Online Advertising: Google Ads, Meta Ads & Performance | E-goi

Black Friday 2025: PPC Strategies to Prepare Your Online Store

Iúri Ferreira — Thu, 09 Jul 2026 15:04:26 +0000

Every year I see the same thing: many businesses think Black Friday is simply about increasing the budget and launching ads at random. (Spoiler: it isn’t.)

Real success comes from strategic planning, early preparation, and intelligently optimising every campaign.

So, if you want to maximise your performance this season, follow these Black Friday 2025 PPC strategies to prepare your ecommerce store and stay ahead of the competition before they discover the same tactics.

Black Friday 2025 PPC Strategies

1. Audit Last Year’s Performance: Don’t Repeat Mistakes—Improve

Before launching new campaigns, it’s essential to understand what worked and what didn’t.

Google Ads: Review your attribution reports and Performance Max campaigns. Many advertisers focus only on last-click attribution and overlook how much Performance Max actually contributed. Use those insights to improve this year’s campaign structure.

Microsoft Ads & Meta Ads: Each platform behaves differently. What worked on Google may perform very differently on Microsoft Ads or Meta.

Competitor analysis: Auction Insights can reveal whether you lost impressions because of budget limitations or Ad Rank—and whether competitors have already started spending aggressively.

Advanced insight: Analyse historical CPC and ROAS trends to predict the most competitive hours and adjust your bidding strategy accordingly.

2. Build Campaigns Early: Organise to Automate and Scale

Creating campaigns in advance isn’t wasting time—it’s investing in peace of mind.

Creative QA: Test headlines, descriptions, and CTAs before the sales period begins. Nobody wants to discover a typo on launch day.

Organised campaign structure with labels and naming conventions:

RSAs with Black Friday messaging;
Black Friday sitelinks, callouts, and promotion assets;
Dedicated ad groups or asset groups for promotional products.

Smart automation: Use automated rules to activate campaigns at midnight on Black Friday and pause them automatically when the promotion ends. You can also temporarily pause evergreen campaigns.

Meta Ads: Upload creatives and audiences early to give the algorithm enough time to optimise.

Advanced insight: For large product catalogues, combine Dynamic Ads with top-selling product segmentation so the algorithm prioritises products with the highest conversion potential instead of spreading the budget evenly.

3. Smart Bidding: Give It Direction, Not Just Freedom

Smart Bidding is like a Formula 1 car—it can be incredibly fast, but it still needs someone steering.

Seasonality adjustments: If you’re expecting a short-term surge in conversions, configure seasonality adjustments so Google’s algorithm doesn’t underestimate demand.

Bid strategy reports: Monitor learning status and budget limitations carefully.

New campaigns: Give the algorithm enough historical data to learn efficiently before peak demand.

Advanced insight: Combine Smart Bidding with location and time-of-day targeting so your budget is allocated where conversions are most likely to happen.

4. Optimise Your Product Feed: The Foundation of Performance

Within Google Merchant Center and Performance Max:

Update GTINs, promotional attributes (sale_price, sale_price_effective_date), and product availability.
High-quality images and videos improve CTR and engagement across YouTube, Discover, and other placements.
Review your Listing Groups to ensure your most valuable SKUs aren’t restricted by campaign structure or budget allocation.

Advanced insight: Create segmented feeds based on historical performance, prioritising top-selling and high-margin products. It’s also worth testing complementary products to uncover cross-selling opportunities.

5. Anticipate Problems Before They Happen

Black Friday is chaotic. Issues will happen—prepare for them.

Verify conversion tracking in GA4 and Google Ads.
Test landing pages, final URLs, website speed, and checkout flows.
Schedule creative updates and automated rules in advance.
Configure alerts for unusual ROAS, CPA, or spend fluctuations.

Advanced insight: Use monitoring scripts to detect impression drops, Merchant Center feed issues, or landing page errors in real time.

6. Look Beyond Cyber Monday: Make December Count

Traffic doesn’t disappear after Black Friday.

Refresh ad copy with messages such as “There’s still time to save” or “Guaranteed delivery before Christmas.”
Exclude recent purchasers from remarketing campaigns and focus on users who didn’t convert.
Build audiences for Q1 and use Black Friday and Cyber Monday as the starting point for retention and cross-selling campaigns.

Advanced insight: Segment audiences based on engagement level and combine them with lookalike audiences to reach new customers with higher conversion potential.

7. Planning and Structure: Your Biggest Competitive Advantage

Black Friday doesn’t reward improvisation.

Budgets, tracking, product feeds, creative assets, and automation rules are all within your control—and they directly influence campaign performance.

Everything else, including the auction and Google’s algorithms, performs better when those foundations are solid.

Black Friday isn’t about spending more.

It’s about preparing better.

Businesses that plan ahead, audit previous performance, optimise feeds, test creatives, and automate intelligently consistently outperform the competition.

Every detail—from properly configured UTMs to refined audience targeting and well-managed Smart Bidding—makes a measurable difference.

In short, you’ll survive Black Friday without losing your budget—or your customers.

Conclusion

The real power of Black Friday doesn’t belong to the businesses with the biggest budgets.

It belongs to those with the best preparation.

Success comes from building a solid strategy based on data, organisation, and anticipation—not last-minute decisions.

Reviewing previous campaigns, preparing assets early, optimising your product feed, refining Smart Bidding, and anticipating potential issues are what separate businesses that simply participate in Black Friday from those that truly master it.

Ultimately, it’s not about chasing the algorithm—it’s about guiding it.

Businesses that build strong campaign structures, test continuously, automate wisely, and pay attention to the details turn the chaos of Black Friday into a predictable engine for performance and profit.

Ready to put these strategies into practice?

At E-goi, we’ve created a dedicated Black Friday 2025 checklist to help you prepare your campaigns well in advance. Start planning today.

Iúri Ferreira

Leiriense, colecionador de moedas de 2€ e apaixonado por marketing. Trabalha nas áreas de CRM, automação e lifecycle marketing há 3 anos, sempre com o objetivo de criar comunicações mais relevantes e aproximar marcas e pessoas.

7 Signs of Overspending on PPC Campaigns

Catarina Azevedo — Thu, 13 Mar 2025 07:00:00 +0000

Managing PPC campaigns is a bit like going to the supermarket when you’re hungry: everything seems like a good idea until you see the total bill. You’ve probably had those cold sweats when checking your campaign costs, but how do you know if you’re really overspending or just paying a fair price?

In this article, I will analyze clear signs that you might be wasting money and also teach you how to optimize your PPC campaigns to get the most out of every euro spent.

7 clear signs that you may be wasting money on PPC campaigns

Your CPA is too high

If your Cost Per Acquisition (CPA) is higher than what you should be paying for a customer, it’s a warning sign. Before panicking, assess:

Is the CPA above the profit margin you can support?
Does the customer lifetime value (CLV) justify the initial investment?

Solution:

Set a realistic CPA target based on your costs and CLV.
Analyze your campaigns’ CPAs and adjust budgets or pause campaigns that are not delivering results according to your CPA target.
Use automated rules to reduce or increase bids based on PPC campaign performance.

Obsession with generic keywords

If you have campaigns on Google Ads or Bing Ads and you’re spending a large part of your budget on overly broad keywords, it’s like throwing money to the wind and hoping it comes back as customers.

Solution:

Focus on long-tail keywords instead of broad, generic ones.
Adjust your keyword match types (exact and phrase) to avoid irrelevant traffic.
Regularly analyze search terms, identify patterns, and remove those that don’t make sense or aren’t bringing results.
Use negative keyword lists to avoid unnecessary spending.

You’re investing in devices that don’t convert

Are your ads getting lots of impressions on mobile, but conversions are mainly coming from desktop? You may be wasting budget on a device that isn’t delivering a return.

Solution:

Segment by device and adjust your bids based on performance.
Use Google Analytics to analyze conversion rate by device and adjust your budget.
Test responsive landing pages to ensure a smooth mobile experience.
If mobile isn’t converting well, test campaigns specifically for that audience and analyze whether the problem is user experience or the traffic itself.

Your ads are going unnoticed

If you have a low click-through rate (CTR), it’s likely that your ads aren’t capturing attention or that you’re attracting the wrong audience.

Solution:

Test multiple versions of your ads (A/B testing) and identify which elements increase CTR.
Use ad extensions to improve visibility in Google Ads (sitelinks, callouts, structured snippets, etc.).
Adjust your messaging to highlight value and urgency, including clear CTAs.
Use Responsive Search Ads (RSAs) to allow ads to dynamically adjust to user searches.

You don’t have an optimized sales funnel

If your ads are driving traffic but leads aren’t converting, the problem may be in your sales funnel.

Solution:

Ensure your landing pages are relevant and optimized for conversion (A/B testing, page speed, improved UX, etc.).
Use email marketing automation for lead nurturing and follow-up.
Create remarketing campaigns to recover lost leads, segmenting by behavior (e.g., visitors who added to cart but didn’t buy).
Use remarketing lists for search ads (RLSA) to adjust bids based on users who have already interacted with your site.

You’re not using audiences properly

If your PPC campaigns are generic and don’t segment audiences based on user behavior, you may be wasting budget on cold leads.

Solution:

Use custom audiences based on website and CRM data (e.g., existing customers, frequent visitors, etc.).
Try lookalike/similar audiences to expand reach without losing quality.
Use custom intent segmentation to reach users who show interest in your products/services.

You’re ignoring scripts and automation

Managing PPC campaigns manually without using scripts or automation can lead to inefficiencies and budget waste.

Solution:

Use Google Ads scripts for automatic bid adjustments, detection of low-performing keywords, and other optimizations.
Set up automated rules for pauses and budget adjustments based on performance.

Conclusion

Spend well, not too much

PPC isn’t about spending less, but about spending better. If you’ve identified any of these signs in your campaigns, it’s time to review and optimize every cent invested.

With good CPA control, precise segmentation, and converting messages, you’ll ensure your PPC budget works for you—not against you.

Did you like this content? Find more digital marketing tips on the E-goi´s Blog

From clicks to customers: Paid campaigns and automation

Catarina Azevedo — Thu, 28 Nov 2024 07:00:00 +0000

Are you ready to discover how paid campaigns can turn leads into loyal customers through automation?

In this article, I will guide you through the world of qualified lead capture, where a good paid campaign strategy is the gateway to an effective and results-driven automation funnel.

What is qualified lead capture?

Qualified lead capture is like preparing a gourmet recipe: we need the best ingredients (leads), the best tools, and, of course, a special touch of automation to make everything “delicious.”

In this sense, paid campaigns can be the starting point for creating automated funnels that help us turn clicks into customers.

Paid campaigns as the entry point for automation funnels

Imagine the following: we create a paid campaign on Google Ads, promoting a free e-book about email marketing. The magic begins when someone clicks on our ad and is taken to a UX/UI-friendly landing page.

After the lead signs up to receive the e-book, they not only get the material by email (from an automated email sequence), but are also added to an automation flow that can include SMS messages and push notifications to ensure they don’t disappear from sight. Automation, here, is the superhero of our story!

Building funnels with automation

Now comes the fun part: how can we use automation to turn a PPC click into a highly qualified lead?

It’s simple! The lead enters the funnel, where we start sending relevant content, such as segmented emails, SMS, and even push notifications. The key is in the ability to personalize each interaction according to the user’s behavior on our site.

For example, if the lead opens the email but doesn’t click, we send a reminder by SMS: “Hey, we noticed you haven’t checked out our e-book yet! Take a look here.”

And everything can be automated, so we don’t have to chase each lead individually. The heavy lifting is done by automation; we just get to watch the show, as if we were in the best seat in the cinema!

Segmentation for better lead qualification

We know that not all leads are created equal. Therefore, an important part of the qualified lead capture strategy is audience segmentation.

We can automatically segment leads according to their behavior in our funnel. Those who interact more with emails or click on certain links can be targeted for more advanced campaigns—for example, by offering an exclusive webinar or a free demo.

Here, PPC is the entry point, and the power lies in how we nurture and manage those leads over time. The integration of omnichannel campaigns (using email, SMS, push, and even social media) ensures that we are reaching leads where they are, at the right time, and with the right message.

Automating lead conversion

As the lead moves further down the funnel, qualified leads can be directed toward an irresistible offer.

Here, automation can work hand in hand with PPC, creating a series of email and SMS sequences that encourage conversion. For example, if someone has already downloaded the e-book and participated in the webinar, it may be the ideal time to send a 20% discount offer to try the platform.

And if the lead shows signs of hesitation? Well, remarketing on Meta Ads can work to keep them on the right path and close the deal. This way, the automation cycle never stops—we’re always keeping the lead engaged, nurturing the relationship, and working toward conversion.

Conclusion

Ultimately, using paid campaigns for qualified lead capture and integrating those leads into automated funnels isn’t just a good idea—it’s the most efficient way to increase conversions.

In summary, when planning your next PPC campaign, keep in mind that the real goal goes beyond just generating clicks. We need to nurture those leads and turn them into loyal customers through a well-structured sales funnel. Remember: building a sales funnel doesn’t have to be boring.

On our platform, we offer all the tools you need for every stage of the funnel. Create your account today!

Find out how and why to boost Facebook posts

Daiana Braimis — Tue, 17 Jul 2018 08:00:00 +0000

From time to time, producing quality content relevant to an audience is no longer enough. Any digital marketing strategy that wants to achieve good results needs to have a budget for the promotion of posts.

Do you know what that is, but still has not mastered the procedure well? Do not worry, then, in this article, we will show you how to drive publications on Facebook. Read on and get ready to improve the reach of your page!

Why boost publications on Facebook?

It was the time when a well-done post from the beginning of planning to execution was a guarantee of good results on Facebook. The stage where it was possible to hit records of organic reach for free was left behind.

Currently, without ads, it is practically impossible to reach a significant part of the page’s fan base. However, this is no reason to discourage or abandon Facebook! Even more in Portugal, where the number of people connecting to the network daily is still considerable.

Fortunately, using Facebook Ads, it is possible to reach enough people. Also, the best: it’s you who exactly define the audience you want to advertise and the budget you’re going to use, which allows pages in different segments, sizes, and funds to have access to that facility. Now that you know the reasons why you should advertise, learn how to do it!

How to boost publications on Facebook?

There are two ways to boost Facebook posts. The first is easy and fast, based on an existing publication on the page. The second one is not that simple, but it offers more possibilities. Check out the two and choose the one that best suits your needs!

1. Drive through the page

Every post has a blue button underneath, in the right corner, spelled “Drive Publishing.” Just click, and you’re done! The ad will be created automatically, based on the publication you’ve chosen. Then follow the next two steps.

Audience

Here, there are two options. You can select the “People who liked your page and their friends” as your audience option – and your ad will appear to your fan base and your contacts.

You can also choose targeting, where you can specify people who would like to display your driven publication, based on location, age, gender, and interests.

Budget

After defining the audience to be reached, it is time to inform the amount that will be invested in the drive of the chosen post. Depending on the budget, an estimate of the number of people that will be reached will be displayed.

At first, the publications are driven by a day but can extend the deadline to up to seven days. To do this, click on “More options,” and you’re done! Post boosted in the air. Did you see how pushing posts on Facebook is simple?

2. Boost by the Ad Manager

If you want more than expanding the reach of certain publications, you’ll need to use Facebook’s Ads Manager. So you can choose other goals, such as increasing the number of followers on the page, generating visits to the site, promoting products, etc.

Create a profile in Ad Manager

For those who have Facebook profiles, it’s easy to create an account in Ad Manager. Once logged into the social network, access the link and your data will be imported. Then, add the NIF – since it became mandatory to use the platform – and you can already create campaigns.

Do not be scared by the look of the Ad Manager! At first glance, it may seem complicated to handle so much information, but with our help, you will know precisely how to boost Facebook posts using the Manager.

Set the goal

Currently, Facebook offers you eight options of goals you can achieve. This is essential information, which must be pre-defined in your planning. Then choose from the following alternatives:

clicks on the website;
website conversions;
page posting involvement;
“follow” page options;
application installations;
involvement with the application;
offer claims;
event responses.

As we have shown, the options are varied and cover a wide range of objectives. Some (or several) may suitably fit your needs.

Having accomplished the first step – set the goal – Facebook itself will indicate the type of ad compatible with your business. Then, just set it right, which will learn in the next item.

Set up your ad

The stage of ad configuration is very important because it is one of the great advantages of online ads: the segmentation.

Now you’ll know how to boost Facebook publications optimally so that every euro spent is translated into results. Although there are many data, the interface is intuitive and straightforward, fill in the required fields. Check the configuration step by step:

set the goal according to the options shown in the previous topic;
indicate the page, site or application that will be promoted in the advertisement;
select the ad images. Put as much as possible (six) to test which one will be most welcomed by the public;
write title and text for the ad. It needs to be interesting and get the public’s attention;
check the “Sponsored Stories” option. It’s a special format, included in the price, intended for the friends of your fan base;
view how your ad will look, whether in the feed or the right column;
define the profile of the people you would like to reach: age, place, sex, etc .;
select subjects and topics that interest your audience or have a relationship with your business. So Facebook will show your ad to people who have an affinity with you or your business;
set the amount you want to spend and the duration of the campaign. The budget can be daily or lifelong – total spending.

Although it seems cumbersome, using Ad Manager has many advantages. It is possible not only to boost existing publications but also to create the so-called “Dark Posts.”

Although it has a post format, the ad does not get published on your page, appearing only on the timeline of people who will be hit by the push. In addition to the benefit of not polluting the page, it provides more targeting options, formats and goals, and creative uses (presentations, images, videos, etc.).

Can it make it easier to create campaigns?

If you’ve found any of these steps on how to boost complicated Facebook posts and would like help running a campaign, you need to know the Facebook Lead Ads integration. With it, you can automate multiple tasks and exponentially increase business opportunities, as well as improve your page engagement.

In this post, we show in detail how to boost publications on Facebook. We know that it is essential to take advantage of the possibilities of reaching more people in social networks, and advertising is a guaranteed return strategy.

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Daiana Braimis

Daiana Braimis é Performance Marketing Manager na E-goi e apaixonada por estratégias que transformam dados e canais digitais em vendas reais. Nos últimos anos, especializou-se em automação, CRM e estratégias omnicanal para empresas que querem crescer de forma inteligente. Gosta de transformar complexidade em simplicidade e ajudar marcas a criarem relações duradouras com os seus clientes.

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How does google adwords work? Everything you need to know

Daiana Braimis — Wed, 20 Jun 2018 08:00:40 +0000

After all, as the popular saying goes, “anyone not seen is not remembered.” However, having a good website and active channels on social networks is not enough. After all, the trend is that this is increasingly common to all businesses. You need to stand out from the competition to find and be found by your target audience.

Thus, it becomes essential to invest in ads as part of the digital marketing strategy for best results. If everyone uses Google, appearing among the top search results is vital, do not you agree?

In that sense, knowing how Google Adwords works will help you a lot to succeed in the network, spreading your business more efficiently, reaching the people who need your product or service and, consequently, increasing profit.

So in today’s article, we’ll explain what it is, how it works, and how to create an account on one of the world’s leading sponsored links tools. Stay with us and increase your chances of success in the digital world! Good reading!

What is Google Adwords

When doing searches on Google, you have undoubtedly noticed prominent links, at the top of the results page, identified with the term “advertising.”

On Youtube, before watching any video, you must have already waited for an ad to end. When reading an article on a blog, you should also have noticed the presence of a banner posting something on the sidebar, right?

Did you know that the three examples above have something in common? They are all part of Google Adwords, the Google ad platform. In a simplified way, its primary objective is to enable companies to pay to be featured on the internet.

How Google Adwords Works

The tool enables audience segmentation. So the budget to spend on online advertising can be optimized from the moment you focus your ads on a qualified audience who has an interest in your business.

For a good use of this strategy of sponsored links, it is important to remember that quantity is not quality. Better to impact a few people with high chances of conversion than the other way around.

What’s more for a gluten-free cake company? Have your ad displayed for thousands of people who do not have dietary restrictions or reach 500 celiac people? This is one of the differentials of Google Adwords. Through cookies and keywords, you can determine where the ads will appear.

There are four main ways to advertise: search ads, display ads (websites, blogs, and pages), YouTube ads, and app ads. Each type offers several format possibilities, allowing customization according to the taste of the customer.

The main advantages of Adwords

Being prominent and being seen by potential clients is the main advantage of using Adwords without a doubt. Below we list other benefits that the tool provides. Check out!

Quick results

Ranking well on Google organically – that is, without paying for an ad – is, however, a bit time-consuming. Producing relevant content that pleases and interest your persona, and using proper SEO strategies makes your site achieve good results, but this is a slow process that takes at least a few months.

With Google Adwords, you can accelerate and have short-term payback. Depending on the budget available, visits to your site and the number of leads can be multiplied overnight.

Besides, Google ads are more efficient because they find customers when they need them the most – when they are looking for the product or service you offer. Thus, visitors are more qualified and more likely and close business.

Flexible budget

It was the time when making a media campaign was very expensive. In Google Adwords, who chooses the amount to be invested is you. Therefore, any company, regardless of the branch or size, can advertise there.

The budget limit is never exceeded, and you can still do prepaid or postpaid campaigns. Undoubtedly, this helps in the financial control of the business.

Campaign Optimization

Advertising on Google is relatively straightforward: the platform is intuitive, and you do not have to be an expert in the field to put a campaign on the air. However, the possibility of optimizing campaigns through some specific strategies is one of the differentials of the tool.

There are several tutorials on the internet that teach you to have results that make the difference. A good choice of keywords is a decisive factor for the success of any campaign. So, search for as much information as possible before you advertise on Google Adwords!

How to create an account

Now that you know what Google Adwords is and how it works, it’s time to get your hands on the dough and create an account. It’s quite simple: Go to https://adwords.google.com and click “Get Started.” On the next screen, enter the Gmail address that will be linked to the account and your site.

By clicking “continue,” you’ll go through a step-by-step setup where Google will tell you the details you need to create your AdWords account. In the next steps, you will have to fill in some data and set up a test campaign (non-mandatory step) to start using the platform.

The fields are:

about your company;
his first campaign;
payment methods.

Ready! Now you know more about Google Adwords and learned how to create your account on the Google ad platform. How about starting your first campaigns and leveraging your business?

Follow our pages on social networks and check out more content like this to leverage your network success! We’re on Facebook, Twitter and LinkedIn! We wait for you!

Daiana Braimis

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Facebook ads: What is it and how does it work? Learn how to use!

Daiana Braimis — Tue, 27 Mar 2018 10:16:53 +0000

The possibility of showing what you have to offer and of interacting with your target audience – gaining client fidelity and reaching potential customers – is one of the benefits of keeping active channels on social media.

In a large part of the world, Facebook is the social network that most people access.

However, Facebook hasn’t facilitated things for institutional pages (companies, government, influencers, etc.).

At the beginning of 2018, the company announced that they would favour content produced by common people and would reduce pages’ reach. In other words, family and friends’ posts will have more focus than brands’ content, for example.

In this context, it’s more and more important to Facebook Ads campaigns in a digital marketing strategy. Only then will your content reach your target audience. You don’t know how to do it? Stay calm, we’ll explain how Facebook Ads work. Enjoy your reading!

What are Facebook Ads?

Facebook Ads are the famous advertisements on Facebook. It’s the possibility to boost posts, on payment, so that the content reaches more people, going beyond the reach that Facebook reaches organically, which means, for free.

It’s a necessary tool for those who want to reach a new audience, make their brand well-known and obtain more interaction.

How do Facebook Ads work?

You can make any kind of campaigns with different purposes on Facebook. So, to think about a strategy that includes Facebook Ads, it’s important to set a goal. What does the company want? Likes on the page, visits to the website, views on the videos, reactions to posts?

After answering this question, you need to decide which audience you want to reach. It’s possible to segment Facebook Ads by location, age, gender, interests, etc. That data shouldn’t be ignored. Focusing on the right public, that has the potential of being interested in your business, it’s essential so that a Facebook Ads campaign succeeds.

Which are the ad formats?

There are many possibilities and you can use your imagination to create ads! Check the range of possibilities for Facebook Ads.

Video

It’s one of the people’s favourite formats. With video, your company can present their products and services and capture the public’s attention to sounds and movements!

Image

Whether they are beautiful photos or pieces from designers, static images can also attract. Direct people to websites or apps using visual elements of high quality.

Collection

Many images in only one post, integrated along with a catalogue of products, for example. Ideal to stimulate the purchases exhibiting items for sale, personalized for each person.

Carousel

The possibility of posting up to 10 images or videos in one ad, each one of them with their own link.

Multimedia Presentation

Use movement, sound and text to tell your story in a charming way at any connection speed.

Canvas

Exclusive option to mobile devices. It offers a full-screen experience of your ad optimized to phones and tablets.

Registration Ads

Facebook and Instagram’s registration ads help you collect information of people who are interested in your company. A registration ad is presented using an image, a video or a carousel, followed by a registration form when the user clicks on the ad.

Offers are discounts that you can share with your clients on Facebook. You can create your offering ad to be exhibited as an image, video or carousel.
Your post is having a good organic reach and you want to expand it? Most of Facebook pages’ publications can be boosted to create more likes, comments, shares and views on the photo.

Event Participation

Event participation ads can be used to promote your event’s recognition and generate participation. You can create your ad to be displayed as an image or video.

Likes on your page

This kind of ad is used to make users like your page. It’s possible to create an ad for a video or an image.

How to create a Facebook Ads Campaign?

After defining the types of publications, among the ones listed above, that fit your goals, it’s time to solve other two important parts. Check:

Segmentation

When you create an ad, you need to define your target audience. As said before, Facebook offers many segmentation possibilities:

Location (country, state, city or even region);
Age;
Gender;
<Language;
Behaviour (devices they use to access, operational systems, etc.);
Connections (reach people that have a specific connection with your page, app or event).

By making an adequate segmentation, you optimize your budget, directing the investment to the right target and suggesting an adequate communication.

Budget

It’s important for your campaign’s plan to define the price you would like to invest in Facebook Ads. Nowadays, there are there are two options to manage a budget.

Daily

With the daily budget, you only indicate how much you will spend on each day of advertisement, whether it is for campaigns without an ending date (you can cancel whenever you want) or for a campaign with a beginning and ending date.

Lifelong

The amount inserted will be the maximum you’ll spend during your entire campaign, whether it is for only one day or for a specific program of days and schedules.

How to facilitate the creation of campaigns?

You didn’t understand how do Facebook Ads work? Did you find it hard to follow any of our steps above? Well, know that there’s a plugin that helps in the creation and in the management of Facebook Ads Campaigns.

With Facebook Lead Ads, it’s possible to automate many tasks and grow exponentially your business opportunities. With it, you can create ads that increase not only your business opportunities but also, and at the same time, the engagement with your page.

So, did you like our tips and to learn how Facebook Ads works? Then follow us on social media and stay up-to-date with other content similar to this one.

We’re on Facebook, Twitter and LinkedIn. We’re waiting for you!

Daiana Braimis

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