<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Hugo Pascoal</title> <atom:link href="https://blog.e-goi.com/author/hpascoal/feed/" rel="self" type="application/rss+xml" /> <link></link> <description></description> <lastBuildDate>Thu, 16 Jan 2025 17:52:12 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <image> <url>https://blog.e-goi.com/wp-content/uploads/2018/02/favicon-egoi-512x512-200x200-100x100.png</url> <title>Hugo Pascoal</title> <link></link> <width>32</width> <height>32</height> </image> <item> <title>Email Marketing: Tips for Mother’s Day</title> <link>https://blog.e-goi.com/e-mail-marketing-tips-mothers-day/</link> <comments>https://blog.e-goi.com/e-mail-marketing-tips-mothers-day/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Sun, 05 May 2019 09:26:58 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=31709</guid> <description><![CDATA[Let’s think beyond the examples of email marketing that you came to get in this post: Mother’s Day is an event for both those who want to sell, approach the brand of consumers, loyalty and charm customers. Losing only for Christmas, that date transforms the city, makes flowers spread around every corner and the expectation […]]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">Let’s think beyond the examples of email marketing that you came to get in this post: Mother’s Day is an event for both those who want to sell, approach the brand of consumers, loyalty and charm customers.</p> <p class="wp-block-paragraph">Losing only for Christmas, that date transforms the city, makes flowers spread around every corner and the expectation for a special Sunday is high. That’s why we’ve prepared content with tips that will make a difference in your email marketing campaign for Mother’s Day.</p> <p class="wp-block-paragraph">So to stay on topic, continue reading the post and enjoy!</p> <h2 class="wp-block-heading">How to follow a good example of email marketing for Mother’s Day?</h2> <p class="wp-block-paragraph">Considering all the preparation that each home makes for the occasion, it is fundamental to master the planning and execution of marketing to deliver high quality to the consumer.</p> <p class="wp-block-paragraph">This has to do with phases of strategy, but also with the design and <a href="https://blog.e-goi.com/communication-channels-e-goi/">content of the communication</a>, which needs to be aligned. Although it is a date that involves a lot of emotion and reflection, the sales part plays an essential role in demonstrating all the affection of those who give.</p> <p class="wp-block-paragraph">Even though a product, the customer really needs to feel that it is, in addition, advantageous, special. For this, you can use different campaign types. See below!</p> <h3 class="wp-block-heading">Product Selection</h3> <p class="wp-block-paragraph">The idea of selecting products is a good one for those who do not have much time to choose a gift. You can send an email by sorting by categories – fashion, electronics, accessories, home and decoration, among others.</p> <p class="wp-block-paragraph">It is possible to be even more specific, categorizing with images and betting on what always comes out – flowers, books, cards, chocolates, perfumes etc. Another good initiative is to put a gift voucher option well in sight, in matching sections.</p> <h4 class="wp-block-heading">Diversity</h4> <p class="wp-block-paragraph">If email marketing comes from an e-commerce that works from pet food to telescopes to sky lovers, betting on diversity is a big draw.</p> <p class="wp-block-paragraph">Soon in the slogan, you can already emphasize that the store is perfect for all the profiles of mother. In the sequence, we have distinguished products. In addition to emphasizing that the store takes care of any style, you will also better delineate the profile of this consumer by clicking.</p> <p class="wp-block-paragraph">By knowing which product he clicked on to see possible gifts for the mother, <a href="https://blog.e-goi.com/consumer-behavior-ecommerce/">marketing can segment what is interesting</a> to that customer and offer it next year.</p> <h3 class="wp-block-heading">Discount coupon</h3> <p class="wp-block-paragraph">Who does not love a discount? When using the selection, you can and should highlight promotions for the special items of Mother’s Day. Highlight one discount coupon type for each category.</p> <p class="wp-block-paragraph">Do not forget to clarify the conditions of the purchase with a special price and/or discount application. Especially on dates when sales volume increases, it is unfeasible to deal with a larger number of complaints.</p> <h4 class="wp-block-heading">Attractive subject</h4> <p class="wp-block-paragraph">All the stores that a person has already made purchases will send out Mother’s Day promotions. So, highlight your logo in the email subject and <a href="https://blog.e-goi.com/6-fast-tips-to-be-at-ones-best-when-copywriting-b2b-emails/">focus on the text to get the reaction you want</a>. Show what is most attractive in your campaign and be direct.</p> <p class="wp-block-paragraph">If the store offers a bombastic discount, how about putting it on the subject? When the offer is really good, the person immediately becomes interested and clicks on the email to check it out. The opening rate is much higher when the title is well thought out.</p> <p class="wp-block-paragraph">Another way to use the subject to attract the click is to place a value limit on the items. Texts like “products up to 99$” arouse curiosity, as it is interesting to predict the cost and find interesting items. Use and abuse of mental triggers!</p> <h3 class="wp-block-heading">Custom Kits and Combos</h3> <p class="wp-block-paragraph">Does the store change the look and work identity for the commemorative date? Extend this climate for product customization. Group together related elements and show advantages for buying them together. This adds value to the proposals.</p> <p class="wp-block-paragraph">Regardless of which of the email marketing examples you’ve chosen to use, it’s true that targeting comes from planning and targeting.</p> <p class="wp-block-paragraph">Not yet started? So, check out <a href="https://blog.e-goi.com/e-mail-marketing/">7 practices that make e-mail marketing more efficient </a>and keep your audience on the rise!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/e-mail-marketing-tips-mothers-day/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Check out the complete social media marketing guide now</title> <link>https://blog.e-goi.com/check-out-the-complete-social-media-marketing-guide-now/</link> <comments>https://blog.e-goi.com/check-out-the-complete-social-media-marketing-guide-now/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Thu, 11 Apr 2019 08:00:04 +0000</pubDate> <category><![CDATA[Social Media]]></category> <guid isPermaLink="false">https://blog.e-goi.com/?p=31470</guid> <description><![CDATA[The internet has revolutionized the way companies advertise and relate to the public. Therefore, social network marketing has gained space in organizations, which use this means to achieve more positive results for the business. ]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">It was with the intent to help you learn how to use these channels correctly that we developed this post, which aims to serve as a true marketing guide for social networks.</p> <p class="wp-block-paragraph">In the following topics, we will explain when social networks have emerged, what is the difference between social network and social media, what is social media marketing and why it is essential to invest in these channels. Also, we’ll show you which social media are most used, how to produce content, and how <a href="https://www.e-goi.com/social-media-software/">specialized software like E-goi</a> can help. Keep up with the latest news on the subject!</p> <h2 class="wp-block-heading">When did social networks arise?</h2> <p class="wp-block-paragraph">When we talk about social networks, the first thing that comes to people’s minds is channels like Facebook, Twitter, Instagram, among others. However, the concept of social networks is much broader than that and begins in sociology, even before the emergence of the Internet.</p> <p class="wp-block-paragraph">A social network is nothing more than a network of relations, something similar to the one that gives the idea of the region, according to concept elaborated by the theorist José Clemente Pozenato, in the book “Cultural processes: reflections on the cultural dynamics.”</p> <p class="wp-block-paragraph">In this way, we can say that social networks arose even in the time of the caves when our ancestors met to tell and to hear stories. Any group in which there is an exchange of relationships, therefore, can be considered a social network, be it digital or face-to-face.</p> <p class="wp-block-paragraph">A group of students from a university, the faithful of a church, the members of a club, among other groupings, are considered a social network. Therefore, as we can see, the concept of a social network is much broader than we imagine and its emergence was still in prehistory.</p> <h2 class="wp-block-heading">What is the difference between social network and social media?</h2> <p class="wp-block-paragraph">It is not wrong to say that Facebook, Instagram, LinkedIn, and other digital channels are social networks, because, as we have seen, they form a group of relationships, which conceptualizes that term. However, social networks on the internet also have media characteristics, and can then be called social media.</p> <p class="wp-block-paragraph">Facebook, for example, can be considered both a social network and social media. This is because it causes users to connect to each other, forming a network of relationships. At the same time, it allows the production and publication of photos, texts, videos, and other media contents.</p> <p class="wp-block-paragraph">The first social media records emerged in the mid-1990s when the internet became popular around the world, and the first forums for discussion on the internet emerged.</p> <p class="wp-block-paragraph">For some researchers in the area, the first social media that emerged was Six Degrees, a site where users could create a profile and add other readers, forming a network of contacts. This channel appeared in 1997 and was discontinued in 2001.</p> <p class="wp-block-paragraph">In the following years, other social media appeared and gained popularity. This is the case of MySpace and Orkut, which was widely used in Brazil and was, for many Brazilians, the first contact with the internet. Nowadays, not only do individuals use social networks and media to connect with one another, but also businesses, thus generating so-called marketing in social networks.</p> <h2 class="wp-block-heading">What is social media marketing?</h2> <p class="wp-block-paragraph">Before the popularization of social networks on the Internet, marketing strategies were carried out mainly in the so-called traditional media. Thus, radio and television stations, printed newspapers, folders, and flyers, among other channels, were those used to communicate with audiences.</p> <p class="wp-block-paragraph">These media had a disadvantage: the power of communication to be in the hands of a few. Thus, the owners of the TV stations, for example, were the only ones who could produce content for that vehicle. Thus, if the companies wanted to issue a press release, display an advertising message, etc., they should pay for that execution on the stations.</p> <p class="wp-block-paragraph">With the popularization of social networks on the Internet, companies could have their own channels of communication. Today, anyone can create an account on <a href="https://blog.e-goi.com/how-to-get-subscribers-youtube/">YouTube</a> and produce videos, for example.</p> <p class="wp-block-paragraph">However, the concept of marketing on social networks is quite large. It involves not only the production of content for all these mediums that have come up but also the tact to relate to audiences.</p> <p class="wp-block-paragraph">Today, anyone can enter an organization’s Facebook page and leave a negative message, for example. In this case, it is necessary to use public relations techniques to appease the situation and prevent it from becoming a disorder or image crisis for the organization.</p> <p class="wp-block-paragraph">Also, it also includes marketing tasks in social networks, media budget planning, and control. Just as before you had to pay to appear on television, now there are also ways to make sponsored posts and ads on most social networks. In this way, the publications reach a higher number of people.</p> <p class="wp-block-paragraph">The main advantage of investing in advertising money in social networks is that they are not massive. If you have a company that sells athletic goods, for example, and you buy an advertisement in prime time from Brazil’s biggest TV station, you’ll have immense visibility. Thousands of people will see your ad! But how many of them, in fact, are interested in acquiring what you are selling?</p> <p class="wp-block-paragraph">In the case of social networking, you can make the same ad and target it to a very restricted public profile of people who may actually be interested in purchasing the products for athletes you are selling.</p> <p class="wp-block-paragraph">This is justified because classifications can be created by gender, age, geographic location, preferences registered in the social networks themselves, etc. Thus, your money will be well spent, and the results will be more effective for your business.</p> <h2 class="wp-block-heading">Why is it important to invest in social media marketing?</h2> <p class="wp-block-paragraph">Now that you know what social media marketing is and how it can drive savings in your advertising dollars, you still need to understand the importance of that investment. That’s because of the advantages that this marketing channel brings are many. Next, we’ll talk about the main ones. Look!</p> <h3 class="wp-block-heading">Strengthening ties with stakeholders</h3> <p class="wp-block-paragraph">Researcher Raquel Recuero is the author of the book “Social Networks on the Internet” and one of the leading scholars in this area in Brazil. In her works, she advocates the theory that all relationships established in networks generate links, which may be weak or strong.</p> <p class="wp-block-paragraph">If a person likes the page of a company on Facebook, for example, it will be establishing a tie with the brand. However, this bond is still weak and to become strong, there must be an interaction between the two parties.</p> <p class="wp-block-paragraph">By strengthening ties with the public, they will be more likely to become leads and, after that, brand clients. That is why it is essential to create content that engages and encourages the participation of followers, such as promotions.</p> <h3 class="wp-block-heading">Organizational Culture Disclosure</h3> <p class="wp-block-paragraph">Organizational culture is no longer something that should remain within the four walls of the company. More and more people value transparency in business, and that is why internal values need to be disclosed.</p> <p class="wp-block-paragraph">It’s no use saying a company is friendly to nature, for example, if it emits pollutants into the environment. Through social networks, the company can show the public the actions it carries out, regarding the preservation of natural resources.</p> <p class="wp-block-paragraph">Thus, the values, mission, and vision of the business can be converted into actions, which will be shown and even count on the participation of followers.</p> <h3 class="wp-block-heading">Ability to target audiences</h3> <p class="wp-block-paragraph">Social networks, as we explained earlier, enable communication to very specific niches. However, companies do not always work only for a single audience profile. That is why the so-called personas can be developed, which are personifications of what the real clients of business would be like.</p> <p class="wp-block-paragraph">Imagine, for example, a shoe store, which sells social shoes and also sports shoes. It can, therefore, serve a more traditional audience and that likes to dress well and at the same time people who play sports, such as running and walking and want comfortable footwear for it.</p> <p class="wp-block-paragraph">In social networks it is possible to create posts for both modes of the public, adapting the language to each of them, using techniques such as <a href="https://blog.e-goi.com/6-fast-tips-to-be-at-ones-best-when-copywriting-b2b-emails/">copywriting</a>.</p> <h3 class="wp-block-heading">Realization of sales through social networks</h3> <p class="wp-block-paragraph">Although social networks are not the only <a href="https://blog.e-goi.com/digital-marketing-trends-2019/">digital marketing</a> strategy to be implemented to sell more, they can also be used for this purpose.</p> <p class="wp-block-paragraph">The idea is that you create ads or posts publicizing the products or services that your company offers. In such a way, followers may be directed to a site or <a href="https://blog.e-goi.com/30-essential-tips-landing-pages/">landing page</a> on which the purchase will be made.</p> <p class="wp-block-paragraph">Another advantage of social networks is that they contribute to SEO, allowing your content to be found in various forms of search.</p> <h2 class="wp-block-heading">What are the most used social networks?</h2> <p class="wp-block-paragraph">There are several social networks, many of which are focused on specific audiences. Therefore, companies should do a detailed study to know in which of these channels your audience is present and thus reap more positive results.</p> <p class="wp-block-paragraph">Next, let’s talk a little bit about the <a href="https://blog.e-goi.com/increase-engagement-social-media/">social networks</a> most used on the internet these days, bringing curiosity about each one of them.</p> <h3 class="wp-block-heading">Facebook</h3> <p class="wp-block-paragraph">Facebook was created in the year 2004 by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes, the three students of Harvard University. At the time, they had no dimension of the true empire they were creating.</p> <p class="wp-block-paragraph">The story of Facebook, which initially focused on forming a virtual network for Harvard students only, can be seen in the movie “The Social Network.”</p> <p class="wp-block-paragraph">Facebook has grown exponentially and today is one of the technology giant companies. There are more than 500 million Internet users that have an account in this social network, being one of the main channels used by companies that wish to invest in <a href="https://blog.e-goi.com/digital-marketing-sales/">digital marketing</a>.</p> <h3 class="wp-block-heading">WhatsApp</h3> <p class="wp-block-paragraph">Created in 2009 by developers Brian Acton and Jam Koum, former Yahoo employees, WhatsApp is today the most popular messaging application in the world. In 2014, the creators of the app sold the project and its actions to Facebook, which today is the brand owner and responsible for maintaining the application.</p> <p class="wp-block-paragraph">The idea of WhatsApp was to be an alternative to SMS messaging services, which resulted in considerable amounts charged to users. Today, in addition to text messages, it is also possible to share content in the form of image, audio, and video, as well as make voice calls by the application.</p> <p class="wp-block-paragraph">There is also WhatsApp Business, an exclusive version for businesses. In this way, businesses can create an authenticated account and communicate with their customers.</p> <h3 class="wp-block-heading">YouTube</h3> <p class="wp-block-paragraph">The world’s largest video platform, YouTube, is also a social network because it creates a connection and forms a network among users. The site was established in February 2005 by developers Chad Hurley, Steve Chen, and Jawed Karim.</p> <p class="wp-block-paragraph">Since then YouTube has grown a lot and today being youtuber is practically a profession. Many people are dedicated to producing videos in their channels and thus generate entertainment through the site.</p> <p class="wp-block-paragraph">Because YouTube is a social media that allows for the publication of videos as well as live broadcasts, it is also highly recommended for companies that wish to do social media marketing.</p> <h3 class="wp-block-heading">Instagram</h3> <p class="wp-block-paragraph"><a href="https://blog.e-goi.com/new-instagram-algorithm/">Instagram</a> is one of the youngest popular social networks, created in 2010. At first, it was called Burbn, but a few months later it received the current name. Also, in the beginning, it was only used to apply filters and share photos. Currently, new functions have been added, such as Stories. This tool was inspired by Snapchat, another social network that was on the rise.</p> <p class="wp-block-paragraph">Instagram was created by the Brazilian Mike Krieger, in partnership with Kevin Systrom. In 2012, when the application was already quite popular, however, it was purchased by Facebook, which today is also responsible for this social media.</p> <h3 class="wp-block-heading">Twitter</h3> <p class="wp-block-paragraph">Created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, Twitter is a social network that allows publications of up to 140 characters. The initial idea is that the social network functioned as a microblog, in which people could share brief information with their followers.</p> <p class="wp-block-paragraph">Soon, Twitter fell in the popular taste and began to be used by various people and media. As it is a very agile tool, this social network is ideal to report what is happening at the moment.</p> <p class="wp-block-paragraph">Although Twitter has its ups and downs of popularity, it still continues to be used by many people and is certainly useful for marketing in the social networks of various companies.</p> <h3 class="wp-block-heading">Other social networks</h3> <p class="wp-block-paragraph">There are other social networks that, although fewer users, can be useful for certain niches of business. This is the case, for example, Snapchat, Tumblr, Pinterest, among others.</p> <p class="wp-block-paragraph">You should examine each of these channels to see whether or not it is worth investing in them in the strategic actions of your business.</p> <p class="wp-block-paragraph">Pinterest, for example, plays a vital role in the fashion industry and in the travel industry. Therefore, it is interesting for companies in these segments.</p> <h2 class="wp-block-heading">How to produce content for each social network?</h2> <p class="wp-block-paragraph">The production of content in marketing for social networks varies according to the channel used for this purpose. Facebook is a wide-ranging network, so it allows for a wide range of products.</p> <p class="wp-block-paragraph">In contrast, the LinkedIn social network, for example, is aimed at the business environment. Therefore, the content must be developed with a language adapted to this public profile.</p> <p class="wp-block-paragraph">In general, there are a few items that need to be taken into account when producing content for social networks. We will list these items in the following topics. Follow us and check it out!</p> <h3 class="wp-block-heading">Strategic planning</h3> <p class="wp-block-paragraph">Regardless of the channel, you choose to develop marketing on social networks, you need to have planning behind it. One should not simply create random content without a thorough study of the audience.</p> <p class="wp-block-paragraph">You need to keep in mind what the organization’s goals are for being in a social network and thus creating content calendars and relationship strategies. Never create an account on a social network and leave it abandoned!</p> <h3 class="wp-block-heading">Produce quality content</h3> <p class="wp-block-paragraph">It may seem that this subject is beaten up, but you should also not publish dubious quality content on your company channels, as it is the image of your business that is at stake.</p> <p class="wp-block-paragraph">Care must be taken and even a journalistic that your page does not become a promoter of fake news, for example. Besides, content production needs to be scrutinized.</p> <p class="wp-block-paragraph">Instagram, by way of example, is a social network that has the main focus on image sharing. That way, the least you can do is post good quality photos that are beautiful and enjoyable to be viewed by the public. Attention to the ideal size of the images for <a href="https://blog.e-goi.com/best-practices-social-media-management/">social networks</a>, therefore, is something that must always be realized.</p> <p class="wp-block-paragraph">The same goes for YouTube, which needs to have very well scripted, produced and filmed videos. Investing in the best cameras to <a href="https://blog.e-goi.com/produce-videos/">record videos</a> can help in that sense since the images will have quality for the people who will attend their functions.</p> <h3 class="wp-block-heading">Develop content that generates shares</h3> <p class="wp-block-paragraph">We call propagation engagement the strategies that generate the interaction of people with the content that you publish on the social networks of the company. This engagement can be a tasting, a comment, a sharing, etc.</p> <p class="wp-block-paragraph">For this, an interesting idea is to make people feel encouraged to interact with you on the networks. In this way, asking questions, producing content in the form of games or activities, among other actions are indicated.</p> <p class="wp-block-paragraph">Propagation engagement, in addition to making more people access to the shared materials in their marketing actions on social networks, also helps in <a href="https://blog.e-goi.com/what-is-seo-on-page/">SEO</a>. This means that the more people interact with your content, the more it will be shown in the feeds and, logically, more business opportunities will be generated.</p> <h3 class="wp-block-heading">How to publish on multiple social networks at the same time and automatically?</h3> <p class="wp-block-paragraph">It may even be easy to control all your social networks in one account, but what about when you need to create content and schedule posts across multiple profiles? How to control all this?</p> <p class="wp-block-paragraph">In this case, the ideal is to have a tool to create and schedule posts on social networks in an easy and practical way so as not to waste more time and organize the publication of your content on these channels.</p> <p class="wp-block-paragraph">Here at E-goi we use our own tool to <a href="https://www.e-goi.com/social-media-software/">create and schedule posts on social networks</a>.</p> <h3 class="wp-block-heading">Make social networks a kind of SAC</h3> <p class="wp-block-paragraph">The Customer Service Department (SAC) was usually done by telephone. Nowadays, however, many people prefer to ask for information, make complaints or praise over the internet. That is why marketing on social networks can never neglect this activity.</p> <p class="wp-block-paragraph">You need to make networks a channel for closer relationships, creating strong ties, as we explained earlier, based on the theories of Raquel Recuero.</p> <p class="wp-block-paragraph">In addition, interactions with the public also serve to generate ideas of content to be produced. If many people have the same question about how to use a product, for example, a tutorial can be done to help in that sense.</p> <h2 class="wp-block-heading">How can specialized online software help?</h2> <p class="wp-block-paragraph">Online software can be a true alliance of marketing strategists on social networks. This is because there are several programs that can aid in the production and propagation of content.</p> <p class="wp-block-paragraph">There are some softwares that allow the programming of the posts, management of schedules for publication, generation of interaction reports and so on. All this contributes to that more strategic actions can be developed in the future.</p> <p class="wp-block-paragraph">There are also other online softwares like E-goi, which allow integration with social networks. Widely used for email marketing and messaging, this tool can integrate with social media.</p> <p class="wp-block-paragraph">You may have already received, for example, newsletters with buttons in the footer or page header to share content on networks like Twitter and Facebook. This is one of the actions that can be developed by E-goi.</p> <p class="wp-block-paragraph">Marketing in social networks today represents a significant portion of the publicity and public relations activities developed by companies. Therefore, we must always be aware of the news of the area and hope that this post has been useful in this regard.</p> <p class="wp-block-paragraph">Keep in mind that E-goi can help your business get even more efficient when working with this type of media. How about, <a href="https://login.egoiapp.com/signup/email">try our platform right now!</a></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/check-out-the-complete-social-media-marketing-guide-now/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>8 Benefits of Automating Processes You Need to Check</title> <link>https://blog.e-goi.com/benefits-of-automating-processes/</link> <comments>https://blog.e-goi.com/benefits-of-automating-processes/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Tue, 26 Mar 2019 08:00:31 +0000</pubDate> <category><![CDATA[Omnichannel Automation]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30766</guid> <description><![CDATA[Automating processes is bringing self-regulating improvements to a business. That means having the technology to do things that would require a lot more time and money if they depended solely on human strength.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">Increasing competition in different market niches (coupled with increasingly demanding customers) brings out the maxim that <a href="https://blog.e-goi.com/what-is-marketing-automation/">optimization requires automation</a>. This becomes even more relevant for those who work in Digital Marketing, where the relationship with the customer and the need for engagement and <a href="https://blog.e-goi.com/loyalty-programs/">loyalty</a> are a constant.</p> <p class="wp-block-paragraph">Rather than thinking about computer techniques that replace human effort, we can understand this practice as a way to ensure easier, agile, and productive work methods. When applied well, it has advantages both for companies and for their employees, who become more productive and creative thanks to this technological support.</p> <p class="wp-block-paragraph">Keep reading this text and see eight benefits that process automation can bring to you, your business, and your career as a whole!</p> <h2 class="wp-block-heading">1. Cost Reduction</h2> <p class="wp-block-paragraph">In order to automate processes, the company must invest in some kind of technology capable of taking on manual and commonly repetitive tasks performed by its team. Although this represents a cost increase in the long run, this is not the case.</p> <p class="wp-block-paragraph">The costs of production tend to fall, since the number of errors is also reduced from the automation of processes. In some cases, even the number of people involved in a team can be reduced, or better still, relocated to other areas in which their intellectual efforts may be better employed.</p> <h2 class="wp-block-heading">2. Safer</h2> <p class="wp-block-paragraph">A word constantly associated with process automation is transparency. Everyone becomes more visible about the work done and the information is usually centralized on a single platform.</p> <p class="wp-block-paragraph">This makes the company’s data security more protected, in addition to enabling more assertive, optimized and fluid communication between employees, even in different sectors.</p> <h2 class="wp-block-heading">3. Increased productivity</h2> <p class="wp-block-paragraph">Along with better access to information, adopting management software results in greater productivity – precisely because different data about your company can be accessed from different locations. Remote work can be instituted, for example, which can also bring financial savings to a business, as well as flexibility and mobility to employees.</p> <p class="wp-block-paragraph">In addition, it is through this type of technology that many companies are able to stagger their business. There is always a point where human labor does not take into account the demand received, and having online software facilitates this process. Creating a <a href="https://blog.e-goi.com/increase-sales-deploying-sales-funnel/">sales funnel</a> and separating leads through this process can greatly facilitate the life of both the marketing team and the sales team.</p> <h2 class="wp-block-heading">4. Time optimization</h2> <p class="wp-block-paragraph">Automating processes means reducing manual production steps. In addition to financial economics, this also implies optimizing time within the company.</p> <p class="wp-block-paragraph">Manual tasks, especially repetitive tasks, are much more susceptible to human error. By having software capable of performing these same activities automatically, the number of repairs decreases, which reduces time and resources invested.</p> <h2 class="wp-block-heading">5. Quality and consistency</h2> <p class="wp-block-paragraph">When you have well-established processes and are less prone to failures, the work as a whole starts to flow more organically. Undoubtedly, this reflects on what is delivered to the final consumer. Higher quality products and services reach customers, who start to value the brand more and more.</p> <p class="wp-block-paragraph">Thus, a better reputation in the market happens to be one of the consequences of well-used process automation. At this point, it is possible – and need – to find ways to also reduce response time to consumers to keep them satisfied in the long run.</p> <h2 class="wp-block-heading">6. Increased competitiveness</h2> <p class="wp-block-paragraph">Once the products come out with more quality and your customers are more and more satisfied, surely, your business will have more competitiveness. This can be converted not only into increased profits, but into new investment fronts.</p> <p class="wp-block-paragraph">Higher billing enables the incorporation of new technologies and facilitates the prospection of new consumers. At the same time, the delivery of products and services superior to those provided by the competition also increases the demands of its public. But do not worry! This brings us to the next advantage on our list.</p> <h2 class="wp-block-heading">7. Constant Innovation</h2> <p class="wp-block-paragraph">Having established processes, metrics available and time to evaluate them allows companies to focus more time on their core business, leaving manual and repetitive tasks to machines.</p> <p class="wp-block-paragraph">With this, employees can be encouraged to explore their creativity, which gives the team the possibility to develop new functionalities, think about new products and services and make innovation a constant in the company.</p> <h2 class="wp-block-heading">8. Standardization of products and services</h2> <p class="wp-block-paragraph">When the standardization of tasks is done manually, it is associated with the people who perform these functions. This demands a level of expertise that does not match the speed at which things happen in the current job market. It is necessary to consider turnover in companies, besides, of course, possible contingencies – to which we are all susceptible.</p> <p class="wp-block-paragraph">Having the technology allows less loss (time and resources, for example) in case of absences, vacations and also facilitates the transfer of information, since they are already accessible to everyone on a platform rather than restricted to a single person.</p> <p class="wp-block-paragraph">These are just some of the advantages that automate processes can bring to you and your company. It is already clear that this is more than a market trend: with each passing day, it is a necessity for those who want to stay competitive and growing. The choice of technology to be contracted needs to be well thought out, and the more activities the tool can absorb, the better the business to do.</p> <p class="wp-block-paragraph">Did you like this text? We hope so! If you want to know an online software specialized in Digital Marketing, contact us and <a href="https://login.egoiapp.com/signup?aff_extra=WP_Blog_BR">create a free account now</a>! E-goi is a multi-channel platform that can optimize various stages of your business. Count on us!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/benefits-of-automating-processes/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>E-goi communication channels: how do they work and what are the advantages?</title> <link>https://blog.e-goi.com/communication-channels-e-goi/</link> <comments>https://blog.e-goi.com/communication-channels-e-goi/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Mon, 25 Mar 2019 08:00:12 +0000</pubDate> <category><![CDATA[E-goi News]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30651</guid> <description><![CDATA[E-goi´s communication channels are elements of strategy that highlight the company when it comes to marketing. The ability to integrate them - under various conditions and situations - gives dynamics and greater possibility of contact with potential leads and clients.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">Thinking about the importance of having a multichannel tool, we prepared this post so that you <a href="https://www.e-goi.com/features/">understand the functioning</a> of the communication channels. Also, you will understand what the benefits of using each are. How about getting better? Come with us!</p> <h2 class="wp-block-heading" id="h-e-mail-marketing">E-mail marketing</h2> <p class="wp-block-paragraph">The subscription of the newsletter leads to a flow of nutrition – emails telling news, suggesting content etc. How to do all these processes and <a href="https://blog.e-goi.com/email-marketing-ecommerce/">send so many emails</a> in a simple and without demanding a lot of time? Through E-goi.</p> <p class="wp-block-paragraph">Besides the visual and design of the newsletter, which can be highly professional through free templates, you personalize the information in a few clicks and without difficulties: the editor is highly intuitive.</p> <h3 class="wp-block-heading" id="h-focusing-on-the-advantages">Focusing on the advantages</h3> <p class="wp-block-paragraph">The new newsletter creator (builder) is intuitive, so very simple to use. It counts down to a new dynamic counter to, for example, send campaign messages in countdown.</p> <p class="wp-block-paragraph">Sent emails are responsive, that is, they adapt to smartphones and tablets, and never go to the SPAM box, always being delivered to the recipient’s inbox. Automation kicks in, once you leave the customer’s lifecycle – from capture to sales consolidation – on autopilot.</p> <p class="wp-block-paragraph">Important benefits:</p> <ul class="wp-block-list"> <li>easy editing of contact lists;</li> <li>reports on all indexes (email open rates, clicks, recommendations, conversions, etc.) in real time and with location.</li> </ul> <p class="wp-block-paragraph">Email marketing is a powerful action that has a high return on investment, presenting 5 times more results than the conversion via social networks, for example.</p> <h2 class="wp-block-heading" id="h-text-message-sms">Text message (SMS)</h2> <p class="wp-block-paragraph">Most people give SMS in less than 3 minutes. In addition, 66% of them already receive warnings when they buy something. You can <a href="https://blog.e-goi.com/how-to-do-sms-marketing/">edit the messages and customize them</a> according to the language of your business.</p> <p class="wp-block-paragraph">Through smart SMS – or SMART SMS – you can display your product using images and videos, and even be able to send the best landing pages by calling the person to click on your link. You can even send QR Codes. Thus, the customer can use in stores or share on social networks.</p> <p class="wp-block-paragraph">At E-goi, you can always track performance, knowing which strategy has worked the most. There are many services that promise to send a message, but only operate with a text message and without sending a quality route, that is, they do not guarantee that SMS actually reaches the recipient.</p> <h2 class="wp-block-heading" id="h-transactional-email-and-sms">Transactional Email and SMS</h2> <p class="wp-block-paragraph">Just look at the Rio 2016 Olympics example: we were responsible for confirming thousands of transactions with excellence and effectiveness. To deliver this quality, E-goi offers Slingshot, which in addition to having all this capacity, does not weigh in the infrastructure of the company.</p> <p class="wp-block-paragraph">Does your business have a gigantic customer base, is it stable or is it still <a href="https://blog.e-goi.com/digital-marketing-sales/">getting started, and do you want to get close to customers</a>? There is no difficulty integrating this service and technical support is available entirely in Portuguese.</p> <p class="wp-block-paragraph">It is good for your pocket, as it sends all messages (account registration, customer support, alert notification, order, password recovery, etc.) from your direct system to the best price on the market, without loyalty and without contract. Simple: pay and send.</p> <h2 class="wp-block-heading" id="h-autobots-marketing-automation">Autobots (Marketing Automation)</h2> <p class="wp-block-paragraph">The autobots are at the apex of the customer relationship. It is about automating the interaction, whether in the sales cycle of e-commerce, as we have already mentioned, or in the visits to your blog. It goes something like this: when you fill out the form on your site, the person leaves some information there. They serve to initiate and automatically sequence actions.</p> <p class="wp-block-paragraph">Imagine that it is the birthday of the person in question. You program a message to be sent via e-mail, congratulating. After some time (do you define this), did she open the email? Yes? Mission Accomplished. Not? The tool sends an SMS telling the person to check the inbox.</p> <p class="wp-block-paragraph">There is integration happening. Whether it’s just for an automatic response on the blog or for an entire omnichannel (multi-channel) <a href="https://blog.e-goi.com/e-commerce-sales-funnel/">sales funnel</a>, E-goi answers. You can and should integrate with your CRM! In addition to giving a somewhat personalized experience to the customer or follower, this ensures the proximity between you and him.</p> <h2 class="wp-block-heading" id="h-push-and-web-push-notifications">Push and web push notifications</h2> <p class="wp-block-paragraph">Think of another situation in which customer contact needs to be more dynamic: there is email sending, but it is not checked. What can be done? Send a notification because they have a 50% higher opening rate compared to email marketing. With E-goi, you do not have to have an application to do this.</p> <p class="wp-block-paragraph">If the conversion rate in email marketing is already high, imagine that in a <a href="https://blog.e-goi.com/web-push-notifications/">push notification</a>, the click rate is 7 times higher. Well. If you work with application then, better still, it is not so useful if you do not communicate with customers. By analyzing their profile and behaviors, you manage the submissions to make sure they are accurate.</p> <p class="wp-block-paragraph">Like SMS, in Push or Web Push, the user cannot avoid viewing the messages, since he must – voluntarily – open, if there is interest, or close the notification. In this way, these features have the highest opening rate.</p> <h3 class="wp-block-heading" id="h-enchanting-customer-with-the-surprise-factor">Enchanting customer with the surprise factor</h3> <p class="wp-block-paragraph">Geolocation also works: Be sure to send a notification inviting the person to come to your store when they are passing by. If she is traveling, how about surprising her by sending a tour tip from the area?</p> <p class="wp-block-paragraph">Keep in mind that only people who allow sending receive the message. We see the notification and check it quickly, it is already routine in our lives. So use this to your advantage.</p> <p class="wp-block-paragraph">The implementation of notifications is very simple, requiring only an integration. The push web – <a href="https://blog.e-goi.com/how-to-use-web-push-notifications-to-increase-your-ecommerce-sales/">which works on your page or e-commerce</a> while browsing – has visibility of approximately 90%. </p> <p class="wp-block-paragraph">Do you know the offers that appear at the most opportune moments? E-goi can bring that to your brand, as well as suggest products, give tips, offer discounts, and everything else you want the person to see while browsing.</p> <h2 class="wp-block-heading" id="h-voice-calls">Voice calls</h2> <p class="wp-block-paragraph">Mobile marketing campaigns can not leave voice-overs off, as it is super useful, and creating demands takes a few minutes. The filled-in form fields are automatically used to customize the call.</p> <p class="wp-block-paragraph">Imagine receiving a call and hearing “Hi, so and so. You’ve been a customer at store X for 1 year, how about typing 1 and getting a 20% off birthday?” Surprising, right? In shipments due to special dates, such as birthdays, actions are very welcome.</p> <p class="wp-block-paragraph">Any and all database fields can be used. So you can <a href="https://blog.e-goi.com/digital-marketing-sales/">put into practice a segmentation strategy</a> and combine the data: clients of cities A and B, all registered except those who signed up on such date etc.</p> <h3 class="wp-block-heading" id="h-making-a-difference-in-resources">Making a difference in resources</h3> <p class="wp-block-paragraph">E-goi can use segments to exclude invalid, inactive, or disabled numbers. That means you will not inject resources into actions that do not bring results. Conclusion: cost cutting.</p> <p class="wp-block-paragraph">If your customer base is vast, is it more difficult to customize? With E-goi’s communication channels, no. The number of personalized calls sent per hour is 100 thousand. And if you need more, just talk!</p> <p class="wp-block-paragraph">By using the marketing automation associated with all E-goi communication channels, you communicate with your lead at the best time and on the best channel – all automated. The integration between them is able to potentiate business strategies, in addition to ensuring even more satisfied customers.</p> <p class="wp-block-paragraph">Want to know more about it? <a href="https://www.youtube.com/user/plataformaegoi">Visit our YouTube channel</a> and see how simple it is to use the platform!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/communication-channels-e-goi/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Segmentation in Email Marketing – How to Get the Best of your List</title> <link>https://blog.e-goi.com/segmentation-in-email-marketing/</link> <comments>https://blog.e-goi.com/segmentation-in-email-marketing/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Fri, 22 Mar 2019 08:00:45 +0000</pubDate> <category><![CDATA[Email Marketing]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/como-segmentar-email-marketing/</guid> <description><![CDATA[If the title of the article caught your interest, then it’s a good sign! Already know you have problems to solve or opportunities to improve! What I have seen over many years working with email marketing is that there is a pattern, a line of thinking of who has a mailing list. And believe me, this happens even in large companies.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">No one has doubts that <a href="https://www.e-goi.com/email-marketing/">email marketing</a> is a channel that has a return, that is, the <strong>cost is low</strong> compared to the results that can be obtained in e-commerce or any other area of business. However, it is thought that the larger the list and the more e-mails you send, the better will be the result.<br></p> <p class="wp-block-paragraph">This thought could not be more wrong! It’s the same thing as advertising on all mailboxes!</p> <figure class="wp-block-image"><img decoding="async" width="960" height="720" src="https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-gato-pensar-egoi.jpg" alt="Segmentação de Email Marketing - pensar em segmentação | E-goi" class="wp-image-28811" srcset="https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-gato-pensar-egoi.jpg 960w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-gato-pensar-egoi-560x420.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-gato-pensar-egoi-768x576.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-gato-pensar-egoi-100x75.jpg 100w" sizes="(max-width: 960px) 100vw, 960px" /></figure> <p class="wp-block-paragraph">If you read on, you’ll find out why …</p> <p class="wp-block-paragraph">Whether you have 50 or 50 million contacts.</p> <p class="wp-block-paragraph">Whether you have your contacts in an excel list and still send them via Gmail or Hotmail (<a href="https://blog.e-goi.com/pt/o-que-e-email-marketing-2/#Mas_nao_posso_enviar_emails_do_meu_Gmail_Hotmail_ou_Yahoohttps://blog.e-goi.com/what-is-email-marketing/#But_can_I_send_email_from_my_Gmail_Hotmail_or_Yahoo_account">if you still not doing it</a> …) or have a properly organized and sanitized list. In any of these scenarios …<br></p> <p class="wp-block-paragraph">This article is for you. And in the end, you will know:</p> <h2 class="wp-block-heading">What types of targeting?</h2> <p class="wp-block-paragraph">There are two major types of targeting:</p> <h3 class="wp-block-heading">Data targeting</h3> <p class="wp-block-paragraph">Here you can <strong>divide people into groups based on information</strong> such as city, region, gender, age, shipping frequency, date of purchase, anniversary date, the category of products purchased, the number of orders placed, etc.</p> <p class="wp-block-paragraph">Anyway, the more information, the better.</p> <h3 class="wp-block-heading">Behavioral targeting</h3> <p class="wp-block-paragraph">In this type of segmentation, what counts is the <strong>interaction of the people</strong> concerning the emails sent by you. For example: <strong>who opens more or never</strong> opened the emails, who else <strong>clicks the buttons</strong> that lead the user to another page, among other criteria.<br><br>This way you can, for example, resend emails to users who for some reason did not open the email.<br></p> <h2 class="wp-block-heading">Why segment a list?</h2> <p class="wp-block-paragraph">As I mentioned at the beginning of the article, the general thought is that sending lots of emails means having better results, which is not true.<br></p> <p class="wp-block-paragraph">It may sound cliché, but reaching your audience should be by best practice: <strong>sending the right message to the right audience</strong> at the right time, according to the preferences and even, for example, or your person.</p> <p class="wp-block-paragraph">Within a database, there are entirely different profiles: different preferences, the regions where they live, and the most opportune moments of purchase, among other criteria.<br></p> <figure class="wp-block-image"><img decoding="async" width="960" height="720" src="https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-audiencia-e-goi-960x720.jpg" alt="Email Marketing Segmentation - Send the right message to the right audience | E-goi" class="wp-image-28816" srcset="https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-audiencia-e-goi-960x720.jpg 960w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-audiencia-e-goi-560x420.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-audiencia-e-goi-768x576.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-audiencia-e-goi-100x75.jpg 100w, https://blog.e-goi.com/wp-content/uploads/2019/01/segmenta-audiencia-e-goi.jpg 1200w" sizes="(max-width: 960px) 100vw, 960px" /></figure> <p class="wp-block-paragraph">Tendo sido pai de uma menina há pouco mais de 6 meses eu não gostaria de receber emails de roupa para um menino nem tão pouco de tamanhos para crianças que já têm 5 anos.<br></p> <p class="wp-block-paragraph">Assim como não faz sentido que eu receba emails com máquinas de lavar roupa no dia seguinte a eu ter comprado uma. <br></p> <p class="wp-block-paragraph">In these very different examples and so many other cases, the segmentation was not well performed, so people end up losing interest. But the consequence of (i) the relevance of these communications is not based solely on removal.</p> <p class="wp-block-paragraph">There are many cases where the dissatisfaction is such that instead of removal, what the recipients do is mark as spam or even complain to the CNPD, which can affect their delivery and consequently the performance of their campaigns. At the limit, they <a href="https://blog.e-goi.com/general-data-protection-regulation/">may also involve fines</a>, depending on how the consent of the people on your list was obtained.</p> <h2 class="wp-block-heading">More common targeting issues and how to resolve them</h2> <p class="wp-block-paragraph">As you use an email marketing service such as E-goi, it is natural (and recommended) that you want to send different messages to different audiences (e.g., a message for contacts in one city, another for those in another city, etc.). .) but also that you want to solve some problems in the management of your database, for example, <strong>duplicate contacts</strong>.<br></p> <p class="wp-block-paragraph">The traditional way of doing this targeting is to create several different contact lists, but in E-goi it is possible to use a single list organized by segments or tags.</p> <p class="wp-block-paragraph">Thus, the management of contacts and messages becomes much simpler and more effective. Therefore, you avoid, for example, sending repeated emails to duplicate contacts in your lists.<br></p> <p class="wp-block-paragraph">If you are not yet an E-goi customer, to create this and any of the targets listed below merely create an <a href="https://login.egoiapp.com/signup" target="_blank" rel="noreferrer noopener" aria-label="account here (opens in a new tab)">account here</a>.<br></p> <p class="wp-block-paragraph">The process is simple:<br></p> <ol class="wp-block-list"> <li>Go to the “Lists” menu and click “Contacts” from the list where the contacts you want to move are.</li> <li>On the contacts page, select the contacts you want to move (by <strong>ticking the box next to each</strong>).</li> <li><strong>Click on “Operations”</strong> (at the bottom of the page). In the window that appears, click on “Move”, choose the list where the contacts will be moved and confirm the operation. Remember that for security, after moving the contacts, you can not move them back to the source list or to any list where these contacts have already been moved;</li> </ol> <figure class="wp-block-image"><img decoding="async" width="810" height="500" src="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-contacts-e-goi.jpg" alt="Email Marketing Segmentation - Merge All Contacts into a Single List | E-goi" class="wp-image-30667" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-contacts-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-contacts-e-goi-560x346.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-contacts-e-goi-768x474.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-contacts-e-goi-100x62.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">All Contacts in one list</figcaption></figure> <h2 class="wp-block-heading">The best (and simplest) ways to segment your contact lists + Best practices</h2> <h3 class="wp-block-heading">Target contacts by city</h3> <p class="wp-block-paragraph">If the database you imported into E-goi has a “city” field that was associated with a field with the same name in E-goi, just go to “What do you want to search for?” in the contact list, click on “All fields”, and choose “City” (in the “Extra fields” area). Then write the name of the city you want, click “Apply” and save the segment.<br></p> <p class="wp-block-paragraph">To create segments for other cities, repeat the process. This type of filtering is ideal, for example, for group shopping sites or group purchases, as the offers are usually different depending on the city of each subscriber.<br></p> <p class="wp-block-paragraph">If you have other fields in your database (e.g., “Customer type”, “Preferred products”, etc.) and you want to target based on them, you can use this same method. You only need to choose this field instead of the “City” field.</p> <figure class="wp-block-image"><img decoding="async" width="810" height="500" src="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-city-e-goi.jpg" alt="Email Marketing Segmentation - Merge All Contacts into a Single List | E-goi" class="wp-image-30671" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-city-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-city-e-goi-560x346.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-city-e-goi-768x474.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-city-e-goi-100x62.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">Filter Contacts by City</figcaption></figure> <h3 class="wp-block-heading">Reward your biggest fans<br></h3> <p class="wp-block-paragraph">In addition to targeting your list by data field, you can also aim it by statistics, which is great for, for example, r<strong>ewarding people who click and share the emails</strong> you send them! Just go to “What do you want to look for?” in the contact list, click “All fields”, choose “Clicks” (in the “Statistics” area), choose “greater or equal”, type “1” and keep “All campaigns”. Then click “Apply.”<br></p> <p class="wp-block-paragraph">After a few moments, E-goi will show all the contacts who clicked on your emails one or more times. Do you want to add to this filter also all those who shared on Facebook?</p> <p class="wp-block-paragraph">Easy, click “Add another condition” to the right of the filter you created for clicks, and a new filter will appear below it. Click “All fields”, choose “Social sharing”, choose “greater or equal,” type “1”, choose “Facebook” and keep “All campaigns.” Confirm that you change the “E” option to “Or” and click “Apply.”<br></p> <p class="wp-block-paragraph">E-goi will then show the contacts who clicked on your emails or shared the content. Save this segment and use it later to send these people a special gift! <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p> <figure class="wp-block-image"><img decoding="async" width="810" height="476" src="https://blog.e-goi.com/wp-content/uploads//2019/02/segmentation-email-marketing-social-e-goi.jpg" alt="Email Marketing Segmentation - Add second filter ("and") who shared on Facebook | E-goi" class="wp-image-30682" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-social-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-social-e-goi-560x329.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-social-e-goi-768x451.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-social-e-goi-100x59.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">Add second filter (“and”) who shared on Facebook</figcaption></figure> <h3 class="wp-block-heading">Segment who did not open any emails + Recovery contacts “sleeping”</h3> <p class="wp-block-paragraph">The fewer people open their emails, the worse their delivery effectiveness in the future mailings, so it is always advisable to isolate contacts who never open their emails.</p> <p class="wp-block-paragraph">To do this, go to “What do you want to look for?” in the contact list, click on “All fields”, choose “Open e-mails” (in the “Statistics” area), keep “equal”, write “0” and keep “All campaigns”. Then click “Apply.”<br></p> <p class="wp-block-paragraph">E-goi will then fetch all contacts that have never opened any emails. Record this segment and use it to try to recover those “sleeping” contacts.</p> <figure class="wp-block-image"><img decoding="async" width="810" height="345" src="https://blog.e-goi.com/wp-content/uploads//2019/02/segmentation-email-marketing-opens-e-goi.jpg" alt="Email Marketing Segmentation - Filter by who does not have campaign openings | E-goi" class="wp-image-30678" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-e-goi-560x239.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-e-goi-768x327.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-e-goi-100x43.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">Filter by who does not have campaign openings</figcaption></figure> <h3 class="wp-block-heading">Send an SMS to contacts who have not opened your email<br></h3> <p class="wp-block-paragraph">If the contact database you have imported into E-goi has not only the email address of each contact but also the mobile phone, E-goi can <a href="https://www.e-goi.com/sms-marketing/">send an SMS</a> only to people who do not open the email.<br></p> <p class="wp-block-paragraph">Start by sending your email generally to the desired contacts. 24 hours later, go to “What do you want to look for?” in the contact list, click “All fields”, choose “Open e-mails” (in the “Statistics” area), keep “equal”, type “0” and choose the email campaign you have sent. Then click “Apply.”<br></p> <p class="wp-block-paragraph">E-goi will show the contacts that did not open that particular email. Save this segment and use it to send only those people an SMS with a summarized version of the message you sent by email.</p> <p class="wp-block-paragraph">Not only will it maximize the chances that the message will be read (the percentage of reading SMS is much higher than that of email), it will save you the costs of sending SMS, as it will not be necessary to send it to the entire contact list!</p> <figure class="wp-block-image"><img decoding="async" width="810" height="453" src="https://blog.e-goi.com/wp-content/uploads//2019/02/segmentation-email-marketing-opens-2-e-goi.jpg" alt="Email Marketing Segmentation - Filter by who opened a given campaign | E-goi" class="wp-image-30686" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-2-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-2-e-goi-560x313.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-2-e-goi-768x430.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-opens-2-e-goi-100x56.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">Filter by who opened a given campaign</figcaption></figure> <h3 class="wp-block-heading">Tag contacts<br></h3> <p class="wp-block-paragraph">Tags are by far the simplest and fastest way to segment a database. If you want, for example, to rank a valuable customer or send an offer only to some contacts, give them a tag with the name of the offer!<br></p> <p class="wp-block-paragraph">In E-goi, you can insert tags:<br></p> <ul class="wp-block-list"> <li><strong>in a single contact</strong> (edit the contact, go to “Tags”, write the word with which you want to classify it and save the change).</li> <li><strong>in multiple contacts at the same time</strong> (choose them from the contact list, click on “Operations” at the bottom of the page, add the tag and apply the change). If you want to insert tags in all the contacts that are in a segment, load it and apply the same method.</li> <li><strong>on the subscriptions made by a certain form or questionnaire</strong> (go to the options on the form and add the tags that you want to associate with the contacts you subscribe to automatically).</li> <li><strong>in contact imports</strong> (during import, open the options and insert the tags).</li> <li><strong>in an automatic action sequence</strong> (just put an “Add tag” action anywhere in the sequence, and E-goi automatically handles the rest!);</li> </ul> <p class="wp-block-paragraph">To send a campaign to only those who have a specific tag, go to “Segment” (when publishing the campaign), choose the desired tags and send it!<br></p> <p class="wp-block-paragraph">After you add tags, you can also efficiently <a href="https://helpdesk.e-goi.com/319567-Managing-tags">manage tags</a>.<br></p> <p class="wp-block-paragraph">The massive advantage of tags is to simplify the organization of a contact list. It is handy for making highly segmented submissions according to the profile of each contact — no hassle or confusion with Excel fields and documents.</p> <figure class="wp-block-image"><img decoding="async" width="810" height="476" src="https://blog.e-goi.com/wp-content/uploads//2019/02/segmentation-email-marketing-tags-e-goi.jpg" alt="Email Marketing Segmentation - Segment Creation | E-goi" class="wp-image-30690" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-tags-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-tags-e-goi-560x329.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-tags-e-goi-768x451.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-tags-e-goi-100x59.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">Filter by tags</figcaption></figure> <h2 class="wp-block-heading">Case study</h2> <p class="wp-block-paragraph">Do you want to reach your audience assertively? So you need to work out your <a href="https://blog.e-goi.com/create-personas/">buyer persona</a>. <br></p> <p class="wp-block-paragraph">Here at E-goi, we’re obsessed with targeting and improving the results of our campaigns.</p> <p class="wp-block-paragraph">There was a time when the level of optimization was such that there were no significant improvements to make that would significantly impact our results. That’s when we decided to leave to identify our people.<br></p> <p class="wp-block-paragraph">After identifying our personas, a strategy was defined that would deliver relevant content according to states of consciousness of each of these people.</p> <p class="wp-block-paragraph">Using the goals of <a href="https://www.e-goi.com/features/ecommerce-tracking/">track and engage</a> we managed to map the articles of our blog made for these personas and “feed” our database with this segmentation.</p> <p class="wp-block-paragraph">Knowing what kind of persona we have also managed to include the pages visited our site that may interest those people in the segments.<br></p> <p class="wp-block-paragraph">Some people are receiving our content that has more than 30 targeting criteria!</p> <figure class="wp-block-image"><img decoding="async" width="810" height="604" src="https://blog.e-goi.com/wp-content/uploads//2019/02/segmentation-email-marketing-segments-e-goi.jpg" alt="Email Marketing Segmentation - Segment Creation - Made by using multiple filters, including tags, cities, age | E-goi" class="wp-image-30694" srcset="https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-segments-e-goi.jpg 810w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-segments-e-goi-560x418.jpg 560w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-segments-e-goi-768x573.jpg 768w, https://blog.e-goi.com/wp-content/uploads/2019/02/segmentation-email-marketing-segments-e-goi-100x75.jpg 100w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">Segment Creation – Made by using multiple filters, including tags, cities, age</figcaption></figure> <p class="wp-block-paragraph">In general, the opening rates have consistently increased from 10 to 15% and with the knowledge of each of the people to be deepened as they interact with our contents it is normal for the segmentation to become more assertive and that these results will increase.</p> <h2 class="wp-block-heading">Conclusion</h2> <p class="wp-block-paragraph">Whether you’re just getting started or already at a level where you can jump to more advanced targeting, one thing’s for sure: Segmenting your list is always a good idea, is not it?<br></p> <p class="wp-block-paragraph">Apply the tips we suggest and tell us what your results were!<br></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/segmentation-in-email-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>9 E-commerce tips to increase sales at the beginning of the year</title> <link>https://blog.e-goi.com/e-commerce-tips-increase-sales/</link> <comments>https://blog.e-goi.com/e-commerce-tips-increase-sales/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Fri, 22 Feb 2019 08:00:49 +0000</pubDate> <category><![CDATA[E-commerce & Retail]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=30214</guid> <description><![CDATA[After Christmas and New Year´s Eve parties, a new period begins, and with it, a low sales phase can reach the physical and virtual stores. This is because, at that time, many people go on vacation and others are heavily in debt due to the payment of taxes, such as IPTU and IPVA etc. However, there are some ways to increase sales earlier in the year.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">However, this period need not necessarily be of low profitability. There are a few things you can do to increase your sales earlier in the year. Keep up with the following topics right now!</p> <h2 class="wp-block-heading">1. Offer special discounts</h2> <p class="wp-block-paragraph">People like to buy the products they want for a special price. That’s why offering attractive discounts and spreading these promotions is one way to drive sales at that time.</p> <p class="wp-block-paragraph">The correct idea is to offer discounts to burn the stock of the previous year and guarantee the sale of what has not yet been marketed. Special prices also need to be publicized, and <a href="https://www.e-goi.com/email-marketing/">email marketing</a> is one of the best tools for that.</p> <h2 class="wp-block-heading">2. Use social networks</h2> <p class="wp-block-paragraph"><a href="https://blog.e-goi.com/how-to-increase-engagement-on-social-media-7-infallible-tips/">Social networks</a> are today the setting for much of the personal and professional exchange of people. Therefore, they use these media to inform themselves and to relate with friends and also with companies. These are essential channels for any organization that wants to boost sales to be present.</p> <p class="wp-block-paragraph">So to increase sales early in the year, you might want to create campaigns on social networks like Facebook and <a href="https://blog.e-goi.com/boost-on-instagram/">Instagram</a>. You should invest in well-targeted sponsored posts so that you can achieve the profile of the audience or person you want.</p> <h2 class="wp-block-heading">3. Invest in sponsored links</h2> <p class="wp-block-paragraph">In addition to social networking, so you have greater visibility and thus generate means to increase sales earlier this year, you should invest in sponsored links on Google.</p> <p class="wp-block-paragraph">In this type of strategy, you buy keywords in the search engine, which will show ads from your <a href="https://blog.e-goi.com/how-to-use-web-push-notifications-to-increase-your-ecommerce-sales/">e-commerce</a> to those who search for them. If you sell bedding, for example, you can buy specific keywords, such as “set of sheets”, so that your store’s website will appear to anyone who searches for it.</p> <h2 class="wp-block-heading">4. Bet on email marketing</h2> <p class="wp-block-paragraph">Email marketing is, today, one of the most efficient ways to advertise a digital business and this is important to increase sales earlier in the year. However, it is imperative that you have an always up-to-date mailing list with your customers’ data and leads.</p> <p class="wp-block-paragraph">Developing campaigns for capturing leads is something that should always be on the agenda in your activities. That way, when e-mail is required, it will be easier to succeed.</p> <h2 class="wp-block-heading">5. Create Stock Burn Campaigns</h2> <p class="wp-block-paragraph">We have already mentioned the burning of stock. This is a type of strategy that always generates positive results at the beginning of the year sales. The idea is to make it clear to customers that they will get a good discount if they buy the products at that time.</p> <p class="wp-block-paragraph">In this way, the consumer will feel more invited to buy the products, as he knows that he will have advantages in his purchase. One strategy that always works is to highlight the old price so that the customer can see how much they are benefiting.</p> <h2 class="wp-block-heading">6. Invest in Content Marketing</h2> <p class="wp-block-paragraph">Content marketing is a widely used strategy at all times of the year, bringing positive results to organizations. In this case, your <a href="https://blog.e-goi.com/monitor-ecommerce-visitors/">e-commerce</a> needs to have a blog, and in it, you must create posts with subjects that are relevant to the personas of your business.</p> <p class="wp-block-paragraph">The goal of all this is to work with keywords, improving the positioning of your site on Google and other search engines. So more people will have access to your products on sale earlier this year, and the profitability of your e-commerce will continue to rise.</p> <h2 class="wp-block-heading">7. Offer different forms of payment</h2> <p class="wp-block-paragraph">As we have already commented, the beginning of the year is a rather complicated time for people’s finances, because many expenses have in the period. Therefore, it is advisable to offer customers different forms of payment.</p> <p class="wp-block-paragraph">One way to guarantee sales is by charging only the following month or by allowing interest-free installments in a more significant number of payments. It will take you a little longer to receive, but it is better than not to sell anything, do you agree?</p> <h2 class="wp-block-heading">8. Create sign up programs</h2> <p class="wp-block-paragraph">Another way to increase sales at the beginning of the year is by using referral programs. This strategy can be used as follows: whenever a customer closes a purchase in their e-commerce, then send an email with a coupon.</p> <p class="wp-block-paragraph">Say that if he sends the coupon to two or three friends and they close the purchase, you will earn a good discount on future purchases. This will make people more interested in buying from your site and not from a competitor.</p> <p class="wp-block-paragraph">This type of program is also essential for customer loyalty since consumers who pass on the coupons will also have discounts when making new purchases. Thus, you will gain in several ways.</p> <h2 class="wp-block-heading">9. Have a responsive website</h2> <p class="wp-block-paragraph">More and more people are accustomed to shopping on the cell phone, so maintaining a <a href="https://blog.e-goi.com/4-tips-for-building-good-email-templates/">responsive website</a> is a must. These pages are those in which the format fits the size of the screen on which it is accessed.</p> <p class="wp-block-paragraph">That way, your customers will be able to access the site on a large-screen computer or a small-screen phone and will have the same usability. Thus, no one will abandon the purchase because of problems using the page.</p> <p class="wp-block-paragraph">We hope you enjoyed our article and can take good tips to increase sales earlier in the year. After all, our goal is for you to be very successful with your business.</p> <p class="wp-block-paragraph">Want more tips like this directly in your email inbox? So, subscribe to our newsletter and receive quality content that will help you boost your venture.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/e-commerce-tips-increase-sales/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>E-commerce Trends for 2019</title> <link>https://blog.e-goi.com/e-commerce-trends-2019/</link> <comments>https://blog.e-goi.com/e-commerce-trends-2019/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Thu, 27 Dec 2018 08:00:13 +0000</pubDate> <category><![CDATA[E-commerce & Retail]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/tendencias-de-e-commerce-2019/</guid> <description><![CDATA[It is no secret that the internet has changed the way consumers are consumed, and the trend is that from now on, online sales will increase even more. After all, every year, more people have access to the web and devices like tablets and smartphones. In this text, we will present the e-commerce trends for 2019.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">First, we will talk about the growth of e-commerce in Portugal in recent years. Next, we will highlight the issues that will most influence the sector in 2019. Trends will include augmented reality, artificial intelligence, automation (including <a href="https://blog.e-goi.com/what-are-chatbots/">chatbots</a>), digital affecting physical stores, among others. Check out!</p> <h2 class="wp-block-heading">The growth of e-commerce in recent years</h2> <p class="wp-block-paragraph">E-commerce in the United States already represents 10% of the entire retail, and that number should jump in the next few years. Also, the digital already influences 56% of the decisions of purchases in the physical stores.</p> <p class="wp-block-paragraph">To stay relevant, which is at the same time more and more crowded, it is necessary to differentiate and provide the best experiences for the users.</p> <p class="wp-block-paragraph">More than consuming a product or service, people want such issues as convenience and flexibility. Also, online businesses also need to be up-to-date with trends to boost sales and reinvent the way brands, and consumers relate.</p> <p class="wp-block-paragraph">Here are 5 trends for e-commerce 2019. Follow us!</p> <h2 class="wp-block-heading">1. Augmented Reality</h2> <p class="wp-block-paragraph">We all know that smartphones are getting more sophisticated. In this way, it is possible to use the screens to carry out simulations, to understand how a particular product, for example, will be in our bedroom, living room or WC. It is possible to know if a bed will fit in a space if the color of the sofa matches the color of the wall and other furniture and so on.</p> <p class="wp-block-paragraph">Some stores have come out ahead and already offer this kind of experience to their consumers. To give other examples, it is possible for people to customize a shoe or clothing, or even experience a virtual trip, knowing what the details will be from the time of embarkation to the return to the airport, through the hotel room and the tours that will be held.</p> <h2 class="wp-block-heading">2. Digital world influencing the physical</h2> <p class="wp-block-paragraph">As we pointed out, it is estimated that in the United States, currently, 56% of purchases made in physical stores are directly influenced by digital media, since they started in E-commerce consultations.</p> <p class="wp-block-paragraph">Technologies like the ROPO “Research online Purchase Offline ratio”, for example, are increasingly accessible to people and retail.</p> <p class="wp-block-paragraph">From this scenario, because people are multichannel, they combine searches performed on mobile devices, social networks, geolocation, among other tools.</p> <p class="wp-block-paragraph">Retailers will be able to more accurately measure how web ads, SMS campaigns, email marketing, and virtual store visits will influence a purchase decision in physical stores.</p> <h2 class="wp-block-heading">3. Artificial intelligence</h2> <p class="wp-block-paragraph">The use of artificial intelligence (AI) is yet another trend that will become increasingly strong in the e-commerce universe. In this context, its purpose, among other issues, aims to offer more efficiency and agility in the service to consumers. So, doubts and problem solving will be more solved by machines, which reduces weight and provides a better experience for people.</p> <p class="wp-block-paragraph">In other words, there will be a significant impact on all channels of interaction. The technologies, therefore, will impact processes related to areas such as customer service, customer acquisition, and logistics.</p> <p class="wp-block-paragraph">There is already access to these tools, but AI will help to set a new benchmark for business solutions. All this will happen to bring more assertiveness to the stores and their customers. So, whenever you can, adopt solutions to optimize relationships.</p> <h2 class="wp-block-heading">4. Chatbots</h2> <p class="wp-block-paragraph">As we have seen, Artificial Intelligence will grow more and more. Among its peculiarities, we need to highlight the chatbots, which are machines that simulate the care of a human.</p> <p class="wp-block-paragraph">Among its advantages for e-commerce, we can talk about 24/7 service, where stores can serve their customers on any day of the week and at all times. Another advantage is the service on all channels.</p> <p class="wp-block-paragraph">Since consumers are on multiple channels at the same time, a robust chatbot can work on platforms such as Facebook Messenger, Whatsapp, Telegram, Skype, store site, SMS and many other places. Regardless of where the customer is, it is possible for the company to mark an active presence as well.</p> <h2 class="wp-block-heading">5. Voice Command</h2> <p class="wp-block-paragraph">Voice searches are an increasingly common reality in people’s daily lives. Therefore, for e-commerce, the challenge will be to provide detailed product data and information, based on voice searches, to optimize and make the inventory available in real time.</p> <p class="wp-block-paragraph">The popularization of virtual assistants, such as Apple’s Siri and Amazon’s Alexa, will also have several implications for SEO professionals because voice systems result in only one response rather than multiple results.</p> <p class="wp-block-paragraph">In the United States, a company such as Lyft (a competitor of Uber) and the Dominos pizzeria already allow users to place voice orders in their applications or through Alexa.</p> <p class="wp-block-paragraph">These were 5 trends of e-commerce 2019. They bring several challenges to the market and perhaps the main one is the importance of being always informed about the new technologies.</p> <p class="wp-block-paragraph">To stay competitive in the market, it is fundamental that the virtual stores adapt their processes and open themselves to this universe, which has no turning back and will increasingly dictate the rules and behaviors of consumption online and offline.</p> <p class="wp-block-paragraph">How is your store moving concerning all these changes? To make the quest quieter, understand right now how to create an <a href="https://blog.e-goi.com/e-commerce-marketing-automation/">infallible e-commerce Marketing strategy</a>!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/e-commerce-trends-2019/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>[New Integration] E-goi + Zendesk: Turn Leads into Clients!</title> <link>https://blog.e-goi.com/new-integration-e-goi-zendesk-turn-leads-into-clients/</link> <comments>https://blog.e-goi.com/new-integration-e-goi-zendesk-turn-leads-into-clients/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Wed, 19 Dec 2018 10:30:55 +0000</pubDate> <category><![CDATA[E-goi News]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=27179</guid> <description><![CDATA[Want to have more leads and turn them into clients? Responding to questions, contact requests, budgets etc. are among the various tasks to be performed during the daily routine in your company. Hours and hours wasted away trying to communicate with customers and potential customers. For businesses, this procedure – apparently a harmless one – […]]]></description> <content:encoded><![CDATA[ <h2 class="wp-block-heading">Want to have more leads and turn them into clients?</h2> <p class="wp-block-paragraph">Responding to questions, contact requests, budgets etc. are among the various tasks to be performed during the daily routine in your company. Hours and hours wasted away trying to communicate with customers and potential customers. For businesses, this procedure – apparently a harmless one – can have very high costs and is a headache for its employees.</p> <p class="wp-block-paragraph">It is ok to waste time. It is ok for your customers to waste time. What is not ok is not taking action to solve this problem and increase their productivity.</p> <p class="wp-block-paragraph">Imagine that you have 20 contact requests per week through your site and each takes 15 minutes to be answered or contacted. You just wasted 5 hours!</p> <p class="wp-block-paragraph">But, if in 5 of these contact requests, your client does not answer and you take another 15 minutes to reach this client, you will have wasted another 1h15. That comes to a total of 6h15 that could be invested in meetings to close new deals!</p> <h2 class="wp-block-heading">Sort it out through Automatic Emails and Text Message Communication</h2> <p class="wp-block-paragraph">Zendesk allows you to interact with your clients on any channel: by phone, chat, email and socialnetworks. You can monitor, prioritize and resolve client support tickets.</p> <p class="wp-block-paragraph">And if you integrate with E-goi, youcan automate your communication to respond to clients by email or SMS whenever a question is asked or a contact request is made! Everything automatically!</p> <h2 class="wp-block-heading">How to implement it?</h2> <p class="wp-block-paragraph">If you are an E-goi client, <a rel="noreferrer noopener" href="https://login.egoiapp.com/" target="_blank">just click here, sign in</a> and move forward to the import of your customer’s data base.</p> <p class="wp-block-paragraph">If you are not an E-goi client, just create an E-goi account here.</p> <p class="wp-block-paragraph">And follow the step-by-step process below:</p> <h2 class="wp-block-heading">1. Sign up at Zapier</h2> <p class="wp-block-paragraph">If you already have already signed up at Zapier, you can proceed to step 2.<br><br>In case you have neither signed up nor has any information about the company, <a rel="noreferrer noopener" href="https://zapier.com/" target="_blank">Zapier</a> is an online service that allows you to automate various tasks without having to have programming knowledge. <br><br>To perform this integration, you will need to <a href="https://zapier.com/pricing/" target="_blank" rel="noreferrer noopener" aria-label="If you already have already signed up at Zapier, you can proceed to step 2. In case you have neither signed up nor has any information about the company, Zapier is an online service that allows you to automate various tasks without having to have programming knowledge. To perform this integration, you will need to create an account at Zapier and subscribe for free here. (opens in a new tab)">create an account at Zapier and subscribe for free here.</a></p> <h2 class="wp-block-heading">2. Sign up at Zendesk</h2> <p class="wp-block-paragraph">If you already have an account in Zendesk, you can proceed to step 3.</p> <p class="wp-block-paragraph">To perform this integration you will need to <a href="https://www.zendesk.com/product/pricing/" target="_blank" rel="noreferrer noopener" aria-label="To perform this integration you will need to create an account at Zendesk, by subscribing here. (opens in a new tab)">create an account at Zendesk, by subscribing here. </a></p> <h2 class="wp-block-heading">3. Integrate E-goi with Zendesk</h2> <p class="wp-block-paragraph">In this step, you must set up your Zapier integration to add the contacts of your customers or potential customers to E-goi whenever a new call is created in Zendesk.</p> <figure class="wp-block-image"><a href="https://zapier.com/apps/e-goi/integrations/zendesk" target="_blank" rel="noreferrer noopener"><img decoding="async" width="725" height="538" src="https://blog.e-goi.com/wp-content/uploads//2018/12/e-goi-zendesk.png" alt="" class="wp-image-27151" srcset="https://blog.e-goi.com/wp-content/uploads/2018/12/e-goi-zendesk.png 725w, https://blog.e-goi.com/wp-content/uploads/2018/12/e-goi-zendesk-560x416.png 560w, https://blog.e-goi.com/wp-content/uploads/2018/12/e-goi-zendesk-100x74.png 100w" sizes="(max-width: 725px) 100vw, 725px" /></a></figure> <p class="wp-block-paragraph"><a href="https://zapier.com/apps/e-goi/integrations/zendesk" target="_blank" rel="noreferrer noopener">Click here and then on “Connect” to start the configuration. </a></p> <h2 class="wp-block-heading">4. Automate Communication </h2> <p class="wp-block-paragraph">After performing the integration, you can now <a href="https://helpdesk.e-goi.com/167547-Creating-an-autoresponder-Autobot" target="_blank" rel="noreferrer noopener" aria-label="After performing the integration, you can now create your automatism (autobot) to automatically send email or SMS campaigns every time a new contact from Zendesk is added to E-goi. (opens in a new tab)">create your automatism (autobot)</a> to automatically send email or SMS campaigns every time a new contact from Zendesk is added to E-goi.</p> <p class="wp-block-paragraph">For that, do not forget to use the “Add Contacts” trigger and the “Submit Campaign “action”. </p> <h2 class="wp-block-heading">Any Questions?</h2> <p class="wp-block-paragraph"><a href="https://www.e-goi.com/contacts/" target="_blank" rel="noreferrer noopener" aria-label="Contact us! (opens in a new tab)">Contact us!</a></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/new-integration-e-goi-zendesk-turn-leads-into-clients/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>[NEW PLUGIN] E-goi + Woocommerce: Alerts by SMS for your Ecommerce Orders</title> <link>https://blog.e-goi.com/alerts-by-sms-for-your-ecommerce-orders/</link> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Mon, 22 Oct 2018 14:50:56 +0000</pubDate> <category><![CDATA[Omnichannel Automation]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/?p=26233</guid> <description><![CDATA[SMS not only has as objective to promote your products or services. Who has an e-commerce knows that SMS is vital to win the trust of customers, in particular, on the first orders. This is why we created the plugin...]]></description> <content:encoded><![CDATA[<h2>SMS Orders Alert/Notifications for Woocommerce</h2> <p>If you have Woocommerce, with this new E-goi plugin you can already send notifications of any order status!</p> <p>The following features are included in the plugin:</p> <ul> <li style="font-weight: 400;">SMS submission whenever there is a new order or state change (you can select only the states you want to use to notify your customer): <ul> <li>Pending payment</li> <li>Failed</li> <li>On hold</li> <li>In processing</li> <li>Completed</li> <li>Reimbursed</li> <li>Canceled</li> </ul> </li> <li style="font-weight: 400;">Submitting independent SMS to customers and to you as a site administrator</li> <li style="font-weight: 400;">Option of submitting SMS to all clients or only to those who requested the notification through checkbox added automatically at the checkout after installing the plugin.</li> <li>You can include customized fields of the order in the edition of the messages sent to customers or to the site’s administrator.</li> <li style="font-weight: 400;">Submitting test SMS, to any number.</li> <li style="font-weight: 400;"><span style="font-weight: 400;">Submitting direct SMS to customers, inside the order page.</span></li> <li>Submitting SMS with data (Entity, Reference, Amount) for payment by Multibank reference (payment method exclusively intended for Portugal)</li> <li style="font-weight: 400;"><span style="font-weight: 400;"><span style="font-weight: 400;">Submitting SMS reminder 48 hours later in case the order has not been paid yet. All automatic!</span></span> </li> </ul> <p><img decoding="async" class="aligncenter wp-image-26212 size-large" src="https://blog.e-goi.com/wp-content/uploads/2018/10/SMS-Orders-Alert-Notifications-for-Woocommerce-960x428.gif" alt="" width="640" height="285" srcset="https://blog.e-goi.com/wp-content/uploads/2018/10/SMS-Orders-Alert-Notifications-for-Woocommerce-960x428.gif 960w, https://blog.e-goi.com/wp-content/uploads/2018/10/SMS-Orders-Alert-Notifications-for-Woocommerce-560x250.gif 560w, https://blog.e-goi.com/wp-content/uploads/2018/10/SMS-Orders-Alert-Notifications-for-Woocommerce-767x342.gif 767w, https://blog.e-goi.com/wp-content/uploads/2018/10/SMS-Orders-Alert-Notifications-for-Woocommerce-100x45.gif 100w" sizes="(max-width: 640px) 100vw, 640px" /></p> <p> </p> <h2>Awesome! Where do I sign up?</h2> <p><a class="btn-lg btn-primary" href="https://wordpress.org/plugins/sms-orders-alertnotifications-for-woocommerce/" target="_blank" rel="nofollow noopener noreferrer" type="normal">Download Plugin »</a></p> <h2>Do you also integrate with other services?</h2> <p>Sure do! Just take a look at our <a title="E-goi integrations" href="https://www.e-goi.com/en/features/plugins-and-integrations/" target="_blank" rel="noopener noreferrer">plugins/integrations page</a>.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div> <div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div> <div class="saboxplugin-desc"> <div itemprop="description"> <p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div> </div> <div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div> <div class="clearfix"></div> </div> </div> ]]></content:encoded> </item> <item> <title>Get to know the top 4 digital marketing trends for 2019</title> <link>https://blog.e-goi.com/digital-marketing-trends-2019/</link> <comments>https://blog.e-goi.com/digital-marketing-trends-2019/#respond</comments> <dc:creator><![CDATA[Hugo Pascoal]]></dc:creator> <pubDate>Mon, 01 Oct 2018 08:00:09 +0000</pubDate> <category><![CDATA[Marketing Strategies]]></category> <guid isPermaLink="false">https://blog.e-goi.pt/tendencias-marketing-digital-2019/</guid> <description><![CDATA[Will your business be aware of the trends of digital marketing to innovate and get out in front of the competition? With the start of the coming year, it is natural to come up with new goals to achieve. For this, however, it is essential to plan the next strategies that will be adopted.]]></description> <content:encoded><![CDATA[ <p class="wp-block-paragraph">It is necessary to keep in mind that marketing is a dynamic segment, so it is continuously changing. Therefore, in a market where technology takes more and more space, the company that wants to stand out needs to consider new alternatives and innovate – otherwise it can be left behind.</p> <p class="wp-block-paragraph">So, the first step to a successful year is to stay on top of the key digital marketing innovations planned for 2019. With that in mind, we’ve separated a few examples. Check out!</p> <h2 class="wp-block-heading" id="h-1-virtual-and-augmented-reality">1. Virtual and augmented reality</h2> <p class="wp-block-paragraph">Virtual reality (VR) is a technology that favors the simulation of the digital environment. In this advanced interface, there is an interaction between the user and a computer system – to better illustrate this concept, remember the Matrix movie.</p> <p class="wp-block-paragraph">In the movie, there is a scene in which Neo is connected to the matrix – an example of virtual reality. Even with his body in the real world, the mind of the character was in a simulated plane virtually after the connection.</p> <p class="wp-block-paragraph"><a href="https://blog.e-goi.com/augmented-reality/">Augmented reality</a> (AR), in turn, is nothing more than an expansion of reality, where integration occurs between the real elements and virtual. An example is the famous Pokémon Go game from Nintendo.</p> <p class="wp-block-paragraph">In the game, players can capture the little monsters with virtual pokémons when viewing them on the screen of the smartphone through the camera. Also, pokémons are positioned strategically on map points using the geolocation feature.</p> <p class="wp-block-paragraph">In addition to being very present concepts in people’s lives – in games, movies, etc. – VR and AR are also able to influence the purchase decision and are already widely used in the marketing strategies of the large companies that wish to: </p> <ul class="wp-block-list"> <li>immersion and interaction between brand and customer;</li> <li>provide experimentation of something at a distance;</li> <li>present unfinished products;</li> <li>attract customers interested in technology;</li> <li>create the perception of being an innovative company.</li> </ul> <h2 class="wp-block-heading" id="h-2-application-integration-and-chatbots">2. Application integration and chatbots</h2> <p class="wp-block-paragraph">The use of messaging applications is a habit steadily adopted by consumers – for many. It is the preferred way to contact companies and professionals. In light of this, leaving this trend out of your digital marketing strategy in 2019 could be a bad idea.</p> <p class="wp-block-paragraph">Facebook Messenger and WhatsApp Business are examples of applications that are already widely used by corporations and that have brought incredible results, especially when allied to a <a href="https://blog.e-goi.com/what-are-chatbots/">chatbot</a>. Such integration optimizes contact by providing numerous functions.</p> <p class="wp-block-paragraph">A chatbot is a computer tool that simulates a human conversation according to what it is programmed to do. Through it, it is possible to automate repetitive and bureaucratic tasks, which results in more time to solve more complex issues in the company.</p> <p class="wp-block-paragraph">There is also the option of chatbot with artificial intelligence that allows the user to get correct answers even by asking questions differently than scheduled. It is interesting to remember, however, that this technology can work in many ways, so it is essential to choose the one that best suits your needs.</p> <p class="wp-block-paragraph">Therefore, it is imperative to determine the purpose of chatbot and the channel in which it will be used. Our suggestion is to bind you to applications, as big brands have already done. Natura, for example, makes sales through Facebook.</p> <h2 class="wp-block-heading" id="h-3-voice-search">3. Voice search</h2> <p class="wp-block-paragraph">Voice control technologies such as <a href="https://store.google.com/us/product/google_home?hl=en-US" target="_blank" rel="noreferrer noopener" aria-label="Google Home (opens in a new tab)">Google Home</a> are transforming user behavior, which often does not have the time to enter the terms of your search on the smartphone, as it is getting more and busier and rushed.</p> <p class="wp-block-paragraph">To stand out in a highly competitive market, it is essential to be aware of the consumer experience. However, besides, voice search on search engines is a critical tool in your SEO strategy, since it changes the rankings of the content.</p> <p class="wp-block-paragraph">This is because Google often perfects its ranking algorithm to always deliver the best search results. In this context, in 2013 occurred the update named Hummingbird whose main advantage was the possibility to understand user queries better.</p> <p class="wp-block-paragraph">Since then, in addition to considering the meaning of the keyword, the searcher began to interpret the intent and context behind each search to list the appropriate results. That is, the semantics of content and its relevance, according to the interests of the user, have come to be valued by Google.</p> <p class="wp-block-paragraph">Such a change in the algorithm has given more efficiency to the operation of the voice command since it is common to use short terms in written searches, while of course, we elaborate more complete speech questions.</p> <p class="wp-block-paragraph">Are you interested? So check out some good SEO practices, so you have the best rankings on the internet with voice search:</p> <ul class="wp-block-list"> <li>register your company in Googe My Business;</li> <li> create posts or pages with answers to frequently asked questions from the public;</li> <li> optimize the site to appear in featured snippets.</li> </ul> <p class="wp-block-paragraph">Featured snippets are those short, straightforward answer boxes that appear at the top of the search results page – the “0 positions on Google.” To better illustrate, search by the weather forecast, translation or currency quote and you will soon see a box with the information you want.</p> <h2 class="wp-block-heading" id="h-4-content-automation">4. Content automation</h2> <p class="wp-block-paragraph">The automation of processes is the result of the constant search for new ways to improve work productivity. Therefore, to free the marketing team from bureaucratic tasks – so that it can focus on more important activities and tactics of the strategy – many companies have acted with this resource to attract, convert, nurture and retain the public.</p> <p class="wp-block-paragraph">Automation tools add more agility, efficiency, and reliability to processes – and content production is not left out of this. Here, it is important to note that we are talking beyond delivery.</p> <p class="wp-block-paragraph">At present, there is software with artificial intelligence capable of conceiving texts in a more agile, objective, economical and exclusively data-based manner. It sounds too futuristic. However, it is already a reality and a strong trend for 2019.</p> <p class="wp-block-paragraph">Maybe you’re wondering what the role of the content producer in the media is with so much technology. Keep in mind that we, too, are more creative than robots and that the human factor is irreplaceable to create relevant, original and unique texts. Also, we are endowed with empathy.</p> <p class="wp-block-paragraph">Ideally, then, it is to link the speed of technology with the talent of the content producer so that the work is complementary rather than a substitute. Thus, you will not run the risk of compromising the quality of your texts for the speed of delivery.</p> <p class="wp-block-paragraph">Now you know the key trends in digital marketing to include in your business planning in 2019. To stand out from the competition, get more customers and bill more next year, be aware of them and do not be afraid to innovate.</p> <p class="wp-block-paragraph">Was this post helpful? So share it on your social networks so others can read it too!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img alt='Hugo Pascoal' src='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/295aa93f3b2499f2c231b66d595c2fcbb0e6ef54b7b330dde4a838ef28d88863?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' itemprop="image"/></div><div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/hpascoal/" class="vcard author" rel="author"><span class="fn">Hugo Pascoal</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.</p> </div></div><div class="saboxplugin-web "><a href="https://blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png" target="_self" >blog.e-goi.com/wp-content/uploads/2019/01/HugoPascoal.png</a></div><div class="clearfix"></div></div></div>]]></content:encoded> <wfw:commentRss>https://blog.e-goi.com/digital-marketing-trends-2019/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>