It is no longer new for anyone to change the behavior of the Portuguese consumer. It has been expressive, in the last decade, the growth of the number of people that makes purchases by the Internet.
Consumer behavior is one of the most critical factors in guiding a business. Especially those who work in the digital area, as is the case with any e-commerce that is in the fight for its market share, keeping up with the trends of the target audience is north for the actions of both marketing and internal processes.
It is no secret that the internet has changed the way consumers are consumed, and the trend is that from now on, online sales will increase even more. After all, every year, more people have access to the web and devices like tablets and smartphones. In this text, we will present the e-commerce trends for 2019.