<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Marcelo Caruana, Autor em E-goi</title> <atom:link href="https://blog.e-goi.com/author/mcaruana/feed/" rel="self" type="application/rss+xml" /> <link></link> <description></description> <lastBuildDate>Wed, 13 May 2026 10:55:36 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <image> <url>https://blog.e-goi.com/wp-content/uploads/2018/02/favicon-egoi-512x512-200x200-100x100.png</url> <title>Marcelo Caruana, Autor em E-goi</title> <link></link> <width>32</width> <height>32</height> </image> <item> <title>Free AI tool to create vector images: Practical Guide</title> <link>https://blog.e-goi.com/free-ai-to-create-images/</link> <comments>https://blog.e-goi.com/free-ai-to-create-images/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Thu, 06 Jun 2024 07:00:00 +0000</pubDate> <category><![CDATA[AI & Innovation]]></category> <guid isPermaLink="false">https://blog.e-goi.com/ia-gratis-para-criar-imagens/</guid> <description><![CDATA[This article demonstrates, in a practical way, the personal experience of using a free AI tool to create vector images, showing how simple it can be to apply it in daily life]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph"><br>AI-generated image creation is a widely discussed topic and a reality for many companies that need a quick, free, and copyright-free solution. In 2025, this process has become even simpler and more sophisticated. With advances in models like DALL·E 3, both professionals and enthusiasts looking to tap into trends can generate high-quality images for free.</p> <p class="wp-block-paragraph">In recent months, a real (and sometimes annoying!) craze has taken over social media: generating images in iconic styles like Studio Ghibli films, creating action figures in blister packs, or even mimicking Pixar’s animation style. These trends highlight the almost limitless creativity that AI enables.</p> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="960" height="272" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-960x272.jpg" alt="Imagem por AI no GPT - Trends" class="wp-image-61793" srcset="https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-960x272.jpg 960w, https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-560x159.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-768x218.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1.jpg 1122w" sizes="(max-width: 960px) 100vw, 960px" /></figure> <p class="wp-block-paragraph">Even designers sometimes turn to AI tools to create an initial base for their work, almost as a creative unblocker, before developing the concept in greater depth.</p> <p class="wp-block-paragraph">For those who know and follow E-goi, you know that we use a very distinctive graphic language, with custom illustrations created by our amazing in-house design team.</p> <p class="wp-block-paragraph">However, with the advancement of AI solutions, we have been studying many ways to use these tools as a complement, making our work more efficient without losing our identity.</p> <p class="wp-block-paragraph">One challenge we’ve encountered in our tests with <a href="https://www.midjourney.com/home">Midjourney</a>, <a href="https://openart.ai/home">DALL-E</a> (among others) is using these tools for illustration creation—either because they follow a style very different from what we want, or because they don’t use our color palette.</p> <p class="wp-block-paragraph">Another obstacle we’ve found is that they don’t generate vector images, which makes editing difficult. Additionally, there’s the issue of resolutions or sizes different from those predefined by the tools.</p> <p class="wp-block-paragraph">That’s where <a href="https://app.recraft.ai/community">Recraft</a> comes in—a free AI tool for creating vector images, and this article shares our experience using it <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /><br></p> <h2 class="wp-block-heading" id="h-main-differences-between-recraft-and-other-free-ai-image-generators"><strong>Main differences between Recraft and other free AI image generators</strong></h2> <p class="wp-block-paragraph">The goal of this article is not to review Recraft or make a comprehensive comparison with other image generators. So, I’ll focus on the theme of “illustrations” and, in my opinion, the main advantages of this tool compared to others.</p> <p class="wp-block-paragraph">I highlight 4 main points:</p> <ul class="wp-block-list"> <li><strong>Vector image creation</strong></li> <li><strong>Brand style creation by importing reference images</strong></li> <li><strong>Definition of a color palette (something so simple, but which makes all the difference)</strong></li> <li><strong>Flexibility in defining the size/proportion of the generated image</strong></li> </ul> <p class="wp-block-paragraph"></p> <h2 class="wp-block-heading" id="h-step-by-step-guide-to-creating-your-first-illustration"><strong>Step-by-step guide to creating your first illustration</strong></h2> <p class="wp-block-paragraph">For this guide, I’ll explain step by step how I created the main illustration for this article <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p> <p class="wp-block-paragraph"><strong>Next, create your first project and select what type of image you’ll generate: “Raster Image” or “Vector Image.”</strong> Since I want an SVG image, I’ll select the “Vector Image” option.</p> <p class="wp-block-paragraph"><strong>The first step</strong> is, naturally, to create a free account on the software, which is quite simple and can be done using a Google account.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="560" height="354" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image1.png" alt="configurações recraft - gerador de imagem por ai" class="wp-image-58449"/></figure> </div> <p class="wp-block-paragraph"><strong>Then, I’ll present the tool with the intended style.</strong> To do this, I’ll import some examples of E-goi illustrations.</p> <p class="wp-block-paragraph">3.1) Click on “Vector Art”</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="396" height="122" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image5.png" alt="configurações recraft - gerador de imagem por ai" class="wp-image-58453"/></figure> </div> <p class="wp-block-paragraph">3.2) Then on “Create Brand Style”</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="260" height="298" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image6.png" alt="configurações recraft - gerador de imagem por ai" class="wp-image-58457"/></figure> </div> <p class="wp-block-paragraph">3.3) And send my references so the software understands what I want.<br></p> <div class="wp-block-image"> <figure class="aligncenter size-medium"><img decoding="async" width="560" height="483" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image2-560x483.png" alt="configurações recraft - gerador de imagem por ai" class="wp-image-58461" srcset="https://blog.e-goi.com/wp-content/uploads/2024/06/image2-560x483.png 560w, https://blog.e-goi.com/wp-content/uploads/2024/06/image2-960x829.png 960w, https://blog.e-goi.com/wp-content/uploads/2024/06/image2-768x663.png 768w, https://blog.e-goi.com/wp-content/uploads/2024/06/image2.png 1024w" sizes="(max-width: 560px) 100vw, 560px" /></figure> </div> <p class="wp-block-paragraph"><strong>After that, I’ll define the color palette I want to use in the illustration.</strong> To do this, click on “Add palette,” and then you can choose to import an image and let the software detect the colors, or add the color codes individually. I created mine manually.<br><br></p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="496" height="178" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image3.png" alt="configurações recraft - gerador de imagem por ai" class="wp-image-58465"/></figure> </div> <p class="wp-block-paragraph"><strong>To finish, just clearly describe what you want (the prompt), select the image’s aspect ratio, and the level of detail for the illustration.</strong> For this example, I wrote (in Portuguese) something as simple as “Robot creating illustrations on a computer.” I selected the “2:1” aspect ratio, “High” detail level, and the first results were these below (it always creates two versions for you to choose from).<br><br></p> <figure class="wp-block-image size-large"><img decoding="async" width="960" height="477" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image8-2-960x477.png" alt="ilustração de um robô feita no Recraft " class="wp-image-58545" srcset="https://blog.e-goi.com/wp-content/uploads/2024/06/image8-2-960x477.png 960w, https://blog.e-goi.com/wp-content/uploads/2024/06/image8-2-560x278.png 560w, https://blog.e-goi.com/wp-content/uploads/2024/06/image8-2-768x382.png 768w, https://blog.e-goi.com/wp-content/uploads/2024/06/image8-2.png 1118w" sizes="(max-width: 960px) 100vw, 960px" /></figure> <figure class="wp-block-image size-large"><img decoding="async" width="960" height="477" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-960x477.png" alt="ilustração de um robô criando ilustrações criaem um computador - ia gratis para criar imagens" class="wp-image-58486" srcset="https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-960x477.png 960w, https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-560x279.png 560w, https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1-768x382.png 768w, https://blog.e-goi.com/wp-content/uploads/2024/06/image4-1.png 1122w" sizes="(max-width: 960px) 100vw, 960px" /></figure> <p class="wp-block-paragraph"><br><strong>If you’re satisfied with the generated image, click “export,” select the format (I chose SVG), and the desired resolution.</strong><br></p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="368" height="448" src="https://blog.e-goi.com/wp-content/uploads/2024/06/image7.png" alt="configurações recraft" class="wp-image-58507"/></figure> </div> <p class="wp-block-paragraph">And that’s it! Clearly, it took me longer to write this step-by-step than to generate the desired image.<br></p> <h2 class="wp-block-heading" id="h-is-it-worth-using-free-ai-tools-to-create-vector-images"><strong>Is it worth using free AI tools to create vector images?</strong></h2> <p class="wp-block-paragraph">My answer is: it depends 🙂</p> <p class="wp-block-paragraph">I know it’s a boring and non-committal answer, but I can explain why.</p> <p class="wp-block-paragraph">If your company has the resources (human or financial) to create this illustration with a good designer, and if this image is important and will have high visibility, then go with the “creative human,” because the final result will always be better.</p> <p class="wp-block-paragraph">But if you don’t have much investment power, or if the illustration is for restricted use or low visibility (e.g., for a PowerPoint presentation), then use the tips above and go ahead with AI without fear.</p> <h2 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h2> <p class="wp-block-paragraph">As I write this guide, free AI tools for image creation continue to evolve, highlighting the importance of adapting to this technology. So, it’s obvious that this is a one-way street, and those who don’t adapt will be left behind.</p> <p class="wp-block-paragraph">But it’s important to realize that using an AI image generator doesn’t make us “Designers,” just as using a Thermomix (or any other kitchen robot) doesn’t make us “Chefs.”</p> <p class="wp-block-paragraph">On the other hand, a good chef who uses a robot to speed up production doesn’t become a worse professional compared to one who does everything manually.</p> <p class="wp-block-paragraph">In fact, the opposite happens: by optimizing processes, costs are reduced and time is gained to dedicate to what’s most important, such as supervising quality, developing recipes, or doing what you love most.</p> <p class="wp-block-paragraph">Tools like Recraft generate very satisfactory results in just a few minutes and are therefore an excellent option for getting things done in daily life.</p> <p class="wp-block-paragraph">So, ride the wave and use this saved time to develop your business or spend it with family and friends 🙂</p> <p class="wp-block-paragraph">Have you tried creating your first illustration using a free AI tool for image creation? Do you know other similar tools? Share your experience in the comments!</p> <p class="wp-block-paragraph">And, of course, if you want to discover other AI solutions for your business, E-goi is an expert on the subject. Talk to one of my colleagues and see how you can save time, optimize processes, and take advantage of artificial intelligence for your benefit. <a href="https://lp.e-goi.com/jte1Q9e1/contact?eg_custom_aff=0f0e169c98&eg_custom_affextra=organic_casestudy_leroymerlint&utm_source=linkedin&utm_medium=referral&utm_campaign=artigopartilhaconhecimentomarcelo">Get in touch.</a></p> <p class="wp-block-paragraph"></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Marketing Manager</p> </div></div><div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/free-ai-to-create-images/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Stay on top of what Permission Marketing is and how it can be used</title> <link>https://blog.e-goi.com/marketing-permissao/</link> <comments>https://blog.e-goi.com/marketing-permissao/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Tue, 09 Apr 2019 08:00:44 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30872</guid> <description><![CDATA[The exaggeration of their links promotes a great hostility by the public that ignored them and, as far as the consumption of the Internet, harms the experience of the user. To get around these situations marketing permission has come about.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">In this article, you will learn about what permission marketing is, how important it is and how you can use it within your digital strategies.</p> <h2 class="wp-block-heading">Permission as a first step</h2> <p class="wp-block-paragraph">The term “Permission Marketing” emerged in 1999 with the publication of the book “Permission Marketing: Turning Strangers into Friends, and Friends into Customer” from an American who is considered one of the biggest names in marketing: Seth Godin. Your title can be translated into how to turn strangers into friends and friends into buyers.</p> <p class="wp-block-paragraph">Their strategies are made from the consent that is gained by some user who has an interest in their services. This strategy can be considered a more productive and less invasive form of contact with its clients. The networks that are used for this are the chats of social networks, <a href="https://blog.e-goi.com/estrategia-sms-para-ecommerce/">SMS</a>, email and other means of personal use.</p> <p class="wp-block-paragraph">Os avanços tecnológicos colaboraram para que os consumidores ficassem mais seletivos e cada vez mais exigentes. Logo, o marketing de permissão veio como uma alternativa para que eles se sintam respeitados.</p> <h2 class="wp-block-heading">The importance of its use</h2> <p class="wp-block-paragraph">As you saw in the previous topic, permission marketing has existed for 20 years. However, its use adapts as new technologies appear. If you put it as an essential collaborator to strengthen your brand in a digital environment, surely its effectiveness will be achieved, as it is a way to pass trust and create credibility.</p> <p class="wp-block-paragraph">By using strategies more focused on groups of people who are already interested in your products, the power of conversion becomes easier. Also, your business saves on your budget that investment that spawns emails marked as spam, blocking your Facebook page, or ignored messages on social networking chats.</p> <p class="wp-block-paragraph">So with permission marketing, you can more effectively design <a href="https://blog.e-goi.com/email-marketing-ecommerce/">email marketing</a>, newsletter, and personalized messaging.</p> <p class="wp-block-paragraph">It is essential to work with the premise that acts strategically to win the customer and attracts your <a href="https://blog.e-goi.com/create-personas/">persona</a> so that it is closer and closer to your buying decision.</p> <h2 class="wp-block-heading">5 Tips For Using Permission Marketing</h2> <p class="wp-block-paragraph">Now that you’ve seen the meaning and how much permission marketing can be relevant to your business, know some tips on how to work with it and devise strategies that will solidify your relationship with your customers.</p> <h3 class="wp-block-heading">1- Invest in content</h3> <p class="wp-block-paragraph">One of the things that can help enrich your brand is the focus your company spends on content production, with the potential to be thought out and published in different virtual environments. Many people already understand the importance of content creation and are considered an authority on specific subjects in their business area.</p> <p class="wp-block-paragraph">If your company is not yet focused on content production, a good way to get started is by creating a <a href="https://blog.e-goi.com/create-blog-step-by-step/">blog</a> and posting on topics of interest to your customer, offering practical tips and creating an environment that favors the user experience. A good content marketing can make all the difference.</p> <h3 class="wp-block-heading">2- Work well with SEO</h3> <p class="wp-block-paragraph">SEO is an abbreviation of Search Engine Optimization and consists of techniques that can optimize the virtual environment of your company and place it in a prominent place in search engines such as Google, Bing, Yahoo, among others.</p> <p class="wp-block-paragraph">This feature is very relevant because it is common knowledge that many users search for companies on the Internet to meet some of their needs.</p> <p class="wp-block-paragraph">To do this, you need to make good use of keywords, that is, explore the keywords throughout the text and, if you prefer, invest in sponsored links so that your company content is the first to appear in search results and monitor your Google Analytics results.</p> <h3 class="wp-block-heading">3- Bet on rich materials</h3> <p class="wp-block-paragraph">By getting people’s franchises through permission marketing, the delivery of relevant materials becomes completely necessary. It is imperative for your company to be able to advertise products and launches. However, it is required to alternate this disclosure with the sending of rich materials.</p> <p class="wp-block-paragraph">Ebooks, infographics, webinars and explanatory videos are some of the examples of topics your company can invest in creating. However, always try to work with good production, offer good resolution images, produce texts that have a good layout and audiovisual materials with the best sound capture.</p> <h3 class="wp-block-heading">4- Know the importance of Opt-in and Opt-out</h3> <p class="wp-block-paragraph">This is one of the terms we learn when we are in search of permission marketing knowledge. Opt-in is when the user allows the contact with his company, the first step to elaborate on their relationship strategies. The Opt-out is when the consumer wants this contact to be closed.</p> <p class="wp-block-paragraph">To do this, provide a button or some keyword that can be used to symbolize the end of that contact. This cannot be something that creates difficulties or frustrates the user.</p> <h3 class="wp-block-heading">5- Respect your customers</h3> <p class="wp-block-paragraph">In permission marketing, everything is based on consent. Cancellation or withdrawal of registration is a loss. However, it is not always because of some unsuccessful strategy.</p> <p class="wp-block-paragraph">Sometimes the client may be going through some financial difficulty or seeking something closer that has already met their need. It is essential to respect even the importance of your company in the lives of consumers.</p> <p class="wp-block-paragraph">Throughout this text, he realized that in permitting marketing everything is based on offering a good experience for the user and working more productively his strategies of enchantment. For this, it is necessary to develop good practices that bring your company closer to proper engagement.</p> <p class="wp-block-paragraph">f you liked this article or had any questions about this content, be sure to write your comment on this post. To the next!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Marketing Manager</p> </div></div><div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/marketing-permissao/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Step by Step: Learn how to build a successful mailing</title> <link>https://blog.e-goi.com/como-construir-mailing-sucesso/</link> <comments>https://blog.e-goi.com/como-construir-mailing-sucesso/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Thu, 28 Mar 2019 08:00:03 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30758</guid> <description><![CDATA[To establish a better relationship with customers, mailing is considered one of the ways for the company to succeed in its digital strategies.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">By adequately using your information, you can increase your chances of selling, produce more elaborate content, and further consolidate your contact with users.</p> <p class="wp-block-paragraph">Especially for those who have an online business, mailing is an important tool and can be used for several purposes: campaigns for launching new products, satisfaction surveys, soliciting feedback for some services, among other intentions.</p> <p class="wp-block-paragraph">If you are not familiar with this tool, or want to expand your knowledge about it, here are some tips on how to build a successful mailing!</p> <h2 class="wp-block-heading" id="h-achieving-email">Achieving Email</h2> <p class="wp-block-paragraph">Conquering the email of a user who has had contact with your business for the first time is the first step in building a relationship and one of the first information that will be put into the mailing. It is true that people make great use of social networking, however, email is of even greater importance, do you know why?</p> <p class="wp-block-paragraph">With the email, you can locate the user on any social media that he is present. Not to mention you can conduct <a href="https://blog.e-goi.com/8-incredible-ways-to-start-your-email-marketing-journey/">email marketing strategies</a>, which make it easy to customize and monitor your content. That is, it is necessary to take into consideration that social networks are useful because they can capture users even if they are not necessarily behind the information, while e-mail can be a means of communication used for a lifetime.</p> <h2 class="wp-block-heading" id="h-why-not-buy-mailing-lists">Why not buy mailing lists</h2> <p class="wp-block-paragraph">One of the wrong ways to create a mailing is to buy an email list, usually sold on some sites on the internet. This is because, when using e-mail as a means of communication, it is necessary to respect the user who will receive your content. This can be decisive, even for the image of your brand: if you send an email to someone who did not give you this concession, the person can start looking at the brand with a bad eye.</p> <p class="wp-block-paragraph">In addition, investing in communication and directing marketing to people who did not allow contact causes users to mark their email with spam. That is, however much your company seeks to reach a large number of people, this is not the most appropriate and secure way to win future <a href="https://blog.e-goi.com/generation-of-leads/">leads</a>, and may end up causing the reverse effect.</p> <h2 class="wp-block-heading" id="h-data-validation-and-update">Data validation and update</h2> <p class="wp-block-paragraph">One of the tasks that most needs to be done and checked in the mailing is the data update. It serves for the information present there to be valid and you do not make mistakes or rework when investing in people and wrong information. You have to be careful because changes happen, and someone who was once considered a qualified lead may not be that good any more.</p> <p class="wp-block-paragraph">For this, it is interesting that the professional responsible for managing the mailing work with metrics and set a frequency to check and update this information. In addition to this case, there is also the likelihood that a provided email will be false or invalid; and automation can help you check this data.</p> <h2 class="wp-block-heading" id="h-the-supply-of-rich-materials">The supply of rich materials</h2> <p class="wp-block-paragraph">One of the advantages of having a mailing is that you can work with the information gathered to create more elaborate materials, such as e-books, infographics and other materials, generating specific and quality content based on the tastes of each and the profile of the lead captured. There is also the possibility of making videos and podcasts for those who consume this type of media.</p> <p class="wp-block-paragraph">One important thing when working with content production is quality. That is, it is important to work with updated visuals and tools in order to provide a better user experience and make your company have a good engagement with your mailing. After all, the dream of every business is having leads engaged and interacting with the material offered.</p> <h2 class="wp-block-heading" id="h-disclosure-of-campaigns">Disclosure of campaigns</h2> <p class="wp-block-paragraph">You can also use the mailing to promote campaigns. Whether you are promoting promotions and discounts on certain products, or announcing the update of your material catalog, mailing can help you a lot. However, care must be taken not to target a product that has nothing to do with that user’s personality.</p> <p class="wp-block-paragraph">A good way to target your content and help build your campaigns is to work with <a href="https://blog.e-goi.com/create-personas/">personas</a>. By making a sales strategy more focused on the needs and characteristics of each of your “ideal leads”, the possibility of selling a service or product is even greater.</p> <h2 class="wp-block-heading" id="h-the-frequency-of-submissions">The frequency of submissions</h2> <p class="wp-block-paragraph">Remember when we say that the mailing professional needs to work with metrics? This also applies to sending e-mails. You need to know the timing for the submission and the number of times you will distribute content. That’s because, let’s face it, if you send e-mails daily, the client’s chances of disinterestedness are very great.</p> <p class="wp-block-paragraph">To set the optimal frequency and time to trigger emails, you can search the internet for the date and time with the highest opening rates. Or you can do A / B testing, where you test the highest opening rate by sending emails at different times and dates to different leads.</p> <h2 class="wp-block-heading" id="h-the-presence-of-the-opt-out-button">The presence of the opt-out button</h2> <p class="wp-block-paragraph">There are very peculiar terms in <a href="https://blog.e-goi.com/digital-marketing-sales/">digital marketing</a> and this is one of the ones you will find when studying about mailing and email marketing. Opt-in is when you grant the permission of your company to establish contact with it through the email; and Opt-out is when the customer is no longer interested in your company and wants to terminate this contact.</p> <p class="wp-block-paragraph">It is interesting that there is an option, in each email sent, of this possibility, to show that your company is mature enough to respect the useful time it has in people’s lives. In this way, customers create more affinity and even more value their content.</p> <p class="wp-block-paragraph">As you can see throughout these tips, email marketing, as well as being a good relationship strategy, is also a way to nurture the leads in a more direct and effective way compared to social media. Its good use can engage your brand and increase your customers’ <a href="https://blog.e-goi.com/loyalty-programs/">loyalty</a> opportunities.</p> <p class="wp-block-paragraph">Did you like this article? So follow our social networks and do not miss any of our content! We are present on <a href="https://www.facebook.com/PlataformaEgoi">F</a><g class="gr_ gr_22 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="22" data-gr-id="22"><a href="https://www.facebook.com/PlataformaEgoi">acebook</a></g> and <a href="https://www.linkedin.com/company/e-goi/">Linkedin</a>. Or, if you prefer, check out our webinars and other videos on our <a href="https://www.youtube.com/user/plataformaegoi">Youtube</a> channel. To the next!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Marketing Manager</p> </div></div><div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/como-construir-mailing-sucesso/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Customer loyalty program: how an app can help you</title> <link>https://blog.e-goi.com/customer-loyalty-program-how-an-app-can-help-you/</link> <comments>https://blog.e-goi.com/customer-loyalty-program-how-an-app-can-help-you/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Fri, 11 Jan 2019 08:00:15 +0000</pubDate> <category><![CDATA[Mobile Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/programa-de-fidelizacao-de-clientes-como-um-app-pode-te-ajudar/</guid> <description><![CDATA[Is customer loyalty still a challenge for you? Given the increasing competition in the market, it is clear how important it is to adopt strategies to sell more and not compromise your company´s income.]]></description> <content:encoded><![CDATA[<p>Keeping loyal customers is not an easy task, so the brand you want to stand out must do something other than address the needs of your audience: it needs to understand these people. In this sense, a solution is the implementation of a program to not only attract and retain the consumers of your business.</p> <p>Are you interested? Check out the benefits of a loyalty program and find out how an app can help!</p> <h2>What are the advantages of implementing a customer loyalty program?</h2> <h3>Strengthens brand reputation</h3> <p>The company that has a <a href="https://blog.e-goi.com/loyalty-programs/">loyalty program</a> can connect with their customers and understand their preferences. This is because this type of action is a great way to generate interaction and rapprochement with the audience. In this way, you can create a great experience, turning the consumer into a real fan of the brand.</p> <p>By betting on effective communication and providing personalized service, the business establishes a closer and lasting relationship with the client, reinforces its positioning and strengthens its reputation.</p> <h3>Creates a competitive differential</h3> <p>A well-developed loyalty program also serves to highlight the company about its competition. The consumer tends to choose the company that already knows, identifies and still receives benefits.</p> <p>A loyal customer is not worried about what another company might offer, nor does he think about migrating to the competition, as he knows the value provided by the brand which he is faithful to. Therefore, a loyalty program that works well is a tremendous competitive advantage for your business.</p> <h3>It drives the customer to make new purchases</h3> <p>The loyalty program also functions as a “motivation program,” since it encourages the customer to continue to buy products or services from the company in return for some benefit. There is a “win-win” relationship in which the two sides benefit.</p> <p>However, you must be aware of the criteria that involve the loyalty program of your business, because it must be aligned with the goals of your brand and the desires of your audience to get full satisfaction.</p> <h3>Conquer new customers</h3> <p>Who does not like to buy and gain some benefit from it? In addition to consuming and always returning to your company, the satisfied and loyal consumer makes free advertising for friends and family, resulting in the indirect acquisition of new customers. Make no mistake: word of mouth is still a powerful way to do marketing.</p> <h3>Increase in billing</h3> <p>Did you know that keeping a customer is more economical than attracting a new consumer? That is, creating a loyalty program is not an unnecessary expense for your establishment. On the contrary, it is a good strategy for reducing costs.</p> <p>Nor can we forget that the <a href="https://blog.e-goi.com/improve-the-sales-website/">increase in billing</a> is a sweet consequence of the incentive created through the loyalty program. After all, a loyal customer tends to spend a lot more than a new consumer.</p> <h2>How to boost your company’s loyalty program with an application?</h2> <p>Structuring a loyalty program efficiently requires knowing the public well of your brand. Therefore, it is important not to neglect their online presence and to be attentive to the increase in the purchasing power of Brazilians and the possibilities of technological advancement.</p> <p>Armed with such information, the company can understand that the way it’s public shopping has changed in recent years. Therefore, it is necessary to adapt to these new conditions so as not to be left behind.</p> <p>According to a study by the Credit Protection Service (SPC Brasil) and the National Confederation of Shopkeepers (CNDL), the mobile phone is used by 74% of people in at least one of the stages of acquisition through the internet. Also, for 33% of Internet users, the smartphone is the primary online shopping tool.</p> <p>All of this expresses how important it is to modernize processes to take advantage of this mobile expansion, to look for new ways of communicating and to enhance the loyalty program of your company. In this context, one way of doing all this is through an app.</p> <p>An app, like <a href="https://qero.io/en/fidelizacao-qero-en/">Qero</a>, can be a relevant intelligence and loyalty tool for your business. Are you interested? We have some tips for you to take full advantage of this innovation. Check out!</p> <h3>Use the app as a loyalty coupon</h3> <p>Did you know that you can use your brand app as a loyalty coupon? The idea is to mark the number of consumptions to, in the end, award a reward – which can be either a discount or a freebie, for example. This is an intriguing idea to increase customer buying frequency in your business.</p> <h3>Push notifications</h3> <p>Have you noticed the <a href="https://www.e-goi.com/push-notifications/">push notifications</a> that appear on your phone’s screen? With an impressive opening rate, they are one of the significant advantages of an application for your company’s loyalty program, as they not only increase your customer’s loyalty as long as your app’s usage time. Here are some possible actions through this strategy:</p> <ul> <li>send notifications to anyone who has not accessed the app for more than X days;</li> <li>send notifications to anyone who has not accessed your site for more than X days;</li> <li>send exclusive promotions;</li> <li>send seasonal promotions (Mother’s Day, Valentine’s Day, Consumer Day, Black Friday, Christmas, etc.)</li> <li>send surprise discount coupons, with limited validity of use;</li> <li>send news and content with useful information according to the client’s profile;</li> <li>new products.</li> </ul> <p>You can do many things, but it is essential to always have a lot of sense to not overdo the frequency of sending notifications and annoying the user, right? Also, prefer short, direct messages.</p> <h3>Use your customer’s data in your favor</h3> <p>Keep in mind that the application is a source of knowledge for your company because it brings information extremely relevant to decision making – such as how much time people spend online, which pages they visit the most, where they access their app, and so on.</p> <p>That is, through the app it is possible to know a lot about the habits of its users and, thus, to guide with more precision the actions of your business. By finding which product is less popular, for example, you can create more attractive deals and business conditions.</p> <p>Do you realize how valuable it can be to your company to develop a customer loyalty program? By adopting an app in your strategies and by following our tips, you will undoubtedly be able to sell more and improve your results.</p> <p>Do you want help to keep your customers loyal once and for all? <a href="https://www.e-goi.com.br/contato/">Contact us</a>!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Marketing Manager</p> </div> </div> <div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/customer-loyalty-program-how-an-app-can-help-you/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What are the main differentials of E-goi?</title> <link>https://blog.e-goi.com/main-differentials-egoi/</link> <comments>https://blog.e-goi.com/main-differentials-egoi/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Tue, 24 Jul 2018 08:00:16 +0000</pubDate> <category><![CDATA[E-goi News]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/principais-diferenciais-egoi/</guid> <description><![CDATA[E-goi is a marketing platform suitable for any type of business, from a small cafe to a reputed multinational. The solutions are customized and customers rely on the automation of email marketing services, SMS, push notifications, e-commerce and more.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph"><span class="notranslate">In this text, we will present the main E-goi differentials and explain how your business can benefit you.</span> <span class="notranslate">Earlier, it is worth saying that, in today’s world – more than ever – it is paramount that your brand work with marketing automation.</span></p> <p class="wp-block-paragraph"><span class="notranslate">That is why it is essential to read this article because our solutions may be precisely what is missing for your business to move to the next level and achieve the desired results.</span> <span class="notranslate">Follow us!</span></p> <h2 class="wp-block-heading" id="h-how-can-e-goi-help"><span class="notranslate">How can E-goi help?</span></h2> <p class="wp-block-paragraph"><span class="notranslate">E-goi can be a great partner in many processes of the marketing strategy of your brand or company.</span><span class="notranslate"> By using E.goi, you will fail to perform various manual and bureaucratic tasks, and you can focus on strategic issues.</span></p> <p class="wp-block-paragraph"><span class="notranslate">We can help, for example, <a href="https://blog.e-goi.com/generation-of-leads/">lead generation</a>, increased conversion of your e-commerce, automatic communication, (making contact more prepared for the sales team), and more.</span></p> <p class="wp-block-paragraph"><span class="notranslate">In this way, your sales will happen in a way very aligned with your values and, mainly, with the needs and motivations of your customers.</span></p> <p class="wp-block-paragraph"><span class="notranslate">We have numerous features and tracking tools that enable multichannel communication – a challenge that companies need to address – to be done efficiently.</span></p> <h2 class="wp-block-heading" id="h-what-kind-of-client-hires-e-goi"><span class="notranslate">What kind of client hires E-goi?</span></h2> <p class="wp-block-paragraph"><span class="notranslate">E-goi is the ideal marketing solution for countless companies and has more than 300,000 users in 40 different countries.</span> <span class="notranslate">Clients work in a wide range of areas: a digital entrepreneur, a cafeteria owner, an e-commerce owner, a hotel manager, a multinational marketing director, and others.</span></p> <p class="wp-block-paragraph"><span class="notranslate">To get even more transparent about E-goi customers, some of the businesses that use the platform are:</span></p> <ul class="wp-block-list"> <li><span class="notranslate">e-commerce;</span></li> <li><span class="notranslate">agencies;</span></li> <li><span class="notranslate">retail;</span></li> <li><span class="notranslate">tourism;</span></li> <li><span class="notranslate">blogs and content producers;</span></li> <li><span class="notranslate">real estate;</span></li> <li><span class="notranslate">health/wellness companies;</span></li> <li><span class="notranslate">Financial Institution.</span></li> </ul> <p class="wp-block-paragraph"><span class="notranslate">When a company or brand uses E-goi, it relies on a tool that thinks and privileges its best experience.</span> <span class="notranslate">The platform has been carefully thought out and designed to respect the profile of each customer and their different levels of knowledge.</span></p> <p class="wp-block-paragraph"><span class="notranslate">No wonder, E-goi has a team that specializes in the user experience, acting actively to maintain the commitment to provide easy-to-use software: which brings concrete results to customers.</span><span class="notranslate">verything is absolutely done – and modified, when needed – to make the customer experience more and more enjoyable.</span></p> <p class="wp-block-paragraph"><span class="notranslate">To assist the people who are taking the first steps in E-goi, the client has access to a database with videos and tutorials that explain the steps of any platform functionalities.</span> <span class="notranslate">Also, we promote webinars fortnightly to clarify any type of doubts.</span></p> <h2 class="wp-block-heading" id="h-what-are-the-e-goi-differentials"><span class="notranslate">What are the E-goi differentials?</span></h2> <p class="wp-block-paragraph"><span class="notranslate">The platform has many advantages, of which we can highlight:</span></p> <ul class="wp-block-list"> <li><span class="notranslate">has 100% communication in Portuguese, which facilitates usability;</span></li> <li><span class="notranslate">contains live hangouts and tutorials that help the client;</span></li> <li><span class="notranslate">offers a free plan for up to 5,000 contacts;</span></li> <li><span class="notranslate">is multi-channel and allows you to create <a href="https://blog.e-goi.com/e-mail-marketing/">email marketing</a>, <a href="https://blog.e-goi.com/estrategia-sms-para-ecommerce/">SMS for e-commerce</a>, Web Push, etc .;</span></li> <li><span class="notranslate">offers a powerful automation tool to create complete sales funnels;</span></li> <li><span class="notranslate">makes sending of <a href="https://blog.e-goi.com/digital-marketing-report/">reports</a> of the shots of emails;</span></li> <li><span class="notranslate">performing A / B tests;</span></li> <li><span class="notranslate">creating capture pages and pop-ups within the server itself;</span></li> <li><span class="notranslate">has hundreds of plugins for integration with external software (WordPress, Magento, Prestashop, Zapier, Shopify, etc.);</span></li> <li><span class="notranslate">allows all forms and questionnaires to be fully customizable;</span></li> <li><span class="notranslate">has an affiliate program;</span></li> <li><span class="notranslate">has plans accessible to all pockets;</span></li> <li><span class="notranslate">offers <em>responsive</em> services, that adapt to any type of screen;</span></li> <li><span class="notranslate">makes efficient support by local phone, chat, and documentation.</span></li> </ul> <p class="wp-block-paragraph"><span class="notranslate">Also, it is important to highlight that the E-goi client has countless other differentiators, such as the tracking system ( <a href="https://www.e-goi.com/features/ecommerce-tracking/">Track & Engage</a> ), very useful for e-commerce and serves, for example, to collect behavioral data (such as page visits, submissions to forms, products in the shopping cart, etc), then use them in abandoned cart campaigns, recovery of old customers, among many other campaigns.</span></p> <p class="wp-block-paragraph"><span class="notranslate">Also, as we have pointed out, E-goi is very concerned about offering the best user experience.</span><span class="notranslate"> Because of this, the support is very fast and very close to the client, causing the problems to be solved in a few hours.</span></p> <p class="wp-block-paragraph"><span class="notranslate">There is still a great concern to do follow-up work to all accounts.</span> <span class="notranslate">Our goal is to understand which are the main pains of the clients so that we can indicate the best solutions.</span></p> <p class="wp-block-paragraph"><span class="notranslate">In this way, we continually apply satisfaction surveys to understand where and how we can improve.</span><span class="notranslate"> The support service is performed through helpdesk, chat, phone, and even Facebook.</span></p> <h2 class="wp-block-heading" id="h-monitoring-of-results"><span class="notranslate">Monitoring of results</span></h2> <p class="wp-block-paragraph"><span class="notranslate">E-goi produces <a href="https://www.e-goi.com/features/reports/?_ga=2.34617121.1096775101.1552479372-1382038007.1542191318" rel="nofollow noopener">detailed reports</a> for all campaigns and delivers endless strategic information to your customers, such as open email rate, button clicks, social sharing, and more.</span> <span class="notranslate">The concern is to map those data that are actually converted into concrete results.</span></p> <p class="wp-block-paragraph"><span class="notranslate">Throughout the text, you may realize that E-goi differentials may be essential for your business.</span> <span class="notranslate">The idea is that you start to communicate in a personalized and automated way with your current and future clients.</span></p> <p class="wp-block-paragraph"><span class="notranslate">Another of our differentials is to help our clients create automated and at the same time humanized marketing actions.</span> <span class="notranslate">That is, it is a great way to reach an audience in a scalable and completely personalized way.</span></p> <p class="wp-block-paragraph"><span class="notranslate">With a highly competitive market, it is essential to have more efficiency and agility in delivering the results.</span> <span class="notranslate">So if you want to value your brand and increase your revenue, E-goi differentials may be the right choice.</span></p> <p class="wp-block-paragraph"><span class="notranslate">If it is time to take the next step to automate your business, we are available to serve you.</span> <span class="notranslate"><a href="https://www.e-goi.com/contacts/">Contact us</a> so we can understand your need and help you make the best decision in support of your company’s ongoing and sustainable growth.</span> <span class="notranslate">We will be glad to assist you!</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Marketing Manager</p> </div></div><div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/main-differentials-egoi/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>5 tips to improve logistics for your e-commerce</title> <link>https://blog.e-goi.com/tips-improve-ecommerce-logistics/</link> <comments>https://blog.e-goi.com/tips-improve-ecommerce-logistics/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Fri, 13 Jul 2018 08:00:40 +0000</pubDate> <category><![CDATA[E-commerce & Retail]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/dicas-melhorar-logistica-ecommerce/</guid> <description><![CDATA[Do you know the importance of logistics for e-commerce in the process of customer loyalty? What consumers most crave after making a purchase over the internet is receiving the right items and within the stipulated time frame.]]></description> <content:encoded><![CDATA[<p>In this context, proper product delivery is synonymous with business success. A consumer who is frustrated with problems receiving groceries will probably not return to his store. Worse: you can still write negative testimonials on social networks.</p> <p>Therefore, to keep your customers from getting annoying, it is essential that e-commerce logistics are always improved. To help with this task, we’ve prepared this article with <a href="https://blog.e-goi.com/logistics-practices-e-commerce/">tips to optimize the logistics of your online store</a>. Check out!</p> <h2>1. Make a tight stock control</h2> <p>Is there anything more unpleasant than buying a product and then being told that the merchandise is missing? Well, that shows disorganization and leaves anyone with a negative opinion of the store.</p> <p>To avoid this kind of situation, it is important to check the stock regularly, checking in and out and checking inventory. In addition, it is recommended to examine the condition of the goods.</p> <p>Another tip is to have minimal differences between the existing quantity of products and what is offered to the customer, that is, have some more items. This will be useful, for example, in case of defective products that need to be replaced.</p> <h2>2. Set delivery deadline well</h2> <p>If you have a deadline that needs to be fulfilled to the letter, for the success of any virtual business, it is the deadline for delivery. The delay of just one day can break the trust of the customer, after all, he bought in his e-commerce because he felt secure with the information provided.</p> <p>Sometimes, to avoid problems, it is better to work with a slack – that is, one or two days more than the actual term. So in addition to not disappointing your buyer, you can still surprise him positively, with the delivery of the product before the deadline informed.</p> <h2>3. Choose the best packaging</h2> <p>Many think it is a detail, but packaging has a direct influence on logistics for e-commerce. In addition to storing the product and should protect it, it is based on your measurements that the cost of transportation will be calculated.</p> <p>Therefore, it is fundamental to choose packages that take advantage of the space in the best possible way. It was once the time when rectangular boxes were the only options. Search suppliers and choose the packaging that best suits your product.</p> <p>It is important to emphasize that the packaging should also follow the guidelines of the brand, being relevant to any <a href="https://blog.e-goi.com/loyalty-programs/">strategy of consumer loyalty</a>. So, invest in the package and conquer your customer even before he handles the purchased item.</p> <h2>4. Have a good exchange and return system</h2> <p>One of the great fears of those who have no habit of shopping online is related to the need for exchanges and returns. What if tennis does not work? What if the blouse has a defect? Alternatively, even, and if I regret the acquisition?</p> <p>The logistics for e-commerce need to be adequately prepared for situations like these. Calling reverse logistics, the possibility of exchanging or even returning a product should be made more accessible, so that the customer is satisfied with this experience and re-purchase in your store. Learn how to do this!</p> <h3>Define exchange and return policies</h3> <p>Under European laws on e-commerce, every customer has the right to repent of the purchase online, within a period of up to 14 business days after receipt of the product. Therefore, it is crucial to establish and disseminate clear exchange policies, to reassure potential buyers and safeguard your company.</p> <p>To avoid annoyances, it is recommended that shopkeepers file with the value of return shipping charges in all cases, even when a defect is not proven, for example. This will make customer service earn points. If there is loyalty the <a href="https://blog.e-goi.com/increase-average-ticket/">average ticket increases</a>.</p> <h3>Provide efficient service</h3> <p>Did you receive a change request? So now it’s following the rules and <a href="https://blog.e-goi.com/improve-the-sales-website/">serving the customer as best you can</a>, checking stock availability, tracking code, and all directions for exchange or return to take place.</p> <p>If your e-commerce has a physical store, offer the possibility of trading through that channel. Many customers prefer this option, fearing that there will be problems also with the merchandise exchanged. Also, people will have the opportunity to know the location and even buy other items that your company offers.</p> <h3>Coordinate the process</h3> <p>Reverse logistics can be done in two ways: the buyer goes to a franchised agency to take the product or the operator will pick up the item at the customer’s home. In the latter case, the collection can be programmed. This second option is more used in case of bulky items and difficult transportation.</p> <p>Generally, all logistic operators offer these modalities. In the Post Office, for example, it is necessary that the e-commerce has a formal agreement and that, it allows that this service is solicited by the internet. After the request, the shopkeeper receives a code that must be informed to the client so that he goes to an agency and sends the product, without costs.</p> <p>Another option is to work with a refund. The customer sends the product, pays the freight and attaches the voucher with the value of the order, so that the company can reimburse it later.</p> <h2>5. Offer shipping options</h2> <p>Expensive shipping is one of the main reasons for the<a href="https://blog.e-goi.com/abandoned-cart/"> abandonment of shopping cart</a> in virtual stores. Most customers want to be benefited at all times of purchase: product quality, inviting price and size value if it’s free, better yet.</p> <p>Since every customer has a need, e-commerce logistics need to offer many shipping options. While some people want to receive the product soon, regardless of the cost of shipping, there are those who are in no hurry, as long as the excellent price compensates for the wait.</p> <p>Search for carriers and choose the one that offers the best value for money. Remember that the process does not end when the product is shipped, but when it reaches the customer. Even if third parties perform the service, it is up to you that the customer will collect satisfaction on the delivery.</p> <p>Oh, to avoid eager buyers, work with companies that provide tracking code. This way, the customer can <a href="https://blog.e-goi.com/estrategia-sms-para-ecommerce/">follow the entire shipping process</a>.</p> <p>Now that you know what the top tips for improving e-commerce logistics are, it’s time to put them into practice. Your customers will be satisfied and your company will reap the rewards. Aside from being safe to buy back in your store, they will be able to speak well of your business to friends and family.</p> <p>Speaking of sales and logistics for e-commerce, how about knowing more about the most <a href="https://blog.e-goi.com/sales-kpis/">important sales KPIs</a>? After all, setting goals and tracking results is critical for any business.</p> <p class="wp-block-paragraph"></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Marketing Manager</p> </div></div><div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/tips-improve-ecommerce-logistics/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How to produce an efficient digital marketing report?</title> <link>https://blog.e-goi.com/digital-marketing-report/</link> <comments>https://blog.e-goi.com/digital-marketing-report/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Mon, 04 Jun 2018 08:10:45 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=22902</guid> <description><![CDATA[We will introduce you to some of the required steps towards the preparation of a digital marketing report that includes clear and relevant information. Lastly, we will point out some of the main metrics that should be present. Check it out.]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">For a long time, checking the results of marketing efforts was somewhat complicated, but with the strengthening of the digital media, that reality has been transformed. Nowadays, it is possible to show and state the importance of each investment.</span></p> <p><span style="font-weight: 400;">If you have come this far, this is not something new. However, there is another question: which information is really important and should be part of your digital marketing report? To help solve this, we have prepared today’s article.</span></p> <p><span style="font-weight: 400;">We will introduce you to some of the required steps towards the preparation of a report that includes clear and relevant information. Lastly, we will point out some of the main metrics that should be present. Check it out.</span></p> <h2>Provide an overview</h2> <p><span style="font-weight: 400;">When preparing a digital marketing report, the first step is to provide an overview of what has been done and some information regarding the results achieved. This will arouse the curiosity of those who are reading or following your presentation.</span></p> <p><span style="font-weight: 400;">At this moment, make a short introduction to the campaigns,</span><a href="https://blog.e-goi.com/create-personas/" target="_blank" rel="noopener"> <span style="font-weight: 400;">present the buyer persona</span></a><span style="font-weight: 400;">, the actions taken, in which fronts and what were the objectives set in the planning stage. The goal is to place the audience on the position where the company was and where it was intended to get.</span></p> <h2>Identify the work fronts</h2> <p><span style="font-weight: 400;">After the overview, you should address, in detail, which work fronts were used and how they contributed to the results that will be presented. At this moment, you information presented must be very clear.</span></p> <p><span style="font-weight: 400;">Present these fronts, point what your individual goals and how each front contributes to the strategy as a whole, preventing the audience from being confused about the value of each stage performed.</span></p> <h2>Make a comparative timeline</h2> <p><span style="font-weight: 400;">When presenting the results, try to establish a comparative timeline between the different stages of each action or, whenever possible, between the strategies previously implemented. By the way, since we are talking about old actions, it is fundamental to keep all this information duly registered.</span></p> <p><span style="font-weight: 400;">This comparative timeline is crucial to prove the evolution of the results with the passage of time. This reaffirms the importance of digital</span> <span style="font-weight: 400;">marketing</span><span style="font-weight: 400;"> for the company’s sales and the generation of new business opportunities.</span></p> <h2>Use graphs to translate data</h2> <p><span style="font-weight: 400;">The adoption of graphics resources in the presentation of results in a digital marketing report is extremely recommended. Using several slides to present the evolution of a given product, for example, will make your presentation tiring and quite confusing.</span></p> <p><span style="font-weight: 400;">Therefore, whenever you are presenting quantitative data, use and overuse statistical graphs. In cases of qualitative information, this task may be a bit more complicated, but it is possible to use infographics or other types of representations to present it.</span></p> <h2>Rely on a complete tool</h2> <p><span style="font-weight: 400;">Collect, organize and keep data in a database in a correct manner is something that can become very costly, stressful, and also inaccurate. For this reason, you must rely on a digital marketing tool, such as</span><a href="https://www.e-goi.com/" target="_blank" rel="noopener"> <span style="font-weight: 400;">E-goi</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Through this type of resource, it is possible to:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">monitor the results of each action;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">generate performance graphs;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">map each lead’s action;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">create a database with the most diverse</span><a href="https://blog.e-goi.com/monitor-ecommerce-visitors/" target="_blank" rel="noopener"> <span style="font-weight: 400;">information on the profile and preferences of your customers</span></a><span style="font-weight: 400;">.</span></li> </ul> <p><span style="font-weight: 400;">Without a good digital marketing tool, your report will hardly have a high degree of accuracy and relevance.</span></p> <h2>What are the metrics of a digital marketing report?</h2> <p><span style="font-weight: 400;">Now that we have talked about the structure a digital marketing report, we will address the main metrics that should compose it. After all,</span><a href="https://blog.e-goi.com/sales-kpis/" target="_blank" rel="noopener"> <span style="font-weight: 400;">not all information is relevant to the company’s results</span></a><span style="font-weight: 400;">. Discover them below.</span></p> <h3>Click-through rate</h3> <p><span style="font-weight: 400;">The first metric is the click-through rate. It indicates the number of clicks a particular link, product, post, or ad had on the volume of impressions during a campaign.</span></p> <p><span style="font-weight: 400;">For example, if an ad had 100,000 views and was clicked 45,000 times, the click-through rate is 45%. A very low number may indicate that the message is reaching the wrong audience or is not appropriate for the audience. So, follow it closely.</span></p> <h3>Traffic source</h3> <p><span style="font-weight: 400;">Another essential metric to assess the performance of a digital marketing campaign is the source of the traffic received. Through this, you will discover which channels have the best performance.</span></p> <p><span style="font-weight: 400;">In addition, whenever necessary, it is possible to reassess the practices adopted and to adapt the strategies of those that are not achieving good results.</span></p> <h3>Customer Acquisition Cost (CAC)</h3> <p><span style="font-weight: 400;">Monitoring the CAC is the best way to know if the volume of resources used to bring a new customer to the company is being compensated by the value of the average purchase ticket.</span></p> <p><span style="font-weight: 400;">Having a high CAC is not always an indication that something is wrong. In niche markets, for example, it is common for this to be high, but the value of the average ticket is considerably higher.</span></p> <h3>Lifetime Value (LTV)</h3> <p><span style="font-weight: 400;">The LTV represents the average amount of time that a customer remains in the company’s portfolio. The higher it is, the greater the profitability of the business, which ends up diluting its cost of acquisition.</span></p> <h3>Conversion rate</h3> <p><span style="font-weight: 400;">Undoubtedly, conversion is the most important metric in all digital marketing strategies. This is because the number of</span><a href="https://blog.e-goi.com/understand-how-the-sales-funnel-works-on-e-commerce-and-have-more-success-in-your-business/" target="_blank" rel="noopener"> <span style="font-weight: 400;">people who evolved in the sales funnel</span></a><span style="font-weight: 400;"> until the moment of the purchase is indicated.</span></p> <p><a href="https://blog.e-goi.com/convert-online-visitors/" target="_blank" rel="noopener"><span style="font-weight: 400;">The conversion of prospects into leads</span></a><span style="font-weight: 400;">, of leads into opportunities and opportunities into sales is what drives digital marketing strategies. If you do not know how much you are converting, you will hardly be able to understand and check the results.</span></p> <h3>ROI</h3> <p><span style="font-weight: 400;">Finally, the metric most managers like the ROI. Through it, you can see what the return on investment in each action was, by pointing to the revenue of every cent.</span></p> <p><span style="font-weight: 400;">These are just some of the indicators that should be included in an efficient digital marketing report. There are many others that can be used — all will depend on the focus of the document, the goals and the reality of the company.</span></p> <p><span style="font-weight: 400;">Would you like to know how a digital marketing tool can be useful in producing increasingly efficient reports?</span> <a href="https://www.e-goi.com/contacts/" target="_blank" rel="noopener"><span style="font-weight: 400;">Contact</span></a><span style="font-weight: 400;"> us and find out how we can help you!</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Marketing Manager</p> </div> </div> <div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/digital-marketing-report/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Managing digital projects: 7 errors to avoid</title> <link>https://blog.e-goi.com/managing-digital-projects/</link> <comments>https://blog.e-goi.com/managing-digital-projects/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Wed, 23 May 2018 13:48:14 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=19047</guid> <description><![CDATA[If you wish to improve digital project management in your company, this post is for you! Here we will only list some of the most common errors and we will show you how to avoid them. Have a coffee and check them out!]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">Developing good digital project management is not an easy task. After all, there are many stages and many details that need to be observed in order to ensure quality and good results. Thus, several companies make errors in this process.</span></p> <p><span style="font-weight: 400;">If you wish to improve digital project management in your company, this post is for you! Here we will only list some of the most common errors and we will show you how to avoid them. Have a coffee and check them out!</span></p> <h2>1. Not having a digital project management culture</h2> <p><span style="font-weight: 400;">Before thinking about results, you need to incorporate project management in the company culture as something essential and common. Without this understanding and acceptance on the part of all those involved in the projects, adopting this type of management becomes impossible. However, there is no use in adopting a model you find on the Internet and trying to apply it directly to your company.</span></p> <p><span style="font-weight: 400;">You need to adapt all the stages to your reality and align them with the already existing values. The company culture is complex and, therefore, changing it can be very hard work. Establish processes and determine key performance indicators (KPIs) in order to standardize them and allow for their evaluation.</span></p> <h2>2. Managing many projects at the same time</h2> <p><span style="font-weight: 400;">Managing a project without specific purposes is complicated enough, now imagine touching many of them without any basis to direct the efforts? Yes! Unfortunately, this is a very common reality in many companies.</span></p> <p><span style="font-weight: 400;">In the previous item, we talked about the need for a management culture and, here, this culture shows its importance. By establishing assessment processes and methods, it is possible to expand your production in a scaled up manner, allowing for the management of several projects without losing quality.</span></p> <p><span style="font-weight: 400;">In addition to establishing processes, scaling up the project management demands the alignment of communication among all those involved and the adoption of tools that enable the work in a simplified manner — we will talk about this in the next topics.</span></p> <h2>3. Not communicating well with employees</h2> <p><span style="font-weight: 400;">Another major difficulty, mainly when you work with professionals from outside the organization, is to be able to align the communication so that “everyone speaks the same language”. Often, understanding the project goals may be at risk due to a lack of efficient communication, paving the way for different interpretations and poor management.</span></p> <p><span style="font-weight: 400;">To ensure quality in this communication, the manager must use all possible means to align those involved in the project and establish clear and direct communication. Encouraging them to ask questions when there are doubts is an excellent option.</span></p> <h2>4. Not using a project management tool</h2> <p><span style="font-weight: 400;">Have you ever tried to tighten a screw without using a screwdriver? It is hard, right? If this simple task demands the use of an appropriate tool, why would digital project management be any different?</span></p> <p><span style="font-weight: 400;">It is irrelevant whether it is only one project or different projects, you must have an</span><a href="https://www.e-goi.com/features/" target="_blank" rel="noopener"> <span style="font-weight: 400;">efficient solution to follow and document each stage of the process</span></a><span style="font-weight: 400;">. Excel worksheets may even work for a while, but they are highly prone to errors.</span></p> <p><span style="font-weight: 400;">The ideal method is to adopt a complete tool that enables recording each task and generates performance reports per project and per professional. Another crucial item is a schedule. Without it, the possibility for delays in delivery is very high. We are human after all and in the rush of everyday life we may miss some deadlines. </span></p> <h2>5. Not setting goals</h2> <p><span style="font-weight: 400;">It may seem crazy, but projects without a clear goal are very common. In order to avoid this, you must prepare a full planning about what the project is and what the intended goal is.</span></p> <p><span style="font-weight: 400;">To establish it, you must understand the current situation of the company, where it wants to go, what needs to be done and</span><a href="https://blog.e-goi.com/create-personas/" target="_blank" rel="noopener"><span style="font-weight: 400;"> </span><span style="font-weight: 400;">what is the profile of the public you want to reach</span></a><span style="font-weight: 400;">. Without this information, goals become empty or unattainable.</span></p> <p><span style="font-weight: 400;">As you already realized, carrying out research is key to establish a goal and without research the team may determine low-efficiency projects, irrelevant objectives and consequently wrong deadlines.</span></p> <h2>6. Not following a schedule</h2> <p><span style="font-weight: 400;">One of the biggest errors in digital project management is not</span> <span style="font-weight: 400;">creating a delivery schedule.</span><span style="font-weight: 400;"> Unfortunately, this is quite a common mistake and seriously puts at risk the quality of the results obtained at each stage.</span></p> <p><span style="font-weight: 400;">If the tasks are not time-bound, they will be left for later and the excuse is always the same: “something urgent came up and we had to do it first”. Without a deadline, deliveries lose their importance and are forgotten.</span></p> <p><span style="font-weight: 400;">Another common mistake related to deadlines is not following the established schedule. There is no use in spending hours (yes, it takes time indeed) calculating deadlines for each task if the team does not meet them.</span></p> <p><span style="font-weight: 400;">Therefore, meeting deadlines and delivering the tasks within the set time is crucial for the good progress of a project and client satisfaction.</span></p> <h2>7. Investing in projects with no future</h2> <p><span style="font-weight: 400;">It is not hard to find entire teams that </span><span style="font-weight: 400;">invest their time and energy in projects </span><span style="font-weight: 400;">that are not promising or that do not make any sense to the client’s strategy. In order to avoid this kind of situation, using KPIs is crucial.</span></p> <p><span style="font-weight: 400;">If a given project is not generating results or if the results are scarce and do not add up to the client’s results, maybe it is time to stop and reassess it fully. When this happens, it is a sign that there was poor planning.</span></p> <p><span style="font-weight: 400;">Therefore, even if the project is not finished yet, always assess its performance, see if it is as it should and, if necessary, make the required adjustments. There is nothing worse than</span> <span style="font-weight: 400;">wasting money</span><span style="font-weight: 400;"> on projects that will not generate results.</span></p> <p><span style="font-weight: 400;">These are only some of the errors in digital project management that may compromise a company’s entire strategy and make it waste time and money. However, by following our tips, you will undoubtedly succeed!</span></p> <p><span style="font-weight: 400;">What about you? Do you know any other error that we have not mentioned here? Give us your opinions and ask questions in the comments and tell us about your experience!</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Marketing Manager</p> </div> </div> <div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/managing-digital-projects/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Sales KPIs: which ones are the most important for an e-commerce?</title> <link>https://blog.e-goi.com/sales-kpis/</link> <comments>https://blog.e-goi.com/sales-kpis/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Tue, 08 May 2018 07:28:59 +0000</pubDate> <category><![CDATA[E-commerce & Retail]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=17117</guid> <description><![CDATA[Do you wish to understand better what the main sales KPIs are and how to measure each one of them? Continue reading!]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">One of the main reasons for success in the e-commerce market is the possibility of measuring in detail all the results involved in the business, allowing for the evaluation of which actions have obtained a good return and also those that need to be improved to yield better results.</span></p> <p><span style="font-weight: 400;">However, not all the figures are important to your company, and it is necessary to determine the ones that are really relevant to the business. To that end, there are the sales KPIs (Key Performance Indicator) </span><span style="font-weight: 400;">—</span><span style="font-weight: 400;"> indicators that are used to measure certain actions according to the goals set.</span></p> <p><span style="font-weight: 400;">Do you wish to understand better what the main sales KPIs are and how to measure each one of them? Continue reading!</span></p> <h2>Difference between sales KPIs and metrics</h2> <p><span style="font-weight: 400;">First of all, we need to explain that, contrary to what many people think, KPIs are not the same thing as metrics. In fact, metrics are just something that should be measured whilst sales KPIs, as mentioned earlier in the post, are important indicators of a goal. This means that if a metric is relevant to your strategy, it should be viewed as a “key indicator”. </span></p> <p><span style="font-weight: 400;">Therefore, keeping a long list of indicators that must be measured and analysed is a waste of time since much of the information is not relevant to strategies and results.</span></p> <p><span style="font-weight: 400;">Well, now that you have understood that part, we are going to show the KPIs that generally have a direct influence on sales goals.</span></p> <h2>Average ticket</h2> <p><span style="font-weight: 400;">Basically, the average ticket shows the average that each customer spends on a purchase so that you can also understand the consumer behaviour. That way, it is easier to find and correct possible flaws and create new strategies to enhance the results of this metric, such as increasing the product mix or encouraging the customer to buy more items related to the one they are already buying. </span></p> <p><span style="font-weight: 400;">To measure the average ticket is very simple: you just have to divide the total invoicing by the number of orders made over a period of time. For example: in one day, the sales volume of your business was 475 euros that represented the sales to 100 customers in total. If we divide 475 euros by the 100 customers, we will have the amount of 4.75 euros. This means that the average amount that each customer spent on that day was 4.75 euros.</span></p> <h2>Conversion rate</h2> <p><span style="font-weight: 400;">The conversion rate is one of the most important sales KPIs since it shows the efficiency of your team and the</span><a href="https://blog.e-goi.com/convert-online-visitors/" target="_blank" rel="noopener"> <span style="font-weight: 400;">strategies planned</span></a><span style="font-weight: 400;">, that is, it relates the number of opportunities generated and what has actually been converted into sales resulting from those actions.</span></p> <p><span style="font-weight: 400;">This way, you can visualize the best solutions to increase the conversion rate, such as having a more interactive page and an attractive layout, improving the photos, entering more precise product information, etc.</span></p> <p><span style="font-weight: 400;">To calculate this indicator, you must divide the number of orders made by the number of opportunities generated, multiplying by 100.</span></p> <h2>Leads generated</h2> <p><span style="font-weight: 400;">Leads are prospects, that is, the ones that took an interest in the products or services presented by your service in such a way that,</span><a href="https://blog.e-goi.com/understand-how-the-sales-funnel-works-on-e-commerce-and-have-more-success-in-your-business/" target="_blank" rel="noopener"> <span style="font-weight: 400;">after, they must be converted into customers</span></a><span style="font-weight: 400;">. This indicator is important mainly to show the results of the marketing actions and strategies since it is the sector responsible for generating opportunities to attract new leads.</span></p> <p><span style="font-weight: 400;">In order to analyse the number of leads generated, it is necessary to search for data from prospects obtained in specific actions, such as, for example, the subscription of a newsletter. With this, you will have a list of the information and the total number of leads obtained in a given period.</span></p> <h2>Customer acquisition cost (CAC)</h2> <p><span style="font-weight: 400;">The customer acquisition cost (CAC) shows all the investment that is made for a consumer to become a customer. Thus, it is possible to evaluate whether a certain action is worth it or not, because sometimes you may be investing a high amount to get a customer compared to what they are spending on the purchase.</span></p> <p><span style="font-weight: 400;">In order to get that information, you must analyse all the investment made, such as marketing strategies and other expenses with the sale. After that, it is necessary to confirm how many customers were won in the given period and then divide the total investment by the number of new customers.</span></p> <p><span style="font-weight: 400;">Let us suppose that in 12 months you invested 1,184 euros and generated 50 new customers. The calculation is as follows: 2,368/50=23.68. That is, each new customer costs your business 23.68 euros.</span></p> <h2>Recommendations</h2> <p><span style="font-weight: 400;">One of the cheapest ways to attract more consumers is through recommendations. If you are getting new customers through recommendations that means a good part of your customers are satisfied with your products and service.</span></p> <p><span style="font-weight: 400;">To measure that index, you must ask (and record) for each new customer how they got to your company. This research can be done at the time of the purchase or after the purchase is completed. Thus, you are able to evaluate after-sale results and which actions are responsible for customer loyalty or even which processes may be damaging the sales and need to be improved.</span></p> <h2>Average service time</h2> <p><span style="font-weight: 400;">The service has a direct impact on sales, especially in terms of time. Nowadays, the consumer wants to be</span><a href="https://blog.e-goi.com/what-are-chatbots-and-how-to-use-them-to-optimize-your-companys-service/" target="_blank" rel="noopener"> <span style="font-weight: 400;">served as quickly as possible</span></a><span style="font-weight: 400;">. And that makes all the difference to customer loyalty and future recommendations to other people, as seen in the previous topic.</span></p> <p><span style="font-weight: 400;">Because of this, it is crucial to estimate, based on all the services provided by your business, what is the average time spent with each one, taking into account the problem resolution. This indicator should be analysed in terms of the service provided before the purchase, such as the case of a doubt on the consumer’s part and in the after-sale, in case, for example, there is a problem with the item purchased.</span></p> <p><span style="font-weight: 400;">As you can see, sales KPIs must be chosen according to your company’s reality and goals. This way, your team will obtain exactly the information it needs, optimizing the work of measuring results without wasting time on irrelevant information. Remember that evaluating and understanding this data is fundamental to improving your e-commerce process, strategies and, consequently, sales.</span></p> <p><span style="font-weight: 400;">Did you like our post? Share this information with your friends on social media!</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Marketing Manager</p> </div> </div> <div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/sales-kpis/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Monitor ecommerce visitors: how can you identify their preferences?</title> <link>https://blog.e-goi.com/monitor-ecommerce-visitors/</link> <comments>https://blog.e-goi.com/monitor-ecommerce-visitors/#respond</comments> <dc:creator><![CDATA[Marcelo Caruana]]></dc:creator> <pubDate>Fri, 04 May 2018 07:20:40 +0000</pubDate> <category><![CDATA[E-commerce & Retail]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=16999</guid> <description><![CDATA[ In this post, we look at the importance of monitoring e-commerce visitors, which metrics to use, and which are the most suitable tools. Check it out!]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">Learning more about your clients’ profile, and monitoring every action they take in your online store, is a vital part of running this kind of business But do you know how to monitor your e-commerce visitors efficiently?</span></p> <p><span style="font-weight: 400;">This process is much simpler in a physical store because you can see who comes in and goes out. Identifying them can be a little bit more complex with e-commerce, but this doesn’t mean it’s impossible.</span></p> <p><span style="font-weight: 400;">If you’ve come this far, then you’ve already realised that you need to do some monitoring, but you’re not quite sure how. In this post, we look at the importance of monitoring e-commerce visitors, which metrics to use, and which are the most suitable tools. Check it out!</span></p> <h2><b>Why is monitoring e-commerce visitors important?</b></h2> <p><span style="font-weight: 400;">Monitoring e-commerce visitors is, without a doubt, the best way to get to know your clients’ profiles a little better, understand their preferences, and even discover consumer trends. All of this improves your brands’ competitiveness.</span></p> <p><span style="font-weight: 400;">This information is vital for gauging the efficiency of your online store’s marketing strategy and spot potential flaws in the system, such as a </span><a href="https://blog.e-goi.com/abandoned-cart/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">high shopping cart abandonment rate</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">If this rate is high, it could be that your shipping costs aren’t quite right, or there is a problem with the selected checkout, or even that transaction completion processes are too complicated.</span></p> <p><span style="font-weight: 400;">But far beyond just collecting data, it needs to be understood and correlated in a logical and precise way. Otherwise, you’ll end up with lots of useless or misunderstood information that could undermine your marketing strategies.</span></p> <h2><b>Which metrics should you use?</b></h2> <p><span style="font-weight: 400;">You already know that monitoring is important. But what actually needs to be monitored anyway? The digital environment offers endless metrics, but not all of them are really relevant to you. Below are the most widely used:</span></p> <h3><b>Number of visitors</b></h3> <p><span style="font-weight: 400;">The first statistic to be monitored is the daily number of visitors to your e-commerce site. Whilst some marketing professionals consider this metric is too flattering (the high number of visits doesn’t mean a high number of sales), it’s important in identifying interest in the products on sale</span></p> <p> </p> <h3><b>Bounce rate</b></h3> <p><span style="font-weight: 400;">The bounce rate shows the number of visitors that came to your website but left without taking any further action (click, sign up, etc.). High bounce rates show that you are probably attracting the wrong kind of people to your online store.</span></p> <p><span style="font-weight: 400;">Cases like this call for a </span><a href="https://blog.e-goi.com/create-personas/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">reassessment of your target market</span></a><span style="font-weight: 400;"> and streamline your marketing campaigns if necessary.</span></p> <h3><b>Conversion rate</b></h3> <p><span style="font-weight: 400;">This is unquestionably the most important metric for any e-commerce.</span><a href="https://blog.e-goi.com/convert-online-visitors/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">The conversion rate</span></a><span style="font-weight: 400;"> shows the percentage of users that took a certain action – or made a purchase, as is the case of an online store.</span></p> <h3><b>Average ticket value</b></h3> <p><span style="font-weight: 400;">Do you know the average spend of each visitor to your website? Well, you need to be aware that this metric should be regularly monitored because it can also useful to help you check if your</span> <span style="font-weight: 400;">cost planning is correct</span><span style="font-weight: 400;"> and if your prices are in line with it.</span></p> <h3><b>Customer acquisition cost (CAC)</b></h3> <p><span style="font-weight: 400;">Every purchase made in an online shop has a cost – and knowing this cost is vital for establishing a consistent pricing policy, in order to avoid losses. To calculate the CAC, everything that has been invested in order to make the sale must be taken into account.</span></p> <h2><b>What are the most suitable tools?</b></h2> <p><span style="font-weight: 400;">What you really want is to have all of this data to hand, right? We bet you do. But where can you get it? You need to use monitoring tools. See some of the examples below.</span></p> <h3><b>Google Analytics</b></h3> <p><span style="font-weight: 400;">This is a free website monitoring tool offered by Google (obviously!) Analytics allows you to gather a range of information regarding each access to any particular webpage.</span></p> <p><span style="font-weight: 400;">To use it, you’ll need to create an account and generate a unique ID, which will be included in your website code It will enable them to monitor data such as:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">total website traffic;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">traffic source;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">geolocation access;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">browsers used;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">operating system;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">device (desktop, tablet, smartphone);</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">bounce rate, etc.</span></li> </ul> <p><span style="font-weight: 400;">With </span><a href="https://analytics.google.com/"><span style="font-weight: 400;">Google Analytics</span></a><span style="font-weight: 400;"> you can even set up conversion rates and monitor the sales performance of every product on offer.</span></p> <h3><b>E-GOI e-commerce tracking</b></h3> <p><span style="font-weight: 400;">This tool enables your e-commerce to recover inactive clients by automating their respective </span><a href="https://blog.e-goi.com/understand-how-the-sales-funnel-works-on-e-commerce-and-have-more-success-in-your-business/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">life-cycles.</span></a><span style="font-weight: 400;"> For example, you can send discounts or special offers to those who haven’t visited or haven’t bought from your e-commerce for a while, as well as simplified cross-selling campaigns.</span></p> <p><span style="font-weight: 400;">Another advantage of e-commerce tracking is the possibility of monitoring a client that was in your online store but didn’t make a purchase. If the client goes into the physical store, the system sends a product discount coupon which will increase the shop’s conversion rate.</span></p> <p><span style="font-weight: 400;">In relation to shopping cart abandonment,</span><a href="https://www.e-goi.com/features/ecommerce-tracking/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">E-goi’s Track & </span><span style="font-weight: 400;">Engage</span></a> <span style="font-weight: 400;">can trigger an </span><a href="https://www.e-goi.com/email-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">email</span></a><span style="font-weight: 400;">, </span><a href="https://www.e-goi.com/sms-marketing/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">SMS</span></a><span style="font-weight: 400;"> or a</span><a href="https://www.e-goi.com/web-push-notifications/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">Web Push Notification</span></a><span style="font-weight: 400;"> to ask why the user behaved in this way. You even have the option of automatically offering a discount coupon.</span></p> <p><span style="font-weight: 400;">Similar to Google analytics, monitoring is fairly simple to set up: just insert the HTML tracking code on the website. The tool will then register the pages visited by each user, as well as offering integration with a range of platforms, </span><a href="https://www.e-goi.com/features/integrations-and-plugins/plugin-wordpress-smart-marketing-e-goi/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">such as WordPress / WooCommerce</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">To use Track & Engage, just </span><a href="https://login.egoiapp.com/#/signup"><span style="font-weight: 400;">create an account on the E-goi Platform</span></a><span style="font-weight: 400;">.</span></p> <h3><b>SEMrush</b></h3> <p><a href="https://www.semrush.com/" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">SEMrush</span></a><span style="font-weight: 400;"> also uses monitoring but focuses on analysing e-commerce performance on search engines – on Google, to be exact. The tool analyses the website’s keywords and allows you to draw comparisons with those of its competitors.</span></p> <p><span style="font-weight: 400;">The SEMrush report shows the website’s positioning in the search engine results, the best performing organic and paid keywords, and even improvements that can be made to position the virtual store amongst the top results.</span></p> <p><span style="font-weight: 400;">This is a </span><i><span style="font-weight: 400;">freemium</span></i><span style="font-weight: 400;"> tool. In other words, there is a free version with some limitations and a paid version which is much more complete.</span></p> <p><span style="font-weight: 400;">As you have seen this article, it’s vital to monitor your e-commerce visitors to improve sales results, get to know your clients and differentiate your brand from the competition.</span></p> <p><span style="font-weight: 400;">So there’s no time to lose!</span><a href="https://www.e-goi.com/contato/" target="_blank" rel="noopener noreferrer"> <span style="font-weight: 400;">Get in touch</span></a><span style="font-weight: 400;"> with our team and start monitoring now!</span></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/e14a3ff7-db61-4fa6-b9b2-a8bfcd5fd204-1-200x200.jpeg 2x" alt="Marcelo Caruana" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/mcaruana/" class="vcard author" rel="author"><span class="fn">Marcelo Caruana</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Marketing Manager</p> </div> </div> <div class="saboxplugin-web "><a href="https://bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg" target="_self" >bitrix.e-goi.com/upload/resize_cache/main/577/300_300_1/MarceloCaruana.jpg</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/monitor-ecommerce-visitors/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>