<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Pedro Barbosa</title> <atom:link href="https://blog.e-goi.com/author/pbarbosa/feed/" rel="self" type="application/rss+xml" /> <link></link> <description></description> <lastBuildDate>Fri, 08 Nov 2024 16:05:37 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <image> <url>https://blog.e-goi.com/wp-content/uploads/2018/02/favicon-egoi-512x512-200x200-100x100.png</url> <title>Pedro Barbosa</title> <link></link> <width>32</width> <height>32</height> </image> <item> <title>Transactional Email: What is? What is it for?</title> <link>https://blog.e-goi.com/transactional-email-what-is-it/</link> <comments>https://blog.e-goi.com/transactional-email-what-is-it/#comments</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Thu, 27 Jul 2017 12:20:31 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=3623</guid> <description><![CDATA[What is transactional email? Account registration emails, purchase receipts, password reminders, support tickets, invoices and service alerts are all examples of transactional email and messages. Your newsletter? That’s marketing, and so are your autoresponders. We told you about email marketing automations before. Basically, if you have a one-on-one product/service and shopping/account-centric, transactional is the name […]]]></description> <content:encoded><![CDATA[<h2><strong>What is transactional email?</strong></h2> <p>Account registration emails, purchase receipts, password reminders, support tickets, invoices and service alerts are all examples of transactional email and messages. Your newsletter? That’s marketing, and so are your autoresponders.</p> <p>We told you about <a href="https://blog.e-goi.com/en/e-commerce-marketing-automation/" target="_blank" rel="noopener noreferrer">email marketing automations before</a>. Basically, if you have a one-on-one product/service and shopping/account-centric, transactional is the name of the game.</p> <h2><strong>Why should you go for it?</strong></h2> <p>If you have an e-commerce store or if your site requires user registration, it’s vital that transactional emails earn the best possible inbox placement – you obviously wouldn’t want your customers to miss, let’s say, their account activation email or purchase confirmation notice.</p> <p>On top of that, what’s more valuable, than retaining a customer? The cost of acquisition of a new customer always trumps the cost of retaining an existing one. Also, working on the satisfaction of a customer raises your chances of them repeating purchases and talk about your brand in a satisfying way. Transaction email becomes a matter of efficiency, cost-benefit, and branding.</p> <h2><strong>What’s the difference between Transactional Email and Email Marketing, then?</strong></h2> <p>Marketing emails are messages primarily intended to acquire new customers, are often sent in bulk. Although they are still great marketing tools, it is increasingly difficult to capture people’s attention with mass messages. Your customer doesn’t want to be just one more face in the crowd, not always.</p> <p>That’s when transactional email kicks in – transactional email are personalized, one-on-one messages that make your client feels cherished or secure. Examples are thank-you messages sent after a purchase, an invoice or purchase confirmation, a personalized promotion or advantage.</p> <p>It is focused on customer retention, purchase repetition and an all-around branding strategy to give you an edge over your competitors. Your brand will communicate with your customers the same way Buzz Lightyear intertwined with Woody – “you have a friend in me”, you’ll be saying.</p> <h2><strong>When should I use one or another?</strong></h2> <p>Listen, transactional and marketing emails should both be part of your strategy. It is not a matter of choosing between them. When trying to raise brand awareness and manage big campaigns, the good ol’ marketing email is the go-to option.</p> <p>A transactional email, on the other hand, is sent one by one, is a message triggered by a customer’s action, such as a purchase, a support ticket or a password reset request. Transactional emails bring added concerns of security, privacy, and efficiency that you and your company must look at when looking for a platform to send them. They’re invaluable for your business, your running operation, and ultimately for your brand.</p> <h2><strong>How can you maximise the chances of your transaction email reaching the inbox?</strong></h2> <p>First of all, your SMPT server has to be highly optimised. It’s vital to set it up with the correct authentication (SPF, DKIM e DMARC), integrate it correctly with the FBL, define bounce handling and constantly monitor IP reputation. If you would also like delivery reports (e.g. who has opened it, clicked on it, etc.) you will need to apply another series of measures so that the ISPs and anti-phishing programs authorise access for your emails.</p> <h2><strong>What a hassle! Can you help me? Can’t I process my transactional emails through E-goi?</strong></h2> <p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-7662" src="https://blog.e-goi.com/wp-content/uploads/2017/01/ben-white-197668-1-2.png" alt="" width="600" height="401"></p> <p>Of course you can! Welcome to Slingshot, E-goi’s little sibling that sends only transactional emails/SMS!</p> <p>Slingshot was designed to send all your transactional emails and SMSs swiftly, effectively and with detailed reports, always through an optimised SMPT that never weighs down your company’s website or infrastructure.</p> <h2><strong>Excellent! How does it work?</strong></h2> <p>Simply ask your programmers to connect to our SMPT relay (this is very easy for them) or perform a complete integration with our API. Slingshot will then send any email (or SMS) that you transmit and return the corresponding results, including openings, clicks, bounces and deletions, so that you can easily keep track of the effectiveness of your emails.</p> <p>To activate Slingshot in your E-goi account, simply sign in, go to the ‘Reports’ menu, choose ‘Transactional API’ and activate it. You can then connect to our SMPT!</p> <h2><strong>How much does Slingshot cost?</strong></h2> <p>There are no hardware or software costs! <a href="https://www.e-goi.com/en/pricing/" target="_blank" rel="noopener noreferrer">You only pay for the messages you send</a> and you can use it even if you already have a monthly E-goi plan. Just load your account with the number of transactional emails you intend to send.</p> <p>When they’ve finished, just buy more. The cost of each slingshot email is significantly lower than a normal email. Check out the prices and learn about all of the other advantages of Slingshot!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div></div><div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/transactional-email-what-is-it/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item> <title>How to Get Former Clients Back with Email Marketing</title> <link>https://blog.e-goi.com/how-to-get-former-clients-back-with-email-marketing/</link> <comments>https://blog.e-goi.com/how-to-get-former-clients-back-with-email-marketing/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Wed, 31 May 2017 14:48:13 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=6633</guid> <description><![CDATA[Getting a client back vs acquiring a new one First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client. Think about it: is it more difficult to sell something to someone who […]]]></description> <content:encoded><![CDATA[<h2>Getting a client back vs acquiring a new one</h2> <p>First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client. Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.</p> <p>No good product or service is finished, and that’s great. Companies keep their products developing over time, so it’s only natural that during the process a couple (or a couple thousand) clients are left disappointed or do not think they’re a great match with what you’re providing.</p> <h2>When should I target communication towards former/inactive customers?</h2> <p>So, imagine you’re in the digital marketing industry, selling software to help your clients with social media networks management – your product nowadays has a wide array of possibilities, but it hasn’t been like that since the beginning, right? And back then, some customers left your product, even though they were attracted to it in the first place.</p> <p>Now imagine you beat the competition and now you sport something new or improved, to offer. It’s the perfect time to go and get those inactive or former clients back. How? We’ll give you a few tips.</p> <h3>Think as if you only have one shot</h3> <p>Listen, this should be a rule of thumb for every email marketing communication moment, but it’s even more important when it comes to attracting inactive customers back. Don’t be a pain in the ass with inactive customers – for some reason, they left your company, so reminding them of that will only make them grow angry on you.</p> <p>Instead, when communicating with inactive of former customers, do it as it was your last chance of winning them over. Be precise, communicate clearly your advantages and new features. Have them fall in love with you again, rediscover the magic.</p> <h3>Make use of data to understand what to communicate</h3> <p>Most companies have more than one product or service. Imagine you have a footwear e-commerce place: does it make sense to communicate about high heels to a former customer that used to purchase only sneakers?</p> <p>Once again, this is important to every email marketing communication strategy, not only those concerning former customers. Make use of data, of your sales’ funnel and marketing automation systems (<a href="https://www.e-goi.com/en/marketing-automation/" target="_blank" rel="noopener noreferrer">we have a pretty good one ourselves</a>). Don’t waste what might be your only chance communicating something that won’t resonate with your target.</p> <h3>Make former customers feel wanted</h3> <p>A former customer may have left you for a multitude of reasons, but once upon a time, he was in love with your offers enough to become a client. So spread your love out there with a targeted campaign for them, a special come-back discount or some sort of limited offer so you can force them to think again about becoming a customer of yours.</p> <p>Remember: a former customer is a cold lead. But it’s still a lead. Take advantage of it.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div></div><div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/how-to-get-former-clients-back-with-email-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>5 Marketing, Entrepreneurship and Technology Events you Can’t Miss</title> <link>https://blog.e-goi.com/5-marketing-entrepreneurship-and-technology-events-you-cant-miss/</link> <comments>https://blog.e-goi.com/5-marketing-entrepreneurship-and-technology-events-you-cant-miss/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Mon, 29 May 2017 14:42:13 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=6654</guid> <description><![CDATA[Why attend a marketing, entrepreneurship or Technology event? Well, for starters, it’s an excellent networking opportunity, regardless of your company’s field or your position within the company. You’ll meet new people, meaning new business opportunities and the growth of your professional network. Also, marketing and especially digital marketing is an ever-evolving area, which means that new […]]]></description> <content:encoded><![CDATA[<h4>Why attend a marketing, entrepreneurship or Technology event?</h4> <p>Well, for starters, it’s an excellent networking opportunity, regardless of your company’s field or your position within the company. You’ll meet new people, meaning new business opportunities and the growth of your professional network.</p> <p>Also, marketing and especially digital marketing is an ever-evolving area, which means that new knowledge, data, and insights are available every day. Guess where you should be to hear it first? Marketing events, where the business leaders share their knowledge and give precious insights to their work.</p> <p>So stop questioning why you should attend a marketing event and start questioning why shouldn’t you.</p> <h2>5 Marketing Events, Entrepreneurship and Technology that are a no-brainer</h2> <h3></h3> <h3>TFM (Technology for Marketing)</h3> <p>One of the major European marketing events, the <a href="http://www.technologyformarketing.co.uk" target="_blank" rel="nofollow noopener">TFM</a> takes place in London and is organized by <a href="http://www.ubm.com" target="_blank" rel="nofollow noopener">UBM</a>, one of the leading marketing-related events companies in the world.</p> <p>As the name says, this event is specialized in marketing technology, with over 100+ providers in each event, showcasing their developments and trends.</p> <p>Ranging from social media, analytics up to cross platforming and marketing automation, this is the event you want to attend if you’re seriously into software supporting your marketing strategy. The next edition will take place in September 2017.</p> <h3>Global E-commerce Summit</h3> <p>Hosted by <a href="https://www.ecommerce-europe.eu/" target="_blank" rel="noopener">Ecommerce Europe</a>, this year’s <a href="http://e-commercesummit.com/" target="_blank" rel="nofollow noopener">Global E-commerce Summit</a> will take place in Barcelona and an overwhelming number of 500+ companies will attend the biggest event in Europe when it comes to E-commerce.</p> <p>That many companies there would justify your presence, but you must know also that they come from 60 different countries and that among them are experts from companies such as Coca-Cola or Under Armour. The top E-commerce players are there. If you would welcome the chance to become one, you should be there too.</p> <h3>Affiliate Summit</h3> <p>Downtown New York is the perfect place for an event that thrives in connecting people from all over the world working with affiliate marketing. The <a href="http://affiliatesummit.com/about/" target="_blank" rel="nofollow noopener">Affiliate Summit</a> is the go-to option for those working with this market and networking is really a fundamental part of those trying to make money linking people with their affiliated companies’ products.</p> <p>The Affiliate Summit brings together companies, affiliate marketers and affiliate programs. They also edit a magazine, have a blog and publish books, so there you have: an event that’s also a reference in the field.</p> <h3>Inbound</h3> <p>Boston’s <a href="http://www.inbound.com/" target="_blank" rel="nofollow noopener">Inbound </a>is the cream of the crop when it comes to the juiciest digital marketing term for the last decade: Inbound Marketing. The list of speakers from the last events should be enough to convince you this is a top event: Neil Patel, Michelle Obama, Seth Godin, Alec Baldwin, Arianna Huffington, representatives from Google, LinkedIn, Shopify, you name it.</p> <p>Inbound has everything you could ask for: major insights from leading companies, dozens of thousands of people attending (more networking possibilities), an exceptional organization and the opportunity to be face-to-face with many of your marketing idols.</p> <h3>Web Summit</h3> <p>It’s as simple as this: <a href="https://websummit.com/" target="_blank" rel="nofollow noopener">Web Summit</a> is by far the largest tech conference in the world and one of the largest conferences (regardless of the topic) of the planet!</p> <p>If you need to be sold on the advantages of taking part of the Web Summit, then you’re really lagging behind the competition right now. Elon Musk is a recurring participant, as well as personalities such as Bono Vox, Jack Dorsey (Twitter founder), Travis Kalanic (Uber founder) and Reed Hastings (Netflix founder).</p> <p>Let’s put it like this: if someone’s important or about-to-be-important in the tech world, they’re on Web Summit. This event is to marketing and tech what the Oscars are to the movies industry. (<a href="https://blog.e-goi.com/en/the-digital-marketing-oscars-for-women/" target="_blank" rel="noopener">by the way, perhaps you already heard about our Marketing Oscars</a>)</p> <h4>Conclusion</h4> <p>If you want to succeed in building your company, your business and your personal brand you will understand that be in at least one of these events will end with time to become inevitable. Being there you can learn and do networking, so necessary to establish a network of contacts that will enable him, immediately, or in a not so distant future, partnerships and do business.</p> <p>Did you already participate in some of these events? What do you think about them?</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div></div><div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/5-marketing-entrepreneurship-and-technology-events-you-cant-miss/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What is Email Marketing? [+ Advantages of Using this Channel]</title> <link>https://blog.e-goi.com/what-is-email-marketing/</link> <comments>https://blog.e-goi.com/what-is-email-marketing/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Mon, 01 May 2017 16:00:08 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=6195</guid> <description><![CDATA[Email marketing is the use of email messages as a marketing channel. It’s the oldest technique in digital marketing and it’s still the best one to date (with no other contender in sight to take its throne).]]></description> <content:encoded><![CDATA[<h2>What is email marketing?</h2> <p>Well, the term is rather self-explanatory, isn’t it? So, <strong>what is email marketing</strong> after all? Email marketing is the use of email messages as a marketing channel.</p> <p>It’s the oldest technique in digital marketing and it’s still the best one to date (with no other contender in sight to take its throne).</p> <p>As with other marketing tools, email marketing works as a communication channel targeted at existing customers, as well as a highway towards new customers acquisition (<a href="https://blog.e-goi.com/how-to-get-former-clients-back-with-email-marketing/">without losing sight of inactive clients</a>).</p> <p>After all, who doesn’t have an email account? It’s today’s preferred mail inbox.</p> <h2>What is it for? What are the goals?</h2> <p>Email marketing as a communication channel can be used with many goals:</p> <ul> <li>Keep in touch with the clients</li> <li>Keep the brand on Top of the Mind of the client (notoriety)</li> <li>Capture new clients</li> <li>Interact with users</li> <li>Increase sales</li> <li>Get to know your client better</li> <li>Fidelization</li> </ul> <h2>Examples of Email Marketing</h2> <p>There are many types of email with the most varied purposes, so, <a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/">we gathered some of them</a>. Check the one that works better with your strategy, get inspired and work on your business!</p> <ul> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#desires">Challenges and Wishes</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#personal">Personal presentation Email</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#encouragement">Encouragement to use the product/service</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#incentive">Offer an incentive to promote the first purchase</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#profile">Complete the profile</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#seasonal">Seasonal (dates/themes)</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#sales">Promotions/Sales</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#promotion">Promotion of new products/services</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#newsletters">Newsletters</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#receipts">Receipts/Proof of purchase</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#passwordrecovery">Password recovery</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#doubleoptin">Account verification (double opt-in)</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#dispatch">Product dispatch</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#renewal">Renewal of subscription</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#order">Dispatch of what the client has ordered</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#shoppingbasketabandonment">Shopping cart abandonment</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#customerjourney">Customer journey on your website</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#review">Ask for a Review</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#surveys">Ask for feedback (surveys)</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#report">Activity/progress report</a></li> <li><a href="https://blog.e-goi.com/21-different-types-of-creative-email-marketing/#clientreactivation">Client reactivation</a></li> </ul> <h2>Is not enough to send emails from my computer and you’re done?</h2> <p>Of course, when you send emails from your computer, you are communicating but email marketing is much more than that and there are two ways to do this:</p> <ul> <li>Local Email Marketing Software</li> <li>Web-Based Email Marketing (or Online)</li> </ul> <p>Local Email Marketing services are provided through a program that is installed on your computer, with a connection to a specific server for this purpose, it sends and manages the emails to its recipients.</p> <p>Web-based or online Email Marketing services (<a href="https://www.e-goi.com" target="_blank" rel="noopener noreferrer">such as E-goi</a>) are services that you can subscribe online, where all the management and configuration of the sending of the communications is done, without having to install any program.</p> <h2>But can I send email from my Gmail, Hotmail or Yahoo account?</h2> <p>No!</p> <p>To help avoid spam, fraudulent emails (<a href="https://blog.e-goi.com/phishing-3/">phishing</a>) any email client such as the Gmail, Hotmail (Outlook) or Yahoo limit massive sendings. On Gmail’s case, for example, <a href="https://support.google.com/mail/answer/22839?hl=en">it’s not possible to send an email to more than 500 recipients at once</a>.</p> <p>But that’s not everything!</p> <p>If you send emails through Gmail, Hotmail, Yahoo or any other email client, not only will you be limited in the number of daily sendings, you also won’t have at your disposal:</p> <ul> <li>Creator of newsletters to practice email marketing like a professional;</li> <li><a href="https://www.e-goi.com/features/html-email-templates/">Thematic templates</a> for your sales campaigns (and more)</li> <li>Tools to improve your campaign (HTML analysis, spam score, broken links, etc.)</li> <li>A/B Test</li> <li>Metrics that allow you to get better results, such as opening rates, clicks, geolocation, etc.</li> </ul> <h2>What are email marketing advantages?</h2> <p>To understand what is email marketing you have to think about this: how come you never receive updates on your Facebook pages I’ve ever liked or even from your friends?</p> <p>Sure, social media darlings like Facebook or Instagram might be the new jewels of the crown when it comes to digital marketing, but with email marketing, you have one huge advantage: there’s no limited reach. Those who opt into your mailing list will receive your newsletters, flyers, etc. You get what you pay for, and not for the potential on it.</p> <p>There are reasons why email marketing ROI is so much better compared to other digital marketing tools, and reach is among them. It’s also simpler, cheaper and more efficient. So what’s not to like about email marketing solutions?</p> <h3><strong>Email marketing has the best ROI of all the tools</strong></h3> <p>Yup, we told you that before. Hard to believe? Well, we’ll tell it again just so you know – email marketing might not seem the sexiest of all marketing tools, but it’s the most effective. With the best ROI. Meaning you’ll spend less and achieve better results.</p> <p>Sure, social media is fancier. But does your business thrive on being fancy, or by being lucrative? We know it’s the latter. Email marketing has an ROI of 3800%.</p> <p>And yes, you read it well.</p> <h3>Email subscribers are highly engaging</h3> <p>Sure, you think about engagement and all that comes to your mind is Facebook and Twitter. That’s alright. We all know how effective social media is to create brand engagement and brand recognition.</p> <p>What you don’t know – but <a href="https://www.quicksprout.com/2013/04/04/11-things-i-wish-i-knew-before-i-started-my-first-blog/" target="_blank" rel="nofollow noopener noreferrer">the fellas at Quicksprout discovered</a> – is that an email subscriber is 3x more likely to share your social media content with their friends and acquaintances. So, even if social media is your thing, don’t overlook email marketing capabilities to enhance your results.</p> <h2>Email marketing – Who is it for?</h2> <p>For anyone, really. If you have any goods or services to sell, then email marketing is for you. Damn, it is for you even if you don’t have any of those! Email marketing solutions are perfect for bloggers, as well, to make them grow their readers base and spread content before they even start selling anything.</p> <p>Email marketing does wonder when combined with <a href="https://blog.e-goi.com/en/e-commerce-marketing-automation/" target="_blank" rel="noopener noreferrer">E-Commerce.</a> It can also be the perfect solution for <a href="https://blog.e-goi.com/en/email-marketing-for-real-estate-agents/" target="_blank" rel="noopener noreferrer">real estate agents</a>. You name it.</p> <h2>Ok, Know I know what is email marketing. What’s next? Is it difficult to start? Should I be tech savvy?</h2> <p>That’s the wonder of email, in comparison with other tools: it’s simple, efficient and you can start right away. Imagine you’re at the beginning of the 20th century – what’s more difficult, to send a letter to anyone you have an address of, or to distribute flyers on the street and hope people don’t send them to waste? The first one, we know.</p> <p>Email marketing is just like that: you have an email address, you can send a message that <em>will be delivered</em>. Take <a href="http://www.e-goi.com" target="_blank" rel="noopener noreferrer">E-goi</a> as an example: our platform is low-cost, low-maintenance, high-security standards and user-friendly. You just have to set-up an email address capture form, or upload your contacts list, and can start sending emails whenever you want, to whomever you want to.</p> <p>No need to be a tech wizard. If you can go online and use Google, or Youtube, you can make use of email marketing. It’s as simple as that.</p> <h2>Where do I start?</h2> <p>We’ve got you covered. If your contacts list is composed of less than 5001 contacts, we have the perfect plan for you: <a href="https://www.e-goi.com/en/p/egoi-plan-5001/" target="_blank" rel="noopener noreferrer">E-goi’s 5001 Plan</a> allows you send unlimited email messages to your contacts list. And you know what? <em>It’s completely free! You won’t spend a dime!</em></p> <p>E-goi’s 5001 plan brings you no-holds-barred email marketing. Unlimited sends and all major features available! The only big difference between this and standard E-goi plans? Your emails will include a small ad and you won’t have dedicated support from our tech folks (don’t worry, our <a title="E-goi's Knowledge Base" href="http://helpdesk.e-goi.com/" target="_blank" rel="noopener noreferrer">KB</a>, <a title="Videos" href="https://www.youtube.com/playlist?list=PLbcDgMEmZrQ3w4ikbZrxDFm4n22emYEzj" target="_blank" rel="noopener noreferrer">video tutorials</a>, and <a title="E-goi's «Get started with email marketing and automation using E-goi» course at Udemy" href="https://www.udemy.com/getting-started-with-e-goi/" target="_blank" rel="noopener noreferrer">online training</a> cover all bases).</p> <h2>Are there more tools related to email marketing that I can take advantage of?</h2> <p>Sure. Targeted email marketing is just the beginning. Our platform is jam-packed with loads of features and tools for you to maximize your earnings. If you think it’s time to fulfil your business potential, start by reading our take and features on:</p> <ul> <li><a href="https://blog.e-goi.com/en/what-is-marketing-automation/" target="_blank" rel="noopener noreferrer">Marketing Automation</a></li> <li><a href="https://blog.e-goi.com/en/how-to-do-sms-marketing/" target="_blank" rel="noopener noreferrer">SMS Marketing</a></li> <li><a href="https://blog.e-goi.com/en/transactional-email-what-is-it/" target="_blank" rel="noopener noreferrer">Transactional email</a></li> </ul> <h2>Conclusion</h2> <p>Now that you’ve understood what is email marketing, what makes it an irresistible and indispensable channel in your communication and marketing strategy, take action and take advantage of this great channel of customer acquisition.</p> <p><a href="https://blog.e-goi.com/en/8-incredible-ways-to-start-your-email-marketing-journey/" target="_blank" rel="noopener noreferrer">Discover how to start your journey in email marketing now.</a></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div></div><div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/what-is-email-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Improve your E-Commerce with Marketing Automation</title> <link>https://blog.e-goi.com/e-commerce-marketing-automation/</link> <comments>https://blog.e-goi.com/e-commerce-marketing-automation/#comments</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Fri, 24 Mar 2017 18:29:19 +0000</pubDate> <category><![CDATA[Omnichannel Automation]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=4450</guid> <description><![CDATA[E-Commerce + Marketing Automation = Success! Let’s start with a simple example, coming from the world’s biggest E-Commerce platform. When you run a product search on Amazon, and even though you don’t close the deal, haven’t you noticed you still receive Amazon emails with opportunities for the said products? That’s marketing automation. And Amazon isn’t […]]]></description> <content:encoded><![CDATA[ <h2 class="wp-block-heading">E-Commerce + Marketing Automation = Success!</h2> <p class="wp-block-paragraph">Let’s start with a simple example, coming from the world’s biggest E-Commerce platform. When you run a product search on Amazon, and even though you don’t close the deal, haven’t you noticed you still receive Amazon emails with opportunities for the said products? That’s <a href="https://www.e-goi.com/en/marketing-automation/" target="_blank" rel="noopener noreferrer">marketing automation</a>. And Amazon isn’t the only one with access to it.</p> <h3 class="wp-block-heading">Customization power</h3> <p class="wp-block-paragraph">Have you ever thought of providing different discounts to different clients? What about sending targeted SMSs to a few clients with a new deal opportunity on a pair of their favorite sneakers? All of this is modern, personalized, highly effective and a real possibility!</p> <p class="wp-block-paragraph">Personalization and customization are two major concepts in today’s business world. Making your client feel unique and special is a highway to success. That same personalization and recurrent tracking of the user’s action are only possible by applying marketing automation principles.</p> <h3 class="wp-block-heading">Abandoned Cart? Recover it easily!</h3> <p class="wp-block-paragraph">This is a common problem among E-Commerce stores. The user comes in, weighs his options, added a product to the cart and then left. What can you do? Ideally, you should know why he left without purchasing anything, right? If it was a price-related issue, a delivery one, etc… Better still, how wonderful would it be if you could reach to him again and solve the problem, uh?</p> <p class="wp-block-paragraph">Imagine you are in a shopping store and leave without buy anything. The seller are going to chase you outside the store to make you buy? Of course, not! But marketing automation are going to do this for you. Even if you leave the store without buy, it’ll continue “talking” to you knowing you already viewed the products you want in the online store, a thing that the seller on the store won’t be able to do.</p> <h3 class="wp-block-heading">Autoresponders</h3> <p class="wp-block-paragraph">The bigger and more diverse the E-commerce stores are, the more complex it becomes to manage all the clients’ profiles or behaviors.</p> <p class="wp-block-paragraph">Imagine a customer of yours made his last purchase 3+ months ago. You don’t want to lose him, you know the cost of acquisition of a new customer is higher than the cost of retaining a current one. The answer? To send and email with a special promotion, in order to get him back on track.</p> <p class="wp-block-paragraph">Now imagine another customer found you organically, through Google, signed up and hasn’t purchased anything yet. Normally, you couldn’t know this user’s preferences, because you have no shopping records.</p> <p class="wp-block-paragraph">These are powerful tools, highly effective and will overhaul your business. They’re the difference between you now knowing a thing about a prospective client or knowing that client 1254 (fictitious #) is a 28-years old woman, with good taste for high heels and a huge devotee of the X or Y brand. Your communication suddenly got easier, hasn’t it?</p> <h3 class="wp-block-heading">E-Commerce: difficult task?</h3> <p class="wp-block-paragraph">It wasn’t a lucky strike that made Amazon grow into one of the world’s largest companies. Amazon’s success was so great that the company is worth more today than Walmart, the retail giant. It is currently the 4th richest company in the world, regardless of the business area.</p> <p class="wp-block-paragraph">And we all know Amazon, we all receive recommendations about products to purchase and all of them seem strangely adequate to us, right? That’s all due to marketing automation processes applied to E-Commerce.</p> <p class="wp-block-paragraph">E-Commerce platforms have always been held in high regard <a href="https://www.adamenfroy.com/how-to-make-money-online" target="_blank" rel="noreferrer noopener" aria-label="when it comes to making money online (opens in a new tab)">when it comes to making money online</a>, but generally, people find them hard-working, difficult or a matter of luck. At first sight, all these processes seem complex, creative and only available to the big players.</p> <p class="wp-block-paragraph">They are not.</p> <p class="wp-block-paragraph">You have access to all of them.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div></div><div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/e-commerce-marketing-automation/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item> <title>6 Email Marketing Stats You Are Ignoring</title> <link>https://blog.e-goi.com/email-marketing-stats/</link> <comments>https://blog.e-goi.com/email-marketing-stats/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Tue, 21 Mar 2017 11:09:00 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=5567</guid> <description><![CDATA[Email Marketing Stats Numbers don’t lie. Digital marketers and strategists alike all make heavy use of data in order to make the best decisions possible. When it comes to marketing tools, strong statistical trends are the holy grail of the business. That’s why we bring you 6 jaw-dropping, highly useful email marketing stats for you […]]]></description> <content:encoded><![CDATA[<h2><strong>Email Marketing Stats</strong></h2> <p>Numbers don’t lie. Digital marketers and strategists alike all make heavy use of data in order to make the best decisions possible. When it comes to marketing tools, strong statistical trends are the holy grail of the business. That’s why we bring you 6 jaw-dropping, highly useful email marketing stats for you to take advantage of.</p> <h3><strong>Email marketing has the best ROI of all the tools</strong></h3> <p>Yup, we told you that before. Hard to believe? Well, we’ll tell it again just so you know – email marketing might not seem the sexiest of all marketing tools, but it’s the most effective. With the best ROI. Meaning you’ll spend less and achieve better results.</p> <p>Sure, social media is fancier. But does your business thrive on being fancy, or by being lucrative? We know it’s the latter. Email marketing has an ROI of 3800%.</p> <p><img decoding="async" class="alignnone wp-image-8320 size-full" src="https://blog.e-goi.com/wp-content/uploads/2017/03/pexels-photo-2.jpg" alt="email marketing stats - ROI" width="640" height="437" /></p> <p>And yes, you read it well.</p> <h3>Email marketing is a (lot) more relevant to the customer</h3> <p>A study by the <a href="http://www.lenskold.com" target="_blank" rel="nofollow noopener">Lenskold Group</a> shows that companies using email marketing through <a href="https://blog.e-goi.com/en/what-is-marketing-automation/" target="_blank" rel="noopener">marketing automation</a> processes are 113% more likely to convey a relevant message to their customers.</p> <p>Now couple that with the fact that is the tool with the best ROI and you get an idea of how your business will take flight once you adopt an email marketing automation strategy.</p> <h3>Email opening rates are increasing!</h3> <p>Now that’s one of the most jaw-dropping email marketing stats, isn’t it? One would think that people are so used to email marketing nowadays that they would ignore email messages easily. Well, it’s nothing like that, actually.</p> <p>Email inboxes are the modern version of the mailbox. They’re also private, secure communication channels. And they’re easily accessible.</p> <p>According to a <a href="https://www.emarketer.com/Report/Email-Marketing-Benchmarks-2016-Relevancy-Frequency-Deliverability-Mobility/2001860" target="_blank" rel="nofollow noopener">Emarketer Study</a>, Email Open Rates are on the rise. In an era where social media heavily limits audience reach, email is not a tool of the past. It’s the one of the future.</p> <h3>Email subscribers are highly engaging</h3> <p>Sure, you think about engagement and all that comes to your mind is Facebook and Twitter. That’s alright. We all know how effective social media is to create brand engagement and brand recognition.</p> <p>What you don’t know – but <a href="https://www.quicksprout.com/2013/04/04/11-things-i-wish-i-knew-before-i-started-my-first-blog/" target="_blank" rel="nofollow noopener">the fellas at Quicksprout discovered</a> – is that an email subscriber is 3x more likely to share your social media content with their friends and acquaintances. So, even if social media is your thing, don’t overlook email marketing capabilities to enhance your results.</p> <h3>Deliverability</h3> <p>Sure, Social Media engagement is a thing of beauty. The thing is: in order to reach a larger audience (and we’re talking about the ones that <strong>already </strong>like your page, or follow you on Twitter!) you’ll need to pay a good sum. Audience reach is getting smaller and smaller every day on social media.</p> <p>Guess what? You won’t have that problem with email. 90%+ of your email messages will get to the inboxes of your clients, or prospect customers. You still have to catch the eye and get their attention, but <a href="https://blog.e-goi.com/en/email-deliverability-what-is/" target="_blank" rel="noopener">deliverability</a>/reach is not a problem whatsoever.</p> <h3>Email sells more</h3> <p>It all comes down to this, right? Making money. One of the most important email marketing stats is the one that says, according to <a href="https://theamericangenius.com/business-marketing/why-you-shouldnt-underestimate-the-value-of-email-marketing/" target="_blank" rel="nofollow noopener">the guys at americangenius.com</a>, that almost 5% of the customers coming via email purchase anything, compared to the 2.49% of those coming from search engines and 0.59% of the ones coming from social media.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/email-marketing-stats/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The Digital Marketing Oscars for Women (the right ones!)</title> <link>https://blog.e-goi.com/the-digital-marketing-oscars-for-women/</link> <comments>https://blog.e-goi.com/the-digital-marketing-oscars-for-women/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Fri, 03 Mar 2017 12:13:23 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=5308</guid> <description><![CDATA[We are almost getting to the most special day of the year! International Women’s Day. And on that day there are the Oscars of Digital Marketing, which we assign to the greatest figures related to the theme. You didn’t know?   We wanted to pay our homage to women in general and to those in […]]]></description> <content:encoded><![CDATA[<p>We are almost getting to the most special day of the year! <a href="https://en.wikipedia.org/wiki/International_Women's_Day" target="_blank" rel="noopener noreferrer">International Women’s Day</a>.</p> <p>And on that day there are the Oscars of Digital Marketing, which we assign to the greatest figures related to the theme. You didn’t know?</p> <p> </p> <p>We wanted to pay our homage to women in general and to those in digital marketing roles in particular. The following list has no hierarchy whatsoever; these are 5 women we wanted to present in the Digital Marketing field, without any specific order.</p> <h5><a href="https://twitter.com/Pistachio"><strong><img decoding="async" class="alignnone size-full wp-image-5330" src="https://blog.e-goi.com/wp-content/uploads/2017/03/laura_fitton.png" alt="" width="200" height="200">Laura Fitton</strong></a></h5> <p>An Inbound Marketing Specialist with ties to the giant Hubspot, Laura is a well-accomplished entrepreneur, having founded the first consultancy firm regarding Twitter for Business.</p> <p>She describes herself as an Inbound Evangelist and has almost 150k followers on Twitter. She’s also an organizer of the <a href="http://www.inbound.com/" target="_blank" rel="nofollow noopener noreferrer">Inbound conferences</a> and that reason alone would be deserving of our Oscar.</p> <h5><a href="https://twitter.com/alexhisaka"><strong><img decoding="async" class="alignnone size-full wp-image-5336" src="https://blog.e-goi.com/wp-content/uploads/2017/03/alex_hisaka.png" alt="" width="200" height="200">Alex Hisaka</strong></a></h5> <p>You know LinkedIn, the platform all the marketing professionals use and look up to? Well, Alex is the Head of Content of that same platform! With a strong passion for copywriting and Content Marketing, Alex was in Paypal and SalesForce before joining forces with the social media giant.</p> <p>A brilliant mind and writer, Alex is one of the most influential people in the world when it comes to Content Marketing.</p> <h5><a href="https://www.facebook.com/marismith/" target="_blank" rel="noopener noreferrer"><strong><img decoding="async" class="alignnone size-full wp-image-5396" src="https://blog.e-goi.com/wp-content/uploads/2017/03/mari_smith.png" alt="" width="200" height="200">Mari Smith</strong></a></h5> <p>Mari is Scottish-Canadian, so you know she has method and will. This Highlander went from broke to being called <a href="https://blog.bufferapp.com/rise-facebook-queen-mari-smith-went-50-pocket-500k-followers" target="_blank" rel="noopener noreferrer">The Facebook Queen</a>, so you can see how successful she became, and rightly so.</p> <p>Mari is a renowned author, with several books on Facebook Marketing and Forbes named her a top-5 Social Media Power Influencer. You can check out her<a href="https://www.marismith.com/blog-2/" target="_blank" rel="noopener noreferrer"> blog</a> and gain access to various Facebook Ad hacks to increase your digital marketing game.</p> <h5><a href="https://twitter.com/LaSandraBrill"><strong><img decoding="async" class="alignnone size-full wp-image-5338" src="https://blog.e-goi.com/wp-content/uploads/2017/03/LaSandra_Brill.png" alt="" width="200" height="200">LaSandra Brill</strong></a></h5> <p>LaSandra is the Head of Digital Planning & Insights for NVIDIA, the giant brand in one of the most successful and competitive markets out there (tech components and video games). She’s the mastermind behind <a href="https://blogs.nvidia.com/" target="_blank" rel="noopener noreferrer">NVIDIA blogs </a>and before that, she did a wonderful job at Cisco.</p> <p>Why she deserves a Digital Marketing Oscar? That’s given her efforts to implement AI in Marketing and improve customers’ experiences.</p> <h5><a href="https://www.facebook.com/freedomhackers"><b><img decoding="async" class="alignnone size-full wp-image-5397" src="https://blog.e-goi.com/wp-content/uploads/2017/03/kimra-luna.png" alt="" width="200" height="170">Kimra Luna</b></a></h5> <p>Kimra is the brains behind the marvelous <a href="http://freedomhackers.com/blog">Freedom Hackers</a>, one of our favorite websites ever. She’s alternative, brilliant and a great entrepreneurial example that any woman, in any industry, should follow.</p> <p>In a couple years, Kimra went on from living from paycheck to paycheck (or no paycheck whatsoever) to being one of the most sought-after bloggers out here. You can read more about it <a href="http://www.businessinsider.com/kimra-luna-freedom-hackers-2015-8" target="_blank" rel="noopener noreferrer">here</a>.</p> <p>She has the looks, she has the brains and she has the success. How could we not hand her an Oscar?</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/the-digital-marketing-oscars-for-women/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Hoorah! FREE Carnival/Mardi Gras Email Marketing Templates</title> <link>https://blog.e-goi.com/free-carnival-email-templates/</link> <comments>https://blog.e-goi.com/free-carnival-email-templates/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Mon, 20 Feb 2017 16:38:57 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=4372</guid> <description><![CDATA[We’re dancing the week away with the Carnival and Mardi Gras coming… and because we know you’re already preparing marketing campaigns for the special day, remember that E-goi has a range of ready-made email templates for you. How much do these templates cost? They´re free! Where can I find them?   If you’re already an […]]]></description> <content:encoded><![CDATA[<p>We’re dancing the week away with the Carnival and Mardi Gras coming… and because we know you’re already preparing marketing campaigns for the special day, remember that E-goi has a range of<a href="https://www.e-goi.com/en/features/newsletter-design/free-templates/" target="_blank" rel="noopener noreferrer"> ready-made email templates </a>for you.</p> <h4>How much do these templates cost?</h4> <p><strong>They´re free! </strong></p> <h4 id="Halloween">Where can I find them?</h4> <p> </p> <p>If you’re already an E-goi client, just <strong><a href="https://bo.e-goi.com/?action=login&menu=basic-selector&from=%2F%3Faction%3Dchoose_campaign_email%26menu%3Dbasic-selector%26list%3D%26deploy_type%3Dtype_normal%26campaign_type%3Dpre-definidos" target="_blank" rel="noopener noreferrer">click here and login to your account</a></strong>.</p> <p>If you haven´t yet signed up to E-goi, simply <strong><a href="https://bo.e-goi.com/?action=registo" target="_blank" rel="noopener noreferrer">click here to create an E-goi account</a></strong> and then <strong><a href="https://bo.e-goi.com/?action=login&menu=basic-selector&from=%2F%3Faction%3Dchoose_campaign_email%26menu%3Dbasic-selector%26list%3D%26deploy_type%3Dtype_normal%26campaign_type%3Dpre-definidos" target="_blank" rel="noopener noreferrer">click here to login</a></strong>!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/free-carnival-email-templates/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>2017 Social Media & Marketing Calendar (integrates with Google, Mac and Outlook Calendars)</title> <link>https://blog.e-goi.com/2017-social-media-marketing-calendar-integrates-with-google-mac-and-outlook-calendars/</link> <comments>https://blog.e-goi.com/2017-social-media-marketing-calendar-integrates-with-google-mac-and-outlook-calendars/#comments</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Thu, 16 Feb 2017 11:25:44 +0000</pubDate> <category><![CDATA[]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=4295</guid> <description><![CDATA[Marketing Calendar for 2017. Don’t miss a single day on your strategy! E-goi just made a brand new, tailored marketing calendar for 2017! Why use it? It’s cool, useful, integrates perfectly with your Google Calendar and was made by the greatest marketing automation experts on the planet (and we’re claiming the title for all other […]]]></description> <content:encoded><![CDATA[<h2>Marketing Calendar for 2017. Don’t miss a single day on your strategy!</h2> <p>E-goi just made a brand new, tailored marketing calendar for 2017! Why use it? It’s cool, useful, integrates perfectly with your Google Calendar and was made by the greatest marketing automation experts on the planet (and we’re claiming the title for all other planets as well!)</p> <h3>How much does it cost?</h3> <p>Nothing. Not a dime. Rien. It’s as free as fresh air.</p> <h3>And does it have what I need?</h3> <p>Oh, we got you covered, believe us!</p> <p>We included even the World Chocolate Mint Day.</p> <h3>OK! I want it now! Where can I find it?</h3> <p>Are you using a Google Calendar?<a href="https://calendar.google.com/calendar/b/1/render?cid=2jguscra30t9o94glic052lp6k%40group.calendar.google.com#main_7" target="_blank" rel="noopener noreferrer"><br /> </a></p> <p><a href="https://calendar.google.com/calendar/b/1/render?cid=2jguscra30t9o94glic052lp6k%40group.calendar.google.com#main_7" target="_blank" rel="noopener noreferrer">CLICK HERE to add to your Google Calendar >></a></p> <p><img decoding="async" class="alignnone size-full wp-image-5253" src="https://blog.e-goi.com/wp-content/uploads/2017/02/Captura-de-ecrã-2017-02-28-às-10.53.59.png" alt="" width="1331" height="748"></p> <p>Are you using an Outlook Calendar?</p> <p>1) DOWNLOAD HERE (ICS file) >><br /> 2) <a href="https://support.office.com/en-us/article/Import-or-subscribe-to-a-calendar-in-Outlook-com-or-Outlook-on-the-web-CFF1429C-5AF6-41EC-A5B4-74F2C278E98C" target="_blank" rel="noopener noreferrer">Import to Outlook (begin “Import or subscribe to a calendar”) >></a></p> <p><img decoding="async" class="alignnone size-full wp-image-5263" src="https://blog.e-goi.com/wp-content/uploads/2017/02/Capturar2.png" alt="" width="1910" height="944"></p> <p>Are you using Mac Calendar?</p> <p>1 ) DOWNLOAD HERE (ICS file) >><br /> 2 ) <a href="https://support.apple.com/kb/PH11510?locale=en_US" target="_blank" rel="noopener noreferrer">Import to your MAC >></a></p> <p><img decoding="async" class="alignnone size-full wp-image-5258" src="https://blog.e-goi.com/wp-content/uploads/2017/02/skitch.png" alt="2017 marketing calendar - Mac" width="1394" height="880" srcset="https://blog.e-goi.com/wp-content/uploads/2017/02/skitch.png 1394w, https://blog.e-goi.com/wp-content/uploads/2017/02/skitch-560x354.png 560w, https://blog.e-goi.com/wp-content/uploads/2017/02/skitch-768x485.png 768w, https://blog.e-goi.com/wp-content/uploads/2017/02/skitch-960x606.png 960w, https://blog.e-goi.com/wp-content/uploads/2017/02/skitch-100x63.png 100w" sizes="(max-width: 1394px) 100vw, 1394px" /></p> <p>You’re welcome!<br /> <!-- <h3>Extra</h3> Carnival and Mardi Gras are already here. Make use of <a href="https://blog.e-goi.com/free-carnival-email-templates/" target="_blank" rel="noopener noreferrer">our FREE Carnival templates for email marketing</a>!--></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/2017-social-media-marketing-calendar-integrates-with-google-mac-and-outlook-calendars/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item> <title>Email Design: 5 reasons why it matters (a lot!)</title> <link>https://blog.e-goi.com/email-design-5-reasons-why-it-matters/</link> <comments>https://blog.e-goi.com/email-design-5-reasons-why-it-matters/#respond</comments> <dc:creator><![CDATA[Pedro Barbosa]]></dc:creator> <pubDate>Mon, 13 Feb 2017 15:31:20 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=4214</guid> <description><![CDATA[Email design – Why it matters a lot more than you think   A lot of marketers still ignore email design. As if the design is something to be bothered about on their websites and social media, only. After all, email is all about text, right? Wrong. Design is so much more than pictures and […]]]></description> <content:encoded><![CDATA[<h2>Email design – Why it matters a lot more than you think</h2> <p> </p> <p>A lot of marketers still ignore <a href="https://www.e-goi.com/index.php?cID=9206&amp;aff=be5daf6c6f" target="_blank" rel="noopener noreferrer">email design</a>. As if the design is something to be bothered about on their websites and social media, only. After all, email is all about text, right?</p> <p>Wrong. Design is so much more than pictures and graphic elements. It’s spatial structure. And, it makes a huge difference on the click-through rate (CTR) and email<a href="https://blog.e-goi.com/en/improve-your-email-open-rate/" target="_blank" rel="noopener noreferrer"> open rate.</a></p> <h3>1. It’s a mobile (and responsive) world!</h3> <p>Well, there’s no coming back. A huge portion of people reads accesses email through the smartphone. Chances are your email will be read on a small screen, not on the desktop. It’s fundamental you make your emails responsive and good-looking on mobile devices.</p> <p>Bonus advice: given the characteristics of mobile usage, it’s important to remember most of the emails on mobile aren’t read during office hours. Keep it diverse and see what better suits your audience.</p> <h3>2. The first impact</h3> <p>Whether it’s mobile or desktop, web application or software, it’s the first impact that counts. 3/4 of your email can be well designed and attractive. It doesn’t matter unless the first quarter is. Email design plays a huge role here.</p> <p>The email preview must be charming, informative and clear about what to expect once the reader opens it. Anything other than this will take a hit on your email opening rate.</p> <h3>3. Subject: less is more</h3> <p>When reporting as SPAM, almost 70% of email recipients do it based on the subject alone (via <a href="http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/" target="_blank" rel="noopener noreferrer">convinceandconvert</a>).</p> <p>Combine this with the growing mobile trend (with less of a screen to show a 10+word sentence). You get the picture, right? It is extremely important that you are concise and your intentions are clear, and non-spammy. On top of that, you should be interesting and stand out from the crowd.</p> <p>How can you do it? Think of the email subject line as a post title. Numbers work greatly in it. Also, the classic “how”, “why” and “when” sentences. Another great strategy is to come up with a sense of urgency (by making use of campaigns that will expire, for example).</p> <p>Whatever you do, please stay out of the temptation to WRITE IN CAPS LOCK! It’s not 1996 anymore and people hate to be shouted at.</p> <h3>4. Make the unsubscribe button easy to see</h3> <p>Yes, you’re reading it right. We’re telling you to ease the process of unsubscribing your mailing list. To have a clear unsubscribe option that isn’t hard to find. Why?</p> <p>Imagine a reader wants to stop receiving emails from you. He doesn’t have the time to read them, or he doesn’t think they’re worth it anymore. Now imagine he’s looking for an unsubscribe button in order to stop receiving the emails and you didn’t provide one.</p> <p>Well, there’s a slight chance he won’t bother with it and just keep getting those emails and not even open them. But there’s a bigger, so much bigger, chance that he’ll hit the SPAM button. In that case, not only he will keep being uninterested in you, now he also alerted the servers that you might not be such a great sender after all.</p> <p>Do you think it’s worth it?</p> <h3>5. Brand communication</h3> <p>The email design is key to communicate your brand. If the design of the email is aligned with your company’s design, the message will be more recognizable and trustable. Try to use the same colors, font, and design feeling altogether.</p> <p>The #1 rule of branding is coherence and alignment. If your email design doesn’t help this cause, then you’re hurting your company’s strategy.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Sou um Content Marketing Ninja.<br /> Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p> </div> </div> <div class="saboxplugin-web "><a href="https://secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g" target="_self" >secure.gravatar.com/avatar/d155543e65e807ab45b6bc24bce6473b?s=96&d=mm&r=g</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/email-design-5-reasons-why-it-matters/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>