Email is a reliable channel, but to always be sending promotional messages may leave it smelling musty. If your newsletter has good quality content, your clients and subscribers will be more prone to open, click and buy! And the best of it is that making creative email marketing doesn’t have to take long nor be a big deal. Here are seven ideas:
- 1. Make your clients feel at home
- When somebody decides to subscribe to your emails, send him/her a “Thank you” so the person feels as part of your “club”. If you are using an email marketing service such as E-goi, confirmation emails (double opt-in) and the thanking page already do this automatically. You can also define an autoresponder for a higher degree of customization.
- To do: write a welcome email with additional details about your products and services and add some tip. Send also a second “Thank you for subscribing” that may include some promotion or discount.
- 2. Answer FAQ
- Provide your audience with the information it needs! Gather the questions clients send you by email, phone, website, forums, blogs or on site. Then, write concise answers (less than 300 words) that may be shared via email or online.
- To do: allow people to comment on your site, encourage them to ask questions in social media and stimulate your staff to take note of the usual doubts clients and prospects may ask on the phone.
- 3. Keep in contact (and send reminders)
- Make contact when people are more likely to buy, like when they are renewing their stock of a star selling product, when they need to make some discounts to empty their storehouse or seasonally.
- To do: use your POS (Point of Sale) or CRM (Customer Relationship Management) to find out which products do clients buy more. Segment those clients in E-goi, create an email with the necessary information and send it, manually or automatically.
- 4. Show your work, news and credits
- To send occasional news about your business helps reinforce trust with your subscribers and generates a wider potential of references, as it is a good way to show the quality of your work. It also helps to keep subscribers updated on what is going on with your business and keeps your brand on top of their mind.
- To do: don’t be self-centered; limit these emails to be a small percentage among those you send. Use excerpts of articles where your business was mentioned, letting other people tell your story.
- 5. Make them feel special
- Register important events taking place in your subscribers’ lives, as birthdays or the first buy. You will have to collect and follow these data, but it is worth it – you will get rewarded for it. With E-goi you can create a birthday / special date campaign to give your list the attention it deserves.
- To do: use a good template/model for these occasions, where you will only need to put their name, email address and send. E-goi has several models to choose from that you may tailor according to your needs.
- 6. Offer a discount or a promotion
- A special offer may always bring more sales and shares on social media; make a discount in your regular products or services or offer a promotion to first clients.
- To do: create a list or calendar of relevant dates for your business that may give you reasons to launch a promotion. For example, a restaurant can offer a meal to each client that brings two friends on World Food Day (October 16). You may even decide to offer a 16% off on future meals for a further customization! Turn this offer an exclusive only for your subscribers, so that people realize the benefit of being a part of your list.
- 7. Introduce your team
- Who are the people that talk to your clients? Introduce your team! Make two or three questions to each member of your staff – use the answers as part of an email campaign where you introduce your company “family”. Include a photo so your clients may know who is who when contacting you.
- To do: create a list of questions and ask them to each member of your staff. For example: “Why do you like to work here?”, “What would be the best advice you can offer to our clients?” or “What do you do on your spare time?”
Keep in mind:
Irrespective of the path of your email marketing, focus on your relationship with your subscribers. With technology and social channels, each person that is part of your target knows somebody that knows somebody that knows somebody.
Think about how you can create emails people will want to share. They do it mainly because they want to be seen as opinion leaders and for credibility. Therefore, start right now creating content people will love to share with those they know – it is one of the main drivers that will help your business grow and be successful!