Even in a B2B environment, it is people that make decisions, shop or take action … Our email content should be addressed to them. Here are 6 small tips to help you enhance it:
- #1. Bear the client in mind – not the company – when writing emails
- Even in a B2B context, it is people that make decisions, not such an abstract concept as “company”
- #2. Write 2 to 3 sentences per paragraph
- Many emails have huge paragraphs, boring blocks of text that are a hard reading. If people don’t read, people don’t buy!
- #3. Use subheadings and ordered or disordered lists (such as this one)
- When reading online, people usually take a glimpse and fast scan texts.
- #4. Limit calls-to-action to one or two items
- More than that, people get confused with too many options. A bewildered person doesn’t buy.
- #5. Put a call-to-action link at the beginning of each email
- Those ready to take action may do so even without reading the rest of the email. Make it easy for them so they can respond or take some action in the email. Repeat the link throughout the email and also at the end.
- #6. Be consistent when sending emails
- People may be used to receive your emails in some given day(s) or moment of the day. Always use the same template so your emails may easily be recognized in the long term. Emails written in a professional way, with good copywriting techniques, have a better opening rate and more responses. Don’t waste such potential!
Do not Forget:
Professionally written emails, along good copywriting techniques have higher chances of being opened and generate more replies. Do not waste this opportunity!