Abandoned Cart Arquivos - E-goi

How to Recover Abandoned Carts through Web Push

Daniel Bento — Fri, 23 Apr 2021 11:21:53 +0000

What will you learn in this Use Case?

Abandoned carts are one of many challenges to online stores. A client visits the store, adds items to the cart, but does not proceed to checkout.

If we have already checked that it’s not a technical problem, neither the payment methods nor usability, we have to find strategies to reduce this percentage. The time frame for closing a deal in an e-commerce is getting smaller and smaller.

It is therefore necessary to be creative and diversify the way we communicate and, consequently, conversion.

The Challenge

To recover abandoned carts and increase conversion, we recommend using a web push invitation to capture contacts (tokens) and later send web push messages.

If someone finds a problem or objection when adding items to their cart, you should communicate with them as soon as possible. Web push channel is the ideal solution, as the notification appears directly in the browser, favoring impulse buyers.

But how can we implement web push and leverage online sales results?

Let’s show you, step by step:

Step 1:

Click on your name / user in the upper right corner of your account under “Account settings”, go to the Track & Engage tab (tracking script for e-commerce) and activate it.

If you don’t have an E-goi account (shame on you!), create it here here.

Step 2

Paste the Track and Engage Script on your webpage:

Step 3

Include web push invitation (see here how to create it) on your checkout page:

Step 4

Insert Web Push script on your website:

Step 5

Webpush channel is “anonymous”. If we want to capture people’s data, we have to create a form in which we ask for their email, name, phone number, etc … That is, the information we consider essential for effective communication with them.

That’s why step 5 is clear – create a form! (and, of course, a thank you page that appears to inform your customers that the infos were received)

Step 6

Create an autobot for recovering abandoned carts. There’s already a model that you can use on our platform.

It is in this step that we will create the automation that allows sending a Web Push message by the time a visitor has products in cart.

Passo 7

Create a Web Push message so that the customer can retrieve their cart.

Just edit the “Send Campaign” action previously created in the autobot described in the previous step. In the Web Push message link, insert the URL for the store checkout.

Prefer to watch the tutorial on video? See here:

The solution

The moment when the product is added to the cart until purchase is great to take advantage of Web Push effectiveness and promote impulse buying.

Web Push has tremendous potential, which allows it to strategically capture new subscribers and recover abandoned carts into sales conversions.

With E-goi’s technology you can use these tools without resorting to designers or programmers and still overcome the limitations of web push technology. Our ecosystem offers you the possibility to identify and obtain personal data to use multichannel communication strategies.

Want to know how?

See this USE CASE:

Abandoned Cart: How to deal with the increase of that indicator

Marcelo Caruana — Mon, 16 Apr 2018 09:53:14 +0000

Does your business have problems related to the abandoned cart? Keep reading and check out this 6 simple and objective tips to decrease that indicator.

1. Reduce bureaucracy

Before thinking about price or delivery strategies, among others, see if your e-commerce has a lot of bureaucracy. Imagine if you, as a consumer, having to register in two different pages, then a window that directs you to the shipping calculus, then another one for an external checkout, and so on… It’s a lot of effort to get to the product and that affects directly the decision to buy or not to buy the product.

You can turn the register experience in a positive factor. Offer a simple and fast register form to satisfy the ones who are in a hurry, but be innovative and different. If with a click, your page offers a discount in the product or in the next purchase, the user will possibly be more willing to give his complete information, without complaining or give up, because he’ll see an advantage in that.

Related to the checkout, a good practice is the checkout express. Let’s suppose that the most boring part for the consumer when shopping online is the payment. So, why extend it so much? Give your clients the opportunity of finishing the purchase without having to create an account. In that model, ask for their information to make the transaction and some information so that you can contact them again.

Always keep in mind that many people practice impulse buying! It’s important to understand that the consumer appreciates good navigability in the websites they shop in. Make a review and evaluate frequently on your current website what is in fact needed.

2. Show that the website is safe

The client needs to be sure that he is in a secure ambience. If he doesn’t trust that all his information is protected, the hypothesis of leaving the cart abandoned will increase significantly. People often get worried about this because they know of fraudulent operations executed by specialized gangs.

To get credibility with potential clients, show every possible security seal in your virtual store. An efficient practice is for you to put them close to the buying button. If there is any hesitation from the consumer, that action will help overcome it.

3. Make the shipping and refund policies available

In case of a problem in physical stores, the client knows that he can go back to the store and solve it. What about e-commerce? What would the procedure be? That’s a doubt that is in a lot of people’s minds.

You need to indicate clearly your shipping and reshipping policies, or you risk seeing more abandoned carts. Define the conditions and times in an objective way and make everything available to the buyer. When it comes to communication, establish the many channels and the rules to use them. An example of good practice is: we’ll treat and return your message in up until 48 hours!

4. Improve the service and price of shipping

It’s not uncommon for the client to make every step of the purchase and when it’s time to close the deal, give up because of the shipping price. And consider that long terms won’t be well-seen. In an impulse buy, the person won’t feel attracted to a 40-day deadline, for example.

If your company works with a standard chart, the ideal is to make accessible to the consumer. If not, make available for the client a tool that calculates automatically, through a CEP input. It’s possible and practicable to associate the buying price with discounts in the shipping chart.

Invest and negotiate with your logistics partner. The difference in the cost of your product and the competitor’s one won’t be big. Nowadays the consumer knows that he should compare the total prices of the operations between the companies, in order to finish the acquisition. Add value to your business and to your brand, through a fast and efficient logistic, with a cost that’s considered fair by who is on the other side.

5. Update the website and offer advantages

I liked the product! Now I want to know the technical information and description. Oops… It doesn’t have? It’s absurd, but common in many platforms. Revise periodically the information of the products in your store, because many clients buy for the image and others for the information. Don’t allow your website to be excluded in any case.

Though the consumer’s perspective, the decision occurs through the total cost of the transaction. So, evaluate the taxes, prices of the products, shipping, guarantee price, among others. Discounts associated to the purchase volume are very well evaluated. Offer combos! Make your client reduce shipping price by buying more products!

Besides that, facilitate the payment methods. Offer discounts on sight, bank debt, among other advantages. Have you thought, for example, about payment with virtual currency? The key is to innovation!

6. Invest in email marketing and remarketing

Be in constant contact with your audience!

Search for tools to automate that process. An abandoned cart is a big potential. Save it and use attraction strategies such as:

Discounts
Free shipping
Different payment method
Bonus in the next purchase

This tactic can also be effective to complete a registration, for example. Register your clients’ information and their actions and combine with remarketing ads, reminding your clients of the common interests of your store and their wishes.

Finally, we reinforce that you need to work constantly to offer your clients the best purchasing experience. Otherwise, cart abandonment will compromise your website’s performance. But, as we saw here, that problem can be solved if you make the right decisions.

Now that you’re pro when it comes to abandoned carts, know how to improve your e-commerce results through marketing automation!

Marcelo Caruana

Marketing Manager

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E-goi + Magento: How to set email Abandoned Cart Campaigns

Daniel Bento — Thu, 15 Feb 2018 13:00:55 +0000

The essential feature released was the communication between E-goi and Magento to create remarketing campaigns, giving you the capability of producing E-mail Dynamic Remarketing campaigns like the Abandoned Cart.

Theoretically, in the first contact with a potential client, it’s hard to get high conversion rates. So, to improve, for example, the CPA (Cost per Acquisition), Google and Facebook can be more persuasive to the ones who shared some interest in some product, with Dynamic Remarketing.

After visiting a product, and doing some action that indicates some buying intention, like adding to cart, it will follow you wherever you go, for some hours or days.

Perhaps you already performed this same kind of behavior: visiting an e-commerce platform, like Amazon or Ebay, searching for some products, adding some to the cart and, in the end, leaving without purchasing.

Not very long from that action, you receive an email with those same products you showed interest in and maybe some other related products. If they are doing it, it’s because the results are very positive and, above all, everything is automatic.

Now, with this new update in the E-goi Magento 1.9 and Magento 2 Plugin, this feature is available in your store, with just a simple configuration, and a significant advantage: you can use it with email, SMS, Web Push (if the emails are the same) and other channels, like Voice.

You don’t need a skilled programmer or a dev company to do this job. With this plugin, you will be perfectly able to configure the email Abandoned Cart Campaign.

How to set the Email Abandoned Cart Campaign

Our extension communicates with E-goi, sharing products information and user behaviors so that you can use it in your campaigns, especially in Abandoned Cart. These are the steps you should follow:

Install E-goi extension and activate it;
Consider this link: https://www.yourstore.com/egoi/json
- change www.yourstore.com to your URL;
- check if your website is under HTTPS:// or HTTP:// and build your URL accordingly;
Check if you can access your products’ information with the link, by pasting it into your browser;

If not, check if the plugin is activated in the backend of your Magento installation; After you confirm all of the previous steps, you can start to create your Abandon Cart Email Campaign (or SMS).

To help you create your Abandon Cart Campaign, E-goi has a template where you only need to replace some information with your website info. So head up to E-goi and create a new Campaign, choose Email, One Only Sending and then a Theme.

In there you will find a Magento theme. Choose it. When you open it, you will face some strange coding instead of images and the final text. Don’t be scared. This article will guide you all the way.

How to configure E-Goi Dynamic Remarketing Features

Dynamic Remarketing campaigns are, by nature, efficient since they are addressed to potential clients, for their interest in some products or, for example, to recover old clients to the store.

This is the central aspect of the configuration that will require your attention: the strategy. But you still have some configurations to do.

To help you with the more technical stuff, E-goi has already some pre-built E-commerce automation workflows where you only have to determine the timings and configure the Campaigns and Channel you will send to the user.

You can evolve from the simple predefined automation workflow we prepare for you, and add, for example, an SMS message to the ones who opened your Abandon Cart email campaign but still didn’t purchase. Or send a Web Push message.

In total we have 3 Autobots (Automation Processes) related to E-commerce, where you only need to configure WHEN (the timings) and WHERE (the channel – e-mail, sms, voice). The following e-commerce behaviors are available:

Shopping cart recovery (Abandon Cart);
Customer re-engagement ;
Best customer – Total spent on all products ever (Loyalty);

Final Outline

With E-goi Magento Smart Marketing Plugin, the configuration of this feature is straightforward and, like I said in the beginning, without needing a tech professional or a dev company.

Your time will be spent more on the configuration of behaviors like the Abandon Cart, or Costumer Recover, analyzing results and adjusting based on those results.

The configuration of the Abandon Cart email campaigns will allow you to start using Dynamic Remarketing on email, which will improve your conversions with such a little time investment. It will run entirely automatically.

Come and give it a try. Download our plugin here.