Email marketing has become one of the main communication and sales tools in recent years. Adopted by companies of all sizes worldwide, some of its benefits include: # Economy: low cost in comparison to other channels # Ecology: the whole process operates in the digital environment, substituting paper # Objectivity: assertive segmentation, communicating only with those […]
Email marketing has become one of the main communication and sales tools in recent years. Adopted by companies of all sizes worldwide, some of its benefits include:
- # Economy: low cost in comparison to other channels
- # Ecology: the whole process operates in the digital environment, substituting paper
- # Objectivity: assertive segmentation, communicating only with those you choose to
- # Creation: campaigns are created by simply dragging and dropping elements
- # Return: easily measurable results
- # Relationships: increases engagement with the client.
Those who already use email marketing, especially advanced tools like E-goi, will already know about these, and many other advantages. To all the experts out there, we propose a challenge: solve the mystery by answering the following question…
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Who sent the first email marketing campaign?
We’ll reveal the answer at the end of this post. Meanwhile, let’s look at some interesting figures.
Some email marketing statistics
- #1 According to a report by Radacati, 4000 million people worldwide will use email by the year 2020. (Radicati)
- #2 Of all those interviewed in Adobe’s annual survey, 69% say that they check their emails while watching films or TV. And 57% of them confirm that they check their emails while lying in bed. (Adobe)
- #3 More than 86% of companies interviewed said they intend to increase their email marketing budgets. (Email on Acid)
- #4 49% of businessmen confirm that email is directly linked to their main source of business income. (Salesforce)
- #5 Companies that send automated emails are 133% more likely to send content that is relevant to their client’s sales cycle. (Lenskold and Pedowitz Groups)
- #6 Email is way ahead of other social media giants. When it comes to gaining new clients, it is 40% more effective than Facebook or Twitter. (McKinsey and Company)
- #7 Improve your opt-out rate by only 0.1%, and you will save 1000 subscribers whenever you email a list of 1 million people. This means that you hold on to more than 200,000 contacts over a one-year period, if you send 4 emails a week. (IBM Marketing Cloud)
Did you manage to solve the mystery?
In 1978, Gary Thuerk of Digital Equipment Corporation – DEC (an extinct American computer manufacturer), sent the first mass email campaign to around 400 potential clients of ARPANET (Advanced Research Projects Agency Network), promoting the DECSYSTEM-20 product. The campaign generated sales worth $13 million and roused even further interest in email as a marketing activity.
PHOTO: DECSYSTEM-20
Some suggest that this campaign was the first SPAM ever sent, as nobody expected to receive a sales email. Which also resulted in a negative reaction and being blocked by many users.
If you have any good stories or interesting facts about email marketing, feel free to share them below.