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How to Increase Traffic from Your WordPress Blog with Web Push

Diana Guedes — Thu, 20 May 2021 10:46:24 +0000

What will you learn?

Web Push notifications are a crucial strategy for creators and bloggers who want to increase traffic and engagement on your website or blog. These notifications are the perfect type of strategy to generate more traffic in new posts.

You can send Web Push notifications whenever you want and without having to leave WordPress. One of the great advantages of Web Push notifications is that they don’t work only on computer browsers, they also work on mobile devices like tablets or smartphones, and you can send a notification directly to your readers’ devices.

The Problem

One of the biggest challenges for any creator is how to improve the results of their old and new publications. In this sense, Web Push for bloggers and creators is a very useful tool.

Most of the time the content ends up “dying”, since the traffic is lower, preventing you from having a good position in search engines, but Web Push as an excellent channel to manage to drive more traffic to your blog and thus improve your organic positioning.

Having the ability to reach more people in real time and get greater engagement in your posts, especially when it comes to a new article, is vital for any blogger, journalist or content producer.

The Challenge

One of the objectives of blogs and content portals is to increase visits, traffic and engagement in a simple and effective way. To this end we decided to use a very practical Web Push strategy, with which these notifications can be directly edited and published by editing articles in WordPress.

The challenge comes when we release a new post for our blog and we want the audience to visit this new content. It is at this time that we take advantage of the Web Push strategy and in the edition of our article we prepared an automatic notification to suggest the visit of our audience for that specific post, thus announcing “a novelty”.

The solution

With the Web Push feature and the Smart Marketing plugin of E-goi you will be able to do everything in one place, so it is much easier to increase the visits of your blog and putting your article / publication in better position in search engines.

You can automate your notifications so that they’re released automatically and in real time, automates it, and greatly simplifies the work of bloggers and content producers.

You want to know how?

See the Video:

You’re welcome!

How to use Web Push Notifications to increase your sales

Hugo Pascoal — Wed, 11 Apr 2018 09:28:13 +0000

Web Push notifications are small messages that go directly from your website to users’ desktops, smartphones or tablets. Even if they aren’t on your website or don’t have their browser opened there, the notifications are sent.

As you probably know, they are used to inform users about new content or new updates on websites but don’t think that only news websites or blogs benefit with these notifications. E-commerce also have a lot to gain with them. Find out how!

Why use Web Push notifications on your eCommerce?

The use of web push notifications allows the direct contact between your e-commerce and your clients, without needing to create an app! They work not only to send news on your website, but also to increase your eCommerce sales, through different ways of engaging with the clients.

Web Push notifications can be used to inform your clients of new products, new promotions or discounts happening on your website. Not only that, but you can also segment the users based on their interests and their behaviour on your website. Thus, users won’t be bothered with notifications about products they’re not interested in.

How to increase sales with Web Push Notifications?

With web push notifications you can increase your e-commerce sales a lot, especially if you are able to make and combine your strategies. With web push notifications you can:

Announce new products you’re selling

Announcing new products available to purchase on your website through web push notifications is a good way to increase your sales. And don’t worry, you’ll only inform the users you know are interested in those new products!

Imagine that a specific number of clients bought a product or searched for it. When you have that product – or any similar or related to it – that might interest those clients, send a small notification to inform them. You can control everything through segments based on the clients’ purchases and activities on your website.

Promotions!

Every client is attracted to promotions, whether they are in the products’ prices or, for example, in the shipping price.

Firstly, by sending web push notifications with promotion, the best thing is to send them only to segments of clients potentially interested in them. It’s also important and effective to create a sense of urgency when announcing the discounts, for example through an expiration date to get the discount. That way, you’ll make the client feel some sort of urgency to buy any of the products on sale.

Avoid Abandoned Carts

When a user adds something to the cart, he is showing an intention of purchasing that same product. However, it’s not uncommon for users to leave websites before buying the products they put in the cart.

Sending emails informing the client about an abandoned cart doesn’t have the same effect it used to. Through web push notifications, you can contact your clients instantly and alert them about their abandoned carts, some time after they leave your website. By doing this, you can increase sales by recovering profits from the abandoned carts.

Keep your clients updated

Web Push notifications can also be used to inform clients of the entire delivery process of an already purchased product.

You can send notifications informing the date a product will be shipped, or when it will arrive the client’s chosen destination. That is also beneficial for your sales because you’re giving your clients the sense of security, and knowing they can trust your website, they’ll want to buy again.

Attract anonymous users

Many users can go to your website anonymously, even adding products to the cart.

However, if they leave without buying, send them a notification later, reminding them of a certain product they were interested in and encourage them to create an account on your website and buy it.

When a client creates an account on your website, it gets easier to track their activity on your website and that way you can make an adequate marketing strategy, personalized and more efficient, increasing your e-commerce’s sales.

Conclusion

Every web push notification is received in real time by the users and can be personalized depending on different factors, such as the users’ behaviour, location or their interests.

However, to organize every web push notifications campaign to send you need time and it can be exhaustive, so, tools such as E-goi can help you create automatic web push campaigns, personalized for each client segment in an easy and quick way, with very few clicks and verified efficiency, as this AliExpress’ case study proves.

Hugo Pascoal

Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.

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Valentine’s Day featured in… 3 Gifts, 2 Secrets and 1 Love Story

Autor Convidado — Mon, 12 Feb 2018 12:40:20 +0000

As you are probably aware, we are crazy about delivering the best of us to you. We work everyday with a sole purpose: conquer your heart!

What you don’t know Is that we’re known to be the corniest team around! (Shhhh! Don’t tell anyone …)

Can I trust you another secret?

This year we will be entirely focused on working our relationship! We’ve got so much love planned for the next few months that we’re sure that you won’t be able to resist our charm … You’ll be as crazy for us as we are for you! That said, we decided to give you not one, not two, but three valentine gifts!

Gift # 1: Email Templates for Valentine’s Day

So you can also share what truly goes inside your heart, we offer you our Email templates, specially designed for this occasion!

Take a closer look! I’m sure it will be love at first sight!

If you are already a E-goi customer, just click here and log into your account.

If you’re not a E-goi customer, just click here to create an E-goi account and then log in by clicking here! And that’s it!

Gift # 2: Web Push

That’s it! You got it right! !

If you’re like us, you can’t spend much time away from your costumers and not miss them.

At E-goi, we understand the relevance of keeping things flowing in a relationship. We know that so, we came up with the new Push Notifications for Web Browsers, so you can stay closer to the ones you truly love, sharing the best you have the best to offer, even when you they’re not around. At the right time, in the perfect location and with all the attention turned to you!

Learn more about the new Web Push Channel here >>

Gift #3: Facebook & Instagram Audiences

If we want to conquer someone’s heart, being close to one we desire is key. Email is, perhaps, the most intimate form of communication, but it’s on social networks that most people spend most of their time and consequently that’s where their attention can be captured.

From now on, you’ll be able to dynamically display ads on Facebook and Instagram, to those who are, at a specific moment, on a particular segment or on your E-goi list.

Now tell us the truth. are we romantic, or are we not? 🙂

PS: Stay tuned to your Inbox. We have great news coming real soon!

But there’s more!

As promised, we’ll finish with a love story! An intense romance between an e-commerce store and E-goi, filled with strong emotions and obviously a happy ending.

Because we know that this may one day be your own love story, don’t skip a word and realize what is possible to achieve when true love is in the air!

P.S. Have a few tissues ready! Will need them…

See how delivering flowers to those you love the most, has everything to do with your business! Fall in love >>

HTML Email Templates to Send Your New Year’s Eve Newsletter

Hugo Pascoal — Wed, 27 Dec 2017 13:09:57 +0000

How much do these templates cost?

They’re free!

Where can I find them?

If you’re already an E-goi client, just click here and login to your account.

If you haven’t yet signed up to E-goi, simply click here to create an E-goi account and then click here to login!

Hugo Pascoal

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Christmas Email Marketing Campaigns: What NOT to DO + 3 Tips

Rúben Alvim — Mon, 04 Dec 2017 10:46:52 +0000

You know the drill. It’s that time of the year again, Christmas just round the corner and there’s only one thing on your mind. “I need to get my season’s greetings out the door!” Fair enough. Who will you be sending them to? “Everyone.” Everyone? “Everyone!”. OK, let me put this as nicely as I can.

Don’t bloody do it! Stop!

Snap out of it (or get someone to water-splash you into reason :)! Yeah, we know it sounds really, really tempting to email all your clients a “Happy holidays” card. The problem is twofold:

Problem #1

By “all clients” you probably mean everyone who ever did business with you. But ask your sales staff to provide you with a list of “all clients” and they’ll gladly pull all contacts from your CRM, which includes everyone and their mother (prospecting is their job after all), even if those people haven’t heard of you in years.

So what happens when these age-old contacts get an email from you out of the blue? If you’re lucky, they’ll just bin it. The most likely outcome though is getting a truckload of undeliverables and spam complaints, which will kill your deliverability! “But this is season’s greetings we’re talking about”, we hear you say. “Everyone enjoys them. I must do it”. Well, that segues nicely into…

Problem #2

Do you know who’s also churning out season’s greetings in the coming days? Everyone! Absolutely anyone and everyone will happy-holyday their customer list into submission.

The result? Your lovely “Here’s wishing…” email won’t have a snowball’s chance in Mt Doom to stand out from the crowd. This in turn will lead your email not to be opened (people tend to tune out the annual Xmas bludgeoning), which lowers your ISP engagement and, again, ruins your deliverability!

So how should you go about it then?

It’s all about engagement, so make sure to:

#1 Never blast a bog-standard Xmas postcard to your whole list! Turn your mailing into something relevant, targeted and treasured. For example, how about treating your most valuable customers to a special gift?
Simply segment your top shoppers and offer them something unique which builds a close relationship with your brand. And if you really must send them a “Happy new year” email as well, then…
#2 Tell a story! People love stories (that’s what makes civilisations tick ;), so do feel free to engage with your audience with what you’ve been up to this year. The more personal you get, the more you’ll pique your clients’ attention, but try to make it about them instead of you. Oh, and all the better if you make it funny
#3 Do nothing if you’re better off doing nothing! Yep, that’s right. If you really don’t have a gift to offer your best customers or no way to target them (come on, seriously?), save yourself the trouble and stress of getting a run-of-the-mill Xmas card out the door. People will be so swamped with a never-ending flood of season’s greetings they won’t even remember to think less of you for not mailing them.
Want proof? How many season’s greetings from businesses did you receive last year? A bazillion, right? How many of those businesses can you name? Exactly.

Remember:

‘Tis the season. Make it worth it for your audience or don’t at all. Never half-bake it!

Rúben Alvim

Product Content Manager

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HTML Email Templates to Send Your Black Friday and Cyber Monday Newsletters

Hugo Pascoal — Tue, 07 Nov 2017 10:30:02 +0000

How much do these templates cost?

They’re free!

Where can I find them?

If you’re already an E-goi client, just click here and login to your account.

If you haven´t yet signed up to E-goi, simply click here to create an E-goi account and then click here to login!

Hugo Pascoal

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Black Friday: 5 Basic Rules for your Ecommerce

Alex Barbosa — Wed, 18 Oct 2017 15:31:21 +0000

For a number of years, I managed the e-commerce of one of Brazil’s main retail business groups, specifically looking after the health, cosmetics and perfumery segment. From my experience, two particular dates are critical for those in charge of an online store: Christmas and Black Friday.

The main difference between these two events is that, unlike Christmas, Black Friday only lasts one day – and you need to have all guns at the ready to avoid disappointing your customers.

To grasp a better understanding of the sales turnover achieved on Black Friday, in 2016 the USA market saw a sales turnover amounting to $ 3.34 billion in just 24 hours. If you have an online store and have been preparing since the beginning of the year, I have to say you’ve made a great decision.

If you still haven’t prepared, however, you’re still not sure if it’s worth it, now is the time. Some preventative measures will leave your store fully operational, guaranteeing your Black Friday sales. Let’s take a look!

1. Stock

Making sure that you are well stocked with products is fundamental. Ensure that you have sufficient stock to meet sales, but not so much that there is surplus. Use intelligence and check which products tend to sell more.

Having a good relationship with suppliers is crucial to maintaining cooperation during times of crisis, strengthening your power when negotiating price, as well as faster delivery when restocking.

2. Price

Avoid bad business practices. Black Friday earned the nickname ‘Black Fraud’ in previous years after some stores were ‘caught’ increasing prices in the days prior to the event, to make their discounts seem more attractive.

Be very careful here, as there are legislative bodies and tools that monitor prices during the year, exposing stores that offer false discounts.

The general rule is: concentrate on offering real and practicable discounts. Rock bottom prices can make your store ‘bankrupt’ and manipulating prices can be detrimental to your brand’s reputation.

3. IT infrastructure

Black Friday can generate a large volume of visitors a very short space of time, and it’s not uncommon to see some online stores affected by extremely slow browsing or that have even ‘gone down,’ because they didn’t prepare their host server.

One currently popular solution is cloud computing, that automatically detects a surge in visits and extends the server’s capacity, ensuring that your store is always online.

Another possibility for dealing with overloading is a CDN service, that allows you to store and distribute your online store’s content in different places, reducing browsing time.
Tracking is vital during the 24 hours of Black Friday for online stores, particularly for sales operations such as product searches, order, payment and payment confirmation. Everything needs to work perfectly and efficient website speed responses.

4. Marketing

A well-structured marketing campaign prior to the event is one of the best ways to prepare your customers for what’s to come.

Having developed a good system of business analytics, for better decision-making is also important. Some of this data can be obtained through analysing previous years’ events.

There is also a lot of information in the National Retail Federation report, the world’s largest retail trade association, being one of the primary reference sources for professionals in this segment.

5. Support

You will need a skilled and specialised support team to ensure that your customers are well looked after throughout Black Friday.

Ensuring that both you and your team are in place to resolve customer queries, right from the product search to the after-sales period.

Think about investing in technology to enhance support. There are low-cost and easily implemented solutions available today, that equip your store with a 0800 telephone number, a chat, and even artificial intelligence. Online stores that offer multichannel support can guarantee a higher turnover.

Make sure you’re well prepared for Black Friday. Apart from being an important profit-making period, it’s also an opportunity to gain new clients for your online store.

Alex Barbosa

Especializado em Design pelo Istituto Europeo di Design (Espanha), formado em Marketing Digital pelo Instituto Infnet e em Programação Neurolinguística pelo INAp. Atualmente é sócio-fundador das empresas Chili Inbound e Inbox Mail 360. Além de empreendedor, é um entusiasta por marketing digital, email marketing e inovação.

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FREE Mother’s Day Email Templates

Hugo Pascoal — Wed, 03 May 2017 17:03:52 +0000

Mother’s Day is creeping up on us… and because we know you’re already preparing marketing campaigns for the special day, remember that E-goi has a range of ready-made email templates for you.

How much do these templates cost?

They’re free!

Where can I find them?

If you’re already an E-goi client, just click here and login to your account.

If you haven´t yet signed up to E-goi, simply click here to create an E-goi account and then click here to login!

Hugo Pascoal

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FREE Easter Email Marketing Templates

Hugo Pascoal — Sun, 02 Apr 2017 16:09:23 +0000

Easter is creeping up on us… and because we know you’re already preparing marketing campaigns for the special day, remember that E-goi has a range of ready-made email templates for you.

How much do these templates cost?

They’re free!

Where can I find them?

If you’re already an E-goi client, just click here and login to your account.

If you haven´t yet signed up to E-goi, simply click here to create an E-goi account and then click here to login!

Hugo Pascoal

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FREE Father’s Day Email Marketing Templates

Hugo Pascoal — Mon, 13 Mar 2017 12:24:35 +0000

How much do these templates cost?

They’re free!

Where can I find them?

If you’re already an E-goi client, just click here and login to your account.

If you haven´t yet signed up to E-goi, simply click here to create an E-goi account and then click here to login!

Hugo Pascoal

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