<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Infographics Arquivos - E-goi</title> <atom:link href="https://blog.e-goi.com/t/infographics/feed/" rel="self" type="application/rss+xml" /> <link></link> <description></description> <lastBuildDate>Thu, 26 Dec 2024 15:01:49 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <image> <url>https://blog.e-goi.com/wp-content/uploads/2018/02/favicon-egoi-512x512-200x200-100x100.png</url> <title>Infographics Arquivos - E-goi</title> <link></link> <width>32</width> <height>32</height> </image> <item> <title>How to produce an efficient digital marketing report?</title> <link>https://blog.e-goi.com/digital-marketing-report/</link> <comments>https://blog.e-goi.com/digital-marketing-report/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Mon, 04 Jun 2018 08:10:45 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=22902</guid> <description><![CDATA[We will introduce you to some of the required steps towards the preparation of a digital marketing report that includes clear and relevant information. Lastly, we will point out some of the main metrics that should be present. Check it out.]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">For a long time, checking the results of marketing efforts was somewhat complicated, but with the strengthening of the digital media, that reality has been transformed. Nowadays, it is possible to show and state the importance of each investment.</span></p> <p><span style="font-weight: 400;">If you have come this far, this is not something new. However, there is another question: which information is really important and should be part of your digital marketing report? To help solve this, we have prepared today’s article.</span></p> <p><span style="font-weight: 400;">We will introduce you to some of the required steps towards the preparation of a report that includes clear and relevant information. Lastly, we will point out some of the main metrics that should be present. Check it out.</span></p> <h2>Provide an overview</h2> <p><span style="font-weight: 400;">When preparing a digital marketing report, the first step is to provide an overview of what has been done and some information regarding the results achieved. This will arouse the curiosity of those who are reading or following your presentation.</span></p> <p><span style="font-weight: 400;">At this moment, make a short introduction to the campaigns,</span><a href="https://blog.e-goi.com/create-personas/" target="_blank" rel="noopener"> <span style="font-weight: 400;">present the buyer persona</span></a><span style="font-weight: 400;">, the actions taken, in which fronts and what were the objectives set in the planning stage. The goal is to place the audience on the position where the company was and where it was intended to get.</span></p> <h2>Identify the work fronts</h2> <p><span style="font-weight: 400;">After the overview, you should address, in detail, which work fronts were used and how they contributed to the results that will be presented. At this moment, you information presented must be very clear.</span></p> <p><span style="font-weight: 400;">Present these fronts, point what your individual goals and how each front contributes to the strategy as a whole, preventing the audience from being confused about the value of each stage performed.</span></p> <h2>Make a comparative timeline</h2> <p><span style="font-weight: 400;">When presenting the results, try to establish a comparative timeline between the different stages of each action or, whenever possible, between the strategies previously implemented. By the way, since we are talking about old actions, it is fundamental to keep all this information duly registered.</span></p> <p><span style="font-weight: 400;">This comparative timeline is crucial to prove the evolution of the results with the passage of time. This reaffirms the importance of digital</span> <span style="font-weight: 400;">marketing</span><span style="font-weight: 400;"> for the company’s sales and the generation of new business opportunities.</span></p> <h2>Use graphs to translate data</h2> <p><span style="font-weight: 400;">The adoption of graphics resources in the presentation of results in a digital marketing report is extremely recommended. Using several slides to present the evolution of a given product, for example, will make your presentation tiring and quite confusing.</span></p> <p><span style="font-weight: 400;">Therefore, whenever you are presenting quantitative data, use and overuse statistical graphs. In cases of qualitative information, this task may be a bit more complicated, but it is possible to use infographics or other types of representations to present it.</span></p> <h2>Rely on a complete tool</h2> <p><span style="font-weight: 400;">Collect, organize and keep data in a database in a correct manner is something that can become very costly, stressful, and also inaccurate. For this reason, you must rely on a digital marketing tool, such as</span><a href="https://www.e-goi.com/" target="_blank" rel="noopener"> <span style="font-weight: 400;">E-goi</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Through this type of resource, it is possible to:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">monitor the results of each action;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">generate performance graphs;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">map each lead’s action;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">create a database with the most diverse</span><a href="https://blog.e-goi.com/monitor-ecommerce-visitors/" target="_blank" rel="noopener"> <span style="font-weight: 400;">information on the profile and preferences of your customers</span></a><span style="font-weight: 400;">.</span></li> </ul> <p><span style="font-weight: 400;">Without a good digital marketing tool, your report will hardly have a high degree of accuracy and relevance.</span></p> <h2>What are the metrics of a digital marketing report?</h2> <p><span style="font-weight: 400;">Now that we have talked about the structure a digital marketing report, we will address the main metrics that should compose it. After all,</span><a href="https://blog.e-goi.com/sales-kpis/" target="_blank" rel="noopener"> <span style="font-weight: 400;">not all information is relevant to the company’s results</span></a><span style="font-weight: 400;">. Discover them below.</span></p> <h3>Click-through rate</h3> <p><span style="font-weight: 400;">The first metric is the click-through rate. It indicates the number of clicks a particular link, product, post, or ad had on the volume of impressions during a campaign.</span></p> <p><span style="font-weight: 400;">For example, if an ad had 100,000 views and was clicked 45,000 times, the click-through rate is 45%. A very low number may indicate that the message is reaching the wrong audience or is not appropriate for the audience. So, follow it closely.</span></p> <h3>Traffic source</h3> <p><span style="font-weight: 400;">Another essential metric to assess the performance of a digital marketing campaign is the source of the traffic received. Through this, you will discover which channels have the best performance.</span></p> <p><span style="font-weight: 400;">In addition, whenever necessary, it is possible to reassess the practices adopted and to adapt the strategies of those that are not achieving good results.</span></p> <h3>Customer Acquisition Cost (CAC)</h3> <p><span style="font-weight: 400;">Monitoring the CAC is the best way to know if the volume of resources used to bring a new customer to the company is being compensated by the value of the average purchase ticket.</span></p> <p><span style="font-weight: 400;">Having a high CAC is not always an indication that something is wrong. In niche markets, for example, it is common for this to be high, but the value of the average ticket is considerably higher.</span></p> <h3>Lifetime Value (LTV)</h3> <p><span style="font-weight: 400;">The LTV represents the average amount of time that a customer remains in the company’s portfolio. The higher it is, the greater the profitability of the business, which ends up diluting its cost of acquisition.</span></p> <h3>Conversion rate</h3> <p><span style="font-weight: 400;">Undoubtedly, conversion is the most important metric in all digital marketing strategies. This is because the number of</span><a href="https://blog.e-goi.com/understand-how-the-sales-funnel-works-on-e-commerce-and-have-more-success-in-your-business/" target="_blank" rel="noopener"> <span style="font-weight: 400;">people who evolved in the sales funnel</span></a><span style="font-weight: 400;"> until the moment of the purchase is indicated.</span></p> <p><a href="https://blog.e-goi.com/convert-online-visitors/" target="_blank" rel="noopener"><span style="font-weight: 400;">The conversion of prospects into leads</span></a><span style="font-weight: 400;">, of leads into opportunities and opportunities into sales is what drives digital marketing strategies. If you do not know how much you are converting, you will hardly be able to understand and check the results.</span></p> <h3>ROI</h3> <p><span style="font-weight: 400;">Finally, the metric most managers like the ROI. Through it, you can see what the return on investment in each action was, by pointing to the revenue of every cent.</span></p> <p><span style="font-weight: 400;">These are just some of the indicators that should be included in an efficient digital marketing report. There are many others that can be used — all will depend on the focus of the document, the goals and the reality of the company.</span></p> <p><span style="font-weight: 400;">Would you like to know how a digital marketing tool can be useful in producing increasingly efficient reports?</span> <a href="https://www.e-goi.com/contacts/" target="_blank" rel="noopener"><span style="font-weight: 400;">Contact</span></a><span style="font-weight: 400;"> us and find out how we can help you!</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Marketing Manager</p> </div></div><div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/digital-marketing-report/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Infographic: Push Notification Statistics that will Surprise You</title> <link>https://blog.e-goi.com/infographic-push-notification/</link> <comments>https://blog.e-goi.com/infographic-push-notification/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Thu, 20 Jul 2017 11:11:27 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=7447</guid> <description><![CDATA[Push notifications are messages sent by Push Notification Service to a mobile APP (smartphone or tablet) or directly in your browser. The user can receive notifications of new messages, exclusive promotions, invitations, proximity alerts, comments on our posts or comments on other posts we have made comments on. And we can receive them even when we […]]]></description> <content:encoded><![CDATA[<p><a href="https://blog.e-goi.com/push-notifications/" target="_blank" rel="noopener noreferrer"><strong>Push notifications</strong></a> are messages sent by Push Notification Service to a mobile APP (smartphone or tablet) or directly in your browser.</p> <p>The user can receive notifications of new messages, exclusive promotions, invitations, proximity alerts, comments on our posts or comments on other posts we have made comments on. And we can receive them even when we are not using the app.</p> <p>Here are some reasons why you can’t afford to waste the potential that push notifications offer your business:</p> <ul> <li>Client retention</li> <li>Message personalisation</li> <li>Information available in real-time</li> <li>Higher opening rate than email</li> </ul> <p>Push notifications are a relatively recent, but extremely efficient channel. Knowing of the importance they can have for your business, we’ve gathered some figures in an infographic to illustrate the potential of this new communication channel.</p> <p><a href="https://www.e-goi.com/en/push/" target="_blank" rel="noopener noreferrer"><img fetchpriority="high" decoding="async" class="alignnone wp-image-7448 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/07/Push-Notification.png" alt="Infographic Push Notification" width="795" height="1716" /></a></p> <p>Share this infographic on your website (copy and paste the HTML code below)</p> <p><textarea style="width: 600px; height: 150px;"><a href=”https://www.e-goi.com/en/push/” target=”_blank”><img src=”https://blog.e-goi.com/wp-content/uploads/2017/07/Notificações-Push.png” alt=”Infographic Push Notification” width=”600px” border=”0″ /a><a href=”https://blog.e-goi.com/wp-content/uploads/2017/07/Notificações-Push.png” target=”_blank”><strong>Click here to download this infographic »</strong></a></textarea></p> <h3>Facts and statistics about push notifications and their users:</h3> <ul> <li>Push notifications have an opening rate of <strong>90%</strong></li> <li>Their opening rate is <strong>50% </strong>higher than that of email marketing</li> <li>The click rate is <strong>7 times higher </strong>than that of email marketing</li> <li><strong>70% </strong>feel that push notifications are useful</li> <li>55% to <strong>60% </strong>of app users agree to receive push notifications</li> <li><strong>53% </strong><u></u>share their location</li> <li><strong>52% </strong>look for relevant information and offers in the push notifications they receive</li> <li><strong>40% </strong>interact with push notifications within 1 hour of receiving them</li> </ul> <h2>Did you like this infographic about push notifications?</h2> <p>We hope so! Remember to leave your comments and opinion about our infographic. If you liked it, share it! Nothing would make us happier!</p> <p>If you’re curious to know more about this channel, <a href="https://www.e-goi.com/en/push/" target="_blank" rel="noopener noreferrer">try this push notification solution</a>, that can help take your business to a whole new level, even if you don’t have an app yet.</p> <p>Let’s give it a try?</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/infographic-push-notification/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>