Diversity is a word that, in recent times, has come into fashion in various market niches. However, more than that, it gradually becomes more and more understood in its real importance.
After Christmas and New Year’s Eve parties, a new period begins, and with it, a low sales phase can reach the physical and virtual stores. This is because, at that time, many people go on vacation and others are heavily in debt due to the payment of taxes, such as IPTU and IPVA etc. However, there are some ways to increase sales earlier in the year.
Consumer behavior is one of the most critical factors in guiding a business. Especially those who work in the digital area, as is the case with any e-commerce that is in the fight for its market share, keeping up with the trends of the target audience is north for the actions of both marketing and internal processes.