<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Design Arquivos - E-goi</title> <atom:link href="https://blog.e-goi.com/t/design-en/feed/" rel="self" type="application/rss+xml" /> <link></link> <description></description> <lastBuildDate>Wed, 13 May 2026 10:55:41 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <image> <url>https://blog.e-goi.com/wp-content/uploads/2018/02/favicon-egoi-512x512-200x200-100x100.png</url> <title>Design Arquivos - E-goi</title> <link></link> <width>32</width> <height>32</height> </image> <item> <title>Inclusive Design: See the Importance of Changing Concepts</title> <link>https://blog.e-goi.com/inclusive-design/</link> <comments>https://blog.e-goi.com/inclusive-design/#respond</comments> <dc:creator><![CDATA[Pedro Soares]]></dc:creator> <pubDate>Tue, 02 Apr 2019 08:00:09 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30839</guid> <description><![CDATA[Diversity is a word that, in recent times, has come into fashion in various market niches. However, more than that, it gradually becomes more and more understood in its real importance.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">The most different professionals need to consider it in their products and services, whether digital or not. In this context, inclusive design is no longer a <a href="https://blog.e-goi.com/digital-marketing-trends-2019/">trend</a> to become a necessity for those who want to create engagement and loyalty to their audience.</p> <p class="wp-block-paragraph">In this article, we thoroughly explore the concept of inclusive design, explain its real importance, and outline the significant challenges that still need to be overcome.</p> <h2 class="wp-block-heading">What is inclusive design and what is its importance?</h2> <p class="wp-block-paragraph">Also known as universal or total design, the inclusive design is one designed for everyone, with no exceptions. To use it, it is necessary to consider from the beginning of the creative process that the young and healthy population is only part of a possible target audience.</p> <p class="wp-block-paragraph">Different aspects must be rethought to include not only people with disabilities – which may even be temporary – but also seniors and foreigners (who do not speak fluently, for example). In this way, inclusive design goes beyond guaranteeing accessibility and needs to be present in several spheres of our daily life, not only in architecture.</p> <p class="wp-block-paragraph">What prevents blind gamers from being a success in this industry? How do people with hearing impairment get involved in the music world? Or, how does design make these individuals use the products or services you develop like any others?</p> <p class="wp-block-paragraph">Thus, it can be concluded that the primary goal of the inclusive design is to create a more just, accessible and equal society. Together with the aging of the population, the existence of disabled people deserves attention and presupposes the need for a paradigm shift in the market.</p> <h2 class="wp-block-heading">What are the main challenges of inclusive design?</h2> <p class="wp-block-paragraph">Enabling and stimulating the conviviality and autonomy of people with disabilities in any space are the main goals of the inclusive design.</p> <p class="wp-block-paragraph">However, some challenges still need to be overcome for the definitive adoption of inclusive thinking in all spheres of design. Meet some of them below.</p> <h3 class="wp-block-heading">Changing Mindsets</h3> <p class="wp-block-paragraph">The first change of perspective required by all design professionals is to understand that the disabilities of people with disabilities are designed. In other words, it is more a limitation of the environment, of the objects and the products at disposal than of themselves.</p> <p class="wp-block-paragraph">So, instead of thinking about accessibility, it is interesting to chart the project with different skills in mind and how to standardize products according to the maximum number of people possible.</p> <h3 class="wp-block-heading">Real understanding of the target audience</h3> <p class="wp-block-paragraph">You must have come across both the term <a href="https://blog.e-goi.com/create-personas/" target="_blank" rel="noreferrer noopener" aria-label="persona (opens in a new tab)">persona</a> and the target audience expression. Both seek to portray the client, but with different levels of detail. It is worth remembering that nobody is immune from needing the tools of inclusion to use a given product or service, either temporarily or because of natural aging.</p> <p class="wp-block-paragraph">Therefore, a higher notion of the “problem” to be solved becomes necessary. Thus, in thinking of inclusive design, a new layer of empathy needs to be conquered and crafted.</p> <h3 class="wp-block-heading">Market Opportunities</h3> <p class="wp-block-paragraph">At present, inclusive design is closely related to the work developed by NGOs, being mostly focused on the fields of medicine and rehabilitation. All these initiatives are valid, but it is increasingly necessary to bring them into everyday life and also to <a href="https://blog.e-goi.com/design-in-digital-marketing/">include them in digital media</a>.</p> <p class="wp-block-paragraph">Design professionals need to understand the importance of not leaving portions of society out of the developed projects – such as disabled people – as well as considering the aging of the world population and sustainable development.</p> <h3 class="wp-block-heading">Creating something simple and intuitive</h3> <p class="wp-block-paragraph">Creating something easy to understand, using widely distributed symbols and colors, increases the chances of design is genuinely universal.</p> <p class="wp-block-paragraph">Have as parameter emergencies that, due to the level of complexity, end up limiting the use to children, foreigners or people with some disability. You will be able to get around these problems as best as you can.</p> <h3 class="wp-block-heading">Fair use</h3> <p class="wp-block-paragraph">Designing something fair use corresponds to creating a marketable item to people with different abilities. Supermarket automatic doors can be a good example.</p> <p class="wp-block-paragraph">While facilitating the use of people with busy hands, they are also inclusive of the wheelchair and elderly people.</p> <h3 class="wp-block-heading">Experience with disabilities</h3> <p class="wp-block-paragraph">Empathy again is relevant to the effective reach of total design. Permanent limitations (people with disabilities), temporary (someone who has broken a limb and needed to put it on) or temporary (individuals with busy hands or arms that can not be used) must be taken into account.</p> <h3 class="wp-block-heading">Flexibility in use</h3> <p class="wp-block-paragraph">In addition to considering the unique abilities and limitations of individuals, the universal design must respect the rhythm of each user. It is necessary to offer different possibilities of use, to consider not only preferences but also skills that are specific to each person.</p> <p class="wp-block-paragraph">It is nothing more than a way to democratize different products and services, making them accessible and useful to the broadest possible range of users.</p> <p class="wp-block-paragraph">The universal design is one that does not require adaptations or adjustments so that different people, with different abilities or limitations, can use a specific item.</p> <p class="wp-block-paragraph">However, a change of stance is paramount for this to happen – and inclusive design needs to be considered from the outset of project execution.</p> <p class="wp-block-paragraph">The new market demands and the need for inclusion and diversity are just a few of the reasons why this new mindset is needed.</p> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/inclusive-design/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Learn about the 6 main web design trends for 2019</title> <link>https://blog.e-goi.com/web-design-trends-2019/</link> <comments>https://blog.e-goi.com/web-design-trends-2019/#respond</comments> <dc:creator><![CDATA[Pedro Soares]]></dc:creator> <pubDate>Thu, 28 Feb 2019 08:00:13 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30168</guid> <description><![CDATA[Whether to remain in the company where you work or to have the possibility of reaching new job opportunities, accompanying the innovations of the market is essential for any professional who wants to stand out and remain relevant.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">With the entry of the new year, it is essential to identify the main innovations so that your deliveries stay updated and to accompany the development of the sector. Finally, with the market becoming more competitive, any detail can make a difference.</p> <p class="wp-block-paragraph">With that in mind, we list the top 6 web design trends for 2019. Continue to the end and pay attention.</p> <h2 class="wp-block-heading"><strong>1. </strong>Use vivid and strong colors</h2> <p class="wp-block-paragraph">When thinking about the choice of colors, it is crucial to remember that they directly affect the feelings of users, whether or not they can help a quick capture of their attention. Vivid, vibrant and intense colors are on the rise. The use of yellow, orange and red without adding gray or black are tones that promise throughout the year.</p> <p class="wp-block-paragraph">Vivid colors and supersaturated shades have already begun to be seen in 2018 and, it seems, will continue to be a big bet throughout 2019. The choice of Living Coral as Pantone’s <a href="https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019" target="_blank" rel="noreferrer noopener" aria-label="Color of the Year (opens in a new tab)">Color of the Year</a> is a strong indication of that.</p> <p class="wp-block-paragraph">Here, we can also cite the great use of fonts in bold and even the use of gradualism – remember the controversy over the change of the Instagram logo, right? Well, that fashion has not happened yet and looks set to continue steadfast in this new year.</p> <h2 class="wp-block-heading"><strong>2. </strong>Open Compositions</h2> <p class="wp-block-paragraph">Until a few years ago, the tendency was to adopt symbols, logos or whatever was in boxes. That way, we had the feeling that the design was finished. Currently, we find the opposite trend.</p> <p class="wp-block-paragraph">Increasingly, the open compositions, which bring a wider and airy air and appear to show only part of the image, are the stars of the designers around the world.</p> <p class="wp-block-paragraph">These full-width compositions are an exciting tool in the search for the creation of interactivity in a site, as they stimulate creativity and improve the user experience.</p> <p class="wp-block-paragraph">Negative spaces also remain very popular. It is clear that the cleaner design facilitates the reading, which, in turn, improves the navigability and makes the user stay in your site.</p> <h2 class="wp-block-heading"><strong>3. </strong>Text superimposed on the image</h2> <p class="wp-block-paragraph">The contrast between colors and textures continues to increase in 2019. One of the most efficient ways to work with this aspect is to use text superimposed on the background images, looking for continuity to the composition.</p> <p class="wp-block-paragraph">Say goodbye, too, to alignment and symmetry. But, do not confuse that with carelessness. On the contrary. It is a rereading of a minimalist design where the images aligned outside the grid can be decisive to capture the greater attention of the user, especially in <a href="https://blog.e-goi.com/monitor-ecommerce-visitors/">e-commerce</a>. When they are well used, they guarantee more navigation time and more fluid experience on the site.</p> <h2 class="wp-block-heading"><strong>4. </strong>Geometric patterns</h2> <p class="wp-block-paragraph">Simplicity and functionality can be considered as the keywords of 2019 in regards to web design – which is increasingly concerned with the customer experience. Designers should also turn their attention to practices that ensure not only good navigation and a more extended period of navigation, but also conversion.</p> <p class="wp-block-paragraph">For that, the geometric patterns gain new momentum. Surface design and 2D continue to increase, but now we can also see a greater presence of 3D elements.</p> <p class="wp-block-paragraph">Through depth, this strategy gives the user a sense of “immersion” which, when well used, can be very welcome. Here, the recommendation is to evaluate the balance of forms and standards to ensure a well-resolved layout.</p> <h2 class="wp-block-heading"><strong>5. </strong>Motion</h2> <p class="wp-block-paragraph">In the 3D wave, animations are also a big bet for 2019. Be it with animated icons or in smooth transitions, the movements guarantee elegance to a site and are also able to catch the attention of users lightly.</p> <p class="wp-block-paragraph">Throughout the year, we will encounter a lot of advanced animations and displacements, both in point elements and complete transitions between pages. In addition to attracting attention during navigation, this trend allows interaction and increases participation.</p> <p class="wp-block-paragraph">To ensure good usability and also adopt that resource, you need to think about web design in conjunction with UX professionals, especially if we consider the growing use of mobile devices for Internet access.</p> <h2 class="wp-block-heading"><strong>6. Mobile first</strong></h2> <p class="wp-block-paragraph">Some time ago, one of the main trends in web design was the creation of responsive sites – adaptations of websites created for desktop so that they could be navigated on mobile devices.</p> <p class="wp-block-paragraph">All over the world, access to the Internet today is mostly given using mobile devices. This caused the logic to be invested and the construction of sites to be thought from the mobile and then be worked on other screens – if, in the plural, in the end, you need to consider good navigability on TVs, tablets, and desktops.</p> <p class="wp-block-paragraph">Starting the design by the mobile represents a saving of time and money since it diminishes the possibilities of rework and repairs of possible errors. Because of that, another growing trend is the integration between the works of UX and web designers.</p> <p class="wp-block-paragraph">The ranking in Google also favors mobile first thinking, since responsive sites guarantee better positions on the search site. Thus, we can say that, if a mobile-first thought is a trend, responsive is already an obligation in 2019.</p> <p class="wp-block-paragraph">Accompanying the news of the sector is very important for those who want to stay valued in the market. Keep in mind these 6 trends in web design for 2019 that we list here and, inevitably, your performance as a professional will only tend to grow. Remember to take care of balance in your compositions and, increasingly, ensure a good experience for your user.</p> <p class="wp-block-paragraph">We hope you liked it. Do you have any questions or do you think any trend was left out of this list? Then, send us your comments and see you next time!<br></p> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/web-design-trends-2019/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Meet the 20 best photo editors for Smartphone and learn how to use them</title> <link>https://blog.e-goi.com/best-photo-editor-for-smartphone/</link> <comments>https://blog.e-goi.com/best-photo-editor-for-smartphone/#respond</comments> <dc:creator><![CDATA[Pedro Soares]]></dc:creator> <pubDate>Thu, 28 Jun 2018 08:00:06 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/melhores-apps-para-editar-fotos/</guid> <description><![CDATA[A picture is worth more than a thousand words, the saying goes. With the popularization of smartphones, 4G connections and access to social networks, that proverb is more current than ever. We see images, of all kinds, on all sides.]]></description> <content:encoded><![CDATA[<p>Today, almost everyone can produce photos easily and quickly. However, often the quality of the images leaves something to be desired. After all, a good device is not enough to produce good photos. There are other points that influence, such as framing, lighting, proportion, etc.</p> <p>If you do not understand photography very well, it does not matter. There are dozens of applications that assist in image processing. To help with this, we’ve separated the top 10 photo editors currently available for mobile devices. Read this article and make amazing photos!</p> <h2>1. VSCO</h2> <p><a href="https://vsco.co/">VSCO</a> is a popular app, available for <a href="https://play.google.com/store/apps/details?id=com.vsco.cam&hl=pt_BR">Android</a> and <a href="https://itunes.apple.com/br/app/vsco/id588013838?mt=8">iOS,</a> in the free or paid version. In addition to the photo editor, it is also a social network that can be used to share photos.</p> <p>VSCO offers unique filters and presets inspired by analog movies as well as advanced camera controls. It’s worth noting that new options are added to the app monthly. Among the tools, there is a correction of contrast, temperature, and exposure, for example.</p> <h2>2. SnapSeed</h2> <p>Google SnapSeed is considered one of the best photo editing applications. And the best: it’s free and has versions for <a href="https://play.google.com/store/apps/details?id=com.niksoftware.snapseed&hl=pt_BR">Android</a> and <a href="https://itunes.apple.com/br/app/snapseed/id439438619?mt=8">iOS!</a> It offers professional tools for editing images, from the simplest to the most technical, such as cropping, focus adjustment, color control and changing brightness and contrast.</p> <p>Like most of the best photo editors, SnapSeed also offers filters of various types to be applied to images. Easy to use, it’s a great choice for anyone who wants to go beyond the basics. It also opens JPG and RAW files, allowing for more professional use.</p> <p><span style="color: #23282d; font-size: 1.6em; font-weight: 600;">3. A Color Story</span></p> <p>In addition to the basic options of the best photo editors, with filter options to apply to images, the <a href="https://acolorstory.com/">A Color Story</a> app also offers the possibility of drawing, writing and adding shapes and stickers to images. Its interface is simple and fast.</p> <p>As the name says, working with colors is highlighted in this application. The simplest version is free, but most of the filters and features are paid for. With more than seven billion downloads, it was considered by Apple as one of the best image applications on the <a href="https://itunes.apple.com/br/app/a-color-story/id1015059175?mt=8">App Store</a>.</p> <h2>4. Afterlight 2</h2> <p><a href="https://afterlight.co/">Afterlight 2</a> is a powerful photo editing application, in a revised and improved version of the famous Afterlight – which is no longer available. Available for <a href="https://play.google.com/store/apps/details?id=com.fueled.afterlight&hl=pt_BR">Android</a> and <a href="https://itunes.apple.com/br/app/afterlight-2/id1293122457?mt=8">iOS</a> only in paid version, it offers new and free content monthly.</p> <p>Easy to use and intuitive, this app features advanced tools – such as curves, hue/saturation, and tone -, filter collection, ability to add art and text, and an incredible dual exposure option where two or more photos can be merged to create unique combinations.</p> <h2>5. Prisma</h2> <p>The Prisma was famous for transforming photos into amazing works of art, through textures and filters that give a more artistic look to images. Using it is very simple, select the photo and choose one of the more than 800 filters available.</p> <p>Free with paid features, Prima is available for <a href="https://play.google.com/store/apps/details?id=com.neuralprisma&hl=pt_BR">Android</a> and <a href="https://itunes.apple.com/br/app/prisma-photo-editor/id1122649984?mt=8">iOS.</a> Undoubtedly, it is one of the best photo editors for you to express your artistic talent!</p> <h2>6. Photoshop Express</h2> <p>Photoshop for computers is the most popular image editor for anyone who messes with photography, whether by hobby or professionally. So, having an Express version for smartphones and tablets has pleased many people.</p> <p>Among the main features are color adjustments, with automatic options where the app itself defines the most appropriate levels. Another tool that draws attention is the one that removes stains and imperfections. Being more sophisticated, it does not have a very intuitive use. In the beginning, it can be challenging to get used to. PhotoShop Express is free and available for <a href="https://play.google.com/store/apps/details?id=com.adobe.psmobile&hl=pt_BR">Android</a> and <a href="https://itunes.apple.com/br/app/adobe-photoshop-express-editor/id331975235?mt=8">iOS.</a></p> <h2>7. Lightroom</h2> <p>Like Photoshop Express, the Lightroom app was also developed by Adobe and is the mobile version of one of the best desktop photo editors. So it is very advanced and does several things that more basic applications do not allow, like changing the tone curve accurately.</p> <p>For those who already know the program, it will be easy to use it also on mobile devices. It’s free with paid features, available for <a href="https://itunes.apple.com/us/app/adobe-lightroom-cc/id878783582?mt=8">iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.adobe.lrmobile&hl=pt_BR">Android.</a></p> <h2>8. Enlight</h2> <p>Enlight claims to combine all the photo apps into one, providing many features on a clean interface. Well complete, this application offers basic adjustments, analog and dual filters, black and white photography, painting effects and intelligent photo correction, among other features.</p> <p>Enlight is paid and only available for <a href="https://itunes.apple.com/br/app/enlight/id930026670?mt=8&">iOS</a> devices.</p> <h2>9. Huji Cam</h2> <p>Want a nostalgic photo, old-camera photo? Then the app you are looking for is the Huji Cam. It has a light effect and places the date in the corners of the photos. That way, everything looks like those older images, where we needed to wait to reveal the movie to see how they got.</p> <p>Initially released only for <a href="https://itunes.apple.com/br/app/huji-cam/id781383622?mt=8">iOS</a>, it is now also available for <a href="https://play.google.com/store/apps/details?id=kr.co.manhole.hujicam&hl=pt_BR">Android</a> in free and paid versions, with more features and filter options.</p> <h2>10. Foodie</h2> <p>If you like food and photography, this app is for you. Foodie unites these two passions of many people by offering specific filters with shades of food. It’s free and straightforward to use. In addition to filters, there are basic editing options like cropping or size adjustment. It’s available for <a href="https://itunes.apple.com/br/app/foodie-c%C3%A2mera-para-a-vida/id1076859004?mt=8">iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.linecorp.foodcam.android&hl=pt_BR">Android.</a></p> <h2>11. Darkroom</h2> <p>Available only for <a href="https://itunes.apple.com/br/app/darkroom-photo-editor/id953286746?mt=8">iOS,</a> Darkroom is an editor that makes the iPhone photos even more amazing. Thus, dark and somewhat blurry images that would at first be discarded can gain a new life with this application.</p> <p>With intuitive layout and commands, it allows for instant image capture and is excellent for low-light environments. The download can be done for free. The tool is also a good solution for taking selfies at night or in dark places.</p> <h2>12. SKRWT</h2> <div> <p>The Guardian UK has already nominated SKRWT as one of the 10 best photo editing applications. It is available for both <a href="https://play.google.com/store/apps/details?id=accky.kreved.skrwt.skrwt&hl=en">Android</a> and <a href="https://itunes.apple.com/us/app/skrwt/id834248867?mt=8">iOS</a> – the download is free and some tools within the app can be purchased for payment, as well as several other applications presented here.</p> <p>You can use the camera directly through it, correct the framing, and adjust small lens distortions – all to ensure a better angle and excellent results.</p> </div> <h2>13. X-GIMP</h2> <div> <p>X-GIMP is only enabled for <a href="https://play.google.com/store/apps/details?id=org.dandroidmobile.xgimp&hl=pt">Android.</a> It is a new version adapted for mobile devices of the GIMP. It allows retouchings, compositions, and creations of an image. Imagine how exciting it is to have this tool directly on your smartphone?</p> <p>The layout itself is very similar and can be used to retouch, render and also convert the image format. Despite its simplicity, this tool may be all it needs in a moment of urgency.</p> </div> <h2>14. PicsArt</h2> <div>This is one of the best photo editors available for both <a href="https://picsart-estudio.en.uptodown.com/android">Android</a> and <a href="https://itunes.apple.com/us/app/picsart-photo-editor-collage/id587366035?mt=8">iOS.</a> It is an interesting application to make interventions in the images since it allows to create collages, to use the tool of drawing, to add stickers, texts, and more. You can also edit videos in a creative and fun way.</div> <h2>15. Airbrush</h2> <div> <p>Airbrush has already been the photo editor with the most downloads in the Apple Store. It is available to <a href="https://play.google.com/store/apps/details?id=com.magicv.airbrush">Android</a> and <a href="https://itunes.apple.com/us/app/airbrush-best-photo-editor/id998411110?mt=8">iOS</a> users. From the tool, it is possible to make specific editions aimed at the “beautification.”</p> <p>One of the most used features, for example, is the removal of pimples. Also, find one that guarantees teeth whitening and another that adds a natural glow to the face – it’s almost like having an aesthetic studio in the palm of your hand!</p> </div> <h2>16. Candy Camera</h2> <div> <p>You can download Candy Camera on both <a href="https://play.google.com/store/apps/details?id=com.joeware.android.gpulumera&hl=en">Google Play</a> and <a href="https://itunes.apple.com/us/app/candy-camera/id881267423?mt=8">iTunes.</a> Success among influencers and content creators, the app offers many filtering options that go well with selfish. Stickers and collages can also be made.</p> <p>An advantage is the ability to capture in silent mode. Also offers various beauty tools, such as teeth whitening and makeup add-on (lipstick, eyelash mask, blush, and more).</p> </div> <h2>17. PicLab</h2> <div> <p>Pic Lab is available on <a href="https://play.google.com/store/apps/details?id=com.apperto.piclabapp&hl=en">Google Play</a> and <a href="https://itunes.apple.com/us/app/piclab-photo-editor/id597851882?mt=8">iTunes.</a> It is very well evaluated on both platforms (4.5 and 4.7 respectively). It has been installed more than 50 million times and is sold as an all-in-one application. This is because it provides features for the addition of typography, stickers, and effects such as brightness, saturation, and contrast adjustment.</p> <p>Also, the app features pre-built filters and templates that make it easy to publish rich content targeted at social networks. The download is free, but there are paid settings within the app.</p> </div> <h2>18. Pixlr</h2> <div> <p>This app has been downloaded more than a million times on <a href="https://play.google.com/store/apps/details?id=com.pixlr.express&hl=en">Android</a> devices and is among the 200 most popular photo and video editors in <a href="https://itunes.apple.com/us/app/pixlr-photo-collages-effect/id526783584?mt=8">iTunes.</a> Pixlr is released as an application to unlock the creativity of its users. Through it, it is possible to create collages with different layouts and backgrounds, and stylize the images with a drawing tool or text.</p> <p>Outlines and effects can also be selected and even saved to your favorites. Once you have edited the images in any way you like, the tool makes it easy to share directly on key social networks such as Facebook, Instagram, and Twitter, or your <a href="https://www.e-goi.com/email-marketing/">email</a> contacts.</p> <p><span style="color: #23282d; font-size: 1.6em; font-weight: 600;">19. Facetune</span></p> </div> <p>Facetune is an application aimed explicitly at editing portraits or selfies, so it allows you to make various adjustments and retouching in the images. It is also possible to redefine the thickness of smiles, brighten teeth, rejuvenate the skin, disguise expression pockets in the eye region, remove red-eye, and much more.</p> <p>Other aspects of the photo can also be changed, such as focus, the creation of the blur effect in the background, and enhancement of illumination. The application still provides custom filters as well as textures and frames. Like Pixlr, Facetune also enables immediate sharing across multiple social networks.</p> <h2>20. Instagram</h2> <div>That’s it! Many people forget, but <a href="https://blog.e-goi.com/boost-on-instagram/">Instagram</a> is not just an image publishing application. It is one of the best photo editors and is available for both <a href="https://itunes.apple.com/us/app/instagram/id389801252?mt=8">iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.instagram.android&hl=pt_PT">Android.</a> No wonder it has become so popular with smartphone users.</div> <div></div> <div> <p>Several fixes can be made to your image editing tab. You can adjust the brightness, saturation, contrast of photos, and more. The application provides the possibility of using filters that already come ready and the immediate publication of the images. Besides the editor of the feed, more and more brands, agencies and <a href="https://blog.e-goi.com/make-money-with-social-media/">influencers</a> bet on the interventions allowed by Stories.</p> <p>Although it has the limitation of preferably editing vertical images, the tool has undergone several updates and currently allows since the addition of stickers and gifs, also passing by the insertion of text (in different sources), emojis and thematic filters with the name of several cities worldwide. If this is a network your <a href="https://blog.e-goi.com/how-to-gain-real-followers/">audience</a> wants, it’s worth putting the tool to edit your pictures and speak the same language as the users.</p> </div> <p>In today’s article, we introduce the best mobile photo editors, highlighting their key features. As you can see, the options are not lacking. It has free and paid Android and iPhone apps. Now choose what most excited your interest and prepare for the success of your photos on Instagram.</p> <p>How about sharing these tips with your friends? Share this article on your social networks so that more people know the best mobile photo editors!</p> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/best-photo-editor-for-smartphone/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Mobile sites and responsive sites: what is the best option?</title> <link>https://blog.e-goi.com/mobile-responsive-sites/</link> <comments>https://blog.e-goi.com/mobile-responsive-sites/#respond</comments> <dc:creator><![CDATA[Daniel Bento]]></dc:creator> <pubDate>Fri, 22 Jun 2018 08:00:30 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/sites-mobile-e-responsivos-melhor-opcao/</guid> <description><![CDATA[Data from the latest survey by Marktest indicate that 67% of Portuguese over 10 years are connected to the internet. By the end of 2016, when the survey was done, this figure corresponded to 5.7 million people. Currently, considering the growth trend of digital inclusion, this figure should be even higher.]]></description> <content:encoded><![CDATA[<p>The most used device by the population to access the internet, in Portugal, remains the smartphone.</p> <p>In this scenario, two things are obvious: brands that want to stand out, on the network and beyond, must have an effective digital presence – their sites need to be displayed correctly on mobile phones, as they will probably have a large this device.</p> <p>Mobile and responsive sites are the two options for those who want to offer the visitor a good browsing experience. So you want to know what the differences are between the two models and find out which one is the best option for your business? Continue reading to explain everything next!</p> <h2>Access by smartphone</h2> <p>Many people still think that if the smartphone can access a given site is because it is already adapted for mobile devices. However, that’s not true.</p> <p>Every site opens in the smartphone because the devices count on a browser like one of the computers. However, when the site is not responsive or mobile, the visitor has to use the zoom by making “pinch movement,” zooming in and out to be able to navigate and view information.</p> <p>Do not know if your company website or your e-commerce is <strong>mobile friendly</strong>? Do not worry! Google has a tool with which <a href="https://search.google.com/test/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect">this this verification can be done.verification can be done.</a></p> <p>Checked out? Well, if it’s not yet adapted for mobile devices, it’s time to address that. Check out the main features, advantages, and disadvantages of mobile sites and responsive sites:</p> <h2>Mobile sites</h2> <p>Mobile sites are versions – usually simplified – of the original sites. They are made exclusively for mobile devices such as smartphones and tablets, not computers.</p> <p>On mobile sites, a script recognizes the device used and directs the user to the option that best fits the screen size on which it is being accessed. So for each case, the structure is different, and often even the layout is different.</p> <p>A subdomain is also often used, with an “m” in front of the default address, indicating that it is the mobile version – for example: “m.yoursite.com.”</p> <h2>The responsive sites</h2> <p>Responsiveness is a feature that makes responsive sites automatically adapt to all types of devices, based on the size of the screen on which it is displayed.</p> <p>That is, no matter where it is being accessed: if it is responsive, the site will be displayed in the best way for that device. Thus, the <a href="https://helpdesk.e-goi.com/586901-Creating-an-email-using-Email-Builder">responsive elements</a> of the site are rearranged, and the programmer can change properties for one or more defined screen sizes.</p> <p>For example, it’s possible for a banner to appear on a tablet, not on a smartphone, or for a menu to be vertical on a small, horizontal screen phone on a larger screen.</p> <h2>Differences between mobile site and responsive site</h2> <p>Mobile sites are a second site, different from the originals. Its structure, images and codes are intended exclusively for mobile devices. The content is usually the same as the original site, but the presentation is different.</p> <p>Responsive sites are designed from the ground up to fit all formats and screen sizes – from smartphones to desktops. Thus, when the user accesses the site through the computer, the layout expands and uses the entire screen. On the phone, the information is rearranged.</p> <h2>The advantages of both models</h2> <h3>Site mobile</h3> <p>Exactly as explained above, being developed specifically for these devices, mobile sites can offer a better user experience and higher <a href="https://blog.e-goi.com/sales-kpis/">conversion rates</a> for you.</p> <p>Moreover, because they are more straightforward, these tailored sites tend to be lighter and faster than responsive, as there is less information to load. Lastly, the cost of creating a mobile version is often less than the readaptation of the current site to become responsive.</p> <h3>Responsive site</h3> <p>The main advantage of the responsive site is that you do not need to have two versions of the same site. This should be taken into account when making updates: any code changes need only be made once. That is, the cost of maintenance is also lower.</p> <p>Because it does not depend on a subdomain, the responsive site has a unique url, so it ranks better in the search engines and allows a better link between the links on the page. In addition, the responsive site is already prepared for new devices that can be created, since it adapts to all screen sizes.</p> <h2>How to choose the best option</h2> <p>As we showed in today’s article, mobile and responsive sites have both advantages and disadvantages. To properly choose between one or the other, you need to consider the needs of your e-commerce and the available budget.</p> <p>If a site is already ready, it may be better to choose to create a mobile version. Thus, it is possible to mount a lighter structure, using only the files needed for the mobile.</p> <p>However, if the <a href="https://blog.e-goi.com/blogging-for-beginners-7-aspects-you-should-observe-to-start-your-blog/">site is still going to be created</a>, opting for a responsive site may be the best option as you can plan from scratch the structure and content to be displayed on various screen sizes. So there will only be one site to be managed.</p> <p>It is also worth noting that many e-commerces usually have a conventional website and a mobile website, to guarantee the user the best possible navigation. This is the case of stores like Americanas, Submarino and Walmart. This technique allows us to go even further in usability for mobile devices — on the other hand, it generates double the cost.</p> <p>So, did you enjoy learning more about the difference between mobile and responsive websites? Are you ready to make your choice? So also follow us on social media and have access to more content like this! We are on Facebook, Twitter and LinkedIn.</p> <p class="wp-block-paragraph"></p> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/mobile-responsive-sites/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Understand the importance of design in digital marketing</title> <link>https://blog.e-goi.com/design-in-digital-marketing/</link> <comments>https://blog.e-goi.com/design-in-digital-marketing/#respond</comments> <dc:creator><![CDATA[Pedro Soares]]></dc:creator> <pubDate>Thu, 21 Jun 2018 07:58:14 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/entenda-a-importancia-do-design-no-marketing-digital/</guid> <description><![CDATA[Whether it´s a blog, social networks or email marketing, the design is a meaningful way to engage with the public, so we decided to write this article, whose idea is to show some of the most significant benefits of design in digital marketing. Check it out!]]></description> <content:encoded><![CDATA[<p>When people search for digital marketing, it’s only natural for ideas about scalable growth, analytical tools, leads, landing pages, growth hacking, and so many other techniques and terms in the area to come to your head. However, many fundamental issues, such as design, are overlooked. Many people think that it is something superfluous, that makes things more beautiful.</p> <p>Whether it’s a blog, social networks or email marketing, the design is an essential mean of <a href="https://blog.e-goi.com/convert-online-visitors/">engaging with the public</a> and making them identify with the company’s product or service. Of course, everything is intertwined, and all the points cited in this text are essential, but forgetting the design can generate many headaches for any company.</p> <p>So we decided to write this article, whose idea is to show some of the greatest benefits of design in digital marketing. Check out!</p> <h2>What are the benefits of digital marketing design?</h2> <h3>Pass a professional image of the company</h3> <p>When the organization uses a clear and objective design, it becomes much easier to pass on an image of professionalism to the public. Consequently, the challenge of presenting the product or service to potential consumers also becomes calmer.</p> <p>It is not any company that is aware of the need to invest in good design. Therefore, the company that makes this type of investment gains more credibility with its audience. These are the details that make all the difference in day to day business results.</p> <p>Good design, therefore, directly contributes to the company being seen by its public as serious and committed.</p> <h3>To value and strengthen the brand</h3> <p>Digital marketing is an increasingly indispensable methodology for any business and can lead the company to reach places where it never imagined to reach. For this, it is essential to carry out a work in which the brand must be very well taken care of.</p> <p>Through a professional design and well worked, it is possible to achieve a great result. The brand is increasingly valued by the public, which in turn recognizes it automatically.</p> <p><span style="color: #23282d; font-size: 1.4em; font-weight: 600;">Increase sales volume</span></p> <p>Although it is not the sole factor that influences the potential customer to decide on the purchase, the design is essential for the digital marketing strategy. Coupled with other elements such as a good copy, it helps to translate what your product is. Also, it promotes the dialogue between company and client.</p> <p>When you create design and text that is attractive and consistent with your positioning and consumer needs, your campaign becomes much more effective. This saves unnecessary effort and costs. Even if you hire a design professional, it is essential that you have these tips in mind to find out what works with your audience.</p> <h3>Improve user experience</h3> <p>As you know, the current focus is on meeting needs and solving customer problems. Therefore, the user experience is an increasingly debated subject in the digital marketing universe. In many situations, good experience determines the consumer’s decision in favor of the product.</p> <p>In this context, good design is paramount to provide a pleasant experience in a blog or <a href="https://blog.e-goi.com/how-to-increase-engagement-on-social-media-7-infallible-tips/">social networks</a>. Think that in many situations, a potential buyer leaves a shopping site because he finds the design ugly. To avoid this, invest in this concept and always assess whether the strategy is pleasing to your audience.</p> <h3>Stand out from the competition</h3> <p>Good design is a great tool to make your brand unique and special in the market. It is the key to showing how authentic your business is. In this way, much more than good, the design must be original, besides being an essential tool to transmit its culture and its values.</p> <p>You need to be fully aware that an attractive design makes your content stand out and thus attracts the attention of a potential customer. The consequence of this work you already know: increased billing and profits.</p> <h2>How to apply the concepts of digital marketing in design?</h2> <p>Creating your design pieces with a focus on digital marketing can make your campaigns much more attractive. So follow the tips below:</p> <h3>Personas</h3> <p>To sell through digital marketing, you need to get to know your audience genuinely and create your <a href="https://blog.e-goi.com/create-personas/">personas</a>. Knowing what people like, you can create pieces according to your interests. Over time, it will be natural to identify whether or not a graphic piece appeals to your audience.</p> <h3>Reference</h3> <p>Know that story that there’s nothing new under the sun? To be successful on the site, on <a href="https://blog.e-goi.com/blogging-for-beginners-7-aspects-you-should-observe-to-start-your-blog/">blogs</a>, and social networks, you need to look for visual references. The observation exercise will bring many references, such as colors, shapes, and styles, generating powerful insights to improve your product.</p> <h3>Coherence</h3> <p>You can not make a graphic piece for Instagram in one way and <a href="https://blog.e-goi.com/e-mail-marketing/">send an email marketing</a> with entirely different visual references, right? This will confuse your audience and can be a real shot in the foot. Make sure your communication is aligned on all digital media. This will determine the success of your campaigns.</p> <h2>How to enjoy the collaborative design tools?</h2> <p>Finally, to close the text with a golden key, let’s cite some collaborative design tools so you can succeed in your strategy. Check out:</p> <ul> <li><a href="https://www.figma.com/">Figma</a>: this tool offers several design possibilities, facilitating the creation of different graphic pieces in a single space;</li> <li><a href="https://www.invisionapp.com/">InVision</a>: The platform ensures powerful creations in the design universe and offers services such as feedback on prototypes;</li> <li><a href="https://niice.co/">NIICE</a>: The idea of this tool is that it can “talk” visually. Among the services, you can share and discuss ideas with the team;</li> <li><a href="https://www.canva.com/">Canva</a>: Through this platform, you can create diverse pieces for communication platforms such as blogs, websites and social networks.</li> </ul> <p>What do you think of these design ideas in digital marketing? As we have shown, the possibilities are numerous and valuing this concept can undoubtedly yield powerful advantages for your company. That is why you should bet on attractive design and thus win much more consumers and <a href="https://blog.e-goi.com/improve-the-sales-website/">sales</a>.</p> <p>If you have come here, continue with us and follow us on social networks. We are sure that goes from all the useful content we post! We’re on <a href="https://www.youtube.com/user/plataformaegoi">Youtube</a> and <a href="https://www.linkedin.com/company/e-goi/">LinkedIn.</a></p> <p class="wp-block-paragraph"></p> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/design-in-digital-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>4 tips for building good email templates</title> <link>https://blog.e-goi.com/4-tips-for-building-good-email-templates/</link> <comments>https://blog.e-goi.com/4-tips-for-building-good-email-templates/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Mon, 07 May 2018 07:19:03 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=17056</guid> <description><![CDATA[Many people think that email marketing is a thing of the past. This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them. Yet email marketing is more alive than ever. This is […]]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">Many people think that </span><a href="https://www.e-goi.com/email-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">email marketing</span></a><span style="font-weight: 400;"> is a thing of the past. This is usually because companies don’t invest in a </span><span style="font-weight: 400;">good digital strategy</span><span style="font-weight: 400;">. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.</span></p> <p><span style="font-weight: 400;">Yet email marketing is more alive than ever. This is an excellent channel for gathering information about your contacts and has excellent</span><a href="https://blog.e-goi.com/convert-online-visitors/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">conversion</span></a><span style="font-weight: 400;"> potential. Some recommended best practices must be observed to ensure success in your digital campaigns, such as using a good email template.</span></p> <p><span style="font-weight: 400;">But what are templates? They are basically practical models that allow you to edit images and text. This is really handy for email marketing campaigns and frequent newsletter mailings. The structure remains the same, only the content is altered.</span></p> <p><span style="font-weight: 400;">In this article, we offer 4 tips for building good email templates. Check it out!</span></p> <h2>1. How templates influence your digital campaigns</h2> <p><span style="font-weight: 400;">A digital strategy will probably include </span><a href="https://blog.e-goi.com/yippee-ive-managed-to-get-a-contact-through-my-email-marketing-now-what/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">triggered email</span></a><span style="font-weight: 400;"> campaigns. Just like the use of templates, the process becomes far more optimised. In other words, your team can create messages with a lot less effort, leaving them to concentrate on more strategic matters.</span></p> <p><span style="font-weight: 400;">Using </span><a href="https://www.e-goi.com/features/html-email-templates/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">impeccably designed templates</span></a><span style="font-weight: 400;"> is, therefore, the key to building influence and promoting quality content that is well targeted toward your clients’ interests and needs.</span></p> <h2>2. How to choose the most suitable template for your company</h2> <p><span style="font-weight: 400;">The selected template must be well aligned with the objectives the company has set. It should, therefore, be varied and follow certain style guidelines There is a myriad of possibilities, but you must promise to use them carefully, in accordance with each person’s stage of the buyer’s journey.</span></p> <p><span style="font-weight: 400;">If you don’t, a strategy that could be incredible and bring amazing results could go down the drain. Check out these creative email ideas.</span></p> <h3>2.1. Introduction email</h3> <p><span style="font-weight: 400;">An introduction email, for example, can be a great opportunity for contacts to learn more about your business. It also reinforces your value proposition. Just make sure you send this email at a strategic time.</span></p> <p><span style="font-weight: 400;">It may be a good idea to send the mailing before lunch or towards the end of the working day, when people are, in theory, more relaxed. After all, nobody deserves to receive a company introduction email at 10 o’clock on a Friday night, do they?</span></p> <h3>2.2. Emails that offer incentives</h3> <p><span style="font-weight: 400;">Your welcome email also offers you a great opportunity to encourage the customer to make their first purchase. If this contact signed up to try out your product or receive newsletters, for example, you could offer a discount voucher or run an exclusive promotion for a specific group of people.</span></p> <h3>2.3. E-mail</h3> <p><span style="font-weight: 400;">Create seasonal emails, if they fit with your brand. If your product is directly related to seasons such as summer, back-to-school, </span><a href="https://blog.e-goi.com/christmas-email-marketing-campaigns-what-not-to-do-3-tips/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Christmas</span></a><span style="font-weight: 400;">,</span><a href="https://blog.e-goi.com/free-mothers-day-email-templates/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">Mother’s Day</span></a><span style="font-weight: 400;"> or </span><a href="https://blog.e-goi.com/black-friday-5-basic-rules-for-your-ecommerce/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Black Friday</span><span style="font-weight: 400;">,</span></a><span style="font-weight: 400;"> run promotions to celebrate these occasions. Seasonal emailing also provides an excellent opportunity to send a </span><a href="https://blog.e-goi.com/birthday-email-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">birthday greeting</span></a><span style="font-weight: 400;"> or offer a gift in exchange for brand recognition.</span></p> <p><span style="font-weight: 400;">We could go on talking about many other types of email. We don’t have the space to show them all here, but we’ve already done this and outlined </span><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">21 different types of creative email marketing to inspire you</span></a><span style="font-weight: 400;">. It’s important to bear in mind what needs to be evaluated in this process, as we can see below.</span></p> <h2>3. Things that should be evaluated in an email template</h2> <p><span style="font-weight: 400;">If your strategy is to flow faultlessly – or without anything that may cause customer rejection – doing an email template list is vital. There are certain points for consideration that should be included in this list, such as:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">newsletter length;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">a proportion of text to images;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">subject length;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">colours;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">sources;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">CTA.</span></li> </ul> <p><span style="font-weight: 400;">In this context, it’s important to remember that these suggestions include elements like a copy, graphics, and compatibility with a range of readers. Remember that the focus should always be on conversion rate optimisation.</span></p> <p><span style="font-weight: 400;">In other words, using email correctly will make your company stand out from the rest, or rather, sending the right message to achieve the company’s objective.</span></p> <p><span style="font-weight: 400;">Email templates become extremely engaging when personalised and adapted so that your business has a unique identity with respect to design and content. For successful email marketing, remember that you need to combine various aspects, such as:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">choose the right template model;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">pay attention to responsiveness;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">keep your eye on </span><span style="font-weight: 400;">deliverability</span><span style="font-weight: 400;">;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">establish an</span><a href="https://www.e-goi.com/marketing-automation/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">optimum lead nurturing flow</span></a><span style="font-weight: 400;">, etc.</span></li> </ul> <h2>4. How to build a quality email</h2> <p><span style="font-weight: 400;">There are some very common email marketing mistakes that can ruin your strategy. See how you can avoid some of these below.</span></p> <h3>4.1. Use more than one image</h3> <p><span style="font-weight: 400;">Using only one image leaves your email campaign with only scant information. Remember the old saying, “a picture is worth a thousand words?” Although here, you can change “one” for two, three or four, depending on your objective.</span></p> <p><span style="font-weight: 400;">After all, photos can be vital for achieving your goal of connecting the customer, but you have to be very careful! Use good quality images that are within the context. Bear in mind that they must also be real. Nobody wants to do business on the basis of a mock-up or unreal situation.</span></p> <h3>4.2. Define an objective</h3> <p><span style="font-weight: 400;">Every template needs to have a very clear motive. Remember that the aim is always to take the customer to the next stage in their buyer’s journey. Apart from that, maintaining your focus on providing value for the customer is crucial. In other words, the content should create interest and be aligned with the campaign’s objective at the same time.</span></p> <h3>4.3. Stick to a standard design</h3> <p><span style="font-weight: 400;">You may be tempted to keep changing your templates. There’s nothing to stop you doing that, but it’s important that these changes are done with great care. Changes should only be made in order to improve good results even further.</span></p> <p><span style="font-weight: 400;">So if you are satisfied with the results, then maintaining your email identity is crucial. A strong visual identity means that your messages are instantly recognised.</span></p> <p><span style="font-weight: 400;">Now that you know more about email templates, it’s time to get to work! It is absolutely essential for your </span><span style="font-weight: 400;">online strategy</span><span style="font-weight: 400;">. To be successful in this kind of action, remember to ensure that your email campaigns that are always in line with your goals.</span></p> <p><span style="font-weight: 400;">If you liked these tips and ideas, keep track of our updates. <a rel="nofollow noopener noreferrer" href="https://10.e-goi.com/w/jte130e1eczwO8cdLuea30d96c4e!uid" target="_blank">Sign up for our newsletter</a> and receive free content about news and trends that could be vital for the continued and sustained growth of your company.</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div> </div> <div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/4-tips-for-building-good-email-templates/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Content Marketing and Email Marketing: How to Combine These Strategies</title> <link>https://blog.e-goi.com/content-marketing-and-email-marketing-how-to-combine-these-strategies/</link> <comments>https://blog.e-goi.com/content-marketing-and-email-marketing-how-to-combine-these-strategies/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Thu, 18 Jan 2018 14:25:57 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=9944</guid> <description><![CDATA[You may already be aware of the power of Content Marketing and Email Marketing individually. Then you’ll know that content marketing is a great strategy for attracting new clients, value creation and authority building. Then you should also know that email marketing isn’t dead and is still the best direct and exclusive communication channel with your potential client, helping […]]]></description> <content:encoded><![CDATA[<p>You may already be aware of the power of <a href="https://blog.e-goi.com/en/how-to-go-from-0-to-21-5-million-users-through-content-marketing-case-study/" target="_blank" rel="noopener noreferrer">Content Marketing</a> and <a href="https://blog.e-goi.com/en/what-is-email-marketing/" target="_blank" rel="noopener noreferrer">Email Marketing</a> individually.</p> <p>Then you’ll know that content marketing is a great strategy for <b>attracting</b> new clients, value creation and authority building.</p> <p>Then you should also know that email marketing isn’t dead and is still the best <b>direct and exclusive communication </b>channel with your potential client, helping to foster healthy relationships and bring people and companies together.</p> <p>So if these two strategies already play a key role in your business marketing and can generate incredible results, then just imagine what they could achieve together!</p> <p>This post focuses on helping you align and coordinate content and email marketing to increase the potential of both of these actions, making much more out of what you already have.</p> <p>If you’re only using one of these strategies, you’ll see how the other is important and directly impacts the results you’re reaping.</p> <p>But before that, let’s get a better understanding of how each one works separately.</p> <h2>The power of content marketing</h2> <p>As you already know, content marketing is the best strategy for attracting new clients.<br /> After all, it’s a tool that helps you be solution your potential customers seek, settling the main concerns they have in relation to your area of activity.</p> <p>It will enable you to:</p> <ul> <li><strong>#</strong> Educate your market;</li> <li><strong>#</strong> Build authority;</li> <li><strong>#</strong> Increase your chances of ranking higher in search engine results;</li> <li><strong>#</strong> Attract the right people!</li> </ul> <p>Brilliant, isn’t Only a strategy like this can transform the way your company sells, substantially increasing your sales!</p> <p>But there are also other amazing strategies, one of which is definitely email marketing.</p> <h2>The power of email marketing</h2> <p>Contrary to what many people think, email is still a fantastic marketing strategy. After all, who doesn’t use email?</p> <p>Just to give you an idea, around 92% of adults who are online use email, 61% of whom <b>use it on a daily basis</b>, according to a survey by <a href="http://www.pewinternet.org/2011/08/09/search-and-email-still-top-the-list-of-most-popular-online-activities/#_blank">Pew Research</a>. That’s a lot of people, and a lot of opportunities.</p> <p>The big advantage of emails is that they<b> hold people’s attention, and with this, build a relationship of trust and interest with your contacts.</b></p> <p>Every new email is a new opportunity to <b>speak directly</b> with the user and gain a few minutes – or even seconds – of their precious time.</p> <p>Amidst so much communication noise and so much information that try to steal your potential customer’s attention, having the possibility of personal communication is worth its weight in gold.</p> <p>Having now understood both of these are little better, imagine how many possibilities and benefits there are by combining these two strategies!</p> <h2>Joining forces: Content Marketing + Email Marketing:</h2> <p>If you already work with one or more of these strategies individually, congratulations: you may already be achieving good results and gaining advantage over the competition.</p> <p>However, one of the best tactics in marketing is to never exclude one strategy in favour of the other, but <b>join forces to achieve the best results!</b></p> <p>This enables you to boost the capacity of each strategy to create benefits and still gain new possibilities.</p> <h3>How email marketing contributes to content strategy</h3> <p>By using this content, the aim is to attract a higher number of people to your blog. After all, more visitors mean more leads. And more leads mean more sale opportunities</p> <p>The number of visits is also one of the factors that can help boost your pages’ search ranking, because search engines assume that the more people that read your posts, more value they have created.</p> <p>So how about creating a newsletter and promote your best content by email?</p> <p>You probably already have your current or past clients’ contacts, and this could be your chance to for them discover your content as well as buying more from you!</p> <p>The – return on investment – of email is very high, as the investment required to create a campaign is very low.</p> <p>This could therefore be one of the main visitor acquisition channels, reducing dependency on social networks and creating a new communication channel.</p> <p>As time goes on, you can also <a href="https://blog.e-goi.com/en/email-segmentation-strategies-optimise-commerce-sales/" target="_blank" rel="noopener noreferrer">segment your contacts</a>, only targeting your content to those who are really interested, to the right people and increasing your conversion rate!</p> <h3>How content marketing boosts email marketing campaigns</h3> <p>From the word go, those of you who already have an email strategy, or are planning one, already know that the more contacts you have in your database that really are engaged, the better your results will be.</p> <p>Your blog can be an excellent email capture tool, for growing your database or improving your engagement metrics, by generating more results with emails.</p> <p>Also, an email will only be opened and will create user interaction if it has – apart from a good subject line – content that really makes sense and creates value for your readers.</p> <p>That’s why you need to use your content strategy as a source of good emails, sharing the best posts, e-books and infographics from your strategy and increasing engagement with your contacts.</p> <p>After all, <b>nobody deserves to receive purely promotional emails</b>, that talk only about your products and services.</p> <p>They are important, but should not be the main content source for your newsletters. Otherwise, your contacts will quickly get tired of receiving promotional emails and will end up unsubscribing.</p> <h2>Think outside the box: new ways to combine content and email strategies</h2> <p>All the options we list here offer just the basic things your team can do to combine these two strategies.</p> <p>In addition, there are many ways to go beyond the obvious and achieve excellent results!</p> <p>For that reason, we offer you several possibilities:</p> <h3>1. Create drip nurturing flows</h3> <p>This is already commonplace with rich material and other content, however even your blog post can be part of a <a href="https://blog.e-goi.com/en/what-is-marketing-automation/" target="_blank" rel="noopener noreferrer">automatic email cycle.</a></p> <p>To achieve this, and as well as having a good tool, just segment your contacts by areas of interest or profile, and then create an email sequence that helps your contacts glide through your sales funnel in a healthy way.</p> <h3>2. Create an RSS feed</h3> <p>What’s more, you can allow people to subscribe to receive new content automatically via your blog, segmenting not only by theme, but also by the average email frequency period!</p> <p>This way you can create yet another possibility to ensure that the most interested people are always aware of your content updates, keeping them constantly engaged and well-informed about you.</p> <h3>3. Use data to your advantage</h3> <p>Create different emails on different subjects to help you determine the main interests of your persona.</p> <p>After all, if you work in marketing and have noticed that emails about social media generate more clicks than those about SEO, this is a great opportunity to target your efforts, and produce more content about the subject that really does create value for your contacts.</p> <h3>4. Don’t just think about blog posts and e-books</h3> <p>Infographics, videos, webinars… all of these provide great content for sending via email.</p> <p>So therefore increase the number of mailings and send all of the content created that could be relevant for your email database!</p> <p>This exercise will also help you to understand which kind of content generates higher engagement – and hence more interest – from your database, enabling your content team to become more attuned to your audience’s expectations.</p> <h3>5. Invest in the appearance of your emails</h3> <p>re are other elements that grab your email reader’s attention, even when you’re sharing your content.</p> <p>For this reason, use images that help readers understand the email content, colours, gifs and whatever makes more sense.</p> <p><b>Always remember not to exaggerate</b> A great user experience is priority, but you only find out what really works if you test.</p> <h3>6. Encourage people to sign up to receive emails</h3> <p>Pop-ups, subscription fields on the website, posts on social media… All this can encourage people to sign up for your newsletters, increasing your database and also engagement with your contacts.</p> <p>After all, people are not going to sign up to receive your emails if they don’t know that they can!</p> <h2>Conclusion: go beyond what you’re already doing</h2> <p>Always test new things and ensure your team are always looking for new possibilities to successfully combine these two strategies.</p> <p>Without emails, so many people would not see your content. Without content, your email team will soon run out of ideas, losing your contacts’ attention!</p> <p>And if you need further insights to start combining these two possibilities, we can help you!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div> </div> <div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/content-marketing-and-email-marketing-how-to-combine-these-strategies/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Email Design: 5 reasons why it matters (a lot!)</title> <link>https://blog.e-goi.com/email-design-5-reasons-why-it-matters/</link> <comments>https://blog.e-goi.com/email-design-5-reasons-why-it-matters/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Mon, 13 Feb 2017 15:31:20 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=4214</guid> <description><![CDATA[Email design – Why it matters a lot more than you think   A lot of marketers still ignore email design. As if the design is something to be bothered about on their websites and social media, only. After all, email is all about text, right? Wrong. Design is so much more than pictures and […]]]></description> <content:encoded><![CDATA[<h2>Email design – Why it matters a lot more than you think</h2> <p> </p> <p>A lot of marketers still ignore <a href="https://www.e-goi.com/index.php?cID=9206&amp;aff=be5daf6c6f" target="_blank" rel="noopener noreferrer">email design</a>. As if the design is something to be bothered about on their websites and social media, only. After all, email is all about text, right?</p> <p>Wrong. Design is so much more than pictures and graphic elements. It’s spatial structure. And, it makes a huge difference on the click-through rate (CTR) and email<a href="https://blog.e-goi.com/en/improve-your-email-open-rate/" target="_blank" rel="noopener noreferrer"> open rate.</a></p> <h3>1. It’s a mobile (and responsive) world!</h3> <p>Well, there’s no coming back. A huge portion of people reads accesses email through the smartphone. Chances are your email will be read on a small screen, not on the desktop. It’s fundamental you make your emails responsive and good-looking on mobile devices.</p> <p>Bonus advice: given the characteristics of mobile usage, it’s important to remember most of the emails on mobile aren’t read during office hours. Keep it diverse and see what better suits your audience.</p> <h3>2. The first impact</h3> <p>Whether it’s mobile or desktop, web application or software, it’s the first impact that counts. 3/4 of your email can be well designed and attractive. It doesn’t matter unless the first quarter is. Email design plays a huge role here.</p> <p>The email preview must be charming, informative and clear about what to expect once the reader opens it. Anything other than this will take a hit on your email opening rate.</p> <h3>3. Subject: less is more</h3> <p>When reporting as SPAM, almost 70% of email recipients do it based on the subject alone (via <a href="http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/" target="_blank" rel="noopener noreferrer">convinceandconvert</a>).</p> <p>Combine this with the growing mobile trend (with less of a screen to show a 10+word sentence). You get the picture, right? It is extremely important that you are concise and your intentions are clear, and non-spammy. On top of that, you should be interesting and stand out from the crowd.</p> <p>How can you do it? Think of the email subject line as a post title. Numbers work greatly in it. Also, the classic “how”, “why” and “when” sentences. Another great strategy is to come up with a sense of urgency (by making use of campaigns that will expire, for example).</p> <p>Whatever you do, please stay out of the temptation to WRITE IN CAPS LOCK! It’s not 1996 anymore and people hate to be shouted at.</p> <h3>4. Make the unsubscribe button easy to see</h3> <p>Yes, you’re reading it right. We’re telling you to ease the process of unsubscribing your mailing list. To have a clear unsubscribe option that isn’t hard to find. Why?</p> <p>Imagine a reader wants to stop receiving emails from you. He doesn’t have the time to read them, or he doesn’t think they’re worth it anymore. Now imagine he’s looking for an unsubscribe button in order to stop receiving the emails and you didn’t provide one.</p> <p>Well, there’s a slight chance he won’t bother with it and just keep getting those emails and not even open them. But there’s a bigger, so much bigger, chance that he’ll hit the SPAM button. In that case, not only he will keep being uninterested in you, now he also alerted the servers that you might not be such a great sender after all.</p> <p>Do you think it’s worth it?</p> <h3>5. Brand communication</h3> <p>The email design is key to communicate your brand. If the design of the email is aligned with your company’s design, the message will be more recognizable and trustable. Try to use the same colors, font, and design feeling altogether.</p> <p>The #1 rule of branding is coherence and alignment. If your email design doesn’t help this cause, then you’re hurting your company’s strategy.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/email-design-5-reasons-why-it-matters/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>5 Awesome Template Designs for Email Marketing</title> <link>https://blog.e-goi.com/5-awesome-template-designs-for-email-marketing/</link> <comments>https://blog.e-goi.com/5-awesome-template-designs-for-email-marketing/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Wed, 25 Jan 2017 09:31:35 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=3855</guid> <description><![CDATA[With email marketing, design is half of the job. Your brain works his way much faster around a visual element than around a textual one. So why not inspire yourself in some template designs for email marketing that has proved to be great examples of communication? We bring you 5 of those template designs for email marketing for you to try!]]></description> <content:encoded><![CDATA[<h2>Template Designs for Email Marketing #1</h2> <p>Handy’s template is one of the best we’ve seen in the last few months. A clean visual, no distractions, with an excellent image/text ratio and a choice of images that carry, simultaneously, a dynamic and calm tone to the message.</p> <p><img decoding="async" class="alignnone wp-image-3836 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/01/handy-email-example.png" alt="Handy - Template Designs for Email Marketing - E-goi" width="680" height="1962" srcset="https://blog.e-goi.com/wp-content/uploads/2017/01/handy-email-example.png 680w, https://blog.e-goi.com/wp-content/uploads/2017/01/handy-email-example-194x560.png 194w, https://blog.e-goi.com/wp-content/uploads/2017/01/handy-email-example-333x960.png 333w, https://blog.e-goi.com/wp-content/uploads/2017/01/handy-email-example-35x100.png 35w" sizes="(max-width: 680px) 100vw, 680px" /></p> <hr> <h2>Template Designs for Email Marketing #2</h2> <p><a href="http://sosweetcreative.com/">The design teamSoSweet Creative</a> presents us with a typographic party and proves that is possible to work your way around a less clean visual without compromising the email legibility. The final result is a template design for email marketing that drives your attention to the message (in this case, an invitation for an event) while impressing you with its content organization.</p> <p><img decoding="async" class="alignnone wp-image-3852 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/01/13.Legible-662x846.png" alt="Template Designs for Email Marketing - E-goi" width="600" height="767" srcset="https://blog.e-goi.com/wp-content/uploads/2017/01/13.Legible-662x846.png 600w, https://blog.e-goi.com/wp-content/uploads/2017/01/13.Legible-662x846-438x560.png 438w, https://blog.e-goi.com/wp-content/uploads/2017/01/13.Legible-662x846-78x100.png 78w" sizes="(max-width: 600px) 100vw, 600px" /></p> <p> </p> <hr> <h2>Template Designs for Email Marketing #3</h2> <p>Sometimes you go big to drive attention to you, and sometimes you fly below the radar. This brilliant design from the folks at Union Made Goods is as minimalist as possible and let’s the text shine, including the fancy MOM word. It’s a great use of white space and it’s the ideal to communicate calm, warm messages, filled with love and caring.</p> <p><img decoding="async" class="alignnone wp-image-3839 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/01/union-made-email-example.jpg" alt="Handy - Template Designs for Email Marketing - E-goi" width="564" height="2083" srcset="https://blog.e-goi.com/wp-content/uploads/2017/01/union-made-email-example.jpg 564w, https://blog.e-goi.com/wp-content/uploads/2017/01/union-made-email-example-152x560.jpg 152w, https://blog.e-goi.com/wp-content/uploads/2017/01/union-made-email-example-260x960.jpg 260w, https://blog.e-goi.com/wp-content/uploads/2017/01/union-made-email-example-27x100.jpg 27w" sizes="(max-width: 564px) 100vw, 564px" /></p> <hr> <h2>Template Designs for Email Marketing #4</h2> <p>First of all, <a href="https://litmus.com/community/templates/11-pook-newsletter">Pook is free</a> (so feel free to give it a try and see how well it fares with your content). Organized in such a way that highlights the content – blog/website articles – Pook does a wonderful job of minimalist interplay between text and images. The perfect solution to see your CTR skyrocket.</p> <p><img decoding="async" class="alignnone wp-image-3851 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/01/Wdh29EcLauzFSxVzmBwNB8-650-80.jpg" alt="Pook - Template Designs for Email Marketing - E-goi" width="650" height="1300" srcset="https://blog.e-goi.com/wp-content/uploads/2017/01/Wdh29EcLauzFSxVzmBwNB8-650-80.jpg 650w, https://blog.e-goi.com/wp-content/uploads/2017/01/Wdh29EcLauzFSxVzmBwNB8-650-80-280x560.jpg 280w, https://blog.e-goi.com/wp-content/uploads/2017/01/Wdh29EcLauzFSxVzmBwNB8-650-80-480x960.jpg 480w, https://blog.e-goi.com/wp-content/uploads/2017/01/Wdh29EcLauzFSxVzmBwNB8-650-80-50x100.jpg 50w" sizes="(max-width: 650px) 100vw, 650px" /></p> <hr> <h2>Template Designs for Email Marketing #5</h2> <p>Harry’s case is another brilliant one of template designs for email marketing. Why so? The brand makes use of the color pallette of the advertised product. The newsletter is delivered in little boxes, just like the product, with a great communication between blue and red. It’s a brilliant example of interconnection between product design and email design.</p> <p><img decoding="async" class="alignnone wp-image-3842 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/01/harrys-email-example.png" alt="Harry's - Template Designs for Email Marketing - E-goi" width="580" height="1630" srcset="https://blog.e-goi.com/wp-content/uploads/2017/01/harrys-email-example.png 580w, https://blog.e-goi.com/wp-content/uploads/2017/01/harrys-email-example-199x560.png 199w, https://blog.e-goi.com/wp-content/uploads/2017/01/harrys-email-example-342x960.png 342w, https://blog.e-goi.com/wp-content/uploads/2017/01/harrys-email-example-36x100.png 36w" sizes="(max-width: 580px) 100vw, 580px" /></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/5-awesome-template-designs-for-email-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Gmail has FINALLY changed! It now supports Responsive Email</title> <link>https://blog.e-goi.com/gmail-has-finally-changed-it-now-supports-responsive-email/</link> <comments>https://blog.e-goi.com/gmail-has-finally-changed-it-now-supports-responsive-email/#comments</comments> <dc:creator><![CDATA[Maria Spinola]]></dc:creator> <pubDate>Wed, 02 Nov 2016 18:01:29 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=2426</guid> <description><![CDATA[From 30 September 2016, Gmail supports Responsive Email (it can now support media queries). NOTICE: In October 2016, these changes (Gmail supports Media Queries) were still ongoing. For instance, Gmail still didn’t support Media Queries in IOS and Android app. Monitor the roll-out at https://litmus.com/blog/gmail-to-support-responsive-email-design. If you are a designer, or work in a technical […]]]></description> <content:encoded><![CDATA[<p>From 30 September 2016, <strong>Gmail supports Responsive Email </strong>(<a href="https://gsuite-developers.googleblog.com/2016/09/your-emails-optimized-for-every-screen-with-responsive-design.html?m=1" target="_blank" rel="noopener">it can now support media queries</a>).</p> <p><strong>NOTICE:</strong> In October 2016, these changes (<strong>Gmail supports Media Queries</strong>) were still ongoing. For instance, Gmail still <strong>didn’t support Media Queries in IOS and Android app.</strong> Monitor the roll-out at <a href="https://litmus.com/blog/gmail-to-support-responsive-email-design" target="_blank" rel="noopener">https://litmus.com/blog/gmail-to-support-responsive-email-design</a>.</p> <p>If you are a designer, or work in a technical role, you obviously already know this <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Now… if you are a mortal, you must be thinking:</p> <h2>“Media Queries?! Responsive Email?! Is this important to me?”</h2> <p>Let’s take a look…</p> <p>Have you ever <strong>opened an email on your mobile</strong> and… <strong>the text was too small</strong> (almost unreadable)…or <strong>the buttons or links were too small</strong> (it was struggle to click on them) … or<strong> the images were too big </strong>(larger than the display)?</p> <p>This is because <strong>these emails were not able to adapt to the size of the mobile displays</strong> – they were created for larger displays, such as computers.</p> <p>In other words, <strong>these emails DIDN´T have Responsive Design – they couldn’t adapt to the size of all displays</strong> (computers, laptops, tablets, smartphones…), Rotations (horizontal vs. vertical) and display resolutions (800×600 pixels; 1024×768 pixels…).</p> <p>Let’s look at an example.</p> <p>On a computer, the email looks like this (see following example):<br /> <img decoding="async" class="aligncenter wp-image-2396 size-full" src="https://blog.e-goi.com/wp-content/uploads/2016/10/Email-Gmail-em-desktop.gif" alt="email view on a computer" width="401" height="633" /></p> <p style="text-align: center;">Image – email view on a computer</p> <p>And on a smartphone, the email may appear perfectly (see Fig. 1 – without Responsive Design), or alternatively (see Fig. 2 – with Responsive Design):</p> <p style="text-align: center;"><img decoding="async" class="aligncenter wp-image-2398 size-full" src="https://blog.e-goi.com/wp-content/uploads/2016/10/Email-Gmail-Mobile-Responsive.gif" alt="email gmail mobile responsive without and with responsive design" width="238" height="509" />Image – Email view without Responsive Design (Fig. 1) and with Responsive Design (Fig.2), on a smartphone.</p> <p>This is the way things were until 30 September 2016, with Gmail (see Fig.1 – without Responsive Design).</p> <p><strong>From 30 September 2016 Gmail supports Responsive Email </strong>(see Fig.2 – with responsive design).</p> <p>And besides, just between us…</p> <h3>… until now, Gmail has always been the “shoemaker’s son who goes barefoot” of Google, in relation to Responsive Design!</h3> <p>Let’s take a look… <a href="https://webmasters.googleblog.com/2015/02/finding-more-mobile-friendly-search.html" target="_blank" rel="noopener">Google strongly penalises websites without Responsive Design</a>.</p> <p>Yet, until 30 September 2016, guaranteeing that your emails would be shown as intended (when recipients opened them in Gmail) could prove to be a nightmare – at least, for those that didn’t use E-goi (see “<a href="#significado">what does Gmail Responsive Email for you, E-goi user?”)</a></p> <p>The same happens with <a href="https://litmus.com/blog/litmus-and-microsoft-partner-to-make-email-better" target="_blank" rel="noopener">Outlook</a>! But… people who live in glass houses? <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> So better late than never!</p> <h2 id="significado">What does Gmail Responsive Email mean for you, E-goi user?</h2> <p>In other words, <strong>do you have to do anything, to be able to cope with Gmail´s change?</strong></p> <p><strong>You don’t have to do anything,</strong> as long as <a href="https://helpdesk.e-goi.com/586901-Creating-an-email-using-Email-Builder" target="_blank" rel="noopener"><strong>you activate Responsive</strong></a> (or you have created a specific HTML email for Responsive – should you not be comfortable with HTML).</p> <h2>Now what?</h2> <p>Now, let’s celebrate by doing <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p> <p><strong>If you still don’t have an E-goi account,</strong> then…</p> <p style="text-align: center;"><a style="font-family: Arial; color: #ffffff; font-size: 20px; background: #666; padding: 10px 20px 10px 20px; text-decoration: none;" href="https://bo.e-goi.com/?action=registo&carrega_idioma=en" target="_blank" rel="noopener">Try it for free >></a></p> <p><strong>If you already have an E-goi account,</strong> then without further delay</p> <p><a href="https://bo.e-goi.com" target="_blank" rel="noopener">Access your E-goi client area</a>, and…</p> <p style="text-align: center;"><a style="font-family: Arial; color: #ffffff; font-size: 20px; background: #666; padding: 10px 20px 10px 20px; text-decoration: none;" href="https://bo.e-goi.com/?action=home&carrega_idioma=en" target="_blank" rel="noopener">… send these emails and newsletters >></a></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img alt='Maria Spinola' src='https://secure.gravatar.com/avatar/32f666609ca8b6dd7a59e791e53e3bd68ce6c79df347ae97fcede4f066e0900f?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/32f666609ca8b6dd7a59e791e53e3bd68ce6c79df347ae97fcede4f066e0900f?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/marina-spinola/" class="vcard author" rel="author"><span class="fn">Maria Spinola</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>B2B Content Marketing Copywriting</p> </div> </div> <div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2016/11/spinola.jpeg" target="_self" >blog.e-goi.com/wp-content/uploads/2016/11/spinola.jpeg</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/gmail-has-finally-changed-it-now-supports-responsive-email/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>