answer and you take another 15 minutes to reach this client, you will have wasted another 1h15. That comes to a total of 6h15 that could be invested in meetings to close new deals!

Sort it out through Automatic Emails and Text Message Communication

Zendesk allows you to interact with your clients on any channel: by phone, chat, email and socialnetworks. You can monitor, prioritize and resolve client support tickets.

And if you integrate with E-goi, youcan automate your communication to respond to clients by email or SMS whenever a question is asked or a contact request is made! Everything automatically!

How to implement it?

If you are an E-goi client, just click here, sign in and move forward to the import of your customer’s data base.

If you are not an E-goi client, just create an E-goi account here.

And follow the step-by-step process below:

1. Sign up at Zapier

If you already have already signed up at Zapier, you can proceed to step 2.

In case you have neither signed up nor has any information about the company, Zapier is an online service that allows you to automate various tasks without having to have programming knowledge.

To perform this integration, you will need to create an account at Zapier and subscribe for free here.

2. Sign up at Zendesk

If you already have an account in Zendesk, you can proceed to step 3.

To perform this integration you will need to create an account at Zendesk, by subscribing here.

3. Integrate E-goi with Zendesk

In this step, you must set up your Zapier integration to add the contacts of your customers or potential customers to E-goi whenever a new call is created in Zendesk.

Click here and then on “Connect” to start the configuration.

4. Automate Communication

After performing the integration, you can now create your automatism (autobot) to automatically send email or SMS campaigns every time a new contact from Zendesk is added to E-goi.

For that, do not forget to use the “Add Contacts” trigger and the “Submit Campaign “action”.

Any Questions?

Hugo Pascoal

Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.

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What are the main differentials of E-goi?

Marcelo Caruana — Tue, 24 Jul 2018 08:00:16 +0000

In this text, we will present the main E-goi differentials and explain how your business can benefit you. Earlier, it is worth saying that, in today’s world – more than ever – it is paramount that your brand work with marketing automation.

That is why it is essential to read this article because our solutions may be precisely what is missing for your business to move to the next level and achieve the desired results. Follow us!

How can E-goi help?

E-goi can be a great partner in many processes of the marketing strategy of your brand or company. By using E.goi, you will fail to perform various manual and bureaucratic tasks, and you can focus on strategic issues.

We can help, for example, lead generation, increased conversion of your e-commerce, automatic communication, (making contact more prepared for the sales team), and more.

In this way, your sales will happen in a way very aligned with your values and, mainly, with the needs and motivations of your customers.

We have numerous features and tracking tools that enable multichannel communication – a challenge that companies need to address – to be done efficiently.

What kind of client hires E-goi?

E-goi is the ideal marketing solution for countless companies and has more than 300,000 users in 40 different countries. Clients work in a wide range of areas: a digital entrepreneur, a cafeteria owner, an e-commerce owner, a hotel manager, a multinational marketing director, and others.

To get even more transparent about E-goi customers, some of the businesses that use the platform are:

e-commerce;
agencies;
retail;
tourism;
blogs and content producers;
real estate;
health/wellness companies;
Financial Institution.

When a company or brand uses E-goi, it relies on a tool that thinks and privileges its best experience. The platform has been carefully thought out and designed to respect the profile of each customer and their different levels of knowledge.

No wonder, E-goi has a team that specializes in the user experience, acting actively to maintain the commitment to provide easy-to-use software: which brings concrete results to customers.verything is absolutely done – and modified, when needed – to make the customer experience more and more enjoyable.

To assist the people who are taking the first steps in E-goi, the client has access to a database with videos and tutorials that explain the steps of any platform functionalities. Also, we promote webinars fortnightly to clarify any type of doubts.

What are the E-goi differentials?

The platform has many advantages, of which we can highlight:

has 100% communication in Portuguese, which facilitates usability;
contains live hangouts and tutorials that help the client;
offers a free plan for up to 5,000 contacts;
is multi-channel and allows you to create email marketing, SMS for e-commerce, Web Push, etc .;
offers a powerful automation tool to create complete sales funnels;
makes sending of reports of the shots of emails;
performing A / B tests;
creating capture pages and pop-ups within the server itself;
has hundreds of plugins for integration with external software (WordPress, Magento, Prestashop, Zapier, Shopify, etc.);
allows all forms and questionnaires to be fully customizable;
has an affiliate program;
has plans accessible to all pockets;
offers responsive services, that adapt to any type of screen;
makes efficient support by local phone, chat, and documentation.

Also, it is important to highlight that the E-goi client has countless other differentiators, such as the tracking system ( Track & Engage ), very useful for e-commerce and serves, for example, to collect behavioral data (such as page visits, submissions to forms, products in the shopping cart, etc), then use them in abandoned cart campaigns, recovery of old customers, among many other campaigns.

Also, as we have pointed out, E-goi is very concerned about offering the best user experience. Because of this, the support is very fast and very close to the client, causing the problems to be solved in a few hours.

There is still a great concern to do follow-up work to all accounts. Our goal is to understand which are the main pains of the clients so that we can indicate the best solutions.

In this way, we continually apply satisfaction surveys to understand where and how we can improve. The support service is performed through helpdesk, chat, phone, and even Facebook.

Monitoring of results

E-goi produces detailed reports for all campaigns and delivers endless strategic information to your customers, such as open email rate, button clicks, social sharing, and more. The concern is to map those data that are actually converted into concrete results.

Throughout the text, you may realize that E-goi differentials may be essential for your business. The idea is that you start to communicate in a personalized and automated way with your current and future clients.

Another of our differentials is to help our clients create automated and at the same time humanized marketing actions. That is, it is a great way to reach an audience in a scalable and completely personalized way.

With a highly competitive market, it is essential to have more efficiency and agility in delivering the results. So if you want to value your brand and increase your revenue, E-goi differentials may be the right choice.

If it is time to take the next step to automate your business, we are available to serve you. Contact us so we can understand your need and help you make the best decision in support of your company’s ongoing and sustainable growth. We will be glad to assist you!

Marcelo Caruana

Marketing Manager

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Generation of leads: 6 tips to increase results

Daniel Bento — Wed, 13 Jun 2018 08:41:03 +0000

What digital marketing strategies do you use to ensure the generation of qualified leads and boost your company on the internet? Knowing how to attract prospects is indispensable, mainly when we talk about a buying process that is not done in an impulsive way anymore.

Consumers are increasingly more demanding and have greater power of research and decision making, which enables them to ignore what they do not find interesting. Thus, the generation of leads emerges as one of the most efficient ways to ensure a healthy and lasting relationship between a company and the customer.

However, what are the leads and what strategies can a company use to attract them? We have created this post to answer this question. Stay with us!

What are leads?

In brief, leads are business opportunities for your venture. They are users who have provided contact data — such as name, email, and phone number — in exchange for a value proposition, such as useful content, evaluation, and tools.

That is, they are people who have already shown interest in the topic of your company and who probably would want to know more about what the company has to say, both in terms of products or services offered and in terms of knowledge.

The company must then pay attention to guide the prospect through the buying process in the best way possible. This is because, in general, the customer is looking for a lot of information and, in order for your company to be chosen at the end, it is necessary to produce attractive and relevant content to guide him through the process.

How to generate leads for a brand?

1. Provide e-books

Providing rich content in e-book format is one of the most popular ways to generate leads. The great advantage of this alternative is the possibility of deepening the knowledge of a certain topic — in a way that would not be possible in a post on your blog, for example.

Moreover, the offer of e-books rich in valuable content enables the company to educate the user, get their contact information, and also demonstrate that it is an authority on the topic. However, it is indispensable to pay attention to the production of this material in order to get the desired return — it is worth remembering that the process requires a lot of planning and can be time-consuming.

Here are some points that deserve your attention:

spelling;
file editing;
ideal language;
really useful information given in a didactic manner;
simple form.

2. Produce webinars

Webinar — presentations and events over the internet that can be live or not — is another quite common way of attracting leads. For this, however, it is necessary to know the brand audience deeply, to the point of knowing exactly what interests them and producing content relevant to the broadcast.

Another positive aspect of webinars is the possibility of the company communicating and interacting with the user, their prospect. In this way, it is easier to guide the content according to the interests of the audience and answer their doubts — all at a considerably low cost.

3. Offer free consulting

Another effective strategy for generating leads is to offer free consulting services that help in decision-making processes, thus helping the prospect to achieve their goals. However, it is important to highlight that the focus should really be to help and not close a deal.

This is a very interesting alternative since it shows the willingness of your company to clarify your customers’ doubts and problems, making sure that they feel more susceptible to providing their contact information.

4. Supply templates

Do you know those models of ready-made documents that are used in any context and make a given job easy — such as excel files, presentations, contracts and calendars, for example? They are called templates and work very well to generate qualified leads.

With a highly practical appeal, this material appears as a facilitator for the user who, once again, will see the company as a solver of their problems. We should remind that many companies create their own templates that optimize their day-to-day work and forget that their leads may also face very similar difficulties.

If you find this creative idea interesting, remember to make this kind of content available in a self-explanatory manner or with instructions since the prospect is looking for something practical and that simplifies their routine.

5. Create a series of content

Concentrating a series of content on a Landing Page is a great idea to attract the future customer and turn them into a quality lead. However, it is essential that this landing page makes a positive first impression because it works as a kind of business card of the company.

It needs to be engaging and exciting for the prospect and, therefore, it must be well-planned and thought-out to impress. That is, the Landing Page may be understood as true digital bait.

Perhaps you are wondering what rich content you can offer on these pages. We can suggest two formats: videos and courses.

Producing a series of videos may result in many business opportunities for the company, therefore, make sure you take advantage of the audio-visual facilities to create rich content and share them on a Landing Page.

With regard to the courses, this is another option for generation of qualified leads since teaching something is a good way to win the audience over and reach authority status in the topic under appreciation.

6. Produce podcasts

Podcast is basically a form of communication that enables the consumption of audio content. It is like a radio show with announcers who comment on a particular topic and a soundtrack in the background — the difference, however, lies in the fact that the podcasts are not live.

If you prefer a more uncomplicated and fun production alternative than videos, the podcast is the perfect choice. The ideal, then, is to look for an acoustically well-isolated environment, to be careful in capturing the audio and rely on professionals who address the subject in a humorous and objective manner.

Lastly, remember: the market is full of opportunities and you have to know how to take advantage of them. So, make sure you invest in winning prospects since this can be the surplus value of your business.

Now that you know 6 different strategies for generation of leads, how about discovering the importance of tracking visits on e-commerce and improving your company’s results once and for all?

How to gain real followers? Strategies to grow your audience

Hugo Pascoal — Thu, 29 Mar 2018 16:04:32 +0000

Nowadays, being present in many social networks is no longer an option for brands. However, more than managing them, you need to know how to gain real followers who are interested in the company in question…

Even if you have a personal blog or a profile on Facebook, whenever you post something, your name is your brand. For this reason, let’s use the term brand to define the owner of the social networks, alright?

How important is it to have organic followers?

Right after you create a profile or a page on any social media platform, the first goal is to start gaining followers to grow your audience, but you need to know which follower profile really matters.

It’s obvious that if more people follow your page or your profile on social media, the brand’s visibility will be bigger, but the great question is on how to show up to people that can interact and engage with it.

Under that perspective, the capture of organic followers is the most interesting strategy to be used. Through this strategy, occurs a “natural selection” so that the brand shows up exactly for the public who has some interest and affinity with it.

Through this identification, these users get closer and have more chances of engaging with posts and publications, commenting, liking or sharing your content.

Buying followers

Unfortunately, there’s an action, not that positive and very harmful to a brand’s image: the purchase of followers. The big problem is that, by buying followers, the brand gets many likes from people who are not interested in it.

Besides the fact that it doesn’t generate engagement with that people, the purchase of followers can cause many image problems for the brand, decreasing its rate of reliability before the organic followers.

Having this kind of posture, the brand will only pay for numbers and not for results. Remember that the amount of followers by itself is not an indication of growth, but a metric of vanity that says little about the real results obtained.

The public isn’t a fool and they’re more and more demanding when it comes to the brands’ posture in the digital world. People can easily understand when brands buy followers, comparing the number of followers with the quality and the engagement of posts.

In case they identify many irrelevant posts and a big number of followers, they are already sure that the brand bought followers and start suspecting the company.

The best advice we can give you is that under no circumstances should a brand buy followers. Instead, they must invest in strategic actions that attract organic followers. Even if it takes a little more time and a little extra work, the results, in the long run, will be infinitely better.

What are the challenges of increasing audience in an organic way?

Seeing that the purchase of followers is not recommended, you must be asking yourself how to gain more followers for your page or profile, right? Well, there is an answer to that question, but it’s not that simple. Before anything else, you need to pass the main challenges to grow your audience.

Understand Social Media

Firstly, you need to understand the essence and the goal of the social networks your brand is in. In each one of them, posture, language and even the content’s format is different, just like your audiences profiles.

After understanding this, you’ll find out which social networks are really relevant for the communication strategy of your brand. And know: you don’t need to be in all of them!

It’s way better to be in only two or three social networks and be active in them than to have a profile on every social media platform and not being able to do a good communication job. Every time a follower contacts your company through those channels and doesn’t get a quick response, arises the opportunity to start an image crisis.

Know your audience

Now that you already decided to which social networks you will be present, you just need to start posting, right? Wrong! The second challenge is to understand which users you want to attract to your page or profile.

At that moment, the main focus is to search public and elaborate the persona’s profile. All that study allows the brand to create interesting content for that public, and in that way turn users into followers.

Speaking of content, it’s fundamental that you make a complete plan of content for the various social networks your brand is in, aligning the theme and the language in the various channels, facilitating your recognition from the audience.

Invest in promotion

We already have everything planned and defined. Now we just need to start posting, right? Yes! However, your posts won’t show up to anyone because you don’t have any followers yet.

For a brand that is entering the world of social media nowadays, it’s important to invest in promotion for your already existent client base, whether it is through communication on your website or even through email marketing.

Another efficient way to start expanding your audience is by inviting your company employees to like and share your Facebook page, for example.

But don’t think that that will be enough! For sure you have already heard about the “feared” Facebook algorithm that brought down the reach of many pages overnight. Just like Facebook, every social network has its own algorithm, with unique characteristics. It’s the brand’s job to know how each one of the networks works, analyzing good practices of publication and promotion of content.

The important is to keep in mind that there isn’t a right or wrong in social media strategies, there’s only what works and what doesn’t. So, don’t get frustrated if your strategy fails a few times. You just need to keep trying until you find what works for your brand.

Engage your Followers

It’s common to see brands with a big volume of likes on pages and followers on profiles, but with an engagement rate very low, or worse, inexistent. Engaging the audience is something that is way beyond guessings and bets.

To get a satisfactory engagement in your posts, you need to participate in your followers’ actions on your page. That can be done by answering to their comments on the publications or by making promotional actions.

It’s no use to post and wait for your followers to do the rest. You need to encourage them and, especially, participate actively in the discussions.

Another factor that influences directly the engagement rate is the posture of the brand regarding the issues posted. The more positive a brand is related to a specific issue, the bigger the number of new followers it will conquer.

We know that it’s hard to always see everything in a positive way, so that’s a big challenge to be won in the search for new organic followers.

How to gain real followers on social media?

Now that we’ve talked about the importance of conquering organic followers for your brand’s page or profile and presented the main challenges, it’s time to present strategies that can contribute to increasing the number of followers.

By applying them to social media, it’s certain that the brand will start attracting more and more followers. Read:

Have a complete profile

It may seem something simple, but this step is ignored by the majority of companies that create pages or profiles on social media. Many brands don’t include basic information such as the company’s website, its address or contacts.

Other information that is very neglected is the description (history) of the company. By far, that is one of the most important information of a profile. After all, it’s the responsible for the identification of your public and for the empathy between the audience and your brand.

By creating a profile, it’s important to choose a simple name, clear and of easy memorization, simplifying the users’ search for your company. Regarding the images, the profile photo must have the logo of the company or something related to it.

The same works for the cover images – in Facebook’s case. In this point, it’s important to highlight that the use of coloured images is more effective to catch the users’ attention than black and white images.

Create Evergreen Content

Evergreen contents are those that, even with the passing of time, don’t lose their value and have a more explicable and educational focus, contrasting with informative or opportunist contents, that have an expiration date and lose their value rapidly.

This kind of content tends to be valuable in the capture of organic followers since it helps them in a determined situation when they search for a solution. That way, evergreen content is seen as posts of extreme relevance and wide reach.

However, you need to keep in mind the shareability of that content. A video or an infographic, for example, have more chances of being shared than a photo or a text.

Remember that your goal is to reach the biggest number of audience possible without leaving the quality or relevance of your content behind.

Use different formats

Social media became multimedia platforms, supporting from one simple text post to a live video transmission. With so many media options to promote your content, why limit to one or two?

Explore every functionality available in your chosen social media platform and develop creative and original materials. Photos, motivational messages, quotes, informative videos, tutorials and live transmissions (the famous lives) are just some of the formats that you can use in your strategy.

Encourage engagement with your followers

The best way to attract new followers in an organic way is by maintaining the engagement level with those you already conquered. For that, you need to constantly encourage them to participate in your actions and posts.

Besides the classic promotions of “Choose an option, tag three friends and share this post in public mode”, you can work with simpler posts, just asking your followers a question.

For sure you already saw this kind of posts in some place and probably realized that the volume of interactions (likes, comments, and shares) was very big, providing a high rate of engagement.

Talk to your followers

There’s nothing worse than talking to someone and being ignored, right? By answering to your followers’ comments, you establish a closer relationship with them, generating more engagement and making them talk about this experience with other people.

This might even be a strategy that generates a big number of followers, but its absence might be an exit door for those who stop following your profile, making your page lose relevance.

Adopt a more human posture

Each post and answer from Netflix to its clients is a show to be seen. They can bring the audience closer in a simple and human way, always with a good dose of humour.

Even though not every company can afford to answer posts with humour and irreverence, they need to be the most human possible, after all, no one likes automatic answers.

Like the name itself says, they are social networks, and a society is formed by people with different feelings and thoughts. Acting in a more human way, listening to your followers, answering them with respect to their differences is fundamental.

Follow Back

This tip applies more to Instagram and Twitter, but that doesn’t mean it’s not important. The rule is simple: whenever a new user starts following your brand, follow them back. It may seem meaningless but believe: it’s great to attract new followers.

And it’s not just with people that you should do this. Many companies might follow you and you should return the gesture. This type of interconnection between brands is also a great way to gain followers because you’ll start showing up for their public.

Exchange links and make guest posts

A good way to attract more followers organically is by investing in the exchange of links and in the guest post publication with companies from different segments, but that have the same public profile.

Imagine that you have a fashion blog. A good partner to exchange links with would be a makeup blog, for example. A brand from that field has a similar public to yours, but you’re from different segments – and don’t compete with each other.

The guest posts are written posts by an invited partner that are published on your blog or page. In these cases, the guest should be a person with recognized authority or with big popularity.
Beyond helping strengthen your blog’s credibility, you’ll have access to a public that before was unexplored, but that has the potential to like your page and become a consumer of your content.

Build and maintain your authority

Building a solid reputation and having authority in your area of action is a good way to attract more real followers to your page or profile. It’s a fact: people love authority and following brands that have that title is a sign of status.

For that, you need to develop relevant, original and helpful content for your audience. Posts that are not aligned with the brand’s values are highly prejudicial and risk your credibility.

If you position yourself as an authority, people will start considering your brand a reference and, consequently, whenever a situation or an issue related to your segment appears, they’ll remember you automatically!

Integrate your social networks

Another good strategy to increase the number of real followers on social media is by integrating the ones you’re already in. That way you’ll be able to channel your audience to the one that you think is more relevant to your strategy.
For that, all you have to do is share the content of your blog on Facebook or LinkedIn, for example. However, know that just the sharing is not enough: you need to put a Call to Action (CTA) inviting the reader to like your page.

Besides the fact that it brings new followers to your social networks, that practice helps to pulverize your content, increasing the reach of a certain post and generating more visibility to the brand.

Make Regular Posts

It’s very important to have a calendar to publish content in order to keep your audience and conquer new real followers.

Not only it contributes to your page or profile’s relevance on social media, regular posts affect Google’s search results. The fact that this way your audience will know when you post new content is also beneficial because it creates expectation.

Besides, determining that regularity will allow you to post in the days and times when you have a big visualization rate, helping your content to be seen and shared by many people in few minutes.

Use hashtags without fear

Hashtags (#) are a kind of keywords used on social media to define the focus of the post and function as a way of tracking a specific issue. Besides, hashtags have a direct impact on the posts’ performance.

They appeared first on Twitter, but are already used in many other social networks such as Facebook or Instagram.

Even though they are extremely important, it’s necessary to be careful when using them. Unfortunately, it’s very common for some brands to use many words in only one hashtag, which is inappropriate. Not only it makes the hashtag less effective, its reading becomes too hard.

When you use more than one word in a hashtag, we recommend you to use a capital letter at the beginning of each word. Another important point: you don’t need to transform each word in a hashtag. If you do it, the strategy stops making sense, and that complicates the users’ search.

Before defining a hashtag for your post, you need to check if it has anything to do with the content you’re posting and if it is suitable for the chosen social media platform. We don’t think #instafood goes that well with Google Plus.

Test as many times as necessary

The best way to attract more and more followers to your brand is by making many tests on your posts. That way you’ll be able to identify which themes engage more with your audience, which format has more reach and which is the best way to make your content reach your followers.

On blogs, for example, you can test different layouts, compare them (Tests A/B) and verify which had a lower rejection rate (when a user leaves the page without doing anything).

Don’t be afraid to test every possibility. As we said, there’s no right or wrong, there’s only what works and what doesn’t, and the best way to find out is trying.

There are many ways to attract followers to social media profiles, but not all of those strategies might work for your brand. You need to evaluate situations, understand its particularities and develop a specific plan for each one of them.

Much more than creating posts, you need to know how to gain real followers so that your brand is successful and stands out on social media.

Now that you know a little more about this theme, sign our newsletter to receive other content like this one directly on your email!

Hugo Pascoal

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Grow your Email List with Facebook Lead Ads + E-goi (complete guide)

Alex Barbosa — Wed, 11 Oct 2017 10:11:18 +0000

Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate.

If you do want your list to grow quickly, however, consider using Facebook Lead Ads.

In other words, you can now create an advert with a personalised form, fully mobile friendly and designed in a way that requires the minimum possible input, increasing your conversions.

You can download the results in CSV and XLS formats. But the great news is that Facebook Lead Ads can now be integrated with E-goi. In this way, all your leads will go directly to your contact list, and can also be included in an automated marketing workflow (automated responses).

With this strategy you can generate new leads for:

# Sending your weekly newsletter;
# Promote offers and discount vouchers;
# Generate signups for a webinar or course;
# Book a software demonstration;
# Offer an ebook.

As you can see, there are many possibilities. Remember, the better your ‘bargaining chip,’ the more adhesion your campaign will achieve.

Prerequisites for creating a Lead Ad:

# On Facebook, “Business Settings”, have “Page Administrator” status;
# Read and accept the ‘Facebook’s Lead Ads Terms of Service,’
# Include a link to your own Privacy Policy;
# A campaign image in a 1200×628 pixel format;
# Have an E-goi account and a list created for this ad.

Create an Advert

1) For ad creation, I use Facebook for Business, as it allows me to manage several businesses and provide access to other collaborators. But you can also create an ad in Ad Manager.

2) Choose ‘Lead Generation’ as the marketing objective;

3) Choose a Campaign name;

4) Choose an advert set name

5) Choose the Facebook page you want to promote;

6) Read and accept the Lead Ads Policy;

7) Set your target audience, the group of people you wish to reach;

8) Set your ad positioning. At this point you can even choose to display your ad on Instagram, or not;

9) Set your budget. It is standard practice to establish a daily spend, knowing that the real value can vary slightly. At this stage, Facebook provides a forecast of your weekly spend;

10) Another way of setting your budget limit is to schedule a start and end date for your ad;

11) Set the value of your bid. Facebook states: ‘The suggested bid is one we think will allow your ad set to reach a significant portion of your target audience and will get you the results you want.’ It goes on to display bids that are currently winning auctions for reaching the target audience you have set.

In practice, I can give an example of the latest Facebook Lead Ads campaign I created. Facebook’s suggested bid was €2.05, I set it at €1.47, however, the same campaign is active and Facebook charges me around €0.81 for each lead generated. As word of advice, don’t be intimidated by the values first shown;

12) Complete this stage by clicking on ‘Continue’;

13) Choose an ad name;

14) Choose your ad format. This could be carousel, single image, single video or multimedia presentation;

15) set up the image, text and call to action for your ad. You will notice that you have a preview in various formats.

Create the form

16) after these steps, you will finally be able to create your signup form. Click on ‘New form’ and choose a name for it;

17) In setup, choose the English language and establish whether your and can be shared or not;

18) Creating a welcome screen is optional. I prefer to skip this stage to make the signup process shorter;

19) Define the questions your form will contain, such as name, email et cetera. Don’t go overboard, because the more questions your form has, the higher the abandonment rate will be;

20) Complete the process by setting up the Privacy Policy and Welcome screen. Save and conclude. Your ad will be analysed by Facebook;

Integrate with E-goi

21) Login to https://goidini.e-goi.com with your email and E-goi password;

22) Create an integration, opting for Facebook;

23) Goldini will request that you log in with Facebook. Follow these steps to conclusion;

24) Establish which E-goi list will receive the Facebook leads;

25) Establish from which page these leads will come;

26) Indicate the form you created in Facebook;

27) Choose your Facebook form fields that you want to map with E-goi;

28) Add a tag (optional);

29) Finalise the integration.

Having finished these stages, you can create an Autobot (marketing automation) according to objectives, further increasing engagement with your lead.

Last but not least: perform as many tests as necessary to ensure that your campaign works perfectly.

If you liked this post, remember to leave your comment and share it on your social networks.

Alex Barbosa

Especializado em Design pelo Istituto Europeo di Design (Espanha), formado em Marketing Digital pelo Instituto Infnet e em Programação Neurolinguística pelo INAp. Atualmente é sócio-fundador das empresas Chili Inbound e Inbox Mail 360. Além de empreendedor, é um entusiasta por marketing digital, email marketing e inovação.

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8 Incredible Ways to Start Your Email Marketing Journey

Gabriela da Cruz — Mon, 03 Jul 2017 13:51:55 +0000

Digital marketing has brought a myriad of techniques to increase the sale of products and services, and one of them is email marketing.

Yet many business owners don’t know how to use it, or aren’t using this powerful tool correctly, and hence fail to see the results of their strategies.

To stop this happening to your company, we’ve prepared this article to show you:

# How to attract subscribers to your list
# How to send emails efficiently, reaching each target audience
# How to reactivate inactive clients
# How to apply the strategies to increase your sales
# Analyse statistics to improve campaigns
# How to use a system to help with your client management

Interested? Check out the tips below:

1. Attract subscribers to your list and turn them into leads

The first step in working with email marketing is to attract subscribers to your list.

I say this, because one of the most common mistakes made by companies starting to develop email marketing strategies is to buy email lists. This can have a negative impact, as the recipient of the message has no idea how they got his email address.

Use some tactics to create your own email lists, such as:

# Include pop-up windows on your website with a discount voucher or promise of a newsletter, for example, for which the user must provide their email address.
# Offer free virtual bait on your website, such as e-books, free webinars or other items of interest for your target audience.
# Run prize draws, requesting the user’s email address in exchange for participation.

2. Segment your clients

To create a good email marketing strategy, it’s important to use segmentation.

For example, your audience is made up of businessmen and people looking for work as employees. In this case, different strategies should be applied for each audience. To achieve good results from email marketing, it’s important to send content that is of interest to each target audience

3. Your company can reactivate inactive clients

The big advantage of having a system that stores your client data, is that you can plan email marketing strategies for making new sales.

If the client has already bought a product or service from your company in the past, you already have a big advantage: the client already knows your product.

Apart from that, you don’t need to take the previous steps to obtain the email address or segmentation, as you already have this information.

You can therefore create a strategy to show that you still care about your client, and send an email with news and updates about the product they have already bought.

The ex-client is a potential buyer, so invest in email marketing to ensure that they will become an active client once again.

4. Apply strategies when sending emails and increase sales

Now that your company has segmented email lists and has managed to reactivate inactive clients, the time has come to use email marketing strategies to increase your sales.

4.1. Welcome and special occasion emails

Upon registration, you can automatically send a welcome email to your new lead and offer a discount or service that can be used immediately.

In addition, your company can create campaigns for Valentine’s Day, Christmas, Mother’s Day and send personalised products for these special occasions.

4.2. Offer discounts for product abandoned in the shopping basket

You’ve probably placed a product of interest in your shopping basket, but for some reason didn’t complete the sale, right?

One possible strategy to encourage the client to finalise the purchase, is to send an email offering a discount on a product that is still in the shopping basket.

4.3. Send emails with new products or blog updates

For example, if you have a course on productivity, send an update with an article on this subject and offer your course at the end of the email.

Sending new products is also a way of keeping clients up-to-date, and could awaken the interest of buying new products.

Another example is to send emails with new products or blog updates, such as new articles or online courses.

But remember that the email should always have an objective at the end.

5. Analyse your statistics

It’s not enough just to send emails to your clients. It’s essential to analyse statistics to assess your campaigns’ engagement levels.

You can do this by checking the following data:

# Email open rate: The client is immediately deleting your emails because they don’t have attractive subject lines
# Analyse ROI, and if your investment is yielding a better than expected ROI, you should ideally increase investment in this strategy, as it is one of the cheaper and most profitable methods, if used correctly.
# As well as analysing the email opening rate, also check the percentage of people that read your email all the way through. They may open it if the title is interesting, but if the content is poor, they will delete it before they’ve finished reading.
# Place a call to action on the email and check how many people did what you encouraged them to.

6. Create attractive emails

Certain techniques should be used when creating emails, to make them more of a pleasure to read.

For example, use short paragraphs in your email, highlight keywords in bold, use only 2, or a maximum of 3 friendly CTAs throughout the text and use HTML templates with good text and image distribution.

Using these techniques to ensure that the reader doesn’t get bored and reads until the end, is essential.

7. Establish how frequently your emails will be sent

It is also important to send emails frequently.

This is especially important when somebody has asked to subscribe to a newsletter, as you must maintain a certain frequency of communication between your company and its clients.

For example, every Friday at 15:00h, send weekly news and updates from your blog, new products, and some form of special promotion to your clients.

Maintaining this frequency is important, so that your client remembers your brand, and so that you can drive more sales, as you will be promoting your products and services to your clients in the process.

8. Use management systems to control client subscriptions

In reading this article you’ve probably realised the importance of efficient client management, right?

That’s why it’s a good idea to get an integrated management system, not only control client subscriptions, but also understand how the client behaves by analysing the products they have purchased.

In addition to managing client registration, this kind of system can also offer:

# Stock control
# Sales control
# Quotation control
# Financial control
# Profiles with differentiated access
# Online access

Queries or suggestions? Share below in the comments box!

How to Get Former Clients Back with Email Marketing

Pedro Barbosa — Wed, 31 May 2017 14:48:13 +0000

Getting a client back vs acquiring a new one

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client. Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

No good product or service is finished, and that’s great. Companies keep their products developing over time, so it’s only natural that during the process a couple (or a couple thousand) clients are left disappointed or do not think they’re a great match with what you’re providing.

When should I target communication towards former/inactive customers?

So, imagine you’re in the digital marketing industry, selling software to help your clients with social media networks management – your product nowadays has a wide array of possibilities, but it hasn’t been like that since the beginning, right? And back then, some customers left your product, even though they were attracted to it in the first place.

Now imagine you beat the competition and now you sport something new or improved, to offer. It’s the perfect time to go and get those inactive or former clients back. How? We’ll give you a few tips.

Think as if you only have one shot

Listen, this should be a rule of thumb for every email marketing communication moment, but it’s even more important when it comes to attracting inactive customers back. Don’t be a pain in the ass with inactive customers – for some reason, they left your company, so reminding them of that will only make them grow angry on you.

Instead, when communicating with inactive of former customers, do it as it was your last chance of winning them over. Be precise, communicate clearly your advantages and new features. Have them fall in love with you again, rediscover the magic.

Make use of data to understand what to communicate

Most companies have more than one product or service. Imagine you have a footwear e-commerce place: does it make sense to communicate about high heels to a former customer that used to purchase only sneakers?

Once again, this is important to every email marketing communication strategy, not only those concerning former customers. Make use of data, of your sales’ funnel and marketing automation systems (we have a pretty good one ourselves). Don’t waste what might be your only chance communicating something that won’t resonate with your target.

Make former customers feel wanted

A former customer may have left you for a multitude of reasons, but once upon a time, he was in love with your offers enough to become a client. So spread your love out there with a targeted campaign for them, a special come-back discount or some sort of limited offer so you can force them to think again about becoming a customer of yours.

Remember: a former customer is a cold lead. But it’s still a lead. Take advantage of it.

Pedro Barbosa

Sou um Content Marketing Ninja.
Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.

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What is Email Marketing? [+ Advantages of Using this Channel]

Pedro Barbosa — Mon, 01 May 2017 16:00:08 +0000

What is email marketing?

Well, the term is rather self-explanatory, isn’t it? So, what is email marketing after all? Email marketing is the use of email messages as a marketing channel.

It’s the oldest technique in digital marketing and it’s still the best one to date (with no other contender in sight to take its throne).

As with other marketing tools, email marketing works as a communication channel targeted at existing customers, as well as a highway towards new customers acquisition (without losing sight of inactive clients).

After all, who doesn’t have an email account? It’s today’s preferred mail inbox.

What is it for? What are the goals?

Email marketing as a communication channel can be used with many goals:

Keep in touch with the clients
Keep the brand on Top of the Mind of the client (notoriety)
Capture new clients
Interact with users
Increase sales
Get to know your client better
Fidelization

Examples of Email Marketing

There are many types of email with the most varied purposes, so, we gathered some of them. Check the one that works better with your strategy, get inspired and work on your business!

Is not enough to send emails from my computer and you’re done?

Of course, when you send emails from your computer, you are communicating but email marketing is much more than that and there are two ways to do this:

Local Email Marketing Software
Web-Based Email Marketing (or Online)

Local Email Marketing services are provided through a program that is installed on your computer, with a connection to a specific server for this purpose, it sends and manages the emails to its recipients.

Web-based or online Email Marketing services (such as E-goi) are services that you can subscribe online, where all the management and configuration of the sending of the communications is done, without having to install any program.

But can I send email from my Gmail, Hotmail or Yahoo account?

No!

To help avoid spam, fraudulent emails (phishing) any email client such as the Gmail, Hotmail (Outlook) or Yahoo limit massive sendings. On Gmail’s case, for example, it’s not possible to send an email to more than 500 recipients at once.

But that’s not everything!

If you send emails through Gmail, Hotmail, Yahoo or any other email client, not only will you be limited in the number of daily sendings, you also won’t have at your disposal:

Creator of newsletters to practice email marketing like a professional;
Thematic templates for your sales campaigns (and more)
Tools to improve your campaign (HTML analysis, spam score, broken links, etc.)
A/B Test
Metrics that allow you to get better results, such as opening rates, clicks, geolocation, etc.

What are email marketing advantages?

To understand what is email marketing you have to think about this: how come you never receive updates on your Facebook pages I’ve ever liked or even from your friends?

Sure, social media darlings like Facebook or Instagram might be the new jewels of the crown when it comes to digital marketing, but with email marketing, you have one huge advantage: there’s no limited reach. Those who opt into your mailing list will receive your newsletters, flyers, etc. You get what you pay for, and not for the potential on it.

There are reasons why email marketing ROI is so much better compared to other digital marketing tools, and reach is among them. It’s also simpler, cheaper and more efficient. So what’s not to like about email marketing solutions?

Email marketing has the best ROI of all the tools

Yup, we told you that before. Hard to believe? Well, we’ll tell it again just so you know – email marketing might not seem the sexiest of all marketing tools, but it’s the most effective. With the best ROI. Meaning you’ll spend less and achieve better results.

Sure, social media is fancier. But does your business thrive on being fancy, or by being lucrative? We know it’s the latter. Email marketing has an ROI of 3800%.

And yes, you read it well.

Email subscribers are highly engaging

Sure, you think about engagement and all that comes to your mind is Facebook and Twitter. That’s alright. We all know how effective social media is to create brand engagement and brand recognition.

What you don’t know – but the fellas at Quicksprout discovered – is that an email subscriber is 3x more likely to share your social media content with their friends and acquaintances. So, even if social media is your thing, don’t overlook email marketing capabilities to enhance your results.

Email marketing – Who is it for?

For anyone, really. If you have any goods or services to sell, then email marketing is for you. Damn, it is for you even if you don’t have any of those! Email marketing solutions are perfect for bloggers, as well, to make them grow their readers base and spread content before they even start selling anything.

Email marketing does wonder when combined with E-Commerce. It can also be the perfect solution for real estate agents. You name it.

Ok, Know I know what is email marketing. What’s next? Is it difficult to start? Should I be tech savvy?

That’s the wonder of email, in comparison with other tools: it’s simple, efficient and you can start right away. Imagine you’re at the beginning of the 20th century – what’s more difficult, to send a letter to anyone you have an address of, or to distribute flyers on the street and hope people don’t send them to waste? The first one, we know.

Email marketing is just like that: you have an email address, you can send a message that will be delivered. Take E-goi as an example: our platform is low-cost, low-maintenance, high-security standards and user-friendly. You just have to set-up an email address capture form, or upload your contacts list, and can start sending emails whenever you want, to whomever you want to.

No need to be a tech wizard. If you can go online and use Google, or Youtube, you can make use of email marketing. It’s as simple as that.

Where do I start?

We’ve got you covered. If your contacts list is composed of less than 5001 contacts, we have the perfect plan for you: E-goi’s 5001 Plan allows you send unlimited email messages to your contacts list. And you know what? It’s completely free! You won’t spend a dime!

E-goi’s 5001 plan brings you no-holds-barred email marketing. Unlimited sends and all major features available! The only big difference between this and standard E-goi plans? Your emails will include a small ad and you won’t have dedicated support from our tech folks (don’t worry, our KB, video tutorials, and online training cover all bases).

Are there more tools related to email marketing that I can take advantage of?

Sure. Targeted email marketing is just the beginning. Our platform is jam-packed with loads of features and tools for you to maximize your earnings. If you think it’s time to fulfil your business potential, start by reading our take and features on:

Conclusion

Now that you’ve understood what is email marketing, what makes it an irresistible and indispensable channel in your communication and marketing strategy, take action and take advantage of this great channel of customer acquisition.

Discover how to start your journey in email marketing now.

Pedro Barbosa

Sou um Content Marketing Ninja.
Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.

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