Social Media: Strategies, Content & Engagement | E-goi

Check out the complete social media marketing guide now

Hugo Pascoal — Thu, 11 Apr 2019 08:00:04 +0000

It was with the intent to help you learn how to use these channels correctly that we developed this post, which aims to serve as a true marketing guide for social networks.

In the following topics, we will explain when social networks have emerged, what is the difference between social network and social media, what is social media marketing and why it is essential to invest in these channels. Also, we’ll show you which social media are most used, how to produce content, and how specialized software like E-goi can help. Keep up with the latest news on the subject!

When did social networks arise?

When we talk about social networks, the first thing that comes to people’s minds is channels like Facebook, Twitter, Instagram, among others. However, the concept of social networks is much broader than that and begins in sociology, even before the emergence of the Internet.

A social network is nothing more than a network of relations, something similar to the one that gives the idea of the region, according to concept elaborated by the theorist José Clemente Pozenato, in the book “Cultural processes: reflections on the cultural dynamics.”

In this way, we can say that social networks arose even in the time of the caves when our ancestors met to tell and to hear stories. Any group in which there is an exchange of relationships, therefore, can be considered a social network, be it digital or face-to-face.

A group of students from a university, the faithful of a church, the members of a club, among other groupings, are considered a social network. Therefore, as we can see, the concept of a social network is much broader than we imagine and its emergence was still in prehistory.

What is the difference between social network and social media?

It is not wrong to say that Facebook, Instagram, LinkedIn, and other digital channels are social networks, because, as we have seen, they form a group of relationships, which conceptualizes that term. However, social networks on the internet also have media characteristics, and can then be called social media.

Facebook, for example, can be considered both a social network and social media. This is because it causes users to connect to each other, forming a network of relationships. At the same time, it allows the production and publication of photos, texts, videos, and other media contents.

The first social media records emerged in the mid-1990s when the internet became popular around the world, and the first forums for discussion on the internet emerged.

For some researchers in the area, the first social media that emerged was Six Degrees, a site where users could create a profile and add other readers, forming a network of contacts. This channel appeared in 1997 and was discontinued in 2001.

In the following years, other social media appeared and gained popularity. This is the case of MySpace and Orkut, which was widely used in Brazil and was, for many Brazilians, the first contact with the internet. Nowadays, not only do individuals use social networks and media to connect with one another, but also businesses, thus generating so-called marketing in social networks.

What is social media marketing?

Before the popularization of social networks on the Internet, marketing strategies were carried out mainly in the so-called traditional media. Thus, radio and television stations, printed newspapers, folders, and flyers, among other channels, were those used to communicate with audiences.

These media had a disadvantage: the power of communication to be in the hands of a few. Thus, the owners of the TV stations, for example, were the only ones who could produce content for that vehicle. Thus, if the companies wanted to issue a press release, display an advertising message, etc., they should pay for that execution on the stations.

With the popularization of social networks on the Internet, companies could have their own channels of communication. Today, anyone can create an account on YouTube and produce videos, for example.

However, the concept of marketing on social networks is quite large. It involves not only the production of content for all these mediums that have come up but also the tact to relate to audiences.

Today, anyone can enter an organization’s Facebook page and leave a negative message, for example. In this case, it is necessary to use public relations techniques to appease the situation and prevent it from becoming a disorder or image crisis for the organization.

Also, it also includes marketing tasks in social networks, media budget planning, and control. Just as before you had to pay to appear on television, now there are also ways to make sponsored posts and ads on most social networks. In this way, the publications reach a higher number of people.

The main advantage of investing in advertising money in social networks is that they are not massive. If you have a company that sells athletic goods, for example, and you buy an advertisement in prime time from Brazil’s biggest TV station, you’ll have immense visibility. Thousands of people will see your ad! But how many of them, in fact, are interested in acquiring what you are selling?

In the case of social networking, you can make the same ad and target it to a very restricted public profile of people who may actually be interested in purchasing the products for athletes you are selling.

This is justified because classifications can be created by gender, age, geographic location, preferences registered in the social networks themselves, etc. Thus, your money will be well spent, and the results will be more effective for your business.

Why is it important to invest in social media marketing?

Now that you know what social media marketing is and how it can drive savings in your advertising dollars, you still need to understand the importance of that investment. That’s because of the advantages that this marketing channel brings are many. Next, we’ll talk about the main ones. Look!

Strengthening ties with stakeholders

Researcher Raquel Recuero is the author of the book “Social Networks on the Internet” and one of the leading scholars in this area in Brazil. In her works, she advocates the theory that all relationships established in networks generate links, which may be weak or strong.

If a person likes the page of a company on Facebook, for example, it will be establishing a tie with the brand. However, this bond is still weak and to become strong, there must be an interaction between the two parties.

By strengthening ties with the public, they will be more likely to become leads and, after that, brand clients. That is why it is essential to create content that engages and encourages the participation of followers, such as promotions.

Organizational Culture Disclosure

Organizational culture is no longer something that should remain within the four walls of the company. More and more people value transparency in business, and that is why internal values need to be disclosed.

It’s no use saying a company is friendly to nature, for example, if it emits pollutants into the environment. Through social networks, the company can show the public the actions it carries out, regarding the preservation of natural resources.

Thus, the values, mission, and vision of the business can be converted into actions, which will be shown and even count on the participation of followers.

Ability to target audiences

Social networks, as we explained earlier, enable communication to very specific niches. However, companies do not always work only for a single audience profile. That is why the so-called personas can be developed, which are personifications of what the real clients of business would be like.

Imagine, for example, a shoe store, which sells social shoes and also sports shoes. It can, therefore, serve a more traditional audience and that likes to dress well and at the same time people who play sports, such as running and walking and want comfortable footwear for it.

In social networks it is possible to create posts for both modes of the public, adapting the language to each of them, using techniques such as copywriting.

Realization of sales through social networks

Although social networks are not the only digital marketing strategy to be implemented to sell more, they can also be used for this purpose.

The idea is that you create ads or posts publicizing the products or services that your company offers. In such a way, followers may be directed to a site or landing page on which the purchase will be made.

Another advantage of social networks is that they contribute to SEO, allowing your content to be found in various forms of search.

What are the most used social networks?

There are several social networks, many of which are focused on specific audiences. Therefore, companies should do a detailed study to know in which of these channels your audience is present and thus reap more positive results.

Next, let’s talk a little bit about the social networks most used on the internet these days, bringing curiosity about each one of them.

Facebook

Facebook was created in the year 2004 by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes, the three students of Harvard University. At the time, they had no dimension of the true empire they were creating.

The story of Facebook, which initially focused on forming a virtual network for Harvard students only, can be seen in the movie “The Social Network.”

Facebook has grown exponentially and today is one of the technology giant companies. There are more than 500 million Internet users that have an account in this social network, being one of the main channels used by companies that wish to invest in digital marketing.

Created in 2009 by developers Brian Acton and Jam Koum, former Yahoo employees, WhatsApp is today the most popular messaging application in the world. In 2014, the creators of the app sold the project and its actions to Facebook, which today is the brand owner and responsible for maintaining the application.

The idea of WhatsApp was to be an alternative to SMS messaging services, which resulted in considerable amounts charged to users. Today, in addition to text messages, it is also possible to share content in the form of image, audio, and video, as well as make voice calls by the application.

There is also WhatsApp Business, an exclusive version for businesses. In this way, businesses can create an authenticated account and communicate with their customers.

YouTube

The world’s largest video platform, YouTube, is also a social network because it creates a connection and forms a network among users. The site was established in February 2005 by developers Chad Hurley, Steve Chen, and Jawed Karim.

Since then YouTube has grown a lot and today being youtuber is practically a profession. Many people are dedicated to producing videos in their channels and thus generate entertainment through the site.

Because YouTube is a social media that allows for the publication of videos as well as live broadcasts, it is also highly recommended for companies that wish to do social media marketing.

Instagram

Instagram is one of the youngest popular social networks, created in 2010. At first, it was called Burbn, but a few months later it received the current name. Also, in the beginning, it was only used to apply filters and share photos. Currently, new functions have been added, such as Stories. This tool was inspired by Snapchat, another social network that was on the rise.

Instagram was created by the Brazilian Mike Krieger, in partnership with Kevin Systrom. In 2012, when the application was already quite popular, however, it was purchased by Facebook, which today is also responsible for this social media.

Twitter

Created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, Twitter is a social network that allows publications of up to 140 characters. The initial idea is that the social network functioned as a microblog, in which people could share brief information with their followers.

Soon, Twitter fell in the popular taste and began to be used by various people and media. As it is a very agile tool, this social network is ideal to report what is happening at the moment.

Although Twitter has its ups and downs of popularity, it still continues to be used by many people and is certainly useful for marketing in the social networks of various companies.

Other social networks

There are other social networks that, although fewer users, can be useful for certain niches of business. This is the case, for example, Snapchat, Tumblr, Pinterest, among others.

You should examine each of these channels to see whether or not it is worth investing in them in the strategic actions of your business.

Pinterest, for example, plays a vital role in the fashion industry and in the travel industry. Therefore, it is interesting for companies in these segments.

How to produce content for each social network?

The production of content in marketing for social networks varies according to the channel used for this purpose. Facebook is a wide-ranging network, so it allows for a wide range of products.

In contrast, the LinkedIn social network, for example, is aimed at the business environment. Therefore, the content must be developed with a language adapted to this public profile.

In general, there are a few items that need to be taken into account when producing content for social networks. We will list these items in the following topics. Follow us and check it out!

Strategic planning

Regardless of the channel, you choose to develop marketing on social networks, you need to have planning behind it. One should not simply create random content without a thorough study of the audience.

You need to keep in mind what the organization’s goals are for being in a social network and thus creating content calendars and relationship strategies. Never create an account on a social network and leave it abandoned!

Produce quality content

It may seem that this subject is beaten up, but you should also not publish dubious quality content on your company channels, as it is the image of your business that is at stake.

Care must be taken and even a journalistic that your page does not become a promoter of fake news, for example. Besides, content production needs to be scrutinized.

Instagram, by way of example, is a social network that has the main focus on image sharing. That way, the least you can do is post good quality photos that are beautiful and enjoyable to be viewed by the public. Attention to the ideal size of the images for social networks, therefore, is something that must always be realized.

The same goes for YouTube, which needs to have very well scripted, produced and filmed videos. Investing in the best cameras to record videos can help in that sense since the images will have quality for the people who will attend their functions.

Develop content that generates shares

We call propagation engagement the strategies that generate the interaction of people with the content that you publish on the social networks of the company. This engagement can be a tasting, a comment, a sharing, etc.

For this, an interesting idea is to make people feel encouraged to interact with you on the networks. In this way, asking questions, producing content in the form of games or activities, among other actions are indicated.

Propagation engagement, in addition to making more people access to the shared materials in their marketing actions on social networks, also helps in SEO. This means that the more people interact with your content, the more it will be shown in the feeds and, logically, more business opportunities will be generated.

How to publish on multiple social networks at the same time and automatically?

It may even be easy to control all your social networks in one account, but what about when you need to create content and schedule posts across multiple profiles? How to control all this?

In this case, the ideal is to have a tool to create and schedule posts on social networks in an easy and practical way so as not to waste more time and organize the publication of your content on these channels.

Here at E-goi we use our own tool to create and schedule posts on social networks.

Make social networks a kind of SAC

The Customer Service Department (SAC) was usually done by telephone. Nowadays, however, many people prefer to ask for information, make complaints or praise over the internet. That is why marketing on social networks can never neglect this activity.

You need to make networks a channel for closer relationships, creating strong ties, as we explained earlier, based on the theories of Raquel Recuero.

In addition, interactions with the public also serve to generate ideas of content to be produced. If many people have the same question about how to use a product, for example, a tutorial can be done to help in that sense.

How can specialized online software help?

Online software can be a true alliance of marketing strategists on social networks. This is because there are several programs that can aid in the production and propagation of content.

There are some softwares that allow the programming of the posts, management of schedules for publication, generation of interaction reports and so on. All this contributes to that more strategic actions can be developed in the future.

There are also other online softwares like E-goi, which allow integration with social networks. Widely used for email marketing and messaging, this tool can integrate with social media.

You may have already received, for example, newsletters with buttons in the footer or page header to share content on networks like Twitter and Facebook. This is one of the actions that can be developed by E-goi.

Marketing in social networks today represents a significant portion of the publicity and public relations activities developed by companies. Therefore, we must always be aware of the news of the area and hope that this post has been useful in this regard.

Keep in mind that E-goi can help your business get even more efficient when working with this type of media. How about, try our platform right now!

Hugo Pascoal

Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.

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Messenger Sales: Learn how to use this tool

Autor Convidado — Thu, 21 Mar 2019 08:00:00 +0000

These resources have come to change our habits, and the way we communicate today is quite different from the one we adopted in the past.

With the reality of instant messaging, the possibility of sales through Messenger is no longer surprising or astonishing. Many companies understand that such a channel is much exploited by the user and through it, contact with the company is not restricted by any type of restriction.

However, you need to understand a little more about the benefits of this tool and learn how to use it productively so there is no communication noise. Continue reading and learn a little more about the importance that Facebook Messenger can have in a business!

Establish an instant connection

There is no denying the unanimity of Facebook these days. Created by Mark Zuckerberg, this media owns the first place in the ranking of the most accessed social networks in the world, with about two billion users. Messenger, with its instant messaging function, has become an application and is fourth placed.

Sales through Messenger illustrate in a characteristic way how a good relationship with the user can lead to a process of loyalty and purchase. Gradually, the audience is being conquered. However, it is good to know how to analyze the customer well before passing on any information and starting a relationship with him.

The fact that people are always connected generates a dependence on immediacy. In this context, companies need to be aware and try to work so that the user always has a good experience, not being frustrated by the established virtual contact.

Understand the benefits to sales

Sales through Messenger can be an alternative for you that already understands the importance of a more personalized contact with the user. Putting the company image as accessible to the public humanizes their digital presence and facilitates contact with the persona they want to reach.

Showing customers that branding cares about their contact and being careful to respond to each message they send out are ways to build a solid relationship and pass trust. Every company should understand the value that such a posture has and always see Facebook Messenger as an approach tool.

See the strategies indicated for your business

As you can see, sales through Messenger only occur if there is good communication with the customer. This dialogue needs to be established in a constructive way, following processes that will aid in consistency and confidence building. Next, look at our suggestions for practices to be implemented in your routine.

The use of chatbots

In order to answer repetitive questions and messages where the user has many questions, the use of chatbots can be a facilitator in your sales strategy through Messenger. Through them, it is possible to transmit more specific standardized messages, such as use manuals, and to identify the main keywords.

With the help of this software that simulates a human conversation, we can see what kind of subject arouses a greater interest in the user. From then on, strategies are created to offer a product and / or service that best meets your needs.

In addition, chatbots can be used to respond to messages on weekends and at night – when businesses are generally no longer in business.

Best times to start interactions

You can not create a sales strategy through Messenger through deductions. It’s all about knowing more about the behavior of the user that can turn out to be a customer. There is a gradual way for the person to become a lead and then to be aware of a purchase decision.

Therefore, always follow the movement of the user in the social network. So you can send him some suggestions of products and / or services that will help you to meet your needs in a timely manner. Tests are accurate at this stage, however, always try not to be incisive and better understand the conditions of the user.

Custom communication

Always choose to bring a pleasant experience to the public – so that, with every contact you can make with the company, be sure that you are being welcomed. However, you need to pay close attention to how you will get these messages to generate good communication.

At first, try to understand what kind of language you can use to stay closer to the user. Should it adopt a formal stance and be restricted to slang?

Speaking in a more bare manner, on the other hand, will your customer feel more relaxed and open to the company? These questions need to be answered according to the vision and mission of the business.

Explore the tool for sales

Social networks have maximized online sales opportunities and have brought users a more direct contact with brands. As you can conclude, sales through Messenger are excellent opportunities for a company to not only propagate its services and products, but also to create a bond with its customers (those already conquered or future ones).

The marketing industry can present digital tools that help the sales industry, thus establishing a more constructive and solid form of customer relationship. However, not all companies have this sensitivity: they end up not knowing how to behave in front of a user – who can be a strong candidate for loyal customer.

To do so, there are companies that can help, through software, to offer automation services or other digital marketing tools.

E-goi, for example, is a company that can contribute to strengthening its online presence, helping it to meet its needs.

Now that you know more about sales through Messenger, how about knowing the services we offer? Register for free and start your experience with us.

6 tips to increase engagement in social media

Autor Convidado — Tue, 26 Feb 2019 08:00:24 +0000

When the public does not respond and/or does not follow, it is a sign that something needs to be changed and improved.

To assist you in the mission of enhancing the engagement of your social networks, posts, e-mails and the like, we have prepared this practical content with 6 tips to boost follower interaction. Ready to get rid of the flop monster once and for all? Come with us on this reading!

1. Produce quality content

To do well in the publications, it is necessary, first of all, to conduct market research. Understanding your audience and “competition” -that is, the names that are references to you-collaborates to meet the expectations and needs of your audience.

By having these well-established pillars, the contents are better targeted and consequently reach more exciting results.

Focus on relevant information

The content you post needs to be appropriate to the proposal of your social networks, your personality or the theme that attracts the people you want. So, in defining what information you are going to post on the web, try to think about what the added value of it is for who will consume.

As well? Simple: when you teach something or give tips on a particular subject, who is watching your videos, reading your blog or seeing your photos will learn to do that or be inspired, have ideas, in short, there is a world of possibilities. The focus is on making your content unique for some reason. So, you think you can do it?

Beware of media attributes

Your media may be the most informative in the world. No saint can see a distorted video or the horrible audio, do you agree? Who thinks it’s funny to follow someone whose photo posts are blurred, blurred, blurred, etc.?

Therefore, the properties of the media, such as the quality of video and sound, the positioning of light, texts with good scannability, treated images, among others, should be at the top of their priorities.

2. Be present and multichannel

Search the significant audience networks to be present on the right systems. What is your goal for publishing on the internet? If you want to have lots of followers, you have to choose the network that has more to do with your style and the people you want to capture.

It is critical to be active on multiple channels and to interact with other users. Especially if you are a heavy user, it is not so difficult to separate a few moments of the day to interact with people spontaneously.

Actions like this make you more “human” – and who does not like it? Individuals want to know that there is a person behind the posts, brand or promotion they are consuming. The relationship is the keyword.

3. Boost interactivity

Do you know the CTAs? Call to action is to invite someone to act literally. They should be used to drive followers‘ interactivity with their posts. Encourage the person behind the screen to do something, challenge them and do not be afraid to be happy in that regard.

Social proofs are also widely used. This is to show, using a count, for example, how many engagements that post has already obtained. It is a way to display the popularity and invite the person to be part of it. Encourage comments, ratings, and shares!

4. Use a marketing calendar

Periodic posting is critical to engaging social media – and we already know that. You have to be constant, so you do not get that feeling that your social networks are abandoned and you have no reason to keep following you.

Come to think of it, do not let the good times go by. Any thematic opportunity that fits into your production can be used. Access the marketing calendar and social networks to know what content is up in what season.

Content Reusal

Enjoy your content and do not forget them. There is always an occasion to “resurrect” a relevant post. Some issues are never outdated (in the case of bloggers and content marketers, head tail keywords are good examples). Remarketing cannot be ignored.

Another important point is to integrate social networks and the media. In addition to email marketing, which is valuable when supported by good lead capture, you have to make mention of your content. Networks and channels need to talk to each other – so do not leave anything disconnected or floating.

5. Take advantage of the opportunities

Also, be sure to keep an eye on what the influencers are doing. Sometimes some game, or music, is on the rise. Remember when the water bucket challenge rolled over? That’s the idea!

Dates can be useful for applying promotions, loyalty programs, sweepstakes, rewards, etc. You can stimulate engagement in this way. Some time ago, Whindersson Nunes tweeted that every thousand likes (commitment to action) he would post a curiosity about a country he knew (the reward).

Nor need we comment that the post hit 30,000 marks in the first few minutes. Do you understand how it works? If people do not want to know your travels that much, you can offer something else. Put your head to work, find an object of desire from the people who follow you and provide it in exchange for something.

6. Collect data and evaluate metrics

Having the scheme to attract and retain many followers is still a way to manage your brand. As such, some tools become essential to success. In this case, we are talking about data collection and evaluation.

When you email or blog, you release a video or post images and stories, for example, you can get a view, interaction, and other data numbers. These data, when well treated, empower your brand.

Tests are welcome

It is vital to gather information on what can increase engagement in social media. This is important to repeat what success is – like a landing page that converts – and eliminate what has a high rejection rate. Using an excellent multi-channel marketing tool, you visualize it all mechanically and can launch A / B tests.

Speaking of which, how about experiencing automation that works and keeps your networks humanized and organized to reach more followers and real opportunities?

Come and see everything that E-goi can do for your brand. We are here to boost your growth – and the best: you can try the E-goi service for free for 30 days!

Here’s how to get more results with the new Instagram algorithm

Autor Convidado — Thu, 21 Feb 2019 08:00:44 +0000

Although it works differently in each of these platforms, the algorithm is a tool built and fed from artificial intelligence.

Its primary objective is to identify which publications are most relevant to users so that they consume the contents available on the network for a more extended period.

In constant transformation, Instagram’s new algorithm has brought news to the network that is the darling among many bloggers, influencers and companies.

Still, do not know what these changes were? Want to know how to get the best out of them and continue to rage among your followers? Then you’re in the right place!

Follow this text to the end and see how to use the new Instagram algorithm in favor of your publications.

What are the major changes in Instagram’s algorithm?

In June 2018, Instagram brought together a group of journalists and announced some of the significant changes in its algorithm. A practice also adopted by Facebook, one of the primary measures announced was that the network started to display profiles of friends more frequently than the profile brands.

If the feed previously attempted to value video consumption, the new rules do not necessarily prioritize this type of content. Here are some of the key changes.

The first few hours become the most important

The first few hours of a publication are incredibly relevant to the new Instagram algorithm. If a photo or video receives the right amount of likes and comments in the first few minutes, the tool understands that it is relevant and starts showing it in more and more feeds.

Comments are again relevant

Engagement has once again become a success metric for Instagram. This means that the more comments a post receives, the more it will show to other followers. The tip here is to invest extensively in the relationship with your fan base, which we will explain in more detail throughout this text.

The hashtags are highlighted

For some time Instagram has been able to follow hashtags. This means that the most relevant images that have a hashtag that follows will appear in your feed. Using these markups is a good strategy for anyone who wants to “stick the bubble” and reach a more diverse audience.

However, it is necessary to know how to measure the hand: it is believed that three hashtags per publication are ideal. More than that can be considered spam and end up receiving penalties from the network.

The frequency starts to be valued

Committed to guaranteeing its users relevant content, the social network also began to focus on profiles that publish with a defined frequency. Other social networks, especially YouTube already adopt this rule for the new Instagram algorithm.

Thus, it is worth analyzing the times and days when your publications usually have higher engagement and schedule always to have content in those moments. Although this information is not official, it is believed that the ideal volume of publications is once a day.

How to get good results with the new Instagram algorithm?

It is not enough to know what has changed in the new Instagram algorithm and stand idly by, waiting for the right results. Now that you know more about how it works find out what you can do to use it to your advantage and ensure the best results from your followers on this social network.

Invest in relationship

With comments having an essential role in the new algorithm of Instagram, stimulating the relationship with followers becomes more critical than ever.

One tip is to try to answer as many comments as possible from any post since replies are also counted as engagement. And nothing to respond only with emoji, agreed? Stimulate the conversation so that the person continues to return to your post.

It is also possible to adopt the call-to-action strategy, in Portuguese, a “call to action”. This is a question inserted at the end of the caption, to instigate the followers’ response through the comments.

Value attractive images

There’s no way! Even after numerous changes and the addition of different functions and tools – such as direct messages, Stories, and IGTV – Instagram continues to be a social network dedicated to the publication and consumption of images.

This strong visual appeal demands photos – and videos – of quality. It is necessary to think of equipment that can guarantee this quality (such as professional cameras and state-of-the-art mobile phones), but also have editing tools that can lend a hand, as well as notions of angle, lighting, and framing.

Your content needs to be relevant. Know your niche? Do you speak the language of your audience? Provide quality content? With one click, an unhappy follower can give an unfollow and then have a plethora of other profiles at their disposal.

Monitor your results

If you intend to use Instagram professionally, the first tip is to change your profile to a business account. This simple change allows you to monitor relevant data about your posts and followers, such as gender, location, etc.

Other relevant information provided concerns the best times of publication. Remember that the first few minutes are key to determining the relevance of a post? With this data, you can program your posts and achieve the best possible results.

For those who intend to act professionally with social networks, it is fundamental to know and understand the new algorithm of Instagram. This allows the creation of more efficient strategies and, consequently, of better results for their objectives. With the tips presented here, your feed has everything to be a success.

Did you find this content useful? So take the time to follow our social networks and follow all our publications. We are on Facebook, LinkedIn and Youtube, without forgetting, of course, Instagram.

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Discover how to be successful with marketing on Instagram

Daiana Braimis — Thu, 12 Jul 2018 08:00:42 +0000

It may not be new to anyone, but it is important to note that, more and more, people access social networks and consumer products and services through smartphones.

It is a fact, therefore, that more frequent purchases through smartphones. Also, the mobile and the physical are complementing each other more and more. It is very common for customers to search for prices on mobile devices while they are evaluating a product at the point of sale.

All of these ideas mean that marketing on Instagram is increasingly essential to the visibility, authority, and growth of the company.

In this text, we’ll present the main types of ads made available by this network, which can be complemented with these strategies to gain followers. Follow us!

Instagram Ads

Instagram Ads is the Instagram ad platform. Through it, sponsored posts are served in the form of photos, videos, slideshow, and carousel. The tool is essential for generating clicks, views, and conversions.

Creating ads on Instagram, in addition to helping sell, also brings recognition to your brand. This is a great way to educate your users about your products and services.

To promote a paid post on this network, you can direct it according to the parameters established by your parent company, Facebook. In this way, ads can be targeted by age, gender, geographic location, consumer interests, among other things.

The Facebook Ads Manager can make all sponsored links.

Keep in mind that using Instagram Ads is vital to a successful business strategy. While free posts are essential, sponsored links will give your business a more significant boost, as well as being paramount for faster results.

Links in stories

The stories (that is, the functionality that allows you to insert photos and videos that are deleted after 24 hours) are great for engaging your audience. The format is one of the favorites of the public that uses the social network and is therefore increasingly used by companies marketing Instagram. In addition to being able to show products, services and behind the scenes, you can insert links within the stories.

However, there are some criteria for this. Unfortunately, only verified accounts or with more than 10,000 followers can use this tool. However, if your account does not meet these prerequisites, do not be discouraged. The trend is that Instagram will soon release this feature for everyone. If you have access, it is straightforward to insert the links:

create your story;
click the current icon at the top of the screen;
enter the URL of the page;
click “save”;
continue editing your story.

Announcements in stories

The ads in the stories have become great possibilities to impact their users on a daily basis through videos and photos. They are increasingly essential to gaining real followers, increasing reach, brand recognition, and selling products and services.

Through these ads, which are also made by the Facebook Ad Manager, it is possible to pass a message naturally and count on a high level of engagement. To create them, you need your Instagram account to be commercial and linked to your Facebook page.

The social network has been studying the insertion of the carousel format in the stories, as we will see next.

Advertisements carousel in stories

One of the most awaited news on Instagram is the carousel ads for the story. The idea is to post up to three photos or videos in a row. The format is still in the testing phase, and companies like Coca-Cola, Netflix and Renault already use it.

Soon, all advertisers will have much more room to use creativity, and campaigns can be deeper, longer, and engaged. It is worth remembering that this function is already released for the users and companies that work on the stories in an organic way.

Organic posts may be transformed into ads

Instagram lets you turn your organic posts into ads on the platform. It was already allowed to do a direct post push on the network, but there is also the possibility of doing so through the Facebook business manager.

Creating ads through organic posts is gradually becoming available to users. This update will soon be available to all network users. This type of ad can be done in campaigns for engagement, brand recognition, video views, and reach.

Instagram payment tests

Another novelty is that Instagram has begun testing to receive payments directly from the application. Instead of the user being redirected to the company website through the “buy now” button, the idea is that any transaction be made exclusively by the social network.

You will need to have a registered credit or debit card. For security to take effect, an application guide allows you to enter the PIN code before each purchase as a way to authorize the process.

As we’ve seen throughout the text, regardless of your audience, marketing on Instagram through ads is more and more comprehensive. That’s why it’s very important that you keep an eye on all the media-related updates and take the time to stay one step ahead of the competition.

Now that you have some ideas, it’s time to put them into practice, taking your business to the next level! Remember that to succeed on Instagram, you must work with dedication and commitment. Even making ads, the most consistent results happen in the medium and long term.

If you think this content is really valuable and can make a difference to your business, you can also check other publications on our social networks.

Daiana Braimis

Daiana Braimis é Performance Marketing Manager na E-goi e apaixonada por estratégias que transformam dados e canais digitais em vendas reais. Nos últimos anos, especializou-se em automação, CRM e estratégias omnicanal para empresas que querem crescer de forma inteligente. Gosta de transformar complexidade em simplicidade e ajudar marcas a criarem relações duradouras com os seus clientes.

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Learn about best practices in social media management

Daniel Bento — Tue, 10 Jul 2018 08:00:47 +0000

To not just be one more in the crowd, there are actions related to social media management that bring a lot of results. And the best? Most cost nothing but organization and creativity.

To help you build a relevant digital presence, we’ve prepared this article with best practices in social media management. So, if you are interested, check out our material to the end and have a good reading!

Get to know your target audience

Knowing exactly who you want to reach is the first step in producing relevant content. What do these people like, what social networks are they, how do they communicate, what are their problems?

Knowing your audience well, in addition to addressing topics that are of interest to you, you will also know how to use the appropriate language to communicate better. After all, an approach that arouses the curiosity of teenagers will not have the same effect on senior executives does not it?

Most of the time, demographic data provided by social networks themselves can help you better understand who is consuming the content you produce. Always be aware of this to personalize your communication more and more.

Plan your content

We know that planning is essential in virtually every area of our lives, and digital content would be no different. If you want to build and retain an audience, you have to win it.

For your social media strategy to succeed, you need to plan the content you will produce. Establishing a frequency of publications is essential for your audience to return to your channels for new content.

Most people are connected to entertain, maintain contacts and seek solutions to their problems. Therefore, content that only aims to sell a product or service does not usually please much. So try to be helpful in some way.

Creating a calendar with thematic dates related to your brand and the subject you are talking about is an excellent choice for differentiated content. Also, hot topics that are on the rise for some reason are also great links to get into the discussion and gain visibility. Also, remember: Have good judgment and avoid unnecessary polemics.

Interact with your audience

One of the main advantages of social networks concerning traditional media is the possibility of interacting with users quickly and without intermediaries. So use and abuse this contact!

Make inquiries, ask for the opinion. Let your audience feel part of your business. So you’re going to have a greater engagement with your content, and more than just a reader, you can become a fan of what you produce – much better, right?

So creating and maintaining a relationship with your audience through dialogue is one of the top tips on social media management. Be sure to respond to comments even when they are harmful. The results for those who act with warmth and attention are amazing.

Recognize mistakes

In the case of embarrassing situations, do not pretend that nothing happened. Talk about it, recognize if there have been any mistakes, apologize and, above all, tell what you are doing to correct or minimize the effects of any errors.

Without a doubt, this will increase people’s empathy towards you or your brand. After all, nobody likes arrogance or people who think they’re always right, do not they?

Monitor the network

In addition to the comment field of your blog or your channels on social networks, people also talk about you elsewhere. Therefore, monitoring the network is important not to get stuck in a bubble.

Knowing what people say about you, your competitors and the topic you are addressing is critical to making social media management useful. There are tools – free and paid – where you can register keywords to track what is of interest to you.

It is important to remember that the interaction with the public can be done in other places and other contexts, not only when they comment on your blog, for example.

Stay tuned to the competition

Many people think that following the competition means copying everything they do good. Well, know that if your strategy is this, it will probably be a failure.

Entirely different from copying is knowing how to critically evaluate strengths and weaknesses to improve one’s business – without losing one’s identity, of course.

Invest in ads

With frequent changes in the algorithms of major social networks, organically reaching many people – that is, without paying – is practically impossible, especially on Facebook. The content can be excellent, but if people do not have access, the work will have been in vain.

In this context, investing in ads is critical to good social media management. The advantage is that you do not need large budgets for this compared to traditional media, and you can still optimize the ads by targeting them to who matters.

If your content is about men’s fashion, for example, it does not make sense for your ads to reach women. Of course, they may also be interested in the subject, but the likelihood of interest will be higher among men.

Analyze the results

What content were most accessed on your blog? Which post was most shared on social networks? These results should be considered in your content planning as they will indicate the topics that are raising your audience’s most significant interest.

So be sure to follow closely the results of each action you take. That way, you’ll know what’s working or not, and can change your strategies if necessary.

In today’s article, you’ve checked out some of the best practices for social networking that brings results. With a little bit of time and dedication, you can put them into practice and improve your results.

Now, share this article on social networks, so your contacts also have access to these valuable tips for anyone who wants to succeed on the net!

How to get more subscribers on YouTube? Check out 5 tips!

Daniel Bento — Fri, 06 Jul 2018 08:00:25 +0000

That the platform is a success, probably already knew. However, to say that this is a phenomenon that may be news to many people. Proof of this is that in addition to constant access to YouTube, the Portuguese also already produce much audiovisual content.

In this context, making your videos stand out is a challenge. After all, you have to contend with thousands of other publications released daily. Getting more subscribers to the channel is also the desire of most of the youtube.

It may be difficult, but it is not impossible. To help with this task, we’ve prepared this article with five tips on getting more subscribers on YouTube. Good reading and success!

1. Produce content with audiovisual quality

You can be an expert on a particular subject and the topic addressed in your video is of interest to people. However, how do you get more subscribers on YouTube if the video is not of a reasonable quality? People will probably not be able to watch you until the end, much less subscribe to your channel.

So be aware of the quality of the image and the audio you are about to publish. Rest assured, no significant investment is required to have a great result. With a simple production, you can deliver quality videos to your audience.

For this, choose a place with good lighting. Never too much to say: watch out for backlighting. If you or the subject being shot are in a weak position relative to the light source (whether natural or not), they will get shadows that will disrupt the image. Excessive illumination is also not a good idea because the image is “blown” and makes it difficult to see. Testing before starting the recording is always recommended.

On audio, a good option is to use a lapel microphone – if there is a budget for it – it reduces noise. If it is not possible, use some device to pick up the audio, it can be a recorder or even a smartphone. What is not advisable is to use the camera’s audio because the quality tends to be inferior.

2. Address relevant issues

The opposite of what we said in the above topic also happens. It’s no use an excellent video, produced in a studio, with professional equipment, if the subject is not of interest to your audience. The investment will be in vain.

Therefore, it is essential to create content that is useful and relevant to your audience. You probably should be asking yourself: but how do I know what my audience wants to watch? There are several ways, check out:

Create personas: the data collected will help define an editorial line. You will know the interests, problems, and goals of your target audience;
Keep up with the trends: Google Trends, Twitter Trending Topics, and YouTube uploads help keep track of the hot topics. Avoid getting into unnecessary controversy and choose subjects related to your area of expertise;
Run tests on the YouTube search field: Type “how-to” or “what’s” to see the search suggestions for the platform. By writing expressions related to your channel, inspirations may arise based on users’ questions.

3. Publish regularly

Publishing frequently helps you create the habit in your audience. If you publish a new video on Mondays and Wednesdays, always at 7:00 pm, your followers will have the habit of checking your channel on those days.

Apparently, if subscribers activate your channel notifications, they’ll be automatically notified when new videos are published.

“What is the ideal posting frequency?”. It depends. How long can you produce and edit quality video? Take this time into account and establish a publication schedule.

However, remember: to get more subscribers on YouTube, this interval can not exceed two weeks. This time must be taken care of so that people do not forget or lose interest in your channel.

4. Stay tuned to SEO for videos

Just as you should be aware of SEO techniques when producing texts for your blog, it is also important to optimize the upload of videos to your channel. So it will be more easily found by people. See the SEO tips for YouTube!

Rename the file

Before uploading the video to your channel, it is important to enter the keywords in the file name. For example: “Tips for getting subscribers on YouTube”. This simple action makes it easier for the platform to understand what the subject of your content is.

Create a flashy title

The title is one of the most essential things in the video, whether it’s instilling public interest or optimizing search engines for content.

When creating a title, do not exceed 100 characters. Ideally, include keywords wherever possible right at the beginning. Keep in mind that people are looking for solutions on the internet, so you have to attract them by the title as well.

Include a description

Like the title, the description also tells search engines and the public about the content of the video, but in more detail.

Although the description field allows text up to 5,000 characters, only the top 150 will appear in Google search results. Therefore, it is essential to put the main information early on.

Adding a link to your site is also recommended – preferably right at the beginning. Many people do not get to the end of the text, especially when there is the “display more” option, in case of lengthy descriptions.

Make good use of tags

Proper use of tags is critical both to better indexing and to helping anyone looking for a particular subject on YouTube. So include keywords that define your video.

It is essential to be clear, direct and evade technical or complicated language. Try to imagine how the user would look for the subject of your video.

YouTube itself recommends up to 120 characters, with spacing included, which averages 15 words. Do not forget to consider the title when creating tags for your video.

5. Use uma boa miniatura

Remember that static image that looks like a kind of video cover? Known as the thumb, it’s an important tip on how to get more subscribers on YouTube. This is because it helps to attract more visitors to your content.

It is essential that it is related to the subject of the video and that it is very appealing. Free image banks can help you create good thumbnails, but the ideal thing to stand out for is to have a professional designer to compose this call in the best way. After all, in digital marketing, the design makes all the difference.

With the five tips presented in this article, you learned how to get more subscribers on YouTube simply and having to invest little or nothing. Now it is hand in hand to put them into practice and expect the results!

Once you know how to get more subscribers on YouTube, learn how to make money from social media, check out our tips and get ready to profit from the content it produces!

Learn 3 practical tips on how to boost on Instagram

Hugo Pascoal — Mon, 11 Jun 2018 08:08:13 +0000

In any marketing strategy on social media, ads play a vital role. Through them, the brand generates attraction, visibility and recognition for the company.

The logic is simple: to succeed, your business must be found. Thus, investing in sponsored links enables your organization to directly found by your potential customers

In the case of Instagram, it is no different. Photos and Short videos are excellent for publicizing your products and services. Even more because the platform numbers are increasingly growing.

There are already over 800 million active users in the world, which proves that this platform cannot be ignored by any business.

In this text, we will show you, in theory and in practice, how to boost on Instagram and how it can increase the engagement of your followers. We will do this through tips you can check right now!

1. What is Instagram Ads?

Instagram Ads is the ads platform of the social network. On Instagram Ads, you can advertise different elements, such as photos, videos and stories. Among the reasons that make a person advertise on Instagram, it is worth highlighting, first of all, the obvious: it is likely that your customer is there.

Instagram Ads relies on a variety of formats, including lead generation, videos and even online shops sales campaigns. To be sure that it will be good to invest in Instagram, think about the reasons for doing this action:

do you want more clicks and conversions?
do you want to increase the visibility of your brand in this network?
do you want to increase visits to your website?
do you seek to reach people geographically close or farther away?

Having a very clear goal is indispensable for you to be successful with your strategy. Then, it is time to put things into practice.

2. How to advertise on Instagram?

It will be easier for those who are already creating ads on Facebook, because the process on Instagram is the same. However, the process is simple and with our step-by-step you can create your ads.

Step 1: create an account in the Business Manager

To boost on Instagram, you will need to have an account with Facebook’s Business Manager. If you have already registered, you can move to the next step. If you are new to the tool, go to the Facebook page for companies and then “create account”. With this, you just have to fill in the requested data (if you do not have a company account you must create one).

Step 2: set up an account on Instagram

It is only allowed to advertise through the Business Manager if your Instagram is linked to Facebook. In the Manager panel, you must click “Instagram Accounts”.

Step 3: create a campaign

Also in Business Manager, you must select “create campaign.” You must choose the name of your ad and your goal.

Step 4: set the budget and running time

After you have created your ad group, you must set the budget and the time during which the campaign will run. The period of time varies according to your goals, with the exception of event announcements that are related to a predefined date.

The payment can be made by credit card, PayPal or direct debit. This information should be indicated when you register with the Business Manager.

Step 5: segment your audience

For ads to show good results, you must direct them to users who have an interest in your brand. Otherwise, your performance and your conversion rate will be much lower than expected. Facebook offers different targeting options, such as for example:

age;
gender;
geographic location;
interests;
devices that the person uses to access;
more specific audiences (only visitors to your website, for example);
audiences with affinity (profiles similar to a current client, for example), etc.

Step 6: change the positioning

Facebook has an automatic positioning option. This is a setting recommended by Mark Zuckerberg’s network, where it is possible for the same ad to be disclosed on both social media.

In order to avoid this and advertise only on Instagram, you must select “edit positioning” and thus deselect other disclosure possibilities.

Step 7: create your ad

Here, you have the possibility to create an ad from scratch or select some existing Instagram post and boost it. If you create a new ad, you must choose the format (photo, video or carousel) and upload the files.

Write your ideas in the text box and select the “continue” option. Instagram offers different Call To Action, such as:

book now;
request now;
learn more;
contact us;
sign up;
buy now;
view more;
without button.

The choice of CTA is associated with your goal with the ad.

Step 8: review content and publish

Once you have created the ad, just review it and then publish it. Do not forget to check how the ad will appear on the various screen sizes. This is an essential detail, since Instagram users almost always access the network through their Smartphone. After that, you just have to click “publish”.

Ok, congratulations! Your ad is created. It’s simple, isn’t it?

3. How to increase your engagement?

Now that you know how to publish on Instagram, pay attention to some tips to increase your engagement through these ads

select good images: to be successful on Instagram it is crucial that the photos are quality photos. Pay attention to details, such as framing and resolution, that make a lot of difference;
take advantage of filters: Instagram’s filtering feature makes your photos much more beautiful and can be used to fix small “flaws” in images;
use strategic hashtags: hashtags are used to identify a particular topic. In addition, they can also make a post funnier. One tip for your ads is to create your own hashtags, which are easily associated with your product and brand.

What did you think of these ideas to boost on Instagram? As we have highlighted throughout the text, advertising on this network produces countless benefits to your business.

As you create your ads, be sure to measure your results. That way, you will know if the ads are bringing results to the company and if the strategy is worth it.

If you got here it is because you liked the text, right? For this reason, we strongly recommend that you also read about: how to increase engagement on social media.

Hugo Pascoal

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5 foolproof tips to make money with social media

Autor Convidado — Wed, 06 Jun 2018 10:34:42 +0000

Social media have undeniably brought a world of possibilities for brands. It is possible to gain visibility and reach among followers through a digital marketing strategy on these platforms.

Obviously this scenario is incredible, but it takes a lot more than that. After all, to have a sustainable business, you must focus on revenue and profits.

More than branding your business, it is possible to extract sales from platforms like Facebook, Twitter, Instagram and YouTube. In this article, we want to help you create an environment for you to win more consumers.

Below you will find 5 tips to start making money with social media. Check them out!

1. Produce relevant content to attract followers and brands

Producing content that is relevant to your audience is essential to attract potential consumers. This is, in fact, one of the premises of content marketing. That is, a strategy to attract potential customers, in a natural way, by creating content that has value for your audience

In order to create successful content, it is vital that you know your prospective buyers deeply. This way, you will know exactly their wishes, needs and pains. When you understand who your audience is, it becomes a lot easier to produce assertive content.

You must also pay close attention to how you deliver this content. This is a situation that requires dedication and commitment. After all, if you promise and you do not deliver, you will be defrauding your potential customers. Your goal is to be above average.

Also, never forget the CTA (Call to Action). As its name suggests, it is a way to encourage the user to take action after consuming your content. The idea is to prepare these visitors to receive a sales offer.

2. Build relationships with influencers

Nowadays, many users become customers after receiving a recommendation. This means that the large majority of people trust recommendations. If you can invest money, it may be a good idea to hire digital influencers so that they generate traffic to your landing pages.

In this situation, it is crucial to pay close attention to people who are aligned with your content. There is no use in hiring a vegetarian to advertise the meat, right? In order to negotiate with influencers, you must keep in mind that the person will become a sort of ambassador for your brand. That is, an authority connected to your product.

Thus, we emphasize that it is indispensable that this professional’s values, interests and qualities are at least remotely similar to those of your business.

Identify the particularities of this influencer and ask yourself:

is he serious, funny or controversial?
how can his ideas affect my brand?
has he established partnerships with the competition?

You should now that many followers of this influencer will want to know your company. Therefore, you must be aware of the numbers, especially of leads and sales generated.

3. Expand your horizons with paid strategies

Many people imagine that social media are something free. If you want to grow as a company, this is definitely not the case. Paid campaigns are an essential part of a good marketing strategy on social media. To be successful in paid campaigns requires study, dedication and experimentation.

As opposed to what many people think, for example, it is not a good idea to distribute the money equally by the ads. A great tip is to pay attention to organic posts with the best performance. This way, you promote the “champions” in social media.

Another well-known paid tactic is remarketing. This is a Google Adwords tool, the Google ad platform, which marks and identifies the users who visited your website. When these people visit websites that accept ads, your advertising will be visible to them.

4. Create a strong community

Social media are synonymous with dialogues. Therefore, in order to build an effective relationship, it is essential that you genuinely interact with your followers and fans. Promoting positive emotions is a great way to get close to people.

The idea is for your posts to be casual, cheerful, inspiring and intelligent. Think beyond selling your products and share posts focused solely and exclusively on the interest of your followers. They will be essential for maintaining dialogues on your social media. And you will show that you really care about your audience.

One way to make your community feel special is to show your company’s backstage. Share exclusive videos, photos and events. This demonstrates transparency and authenticity, and builds trust and increases connection. With that kind of attitude, the increase in sales ends up by being a natural consequence.

5. Get ready to monetize with content production on Facebook

It is no secret to anyone that Facebook introduces new features on a frequent basis. One of them is testing to make the network more attractive to people who create content. Facebook is looking for ways to help those who develop content to make money with the platform.

If you are a video producer, cheer up! It is a new way of monetization, whose idea is for followers or fans to contribute a monthly amount directly to the producer of a video. The proposal is that the admirers receive some benefits, as a highlight on the page and exclusive content.

Moreover, Facebook intends to offer a tool that connects producers and brands. The intention is for companies to identify some possible partnerships to generate sponsored content.

Community of strong content producers

And the news does not stop there. The network will also test new instruments in order to strengthen the community around the producers. One of the tools is a kind of ranking with the most dedicated followers or fans. For example, when the user comments or likes a video, he will receive a mark, like a virtual “medal” or “trophy”.

For now, all of these features are still in testing and they are restricted to a small number of users. There is no forecast for the release to the general public.

What do you think of these ideas of making money with social media? As we have seen throughout the text, the possibilities are many and they are within reach of all companies or people. It is time to leave the comfort zone and make money with these platforms.

If you enjoyed this content, we strongly recommend subscribing to our newsletter. It is free and offers the main novelties of the digital universe, which can be vital to the success of your company.

Good practices for posting on Facebook and increasing the engagement

Hugo Pascoal — Wed, 09 May 2018 07:54:40 +0000

Earlier this year, Facebook announced yet another disturbing change for content producers that run pages on this network. The much-feared algorithm — that defines and organizes how the thousands of posts will reach the audience — has been changed once again.

Since then, priority has been given to posts made by ordinary people, such as friends and family, to the detriment of what is produced by the pages. But do not be scared: it is still possible to post on Facebook and reach a lot of people, increasing the engagement of your page.

And do not think that ads are the only solution. In addition to boosting the posts, there are several good practices that help achieve great results.

Below, find some essential tips for posting on Facebook and being successful. Check them out!

Overuse videos

The video is fashionable. This is not news to anyone. There are even TV stations that ask their viewers to send testimonials in this format. Be it on Instagram, WhatsApp or Facebook, such content is now very popular.

But it is not about any video: you must get people’s attention somehow. And the best way to do it is by producing material that is both interesting and relevant to your audience.

There is no point in making a beautiful and very well produced video if the topic does not arouse the curiosity of people who like your page, right? So, before posting on Facebook, plan to create the materials: short videos, with less than a minute, usually engage more.

What is the topic that your audience has questions about? A good option is to make a survey before producing the content. Ah, do not post a YouTube link, ok? We recommend you to upload the video directly to Facebook since this has a great influence on the engagement.

Stay connected at the best times

How about taking better advantage of the information that the social network itself offers about your audience? With Facebook Insights it is possible to find out what times the majority of your audience is online, thus increasing the chances that those interested will be influenced by your posts.

Do you agree it would be a waste to produce very interesting content and publicize it when the majority of people are not connected?

So, before posting on Facebook, we recommend that you access the page manager, click Information and then Posts. In this section, you can find out what are days and times when the highest number of fans is connected. This is a simple way to optimize your posts reach.

2Use Facebook Lead Ads

With so many people producing content and given the changes announced by Facebook, it is challenging to stand out, isn’t it? In addition to producing quality content that meets your audience expectations, it is important to use Facebook Ads in the best possible way to reach more people.

There are many options for those who want to create a campaign, in relation to the format and the objective, and also the different possibilities of segmentation.

In fact, this is a central point to be successful in this regard.

Better than trying to reach everybody, you want to reach those who are more likely to be interested in the business. Therefore, defining a target audience very clearly is crucial to the success of the ads.

You don’t know much about this? Do not worry. There are tools that help you with this mission, such as Facebook Lead Ads. With this, it is possible to automate several tasks, increasing significantly the business opportunities and consequently the engagement of your page.

Recycle old contents

Do you remember that post that rocked three months ago and broke the record for interaction on the page? How about publishing it again in a new guise? It is OK to repeat content.

Since then, your audience may have increased or several of your followers may not have seen that post. Therefore, addressing the topic that was a success some time ago is more than recommended.

Was the original post a linked card? Why don’t you make a short video this time? Or a photo album? After choosing the topic, and already knowing that people are interested in it, it is easier to use creativity to address it.

Do not Forget the CTA

Have you ever come across sentences like “if you agree, share; if you disagree, like!” or “tag your friend that would look great in this shirt!”, right? This is a very common and efficient technique to engage people in a post.

We are talking about the famous CTAs (Call to Action). Without a doubt, a link that is posted with a neutral call does not have the same engagement as when you add a CTA with “click and learn more!”.

It may seem obvious that the link is disclosed to be accessed, but people act more when there is an explicit command. So, in order to post on Facebook and have a good engagement, do not Forget to add an attractive CTA.

Talk with the audience

Unlike the mass media, where the audience is just the recipient of the information, there is the option of easy interaction on social media. The comment boxes of those channels and blogs should not be overlooked.

To talk with people is crucial to find out which way to follow in order to please them and which content to produce to arouse each person’s interest. Therefore, make surveys, a contest, ask questions, reply to comments and start a conversation.

By feeling part of your communication, the follower will undoubtedly be much more encouraged to speak well of you or the product/service that is offered.

Keep an eye on the timing

On the internet, the famous memes come and go at an impressive speed. That is why it is important to be agile so you are not left out.

The topic that went viral has something to do with you? Is it possible to use it without being pushy?

Run, then! Creative actions that take good advantage of the opportunities are great to increase engagement on Facebook.

Watch out: it can backfire. Assess carefully if it is worth getting into a controversy, after all, it does not pay to be funny and generate buzz at any cost. Before posting on Facebook, think well about your public and what they would think about certain contents.

As you can see, with some relatively simple actions, it is possible to post on Facebook in an optimized way and thus increase the engagement of your page.

How about sharing our tips on social media? That way, your contacts will be able to them into practice too!

Hugo Pascoal

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