Category Archives: Email Marketing

Email Marketing News and Tips.

How to use The Urgency/Scarcity Psychological Trigger to Increase your Conversion Rate with Email Marketing

Understand how the urgency/scarcity psychological trigger works, we first have to understand how the consumer mind works. On many purchase occasions, clients go through the following stages: need recognition, information search, evaluation of alternatives and purchase decision. The interval between each stage can take a few seconds, hours, days or… »